Wakhe weva ukuba yintoni i-CMO okanye iGosa eliyiNtloko leNtengiso kunye neendlela zalo? Ewe, kwinxalenye enkulu yabasebenzisi mhlawumbi ziikhonsepthi ezingaziwayo ngokupheleleyo ekuqondeni kwabo kwaye oko kunokuba nomdla kuphuhliso lomsebenzi wobungcali bendalo yedijithali. Ewe, iCMO okanye iGosa eliyiNtloko leNtengiso sisiseko samandla kwinkampani ethi kwintengiso ifune ngaphezu kwako konke yenza inzuzo yexeshana elifutshane. Ukuya kwinqanaba lokuba kuxhomekeke kwiimeko ezininzi kwiziphumo kulawulo lwenkampani.
Kungoko ke, isikhundla sobungcali onokuthi usisebenzise ukugcina uphuhliso lweprojekthi yeshishini. Nangona ingekho kumashishini amancinci edijithali, ukuba akunjalo ngokuchaseneyo nezo zibonelela ngolawulo lwangaphambili. Ukujongana nokuphuhlisa uthotho lwemisebenzi eya kuba luncedo mihla le kwiprojekthi. Nangona ingezizo zonke iimodeli zeshishini ezinezi mpawu zinobukho be-CMO okanye iGosa eliyiNtloko leNtengiso kwitshathi yombutho wenkampani.
Ngelixa kwelinye icala, kulunge kakhulu ukuba uthathe ingqalelo ukusukela ngoku ukuba eli shishini kufuneka kuqala libonelele ngolwazi olubanzi kunye nokufunda kunxibelelwano lwawo onke amasebe enkampani kwi-Intanethi. Kuba izakuzama ukwandisa izixhobo ezenziweyo ukwenza ukuba iprojekthi yeshishini isebenze ngakumbi kwaye inenzuzo.
CMO: yeyiphi iprofayile ekufuneka uyibonisile?
Oko kubizwa ngokuba liGosa eliyiNtloko leNtengiso akunakwenziwa mntu. Ukuba akunjalo, ngokuchaseneyo, kukho uthotho lwezakhono kunye neempawu ekufuneka uzenze kwimbali yakho yobungcali. Kubaluleke kakhulu ukuba ubazi xa kunokwenzeka nangasiphi na isizathu kufuneka uqeshe ingcali ngale profayile. Yintoni ekufuneka inezi zinto sizitshoyo apha ngezantsi:
- Kuya kufuneka abe yinkokeli elungileyo kwaye akwazi ukuphatha amaqela abantu ngobuchule obukhethekileyo.
- Ngolwazi olubanzi lwentengiso kunye neendlela zamvanje ezenziweyo kwicandelo lokuthengwa kweemveliso, iinkonzo okanye amanqaku.
- Ukwazi ukuba ungawuthatha njani umyalelo okanye ulwalathiso lwamaqela kakuhle.
- Ukuba nefuthe elihle uya kongeza ixabiso kwimvelaphi yakho yobungcali.
- Ukwazi indlela yokuziqhelanisa notshintsho olwenzeka kwicandelo leshishini kunye nokukwazi ukuzibeka kwisithuba esifutshane kakhulu sexesha.
Ke ngoko, esi sikhundla somsebenzi sibalulekileyo sifuna Isicwangciso kunye nokusebenza ngamacandelo alinganayo. Ukuze ngale ndlela, ikhuthaze kwaye isebenzise ulawulo kunye nefuthe kuzo zonke iinkqubo ezinxulumene nentengiso kwinkampani. Ayothusi into yokuba ekupheleni kosuku awuyi kuba nanto unokuyenza ngaphandle kokujongana ngqo nesicwangciso sentengiso senkampani. Kwaye ngokuqinisekileyo kufuneka ukulungele ukuthatha le misebenzi ikhethekileyo kumashishini edigital. Ewe, eyona ndlela ilungileyo isuka kwisikhundla sakho njenge-CMO okanye iGosa eliyiNtloko leNtengiso.
Ngelixa kwelinye icala, enye into ekufuneka ixabisiwe kweli nani leshishini yile yingcali kwezentengiso, kunye nemisebenzi yomlawuli wentengiso kunye namava abhengeziweyo kunye nombono weshishini. Into ebaluleke kangako njengokuhambisa impumelelo yeshishini ledijithali ukusuka kwizicwangciso ezahlukeneyo kuthengiso lwangoku kunye nokuyila.
Eyona misebenzi ibalulekileyo: eminye yayo
Enye yezinto ekufuneka ithathelwe ingqalelo ukusukela ngoku ukuya phambili yimisebenzi ekufuneka yenziwe ngabantu abasebenzisa eli nani lobungcali. Siza kukubonisa ezinye zezona ziqheleke kakhulu kule minyaka idlulileyo.
Ukukhula kwentengiso
Alithandabuzeki elokuba ukonyusa ukuthengisa kwenkampani ngoncedo lwe izenzo zokuthengisa yenye yezona zibalulekileyo ngalo mzuzu. Kwaye ilungelo lakho lokusebenzisa zonke izixhobo ezikhoyo onazo kwinkampani yedijithali. Ngemisebenzi enje, enje ngokuthengisa kunye nezenzo zentengiso, ukukhuthaza imikhankaso yentengiso kuthungelwano lwentlalo okanye ukumilisela iqhinga elinamandla le-SEO ngokusekwe kumxholo nakwizenzo zosasazo lwentlalo.
Ukukhuthaza unxibelelwano lwangaphakathi
Olunye uxanduva lwakhe luphethe le misebenzi ikhethekileyo emsebenzini wakhe. Luphi unxibelelwano lokunxibelelanisa amasebe ahlukeneyo eshishini. Ingcali yokwenyani yezi mpawu ngumntu owaziyo ukuba angangqongwa njani liqela elisebenza ngokuhambelana neziphumo eziza kuveliswa ukusukela ngoku. Ngeqela elikhuthazayo kwaye ngaphezulu kwayo yonke into emanyene kakhulu ngokweenjongo ezilandelelweyo.
Kwelinye icala, kubaluleke kakhulu ukuba babe kwimeko yokwenza izindululo zenyathelo elibambekayo kwimeko nganye ukuze baziphumeze ngempumelelo ethile. Njengokhuthazo kumaqela abo omsebenzi kwaye banokunikezela ngokusebenza kwabo ngokugqwesileyo kule minyaka idlulileyo. Apho ukuzithemba ekufuneka kwenziwe ngabasebenzi obahlukileyo kulo mzimba wobuchwephesha kufuneka kube yenye yezona zinto ziphambili kwizenzo zabo.
Iprofayili eya kuthunyelwa ngaphandle yi-CMO
Ngayiphi na imeko, kukho inani leempawu kwiprofayili yakho ezingenako ukusilela kwi-CMO okanye kwiGosa eliyiNtloko leNtengiso. Umzekelo, zezi zilandelayo siza kukubonelela ngeli xesha ukuze usicacise ngakumbi esi sihloko sikuchazela sona.
Amandla okulawula amaqela
Obu bubuchule obunokungabikho kubathunywa bakho abaziingcali. Ayothusi into yokuba omnye weyona misebenzi iphambili ukujongana nayo yonke imisebenzi kwinkampani. Yabela imisebenzi ethile kwabo basebenzisana nabo bakufutshane kwaye bazinikele kakhulu kwiprojekthi yeshishini.
Yiba nolwazelelelo ngotshintsho lwetekhnoloji
Njengoko ibingenakuba ngenye indlela kwiprojekthi ekwi-Intanethi, kuya kufuneka uvuleleke kuzo zonke iindlela zecandelo kwaye ukuba ubona kunokwenzeka ukuba uzibandakanye nezakho ukuze ekugqibeleni iziphumo zibe luncedo ngakumbi kunangoku.
Zibophelele kakhulu kule projekthi
Ukusukela ekuqaleni uyakufuneka ubandakanyeke kurhwebo lwe-elektroniki apho idityanisiweyo. Ukuhlangabezana nale mfuno ifuneka kakhulu kwiinkampani ezikwi-Intanethi, awuzukukhetha kodwa ukuzisa umdla omkhulu kuyo yonke into oyenzayo. Ukuhambisa olu luvo kubo bonke abanye abasebenzi ababelana ngale projekthi yobungcali.
Ulwazi olunzulu kakhulu
Zonke izakhono zangaphambili esele sizikhankanyile ziya kuba nexabiso elincinci ukuba bezingahambi kunye nokudityaniswa kwezona ngcinga zibalaseleyo malunga nenkampani yakho. Kodwa nakwinto emelwe licandelo le-Intanethi kwimisebenzi yezoqoqosho kuba yeyona ndlela ifanelekileyo yokukhuthaza ishishini kwezi mpawu.
Ekugqibeleni, olu luvavanyo ekufuneka lubonelelwe yi-CMO elungileyo okanye iGosa eliyiNtloko leNtengiso ukuze lenze imisebenzi yabo ngolwaneliseko olupheleleyo. Ukuba ubona ukuba udibana nale nkangeleko yobungcali, ungathandabuzi okomzuzwana ukuba nawe ungaliqhuba eli nani leshishini ngokukhethekileyo njengoko inezinto ezintsha kwangaxeshanye.
Eminye imiqondiso yesazisi malunga nemisebenzi yabo yokwenyani
Ii-CMOs, kwelinye icala, ngabaququzeleli bendalo bomzamo odityanisiweyo kuba bayabaqonda abathengi okanye abasebenzisi ngcono kunaye nabani na. Kodwa ungalibali, kunye nobugcisa bokuthengisa kunye nobunzima ngakumbi bokuphumeza. Kwimeko apho kufuneka uyazi ukuba ungenisa njani ngamathuba entengiso kwinkampani odityanisiweyo kuyo.
Ngelixa kwelinye icala, isitshixo sempumelelo yeGosa eliyiNtloko leNtengiso lisekwe kwinto esisiseko njengokuqonda okukuko kunye nokuqonda okunzulu kokutshintsha kweemarike. Kungenxa yokuba awungekhe ulibale ukuba ujongene necandelo elihlala lihlaziywa kwaye awukwazi ukuhlala uzolile.
Kodwa usebenza phi iGosa eliyiNtloko leNtengiso? Ewe, ngokusisiseko kwifayile ye- amasebe entengiso, intengiso nophuhliso. Ngeenjongo ezahlukeneyo, njengokuqinisekisa ukudityaniswa kwezicwangciso zokuthengisa kuwo onke amasebe enkampani, kule meko yedijithali.
Ngokumalunga nezifundo ekufuneka uzifakile kwirekhodi yakho yezifundo, zinokuthengisa okanye ukuthengisa. Nangona kwimeko yesibini kufuneka usoloko uqokelela ulwazi olunzulu malunga nentengiso yanamhlanje kwiinkampani. Ngaphandle kolunye ulwazi olunokuthi luhlale lulungele ukwenza imisebenzi yalo: iilwimi, ubuchwepheshe obutsha kwaye kutheni ungathethi umbono othile malunga nezoqoqosho.
Njengoko sele ubonile, ayisosikhundla esiqhelekileyo, kodwa okuchaseneyo kusandula ukwenziwa. Kwaye oko kuqhume ngokufika kwamashishini edijithali, njengakwimeko yorhwebo lwe-elektroniki. Ngobuntununtunu obukhethekileyo kuyo njengoko kubonisiwe kweli nqaku. Ngoku kuhleli kukuqinisekisa ukuba unomdla wokuyisebenzisa ngaxa lithile ebomini bakho. Kungenxa yokuba ngumsebenzi ovuzayo ngokupheleleyo kwimidla yakho.