Ukuba unayo i-eCommerce okanye ucinga ukuseta enye, eyona nto inokwenzeka kukuba uvile kakhulu malunga ne-SEO, i-SEM, ukubeka ... Kodwa, kuthekani malunga CMP? Ngaba uyazi ukuba yintoni iCPM?
Isishunqulelo se-«Iindleko ngemilimitha nganye", ngeSpanish"Iindleko ngewaka»Imibono yenye yezona zinto zinzima ukuziqonda, kodwa yenye yezona modeli zixhaphakileyo zentlawulo yokuthengisa kwi-Intanethi kwaye ukwazi ukuba bathetha ngantoni kubaluleke kakhulu. Ngoko ke, apha sizama ukukunceda ukuba uyiqonde.
Yintoni i-CPM
Njengoko besichazile ngaphambili, I-CPM, okanye i-Cost per thousand, ithetha ukuba imodeli yentengiso apho umntu, inkampani, uphawu, njl. ihlawula ngalo lonke ixesha intengiso ijongwa.
Umzekelo, khawube nomfanekiso-ngqondweni wakho unexabiso ngewaka ngalinye leeuro ezingama-20. Kuthetha ukuba kuya kufuneka uhlawule i-euro ezingama-20 ngewaka ngalinye lemibono. Xa ndinazo uyabhatala. Ukuba ayifiki, awuhlawuli.
Ngoku, into yokujonga ilungile kakhulu. Kwi-eCommerce iya kuba yindlela yokuzazisa, kodwa ngaba inenzuzo? Khawube nomfanekiso-ngqondweni woku kulandelayo. Uku-Facebook kwaye ubona intengiso yevenkile. Kwaye ukusuka kwenye. Kwaye enye ... Ngaba udla ngokunika zonke ezo ntengiso? Into ekhuselekileyo kukuba akukho, oko kukuthi, kungakhathaliseki ukuba "uluntu" luvelisa kangakanani i-CPM, ngokubhekiselele kwimibono okanye impembelelo, inyaniso kukuba ukuba ayigqibi "ukukhwela" uluntu, aluyi kuchaphazela ishishini .
I-CPM, i-CPA, i-CPT kunye ne-CPC
Asiphambanga, kude kuyo. Kodwa kukuba ukongeza kwi-CPM kukho eminye imiqathango emininzi omele uyazi kuba zonke zihlobene. Ngqo ngqo:
- TPC: Iindleko ngewaka ngalinye. Ngokwenyani, iyafana ne-CPM, kuphela inokubizwa ngolu hlobo.
- CPA: Iindleko ngesenzo ngasinye.
- I-CPC: Iindleko ngokucofa.
Ngamnye wabo unentsebenzo eyahlukileyo, kwaye ihlawulwa ngokwahlukileyo. Ukuba i-CPM ilingana neendleko zakho ze-x imali ngewaka ngalinye lemibono, kwimeko ye-CPC iindleko ziya kuba ngocofa ngalunye abalunikayo, okanye i-CPA ngenyathelo ngalinye abalithathayo.
Kuzo zonke, mhlawumbi i-CPM kunye ne-CPC zezona zinxulumene kakhulu, nangona ukuba uyaqaphela ukuba zizinto ezimbini ezahlukeneyo.
Yenzelwe ntoni i-CPM?
Emva kokuthetha konke oku ngasentla, kunokwenzeka ukuba ngoku ucinga ukuba akunamsebenzi, kwaye kungcono ukutyalomali kwenye into. kodwa ngokuqinisekileyo akunjalo. Injongo ye-CPM kukufumana umbono omkhulu waloo ntengiso. Oko kukuthi, ukufumana uluntu, ukuba abantu bakubone, bakwazi kwaye, ngethemba, ukuba banike intengiso ukutyelela iphepha lakho.
Ngaba inenzuzo? Ewe kwaye hayi. Sikucacisela yona. I-CPM inenzuzo kuba ikunceda wandise ubukho bakho kwi-Intanethi. Kwivenkile entsha, ibhrendi okanye imveliso entsha, isenokuba sisenzo esigqibeleleyo kuba uya kufikelela kubaphulaphuli abaninzi. Ngoku, ayinangeniso kuba ayikuqinisekisi x inani lotyelelo kwiwebhusayithi yakho. Apha uya kwithamsanqa elincinci; ukuba bayayithanda intengiso okanye into abayibonayo (ubukhulu becala ixabiso okanye into entsha) kwaye bacofa kwi-eCommerce yakho.
Kwimeko yeevenkile ezininzi ezisekiweyo, ezinkulu okanye ezaziwayo, oku akusebenzi kangako. Wonke umntu sele eyazi, ngoko kutheni uyisebenzisa?
Ibalwa njani iCPM
Njengamanye amagama amaninzi, i-CPM nayo inefomula yokubala ngayo. Ngaba uyafuna ukwazi ukuba yintoni? Ngokusisiseko sithetha ngokwahlula indleko yokubeka intengiso ngenani lemibono yeso sibhengezo, rhoqo kumanani amawaka.
Ngamanye amagama, Ifomula iyakuba:
CPM = Iindleko zizonke / (iimbono / 1000)
Ixabisa malini
Ngokwesiqhelo, i I-avareji ye-CPM idla ngokuba phakathi kwe-5 kunye ne-50 yee-euro. Kutheni i-hairpin inkulu kangaka? Ewe, kuba kuxhomekeke kwicandelo apho ufuna ukubeka khona intengiso, kwisahlulo, kukhuphiswano olukhoyo kweso siza, njl. Konke oku kwenza ixabiso eliphakathi liye phezulu okanye lehle.
Kwimeko nayiphi na into, kufuneka ukhumbule ukuba le modeli yeyona isetyenziswa kakhulu kwimikhankaso yokuqaphela, uphawu, njl. kodwa hayi uguqulo, kuba awunakuqiniseka ukuba kuya kubakho unqakrazo (nangona oku kuhlala kuxhomekeke kuhlobo lwentengiso kunye nokuba ulunge kangakanani ekubambeni abantu ngayo).
Iingcebiso zotyalo-mali kule modeli
Ngaphambi kokuba uqalise i-adventure kunye nokutyala imali kwishishini lakho kwi-CPM kukho iingcebiso esifuna ukukushiya kwaye kufuneka uzifunde. Ngamanye amaxesha, i-CPM, njengoko sibonile, ayilona ifanelekileyo ngokusekelwe kwinjongo esifuna ukuyiphumeza, kwaye yiyo loo nto kubalulekile ukugcina engqondweni ukuba:
- I-CPM yimodeli efanelekileyo yentengiso. Ukuba awuyazi ukuba ilungile na, kuyacetyiswa ukuba ubuze umcebisi wezentengiso okanye umcebisi wesicwangciso sedijithali onokuhlalutya ishishini lakho, wazi ukuba liphi, ubone iintsilelo kunye nokubheja ekuphuculeni ukusebenzisa eyona nto isebenzayo kwaye ifanelekileyo. izixhobo.
- Yazi apho intengiso iya kuba. Khawucinge ukuba ufuna ukuhlawula i-CPM kwiphepha kwaye kuvela ukuba intengiso isekupheleni kwayo yonke into apho ingabonakali khona. Ngokucacileyo ukufumana iimpembelelo kunokufezekiswa, ewe, kodwa akuyi kubonakala, kwaye ukuba umfundi akawuboni loo myalezo, loo ntengiso, kufana nokuba ayikho.
- Kufuneka ukhethe kakuhle iphepha apho uya kubeka khona umkhankaso we-CPMNgokomzekelo, ukuba ibekwe kakuhle, ukuba ayinayo ingxaki ngeGoogle, okanye ukuba ibekwe kakuhle, ukuba "ivaliwe", okanye ingalunganga kwiwebhusayithi yakho.
- Ukuba ekugqibeleni ukhetha le modeli, kufuneka wakhe intengiso elula, etsala amehlo, ekulula ukuyikhumbula kwaye enefuthe. Akulula njengoko ucinga, kodwa kufuneka uzame ukulinganisa umfanekiso kunye nesicatshulwa kwaye wenze into yokuba, xa uyibona, awukwazi ukuyibaleka.
Ngoku uyazi kancinci malunga ne-CPM, sisiseko kuphela. Ukuba ufuna ukubheja kolu hlobo lwentengiso kunye nephulo, ingcebiso yethu ingcono kukuqhubeka nokuphanda ngeli xesha kwaye ufumane iingcebiso zokukhulisa utyalo-mali lwakho kwiziphumo ozilindeleyo.