Usenokungayazi intsingiselo yezi akroniki ezinxulunyaniswe nentengiso yedijithali kwaye kuya kufuneka ufunde kuba zinokuba luncedo kakhulu ekuphuculeni umsebenzi wakho wobuchwephesha kwi-intanethi. Ewe, i-ROI (Buyisela kuTyalo-mali) okanye ukubuya kutyalo mali Lixabiso lezoqoqosho elenziwe njengesiphumo semisebenzi eyahlukeneyo yentengiso.
Ingumbono ontsonkothileyo esiza kukucacisela kuwo kancinci kancinci ukuze uyazi indlela yokuyisebenzisa ngokuchanekileyo kwiphulo lokuthengisa kunye nendlela yokuyandisa. Kungenxa yokuba enye yezona ziphumo zingxamisekileyo kukuba uya kuphucula ukuthengisa kweemveliso zakho, iinkonzo kumanqaku. Nangona kunjalo ayisiso sicelo sayo kuphela, kodwa ngokuchaseneyo kukho ezinye kwaye zinendalo eyahlukileyo njengoko uya kuba nakho ukucinga ngoku ukusukela ngoku.
Ngenxa yokuba i-ROI okanye i-Return on Investment yimbuyekezo enokukuzisela izinto ezininzi kunokuba ucinga kwasekuqaleni. Ekupheleni kosuku, into ebandakanyekileyo kwesi sicwangciso-qhinga kukuchonga ukuba mangaphi amaxesha oyibuyise ngayo yonke imali otyale imali kwinto ethile, ifomula yayo ilula kakhulu, sisiphumo sokwahlula yonke imali oyifumeneyo okanye iyonke ukuthengisa phakathi kwayo yonke imali oyichithileyo okanye iindleko zizonke.
I-ROI: ungayinyusa njani kwiphulo ledijithali
Ngokomgaqo, yintoni eya kusixhalabisa kakhulu ziziphumo zayo kwiphulo oza kulenza kwivenkile yakho ekwi-intanethi okanye kwelinye ishishini elinempawu ezifanayo. Ngokusebenzisa ezinye zeemfundiso ezinokusebenza kakhulu ukuba uzisebenzise ngalo mzuzu. Ngenjongo yokuthengisa iimveliso okanye iinkonzo zakho. Ngamaqhinga alandelayo esiza kukucebisa ngawo ngeli xesha.
Chonga iinjongo
Kungenzeka njani ukuba kungenjalo, le iya kuba yinxalenye yokuqala yenkqubo. Apho kuyakufuneka ekuqaleni ukuba ubeke iinjongo ezicacileyo kwaye ngaphezulu kwako konke kuchazwe ngokucacileyo. Akunyanzelekanga ukuba ibe yexesha elifutshane kakhulu, kodwa ngokuchaseneyo, ukusebenza kwayo okuyinyani kuya kufezekiswa kwixesha eliphakathi nelide. Ngokusebenzisa izikhokelo ezimiselweyo ngokugqibeleleyo zezenzo kwaye zezi zilandelayo esiza kukuveza kuwe:
- Injongo oyifunayo kufuneka ilinganiswe ngaphezu kwako konke ukuze ufumane isibonelelo esikhulu kunangaphambili.
- Kunye nokufezekiseka kuba le nto ibaluleke ngaphezu kwayo yonke ingeniso kutyalo-mali lixabiso lezoqoqosho.
- Ikwahlangabezana nenye imfuno enje ngokuba le ntsebenzo inomda ngexesha kwaye hayi ngokuchaseneyo nokuba yinxalenye yesiqhelo njengabanye abaninzi kwishishini lakho lobungcali.
- Kwaye okokugqibela, ungalibali ukuba ichaphazela ezinye iinyani ezifanelekileyo. Ungaze wenze ngezenzo ezinentsingiselo encinci okanye engenanto kwinkampani yakho yedijithali.
Gxila kubo kubaphulaphuli abafanelekileyo
Inyaniso yokuba bathande ngakumbi abanye abathengi kunabanye yenye yezona zinto zixhaphakileyo zolu luvo kwicandelo lokuthengisa kwidijithali. Ngale ndlela, akukho nto ingcono kunokuba ube nempumelelo oyifunayo kunokuba uchanekile zahlukaumxholo kwiintengiso zakho kubaphulaphuli bakho ofuna ukufikelela kubo. Ayifani ukuyikhokelela kwicandelo lobungcali elinamandla aphezulu okuthenga kunokwenza nomncinci. Kuba phakathi kwezinye izizathu kuya kuba nonyango olwahlukileyo.
Isicwangciso esiliqili esivumela ukuba utshintshe i-chip kwindawo ethile okanye enye ukuze ukwazi ukwakha amacandelwana ngaphakathi kwithagethi yakho eya kukwenza ukuba wenze imikhankaso yakho yentengiso ngaphakathi kwenkampani njengomnye wemizekelo efanelekileyo yesi sicwangciso. Kude kuchazwe inqanaba labathengi ngokusekwe kwezinye izinto ezigqityiweyo ekugqibeleni kula macandelo alandelayo:
- Abathengi abatsha, abo bobomi bonke
- Ukufika kwabathengi abafuna ingqalelo eyahlukileyo.
- Kwaye ababizwa ngokuba ngabasebenzisi abasebenzisa kuphela iinkonzo zakho amaxesha ngamaxesha kwaye bahlala kunqabile kakhulu.
Ukuphucula ukomelela ngaphezu kwako konke
Enye yemiba ekufuneka siyichaze kakuhle yile inento yokwenza ngokuthe ngqo nokufunda iinkqubo ezintsha kwintengiso yedijithali. Ewe umbono olungileyo kukubonisa ukwanda kwengqwalaselo ekuqhubeni iindlela ezintsha kunye neendawo onokuthi uphuhlise iindlela ezingakumbi zokwenza uhlobo oluthile lwezibonelelo kwinkampani yakho. Ke ngoko, olona ncomo lulungileyo kukwenza isicwangciso-nkqubo sakho sentengiso kwaye ugcine iliso kwiintshukumo ezinokuthi ziveliswe ukusukela ngoku ukuya kuziqhelanisa neemfuno zakho zokwenyani.
Esi sicwangciso sinzima ngakumbi ukuphumeza, kodwa ngesikhokelo sokwenza kuya kuba lula ukusisebenzisa. Umzekelo, ngala manyathelo alandelayo esiza kubonisa apha ngezantsi.
- Yiba nobuntununtunu kuyo yonke intshukumo eyenziweyo kwicandelo kwaye ngakumbi ezo zivela kwiindawo ezinobuchule kakhulu kule minyaka idlulileyo.
- Ukuzama ukuphindaphinda amanyathelo akhokelayo kwicandelo ngalinye apho kuqhutywa khona imisebenzi yeshishini.
- Ukubonisa umdla onomdla kakhulu ekwazini ukuba zeziphi iindlela zamvanje kwicandelo lentengiso yedijithali.
- Sebenzisa amacebo aqhelekileyo afumanekayo kwizixhobo eziphathwayo kwaye ekufuneka zijolise kwabo bazisebenzisa kakhulu, oko kukuthi, abantu abancinci.
- Yenza izinto ezintsha kule minyaka kwaye ungazami ukuhlala kwishishini lakho ukuze ulunge. Akumangalisi ukuba esi sicwangciso ngokungathandabuzekiyo siya kukukhokelela kweyona ntsilelo iphambili kwaye usenokuwushiya umsebenzi wakho wobuchwephesha ngexesha elifutshane.
Ukubaluleka kwe-ROI
Ewe kunjalo, i-ROI ibaluleke kakhulu ekuphuhliseni okanye ekuphumezeni iphulo lokuthengisa elisebenzayo. Kodwa uyazi ukuba ungayiqonda njani kwezi zihlandlo? Ewe, koku siza kubhengeza amanye amagalelo abo abalulekileyo kwaye anokukunceda ukuze ulawule ngcono inkampani.
Isicwangciso esiliqili kakhulu esikunika inqanaba eliphezulu lolwazi ukuzisa ubushushu obufanelekileyo kumacandelo afanelekileyo kwivenkile yakho ekwi-intanethi.
Impembelelo yayo kubuchwephesha obutsha ingaphezulu kokudume kakhulu kwaye inokukhuthaza amanyathelo athile ekufuneka uwathathile ngaxa lithile kubomi bakho bobuchwephesha.
Ukuba ukwiprojekthi yedijithali, uya kubona ukuba kwisithuba esifutshane sexabiso eliveliswe njengesiphumo sokwenza imisebenzi eyahlukeneyo yokuthengisa ngumthombo wenkxaso ukuba ezinye iindlela ezingasasebenziyo aziyi kukubonelela .
Kwaye awungekhe ulibale ukuba i-ROI luqeqesho olutsha oluya kukunceda ukuphucula ukuthengisa kweemveliso zakho, iinkonzo kumanqaku. Kodwa ngeendlela ezilungiselelwe ngakumbi kunezo ubuzisebenzisa ukuza kuthi ga ngoku.
Ubunzima besindululo ekuthengeni
Ngapha koko, ngokwedatha yeAudiense ekuziphatheni kwabathengi ngoLwesihlanu omnyama phakathi kuka-2015 no-2017, iingcebiso zabo basondeleyo kuwe ziphezulu nge-48,37%, nangaphambi konxibelelwano lwasentlalweni (45,16%), uphawu (43,05%) okanye Intengiso kwi-Intanethi (41,31%). Idatha ebonisa ukuba ukuthengisa okugqithisileyo kunokuba sisixhobo esifanelekileyo ukuze sikwazi ukwenza ntoni kwinkqubo yethu yokuthenga.
Obu bobunye bobona bungqina bempembelelo engathandabuzekiyo yokuba i-ROI (Buyisela kuTyalo-mali) okanye ukubuyela kutyalo-mali lunokuvelisa kwishishini lakho ledijithali ukusukela ngoku. Kungenxa yokuba iinethiwekhi zabo zigqitha nangapha koko besikhe sakuchazela kona ngaphambili. Ukuba akunjalo, ngokuchaseneyo, zichaphazela neengcebiso ekuthengeni.
Ukusuka kule ndlela ithe ngqo, uya kuba nezixhobo ezitsha zokukhuthaza ezinye iindlela ezahlukeneyo zokuthengisa iimveliso zakho. Ngale ndlela unokwenza ezi zinto zilandelayo sikubhengeza ngezantsi:
Nika ukubonakala okukhulu kwiwebhusayithi yeprojekthi yakho ekwi-intanethi okanye yedijithali, ngendlela elunge ngakumbi nefanelekileyo.
Iya kuba yinkxaso entsha eza kuza kwifowuni yakho ukuze ukwazi ukuqhubela phambili ngokuchasene nokufezekiswa kokhuphiswano. Ngaphandle komzamo omkhulu kwicala lakho kwaye loo nto ayizukubandakanya nayiphi na imali ebuyiswayo.
Ewe kunjalo, sesinye sezona zicwangciso-qhinga zibalaseleyo zokuba siqaphele imeko yakutshanje kwicandelo lentengiso yedijithali. Kwaye ke ukuze ube nakho ukuwasebenzisa kwicandelo lomsebenzi wakho wobungcali ngendlela efanelekileyo kakhulu kwimidla yakho.
Inokusebenza njengenkuthazo yokuzama ukuqhubela phambili kwicandelo, ngendlela entsha ngakumbi kunakwamanye amatyala aqhelekileyo okanye emveli.
Kwaye okokugqibela, njengenxalenye yokwahlulahlula kwicandelo elinokhuphiswano njengedijithali ngoku. Ungalibali ukusukela ngoku kuba inokukukhupha kwingxaki ethile ukusukela ngoku.