Yintoni umahluko phakathi kwe-ecommerce kunye nendawo yentengiso?

Abantu abaninzi bakholelwa ukuba indawo yentengiso ye-Intanethi kunye neqonga le-e-commerce zinokuba yinto enye. Kuyinyani ukuba zombini zisetyenziselwa iinjongo zeshishini kwi-Intanethi, kodwa kukho umahluko obalulekileyo phakathi kwazo. Iwebsite ye-e-commerce ayikho ngaphezu kwesitolo esinye sewebhu, ngelixa kwelinye icala iqonga lemarike liqhutywa yinkampani enye ngoncedo lwegalelo labathengisi abaninzi. Nazi izinto ezi-5 ezibaluleke kakhulu phakathi kweNtengiso kunye noRhwebo lwe-Elektroniki ekufuneka uyazi:

Ngaphakathi koko eneneni iindlela ezahlukeneyo zetekhnoloji kuyimfuneko ukugxininisa ukuba umboniso wezorhwebo we-elektroniki ukhona ukubonelela ngorhwebo kwi-Intanethi kwaye ke luyilelwe lona. Zilungiselelwe loo njongo. Kwelinye icala, iimarike zinika abathengi ivenkile yokumisa yonke into ukuze bathenge yonke into abayifunayo. Itekhnoloji efanelekileyo yokulawula iqonga lemarike inzima ngakumbi. Umzekelo, amaqonga anje endawo yemarike axhasa ukudityaniswa kwe-API ezininzi kunye neevenkile ezikwi-Intanethi nakwiintanethi, nazo.

Yile nto ibizwa ngokuba yimodeli enokwenzakala kude kuye kwimodeli yolawulo. Kangangoko imarike ingazithengi naziphi na iimveliso, uthatha umngcipheko omncinci kakhulu wezezimali kunamawebhusayithi ezentengiso e-commerce ekufuneka etyale imali rhoqo kwizitokhwe ezingaze zithengise. Ngale ndlela, iiMarike zifezekisa uqoqosho lwesikali ngokulula, kwaye ke ngenxa yoko ziyabavumela ukuba bandise ngokukhawuleza kunewebhusayithi ye-e-commerce. Iimakethi ngokucacileyo kunzima ukuzakhela, kodwa zinokuhlala ixesha elide kwaye zinenzuzo xa sele zifikelele ekuthengisweni kwemali.

Ukuqonda indawo yentengiso

Nokuba ulishishini elitsha okanye ubuneshishini iminyaka eliqela, fumana ukuthengisa ngakumbi kwe-ecommerce. Apho uninzi lwabantu luthatha ukuba indawo yentengiso ye-Intanethi kunye neewebhusayithi zorhwebo zinokuba yinto efanayo.

Nangona zombini zisetyenziselwa iinjongo zeshishini kwi-Intanethi, kukho umahluko osisiseko phakathi kwabo. Umzekelo, indawo yentengiso liqonga elikwi-intanethi apho umnini wewebhusayithi evumela abathengisi benkampani yesithathu ukuba bathengise eqongeni kunye ne-invoice abathengi ngokuthe ngqo, oko kukuthi, abathengisi abaninzi banokuthengisa iimveliso zabo kubathengi. Umnini weemarike akangumnini wempahla, kananjalo akenzi invoyisi kumthengi. Ngapha koko, liqonga labathengisi nabathengi, elifana noko kubonakala kwintengiso ebonakalayo.

Ngokwahlukileyo, iwebhusayithi ye-e-yorhwebo yivenkile enye enophawu lwentengiso kwivenkile ekwi-intanethi apho uphawu oluthile luthengisa iimveliso zalo kwiwebhusayithi yalo. Uluhlu lwempahla kuphela kwepropathi yomnini wewebhusayithi. Umnini wewebhusayithi naye uhlawula umthengi kwaye ahlawule ixabiso elongeziweyo lerhafu. Akukho khetho lokurejista njengomthengisi, ngokufanayo nento oyibonayo kwivenkile ethengisa. Kwaye ikhethekileyo kubathengi. Indawo ye-e-commerce ikwabizwa ngokuba yindawo enye yomthengisi apho umnini venkile anokuqhuba khona iwebhusayithi xa kuthengiswa iimpahla.

Ngamanye amagama, indawo yentengiso inokuba yiwebhusayithi ye-e-commerce, kodwa ayizizo zonke iiwebhusayithi zorhwebo ziindawo zentengiso. Ngelixa kunokuvakala kungadideki, nazi i-10 umahluko obalulekileyo phakathi kwendawo yentengiso kunye newebhusayithi ye-ecommerce ekufuneka uyazi ngayo.

Ngokwenyani, eyona ndawo yokuthengisa kwi-Intanethi yahlukile kumthengisi ukuya kumthengisi ngokuxhomekeke kwiimveliso zakho, iimfuno kunye neenjongo.

Nazi iiyantlukwano ezili-10 phakathi kweNtengiso kunye noRhwebo lwe-Elektroniki ekufuneka uyazi.

Indlela yentengiso kunye nokujolisa

Kubaluleke kakhulu ukuba ube nomqondo ocacileyo malunga nendlela yakho yokuthengisa kunye nokuziqhelanisa nemarike ye-Intanethi kunye neshishini le-e-commerce. Ngelixa kurhwebo lwe-e kufuneka ujolise ekujoliseni abathengi, kwindawo yentengiso kufuneka ungatsali kuphela abathengi kodwa kunye nabathengisi abaya kuba yintliziyo yeqonga lakho. Kwintengiso ye-e, umrhwebi ngamnye kufuneka achithe ngaphezulu ukuqhuba ukugcwala kwabantu kwindawo yabo.

Nje ukuba umthengi afumane ukhetho, inkqubo yokhetho iba lula njengoko bekhetha kwiimveliso ezinikezelwa yinkampani enye. Kwelinye icala, iimarike ziyaxhamla kubasebenzisi abaninzi abathengisa kwindawo yabo. Njengoko baninzi abathengisi, babhengeza ukubakho kweemarike, zibangela ukwanda kwentsholongwane kolwazi. Abathengi abonwabileyo, xa besenza izinto kwindawo leyo, kokukhona bencedisa ukusasaza ukwamkelwa kweemarike.

Ukwahluka

Imarike ayithengisi okanye ithenge naziphi na iimveliso. Ke uthatha umngcipheko omncinci wemali kuneewebhusayithi zorhwebo lwe-e ezihlala zifuna ukutyala imali kwisitokhwe esinokuthatha ixesha ukuthengisa okanye ungaze uthengise. Njengoko sele kukhankanyiwe, iimarike zifumana uqoqosho lwesikali ngokulula kwaye ke luvumela ukwanda ngokukhawuleza kuneewebhusayithi zorhwebo.

Xa ukugcwala kwabantu kukhula ngokukhawuleza okukhulu, kunokuba yimfuneko ukufumana abathengisi abatsha ukuze bahlangabezane nemfuno, kodwa awuzukuba naxhala lokuchitha isixa esikhulu semali kulondolozo olutsha okanye kwindawo yokugcina izinto.

Uluhlu olukhulu

Gcina ukhumbule ukuba i-inventory enkulu, abathengi banokufumana oko bakufunayo. Uluhlu olukhulu lweempahla luhlala luthetha ukuba kufuneka kwenziwe umgudu owongezelelweyo kwintengiso ukuze ufumane ingqalelo kubakhenkethi bakho, nokuba banomdla kwiwebhusayithi.

Umgaqo wePareto, okwabizwa ngokuba ngumthetho wama-80/20, udla ngokusebenza kuphuhliso lweemarike, njengoko inani elincinci leemveliso liza kongeza kuninzi lweentengiso. Ngamanye amaxesha ukugcina uluhlu lwezinto ezinkulu kwisitokhwe kunokubangela iingxaki ekugcineni enye into eza kuthengisa ngcono. Kwiiwebhusayithi zorhwebo nge-e, umgaqo wePareto uthetha ukuba kuya kufuneka ulahle iimveliso ezingathengiswanga ngaxa lithile, wehlise kakhulu amaxabiso abo. Ngokuchasene noko, kwiimarike, ukuba kukho imveliso engathengiswanga, unokukhetha ukuyikhupha ngokucofa iqhosha. Kuba awuzange uzithenge iimveliso, akukho ndleko zinxulumene noko.

Ixesha nemali

Ukwakha iwebhusayithi yakho ye-ecommerce kunokuba lula okanye kube nzima njengoko uthanda. Mininzi imicimbi ebandakanyekayo kuyo. Ke kuyakubakho ixesha elininzi kunye nomsebenzi wokuyila kunye nokugcina iwebhusayithi yakho yorhwebo. Kodwa kwimarike, njengoko yonke into ihlala ilungile, ungabhalisa, udwelise kwaye uthengise ngaphandle kokuchitha ixesha elininzi kunye nomsebenzi owongezelelweyo.

Kwakhona, njengoko iiwebhusayithi ze-e-commerce zinotyalo-mali lokuqala, zithatha ixesha elide ukuba zingaphumeleli. Kwelinye icala, iimarike zinemida engcono yenzuzo kuba ingeniso yabo ziipesenti zentengiselwano. Kuxhomekeke kumthamo wentengiselwano, le yimali efunyenweyo ethi iphinde ibuyiswe kuphuhliso lwemveliso ukukhawulezisa ukukhula.

Ishishini lomthamo

Kwiimarike, imida kwintengiso nganye iphantsi xa kuthelekiswa nentengiso ye-e-commerce. Oku ikakhulu kungenxa yengeniso yekhomishini etsalwayo kwintengiso. Ngenxa yoko, iimarike kufuneka zithengise imveliso ephezulu kune-e-commerce.

Iimpawu zendlela

Kukho izikhombisi zendlela ezisetyenziselwa ukubona imeko kwiimarike zorhwebo. Bakwalatha kwicala lokuhamba kwamaxabiso. Ngoncedo lwezalathiso zendlela, iimarike zinokulandela ngokuthe ngqo ukuthengisa kwakho. Bayazi nokuba zeziphi iimveliso ezizezona zibalaseleyo kwaye zeziphi abathengisi ezifanelekileyo. Ngenxa yoko, ungathatha awona manyathelo asebenzayo kwaye asebenzayo ukuthatha kunye nokwazisa umxholo obaluleke kakhulu kubasebenzisi bakho.

Ukubandakanya uluntu

Ukuthatha inxaxheba koluntu kubaluleke kakhulu kwishishini elikwi-intanethi, nokuba kukwimarike okanye kwiwebhusayithi yorhwebo nge-e. Iimakethi zihlala zijolise kwintengiselwano kwaye injongo kukudibanisa abathengi kunye nabathengisi. Iimakethi zihlala zijolise ngokupheleleyo ekuthengeni abathengi kunye nabathengisi ukubandakanya iimveliso ezininzi okanye iinkonzo. Ngapha koko, iimarike ziyaxhamla kwiziphumo zenethiwekhi: abathengi abaninzi batsala abathengisi abaninzi kwaye kungenjalo.

Ukutsala abaphulaphuli kwishishini le-e-commerce kunzima. Kuthatha ixesha kwaye kuyabiza. Nokuba sele ufumane amava, usenokuba ujolise kubantu abangalunganga. Imithombo yeendaba eyahlukeneyo efana ne-Facebook inokunceda kakhulu ekutsaleni abaphulaphuli.

U ku kholosa

Ukwakha ukuthembela kuzo zombini iindawo zentengiso kunye ne-e-commerce kubalulekile kuwe ukuze ukwazi ukuthengisa kwi-Intanethi. Abasebenzisi bakho kufuneka bathembele kwiqonga lakho nakwabanye. I-67% yabathengi iyathemba ukuthenga kwintengiso eyaziwayo, nokuba abathengisi abathengisa imveliso abayiqhelanga. Kwimeko apho abathengi babe namava anelisayo, i-54% iya kuphinda ithenge kwimarike efanayo, kwaye ukuthembana yinxalenye ephambili yala mava. Kwiwebhusayithi yorhwebo nge-e, kunzima kakhulu njengoko ilawulwa okanye iphethwe ngumntu omnye.

Imiba yezobugcisa

Okwangoku, kwintengiso kukho inani elikhulu lezixhobo zokwakha iwebhusayithi ye-e-commerce kwaye ezaziwa kakhulu ziSAP Hybris, Salesforce Commerce Cloud okanye Magento. Iimakethi zibonelela abathengi ngevenkile yokumisa ukuze bathenge yonke into abayifunayo. Ke ngoko, izisombululo kwindawo yentengiso zenzelwe kwasekuqaleni ukuhlangabezana neemfuno ezithile zabathengi nabasebenzisi bendawo yentengiso.

Imiba yobugcisa yokwakha imarike kufuneka ibe yodwa. Kuya kufuneka inikeze ii-API ezinamandla (inkqubo yenkqubo yesicelo), ibe sisoftware esekwe kwilifu evumela amaxesha amafutshane okuphumeza, kwaye ibe nesiseko sedatha esenzelwa ukusetyenziswa kwiimarike ezininzi. Izisombululo zemarike zangoku ziyahambelana netekhnoloji ye-omni yesiteshi; ukulinganisa amajelo omzimba wevenkile, iwebhu, ukufezekiswa kunye nentengiso yentlalo kwiqonga elinye.

Ukuhamba ngokuntsonkotha ngakumbi

Kwimarike, iimveliso zilungelelaniswe ngendlela emiselweyo kuba ilawulwa ngabathengisi abaliqela abanoluhlu lwabo lweemveliso. Kodwa, kwiwebhusayithi yorhwebo nge-e, ulungiselelo lweemveliso lusekwe kwiindidi. Kukho iinkcukacha ezithe kratya kwaye ke ngoku zineefilitha ezifanelekileyo ngakumbi kwibar yophando, oko kuthetha ukuba umsebenzisi unokucokisa ukukhangela kwabo ngokuchanekileyo. Ke, ngokwenkqubo yokukhangela kunye neepateni, kukho umahluko omkhulu.

Ezinye izinto ngokwahlulahlula

Indawo yentengiso liqonga le-e-commerce, kodwa ayizizo zonke iindawo ze-e-commerce ziindawo zentengiso. Ke yintoni umahluko phakathi kwendawo ye-ecommerce kunye nendawo yentengiso? Nazi ezona ziphambili zokukukhokela kuhambo lwakho lwentengiso:

Umahluko ophambili phakathi kwesiza se-e-yorhwebo kunye nezisombululo kwindawo yentengiso

Utyalo-mali oluyi-1, iqonga elikhulu

Iwebhusayithi ye-Ecommerce: Ukuqala iwebhusayithi ye-ecommerce kufuna ukutyala imali elungileyo ngaphambili ukutsala abathengi ngento enkulu.

Intengiso: Xa kuziwa kwiimarike, unelungelo lokuvumela abathengisi ukuba balawule isitokhwe sabo ngokwabo, nto leyo enciphisa kakhulu utyalo-mali lwakho lokuqala. Iindawo zentengiso zinokufaka isalathiso kwiimveliso ezininzi kunendawo ye-ecommerce kuba ingqokelela yemveliso ivela kubathengisi abaninzi. Ngelixa indleko zokumilisela indawo yentengiso eyomeleleyo ziphantse zilingane nendawo ye-ecommerce, ubulula bendawo yentengiso ingaphezulu.

2. Uluhlu lweempahla

Kwindawo yentengiso: Ngempahla enkulu kwindawo yentengiso, abathengi banokuyifumana ngokulula imveliso abayifunayo. Nangona kunjalo, ikhathalogu enkulu iya kufuna iinzame ngakumbi kwintengiso.

Kwiwebhusayithi ye-e-commerce: Kwiwebhusayithi yorhwebo nge-e, kufuneka ulahle ezinye iimveliso ezingathengiswanga okanye wehlise amaxabiso abo ngelinye ixesha, njengoko ukuzigcina esitokhweni kungakukhusela ekugcinweni kwento ethengisa ngaphezulu.

Kwindawo yentengiso, ungalahla ngokulula imveliso engathengiswanga ngonqakrazo olunye. Njengoko ungazithenganga iimveliso, akukho ndleko zinxulumene nayo.

3.Mkhulu kwaye inzima

Indawo yentengiso izisa uluhlu lwemveliso kubathengisi abaninzi, kodwa icwangciswe kwikhathalogu ehlelwe kakuhle, eneereferensi ezingaphezulu kunewebhusayithi ye-e-yorhwebo. Ke ngoko, ifuna inkqubo eyakhiwe kakuhle kunye neefilitha zokukhangela ezifanelekileyo ezivumela abasebenzisi ukuba bacokise ukukhangela kwabo ngokuchanekileyo.

4.Ukuhamba kwemali okuhle

Ezorhwebo: Iiwebhusayithi zorhwebo ezenze utyalomali olukhulu ekuqaleni, ingeniso kunye nezixhobo ziya kuthatha ixesha elide ukuba zonakale.

Iimarike: Iimakethi zinandipha imida enenzuzo engcono njengoko ingeniso eyenziweyo yenziwe yipesenti yentengiselwano. Kuxhomekeke kumthamo wentengiselwano, imali efunyenweyo ihlala iphinda iphinda ibuyiswe kuphuhliso lwemveliso ukukhawulezisa ukukhula.

Ukukhetha imveliso 5.Product

Intengiso inikezela ngeentlobo ngeentlobo zeemveliso. Kuba abavelisi abaninzi abahlukeneyo bathengisa kwiqonga elinye, kukho iindidi ezinkulu onokukhetha kuzo kwivenkile eqhelekileyo ye-Intanethi eneseti encinci yeemveliso. Kananjalo, iimarike zihlala zisetyenziswa ngamashishini amancinci ukuthengisa iimveliso ezingamasekeni, ke amaxabiso kulindeleke ukuba nawo abe sezantsi.

Namhlanje, kukho izisombululo ezininzi ezisetyenziselwa ukwakha iiwebhusayithi zorhwebo ezikhoyo kwimarike, ezinje ngeSAP Hybris, okanye iMagento yeyona ithandwa kakhulu. Imeko yentengiso ihlala iguquka kwaye impumelelo yayo ikhula yonke imihla.

Yintoni indawo yentengiso?

Igama lentengiso livela kwimanyano yamagama amabini ngesiNgesi:

Imakethi, oko kuthetha ukuba kwintengiso

Indawo, eyindawo.

Ke, inokuqondwa njengendawo yokuthenga, uhlobo lomboniso obonisa abathengi ngeemveliso ezahlukeneyo okanye iinkampani.

Ukujonga indalo yorhwebo lwe-elektroniki, le modeli isebenza njengendawo yokusebenzisana yorhwebo. Kodwa kukho umahluko phakathi kwabo.

I-ecommerce inokuqondwa njengevenkile ebonakalayo, eqhelekileyo yohlobo oluthile okanye inkampani. Isebenzisa umxholo we-B2C, onxulumene ngqo nomthengi kwinkampani.

Ke, i-ecommerce iya kuba Ivenkile ye-Intanethi ethengisa kuphela iimveliso zenkampani uqobo.

Kodwa indawo yentengiso yintlanganiso yeenkampani ezininzi kwiqonga elinye.

Owona mzekelo ubalaseleyo wokuyichaza yindawo yokuthenga ezivenkileni, kodwa kwimeko ebonakalayo.

Le modeli, ukongeza ekubekeni umthengi kunxibelelwano neemveliso ezivela kwiivenkile ezahlukeneyo, ikwenza ukuba ushishino phakathi kweenkampani ezichaphazelekayo, kuba lusebenzisa, phakathi kwezinye, iShishini kwiShishini kunye neShishini kuMthengi okanye kwi-B2B2C.