Ayinamsebenzi ukuba une-ecommerce okanye iphepha lewebhu, ngokuqinisekileyo ufuna ukuvela kwiziphumo zokuqala zophendlo kwaye, ke, uneendwendwe ezininzi, ukuthengwa okungakumbi ... Kodwa ukufezekisa, kuya kufuneka yenza indawo efanelekileyo ye-SEO, Into abaninzi abangayaziyo (kwaye ngenxa yoko abazenzi kakuhle izinto).
Ukuba une-ecommerce kwaye ufuna ukuphucula ukubekwa kwe-SEO yakho, nazi ezinye iingcebiso zokukunceda uyenze. Ngale ndlela, uya kuwubona umohluko kwixesha eliphakathi nelide, kwaye isenokuba yile nto uyifunayo ukugqiba ukwazisa ishishini lakho ngempumelelo.
Kodwa yintoni ukuma kwe-SEO?
Xa usungula kwihlabathi le-Intanethi, kwaye ufuna ukuqala ishishini kulo, kukho igama ekufuneka likukhaphe kwaye ekufuneka uluthathele ingqalelo utshintsho lwayo: ukubeka i-SEO. Ligama elibandakanya ubuchwephesha obunokufakwa kwiwebhusayithi (okanye kwivenkile ekwi-intanethi) kwiwebhusayithi yayo ukuphucula imeko kunye nokubonakala. Kwaye yonke loo nto iya kubonakala kumaphepha abakhangeli, Oko kukuthi, kuGoogle, Yahoo, Bing ...
Ukuma kwe-SEO kuvela kuLungiselelo lweeNjini zoKhangelo lwesiNgesi, okanye yintoni enye, ukuKhangela kweeNjini zoKhangelo, esele ikuxelela ukuba iziphumo zakho ziya kugxila phi. Ngokuyintloko, eyona isetyenzisiweyo kwaye yeyona inomdla kakhulu kuGoogle, enika ingxelo engaphezulu kwe-90% yesabelo sentengiso phakathi kweekhompyuter, ii-mobiles kunye neetafile.
Iindidi ezimbini ze-SEO
Ngaphakathi kokumiswa kwe-SEO, kuya kufuneka wazi ukuba zimbini iintlobo: kwiphepha le-SEO kunye ne-SEO engaphandle kwephepha. Yahluke njani nganye?
El Kwiphepha le-SEO bubuchule obenzayo kwiwebhusayithi okanye kwi-ecommerce. Oko kukuthi, yonke into oyenzayo kwiphepha lakho ukuyenza ibonakale kwi-Intanethi. Umzekelo, ukucaciswa kweetekisi ngegama elingundoqo, ukulungiswa kwemifanekiso, ukusetyenziswa kwemibhalo engezantsi ...
Kwelinye icala, i-SEO engaphandle kwephepha ziindlela oziqhubayo kodwa hayi kwiphepha lakho lewebhu, kodwa ngaphandle kwayo. Nangona kunjalo, zihambelana nephepha. Umzekelo, xa ubhalisa kwizikhombisi, xa usebenzisa iinethiwekhi zokuncokola ukuthetha ngephepha lakho ...
Ngoku ukuba uyazi ukuba yeyiphi indawo ekuyo i-SEO, ungathini malunga nokukunceda uyiphuculele i-ecommerce yakho?
Amaqhinga okuphucula ukubekwa kwe-SEO kwi-ecommerce
I-ecommerce yivenkile ekwi-intanethi. Ke ngoko, injongo onayo kukuthengisa. Kodwa kuthathelwa ingqalelo amawaka eevenkile ezikwi-Intanethi ezikwi-Intanethi, hayi eSpain kuphela, kodwa kwihlabathi liphela, ukhuphiswano lomelele.
Ayisiyiyo loo nto kuphela, kuya kuhlala kukho i-ecommerce kwicandelo owenzayo elibonakalayo, nokuba kungenxa yokuba yenza izinto ngcono, kuba indala, ngenxa yentengiso ...
Oku akuthethi ukuba awukwazi ukuyenza ngokwakho. Kodwa oku, la maqhinga okuphucula ukubekwa kwe-SEO aza kuluncedo.
Izicatshulwa ngokwamacandelo
Ngomnye wemisebenzi yokuqala ekufuneka uyenzile. Amaxesha amaninzi, kwiivenkile ezikwi-Intanethi, kukho iimveliso ezininzi kangangokuba zihlelwa ngokwamacandelo. Kodwa enye yeempazamo ozenzayo kukungabeki isicatshulwa kudidi kwaye uzinikezele kuphela kuluhlu lwamanqaku akhoyo.
Yazi ukuba, ngombhalo obhalwe kakuhle, kunye ne-SEO eyenziwe kakuhle (ukukhangela amagama aphambili), kuya kubakho umahluko omkhulu kuba Injini yokukhangela iya kuyazi ukuba ikweliphi iphepha kwaye inokuba sisiphumo ukuba bafuna ezo mveliso Wenza ntoni? Kodwa kusekho okuninzi, kwaye loo nto kukuba undwendwe ngokwakhe lunokuziva lukhululeke ngakumbi xa ungalitsho malunga nezo mveliso zikwinqanaba kwaye umxelele ukuba zilunge kangakanani kunye nengxaki abaza kuyisombulula.
Izicatshulwa kwiimveliso
Njengoku kungasentla, kufanelekile ukuba ukwenze nakwimveliso nganye oyithengisayo. Kubonakala ngathi bubudenge, kodwa enyanisweni akunjalo.
Zama ukwenza isicatshulwa esincinci. Okokuqala kuba iyakwazisa umthengi wakho ukuba alindele ntoni kwimveliso .
Qhagamshela iimveliso
Khawufane ucinge xa ukhangela iAmazon. Uya kwimveliso, ufunda yonke into ekuxelela yona ngayo, kwaye uyaqonda ukuba ibeka imveliso ehambelana nayo kuwe, okanye inokuba inomdla ukuba uyayifuna. Ewe, uyazi ukuba yindlela yokubeka i-SEO abayisebenzisayo.
Kwaye ukuba ii-greats ziyayisebenzisa, kutheni ungayi kuzisebenzisa nazo?
Yiloo nto kufuneka uyisebenzise kwi-ecommerce yakho. Ngamanye amagama, kufuneka amakhonkco kwezinye iimveliso kwivenkile yakho. Awuphuculi kuphela kuba unika umthengi onokubakho ukhetho oluninzi lokuthenga ngakumbi, kodwa uGoogle uya kuba nakho ukufikelela kwamanye amaphepha.
Yenziwa njani loo nto? Ewe, kulula: into onokuyenza kukubeka ibhokisi kwiwebhusayithi yakho kunye neemveliso ezinxulumene naleyo ujonge kuyo. Okanye ngeemveliso ezithengwe ngabanye xa beyijongile loo mveliso. Ngokwam, ukhetha eyokuqala, kuba lolona khetho luqhelekileyo kunye nolona lusetyenziswa kakhulu ngabathengi. Enye indlela (okanye nokuseka amakhonkco kwimbali) kunokuba yinto "yokweqa umthetho" kuba uthetha ngedatha yabucala ngokuqinisekileyo akukho mntu ufuna ukubhengezwa.
Uyilo oluphendulayo lukwachaphazela ukubekwa kwewebhu
Usenokungayazi, kodwa baya besanda abantu abasebenzisa iifowuni eziphathwayo kuyo yonke into, kubandakanya nokutyelela kwiivenkile ezikwi-Intanethi kunye nokuthenga kuzo. Kuthetha ntoni oku? Ewe, into elula kakhulu: ukuba ufuna iwebhusayithi yakho kwaye i-ecommerce yakho ijongeka ilungile kwisixhobo esiphathwayo (okanye kwithebhulethi) ukuze amava alungile.
Ayisiyiyo loo nto kuphela, ikwakhona ukubeka i-SEO kubaluleke kakhulu ukuba uyilo oluphendulayo.
Lumka ngesantya sokulayisha
I-ecommerce ethatha imizuzwana eliqela (ngaphezulu kwemizuzwana emi-5) iya kugwetyelwa ukusilela. Kwaye kungenxa yokuba iindwendwe ezingena kwiwebhusayithi zifuna ukuba zilayishwe ngaphantsi kwemizuzwana emi-2. Yintoni engayiyo? Lindela ukulahleka kwabasebenzisi abangama-40%.
Namhlanje ukukhawuleza yinto yonke. Asinamonde, sifuna izinto 'zenziwe zenziwe' nakwenye iwebhusayithi. Ke ngoko, ukuba ubona ukuba isantya sakho sokulayisha asicothanga, awuyi kuphulukana nabathengi bexesha elizayo, kodwa, njengoko kuthatha ixesha elide kwinjini yokukhangela ukutyelela onke amaphepha akho, iya kukubeka endaweni embi.