Kwiminyaka embalwa edlulileyo, abantwana babefuna ukuba ngabadumileyo, abalweli benkomo nawo nawuphi na umsebenzi owawuqhele ukubonwa kumabonwakude. Kodwa loo nto yatshintsha kwaye ngoku abaninzi banobuganga bokwenza vula ijelo likaYouTube ukuzama ithamsanqa lakho kwaye ube ngabaphembeleli. Kodwa nangenxa yokuba ngaloo nto bafumana imali eyongezelelweyo. Kodwa i-youtubers iyenza njani imali?
Ukuba awuzange ucinge ngesi jelo ngaphandle kokubukela okanye ukwenza iividiyo, kuya kufuneka uyazi ukuba, ukuba yenziwe kakuhle, unokufumana ibhonasi enomdla. Kwaye kunokuba luncedo ukwazi oku ukuba unevenkile ekwi-intanethi.
Amaqonga okusasaza ee-youtubers
njengokuba uyazi ngoku I-Youtube ayikho kuphela ukwenza iividiyo kunye nokwenza imali ngazokukho ezininzi iinketho ezininzi. Nangona kunjalo, kuyinyani ukuba kwiminyaka embalwa edlulileyo ubunayo iYouTube kuphela. Eli yayiliqonga elihle apho sadibana neevidiyo ezininzi ezivela kumacandelo ahlukeneyo.
Kwaye, kuzo, unokubona intengiso. Nditsho nabalinganiswa abaphambili beevidiyo banokubhengeza iimveliso okanye iimpawu kwaye bafumane imali kuyo.
Kodwa ngoku asinayo iYouTube kuphela, kukho noTwitch, kukuba iqonga apho abaninzi batshintshela kuba bahlawula, njengoko besithi, kakhulu kunakwiYouTube; I-Instagram okanye iTikTok, nangona ingothungelwano olungagxilanga ngokuthe ngqo kwividiyo (ubuncinci eyokuqala), baqala ukwenza imali ngeevidiyo zabo.
ufumana malini kwiYouTube
Okwangoku, ukuba uyafuna, unokwenza itshaneli yeYouTube simahla. Kwaye uqale Rekhoda iividiyo ezibukhoma okanye uzilayishe njengesiqhelo kwaye ufumane imali. Kodwa inyani yeyokuba izicwangciso zokwenza imali azikhawulezi kwaye azilula njengokudala itshaneli.
Kwaye kukuba okokuqala kufuneka uhambelane nemiqathango abayicelayo kuwe kwaye uthathele ingqalelo ukuba kuYouTube, njengoko kwenzeka kuGoogle, Facebook ... kukho i-algorithms enokuqalisa iividiyo zakho okanye uzibeke kwi. eyona kona imnyama yeqonga ukuze kungabikho mntu ubabonayo.
Ingeniso ye Iividiyo zikaYouTube zihlala zinxulumana neembono ividiyo nganye enayo. Ke ukuba unezigidi zazo ungenza imali encinci. Ngokubanzi, enye yemivuzo yokuqala i-youtuber inento yokwenza nemibono; Rhoqo nge-1000 leemveliso bakuhlawula imali x. Yinto ebizwa ngokuba yi-RPM.
Kodwa ikwachaphazela uhlobo lwentengiso olufakwe kwiividiyo kunye neminye imiba ye-algorithm engatyhilwanga kwaye enokwenza ukuba ufumane imali eninzi okanye encinci.
Iimfuno zokufumana imali kwi-Youtube
Phambi kokuba uthethe nawe malunga nendlela ii-youtubers ezifumana ngayo imali, kuya kufuneka wazi ukuba zikhona ubuncinane beemfuno ekufuneka kuhlangatyezwane nazo ukuze wenze imali ngejelo. Kungenjalo, ubungenakukwazi ukufumana ezo zibonelelo.
Ezi akunzima ukuzifumana, kodwa kufuneka uzigcine engqondweni:
- Yiba nobuncinci beeyure ezingama-4000 zokudlala zizonke kunye nokubukela kwiinyanga ezili-12.
- Yiba nobuncinci bababhalisi be-1000.
- Fumana i-euro ezili-100 zokuqala ngeakhawunti yakho kaYouTube. Kungenxa yokuba kukushiya kuphela indlela enye yokuhlawula, kodwa kamva unokuqokelela imali ngokutshintshela okanye ngetshekhi.
- Yiba neakhawunti kaGoogle Adsense.
yenza njani imali ii-youtubers
Ngoku usazi ngakumbi malunga noku kungasentla, siza kugxila kwiindlela iYouTube ekufuneka "zivuze" ngayo iinzame zayo. Ngamanye amazwi, indlela YouTubers ukwenza ngayo imali ukuba wenze isigqibo ukuba iya kuba lithuba elihle kuwe.
Ngokubanzi, kukho iindlela ezininzi zokufumana imali kwiYouTube (ukuhlawulisa kweli qonga okanye kwezinye iinkampani/abantu). Zezi:
Ingeniso yentengiso (imibono)
Yeyona yaziwayo. Ngaba uyakhumbula xa ubukele ividiyo kwaye ufumana intengiso ngaphezulu kwevidiyo oyivalayo? Ewe, ezo zizibhengezo zentengiso ezimele umvuzo kwii-youtubers. Unako kwakhona ukubeka amabala.
Apha sikushiya a uluhlu lwazo zonke iindidi zentengiso ezinokubekwa:
- Bonisa: Ezi zizibhengezo zentengiso ezivela kuluhlu lwasekunene lweevidiyo.
- Izigqubuthelo: zizo ezibonakala xa ubukele ividiyo ezantsi.
- Iintengiso zevidiyo ezitsitywayo: Ezi zezo ozibona ngaphambili, ngexesha okanye emva kwevidiyo. Kule meko ungazitsiba ukuze ungaziboni.
- Ayinakugqithwa: ziyafana nezidlulileyo kodwa kule meko awukwazi ukuzisusa, kufuneka uzibone ukuba ufuna ukuqhubeka nevidiyo.
- Bumper: ziividiyo ezingaphantsi kwemizuzu emi-6 eziya kuhlala zikhona phambi kokuba ividiyo iqale.
Inzuzo ephambili yeentengiso xa zivela kwiinkampani eziqeshwayo kwi-YouTube, ekubeni i-CPM (Iindleko ngeembono eziliwaka) ivame ukuphakama kwaye, kunye nayo, kunye ne-RPM (ingeniso ngeembono eziliwaka) ze-YouTubers. Ngamanye amazwi, ufumana ngaphezulu ukuba iinkampani zangaphandle ziqesha loo ntengiso.
ingeniso yentengiso
Ezi zahlukile kwimiboniso, kuba ayinanto yakwenza nokubona ividiyo kakhulu, kodwa ngenxa yokuba bayakuhlawula ukuba ube neso sibhengezo esithile.
Sinokuthi ezi zizinto ebesikuxelele zona nge-CPM ngaphambili. Yintoni egqithisile, ngokuyidibanisa ne-akhawunti yakho ye-Adsense, uya kuqokelela imali eninzi kune-Youtube, ngakumbi ukuba iikhankaso eziza kuwe ngendlela yokuthengisa zinamandla.
Ababhalisi
Yinto abaninzi abangayaziyo, kodwa kukho ukhetho apho unakho vumela abasebenzisi ukuba bajoyine ijelo lakho njengababhalisi ukuhlawula umrhumo wenyanga ngokutshintshiselana ngezibonelelo ezikhethekileyo.
Ipremiyamu yeYouTube
Ngaba uyayivala intengiso ngokukhawuleza xa iphuma? Ewe, ngolu khetho lwe-Youtube lukunika ithuba lokuba fumana imali nangona eso sibhengezo sisusiwe.
Umboniso wentengiso
Ifanelekile kwiivenkile ze-intanethi kuba unika i ithuba lokuba abalandeli bakho bathenge izinto kwibhrendi okanye kwinkampani yakho ngeYouTube ukufumana imali ngayo.
Intengiso ephembelelayo
Kule meko akusiyo into ephuma kwi-Youtube, kodwa ziinkampani ezinokuthi ziqhagamshelane nawe ukwenza "intsebenziswano", apho i-youtubers ifumana ulwazi malunga nemveliso kwaye kufuneka uyincome, okanye uyinike igama, ukuze uhlawulwe ngaloo nto ikhankanyiweyo.
Njengoko ubona, zininzi iindlela zokwenza imali kwiYouTube. Kwaye zonke zisetyenziswa zii-youtubers. Kodwa ukuba une-eCommerce unokwenza inzuzo ngetshaneli. Ngaba wakha wayiqwalasela?