Ewe, zininzi iindlela zokusondela kwintengiso ngaphakathi kwishishini le-e-commerce. Nangona enye yeyona nto isebenzayo kukuba ivela kumbandela ochaphazelekayo njengorhwebo lweselula. Kodwa ngaba siyazi ngokwenene ukuba eli gama liqulathe ntoni? Ewe, kufanele icaciswe kuba inokuba njalo umsebenzi omkhulu kubasebenzisi ukusukela ngoku nangoku ngenxa yezizathu ezahlukeneyo esiza kuzicacisa.
Ukuthengisa ngeselula kuseti lweendlela kunye neefomathi zokukhuthaza iimveliso kunye neenkonzo zisebenzisa izixhobo eziphathwayo njengejelo lonxibelelwano. Ikwabizwa ngokuba yintengiso eshukumayo kwaye eli gama licacisa ukuba zeziphi iinjongo zakho zokwenyani kweli sebe lemveliso limelwe ngu iivenkile ezibonakalayo okanye iivenkile. Ukusuka kolu luvo, kuya kubakho iminikelo emininzi esiya kuthi siyinikwe yile nkqubo yokuthengisa ngokuthe ngqo.
Ukufezekisa iinjongo zethu ngaphakathi kwintengiso ekuthiwa kukuhamba ngeselula kuya kuba kubaluleke kakhulu ukuba kwasekuqaleni sicace gca ngeendlela ezithile ezisisiseko. Enye yazo kukuba iya kuba yinto ebaluleke kakhulu kuyo chaza kwakhona kwaye wenze ubudlelwane obutsha kunye nabathengi bethu abahambahambayo. Ukuze uhambe ukusuka kuguquko olusuka kwivenkile ebonakalayo uye kwi-Intanethi. Ngendlela engqongqo nelungeleleneyo enokuxhamla umdla kubo bobabini amaqela ayinxalenye yale nkqubo ikhethekileyo.
Intengiso yefowuni: imeko yentengiso
Uphononongo lwamva nje olupapashwe yi-IAB Spain lubonelela ngedatha enomdla kakhulu malunga nokuThengiswa kweMfono eSpain kwaye ityhila ukusetyenziswa okukhulu kwe-intanethi esuka kwizixhobo zefowuni kunyaka ophelileyo. Ayisiyiyo kuphela ifowuni ephathekayo, ukuba ayiveli kobunye ubuchwephesha obuphambili, njengethebhulethi okanye ezinye izixhobo zetekhnoloji ezineempawu ezifanayo.
Oku kubonisa ukuba i-78% yabasebenzisi baseSpain bajonge i-imeyile yabo kwizixhobo zabo eziphathwayo. Kodwa okona kubaluleke nangakumbi, i-58% yabasebenzisi badibana neselfowuni ngolwazi oluthe kratya ngaphambi kokuba baqhubeke nokuthenga kwindawo ebonakalayo. Oko kukuthi, impembelelo yayo ekuthatheni isigqibo ngefomathi yokuthenga iyonyusa ukuphunyezwa kwayo kule klasi yamajelo entengiso yorhwebo lweemveliso zethu, iinkonzo okanye amanqaku.
Kwelinye icala, kukwabaluleke kakhulu ukuxabisa into yokuba ukuthatha ithuba lamajelo akwi-Intanethi akunakuphinda kuthathelwe ingqalelo njengeziteshi zexesha elizayo, kodwa ngoku kukuthengisa kwidijithali okanye kwi-Intanethi. Ukusuka kule ndawo yokujonga, kufanelekile kakhulu ukuziqhelanisa entsha iimfuno zomthengi zangoku. Kwaye kubaluleke kakhulu ngeli xesha: ukwandisa amandla akho okuphucula kancinci kancinci kwaye kule minyaka imbalwa idlulileyo.
Njengobunyani bokugqibela bokubonakala kwezicelo zeselfowuni kule klasi yamashishini. Ngale ndlela, ayinakulityalwa ukuba ezi zicelo zithanda umfanekiso wenkampani wokwenza izinto ezintsha okanye, ngamanye amagama, zonyusa ukukhula kophawu lwentengiso. Ngezinto ezininzi ezinokuthi zibonwe kurhwebo lwakho lwe-elektroniki ukusukela ngoku ukuya phambili, ezinje ngezo siza kuzityhila apha ngezantsi:
- Ukunyusa ukusebenza kakuhle kwegama okanye ifemu yorhwebo.
- Inceda ukunciphisa iindleko zolwakhiwo lwezi nkampani zedijithali.
- Banyusa intengiso ngenani lezicwangciso ezahlukeneyo zeshishini.
- Kwaye njengenqaku lokugqibela, ayinakulityalwa ukuba ubukho bezi nkampani banikwa ukubonakala okukhulu.
Izinto eziluncedo kwiinkampani ezivela kwesi sicwangciso sentengiso
Ukuthengiswa kwefowuni yindlela entsha yokuguqula ubudlelwane phakathi kweendaba zedijithali kunye nabathengi okanye abasebenzisi. Ukuza kuthi ga kwinqanaba lokuba kubonelela ngezikhokelo ezitsha zezenzo ezinokuthi zilunge kakhulu kubo bonke abameli ababandakanyekayo kule nkqubo yorhwebo. Ngale ndlela, ayinakulityalwa ngeli xesha ukungena ngenqanawe okutshintshileyo imikhuba yokusetyenziswa, hayi kuzwelonke kodwa kwihlabathi jikelele. Ngamagalelo afanelekileyo ngolu hlobo lulandelayo:
Nje ukuba iqhinga lokuthengisa lehlabathi lenziwe, unokwahlula abaphulaphuli bakho kwaye wenze umkhankaso waso nasiphi na isigaba, ukusuka ekutsaleni ukuya kuguquko.
Ukuba unedatha elungileyo, unokwenza ngcono ulwalamano. Ukuya kwinqanaba lokuba ekugqibeleni ungalonyusa inani lokuthengisa kweemveliso zakho, iinkonzo okanye izinto, nokuba kukwinqanaba elingacingelwanga kwiminyaka embalwa.
Ewe kunjalo, kuya kufuneka uhlalutye ukuba yinkqubo engabizi kakhulu kunentengiso ngobuninzi kwaye ke ngoko kunokuba luphuculo xa kuthelekiswa nayo ukubuya okungcono kutyalo-mali. Oko kukuthi, kwaye ukuze uyiqonde ngcono, yinkqubo enenzuzo ngakumbi ngokwembono yezoqoqosho.
Ukuba le nkqubo yentengiso ibonakaliswe ngento ethile, kukufikelela kwayo okukhulu, okanye into efanayo, inokufikelela kubantu abaninzi kwaye kunjalo nangaphezulu kweemodeli zesiko okanye eziqhelekileyo.
Ngaphakathi kwinto entsha yetekhnoloji yeendaba yolwazi, enye yeempawu zayo ezifanelekileyo kukuba ibandakanya umda omkhulu kunye ophezulu kunye ubungakanani bentsholongwane. Le yinto eyahlula ukuthengisa ngeselula kwezinye iimodeli ezineempawu ezifanayo.
Kwaye ekugqibeleni, njengeyona nto intsha, ivumela abo banomdla kwinto ebizwa ngokuba yi-geolocation. Oku kuyenziwa kuyinto elungileyo njengokubonelela ngolwazi oluneenkcukacha kunye noluntu kubathengi okanye kubasebenzisi.
Amajelo okwazisa ngentengiso yeSelfowuni
Enye yezona zinto zibaluleke kakhulu kwesi sihloko sisalathiso sendlela yokuphumeza le nkqubo intsha yentengiso. Ngale ndlela, njengoko uza kubona, amajelo onokuwasebenzisa ukusukela ngoku ahlukile. Abanye banobuchule ngakumbi kwaye abanye banesiko ngakumbi, kodwa kuzo zonke iimeko bazalisekisa injongo enye: bayasebenza yazisa eli jelo lentengiso. Umzekelo, ngezi zixhobo zilandelayo sikubhengeza apha ngezantsi:
Eyona nto ilula kunye nobuncinci bobuchule kuyo yonke imiyalezo ebhaliweyo kwaye oku unokujolisa kwesi sicwangciso kwezorhwebo lwedijithali. Kuvulelekile kuzo zonke iiprofayili zomsebenzisi kwaye oku kuyinzuzo enkulu kunezinye iifomathi eziphambili.
Imeyile: zeempawu ezifanayo nezangaphambili, nangona zibonisa umahluko othile wokuqonda. Inomdla wayo ukuba uninzi lwabasebenzisi bafunde ii-imeyile zabo ngezixhobo eziphathwayo. Oku kwenza ukuba kube lula imiyalezo ukufikelela kubamkeli babo, nangona kusetyenziswa ezinye izihluzi ukuze uqiniseke ngeyona njongo yabo.
I intanethi: ngumkhwa wamva nje wokufumana ezona ziphumo zibalaseleyo ngale nkqubo. Ayothusi into yokuba ubukho babasebenzisi kolu hlobo lweeforum zentlalo bukhula kwaye buqhubeka unyaka nonyaka. Ukuya kwinqanaba lokuba unokwenza umxholo owenzelwe iqonga ngalinye ledijithali kwaye ke imiyalezo iyilelwe kwelinye icala lenkqubo. Ngamathuba amaninzi okunxibelelana nolindelo oluphezulu lwempumelelo kwiinjongo ozilandelayo ukusukela ngoku.
Izixhobo ezingaphezulu-Kukwimeko yokuthengisa kunye neendlela zakutshanje zentengiso yanamhlanje kwaye kunqabile ukuba bagqobhoze ngamandla anjalo. Ewe, lolunye ukhetho olufumanekayo kwiinkampani zedijithali ukufezekisa ezona njongo zazo zingxamisekileyo. Ke ngoko, awusenazo izizathu zokungazilinganiseli ekucingeni kwizixhobo zefowuni kuphela. Kukho ubomi ngaphaya kwabo.
Ukuhamba komhlaba: Le enye indlela ivumela oosomashishini kwicandelo ukuba beqe eminye imithetho ethintela ukuthunyelwa kwemiyalezo efanelekileyo ngexesha elifanelekileyo nakwindawo efanelekileyo. Apho ungathumela khona ulwazi lwabathengi bakho malunga neemveliso okanye iinkonzo, izibonelelo zazo okanye nayiphi na into echaphazela umsebenzi weprojekthi yeshishini lakho. Ukusuka kwindlela eyahluke kakhulu kwabanye.
Izicelo: Usenokungayazi ngalo mzuzu kanye, kodwa lo msebenzi wobuchwephesha unezibonelelo ezininzi ngakumbi kunokuba ubucinga ekuqaleni. Ukuza kuthi ga kwinqanaba lokuba bayakuvumela ukuba ugcine inqanaba eliqikelelweyo lokunxibelelana nelinye iqela eliyinxalenye yale nkqubo.
Imigaqo yokusebenzisa esi sicwangciso sokurhweba
Njengoko sele ubonile, izixhobo zayo zininzi kwaye ziya kusekelwa kwimidla yakho yobungcali. Apho intengiso yokwenene yeselfowuni kufuneka ibe yinxalenye yesicwangciso sentengiso urhwebo ngaphezulu jikelele. Ukuze ufezekise iinjongo zobuncinane ngokwenza isicwangciso esifanelekileyo esichaphazela ivenkile yakho ye-intanethi.
Olunye lweempawu zalo ezifanelekileyo zilele kwinto yokuba uya kuba kwimeko egqibeleleyo yokuqhekeza abathengi okanye abasebenzisi bakho. Ngokusungulwa kwephulo eliza kuba nenjongo yokutsala ukuguqula. Ayizukuba ngumsebenzi olula, kodwa ngomzamo omncinci kunye nedosi ephezulu yoqeqesho uya kufumana iziphumo, ubuncinci kwixesha eliphakathi nelide. Kungenxa yokuba kukuphela kosuku ukuba ungantoni na.