Ukuthenga kwi-Intanethi kuya kusiba yinto eqhelekileyo. Uninzi luqala ukuyeka uloyiko lokuthenga kwi-Intanethi kwaye amashishini abone ukuba i-eCommerce inokuba sisisombululo esinenzuzo yokwenza inzuzo. Kodwa, ngaphakathi kweentlobo zamashishini akwi-Intanethi, iindawo zentengiso ziyanda, imodeli yeshishini apho ukubonwa kuthathwa khona kwaye iziphumo ezilungileyo ziyafezekiswa.
Kodwa, Yintoni indawo yentengiso? Ingaba isebenza kanjani? Ngaba kulungile ngokwenene njengoko ucinga? Ukuba ucinga ngesi sihloko, uya kuba nomdla ekwazini lonke ulwazi esinokukunika lona apha ngezantsi.
Yintoni indawo yentengiso
Masiqale ngowokuqala, sisazi kakuhle ukuba yintoni indawo yentengiso kunye nokuba sithetha ngantoni. Kuya kufuneka uqonde ukuba lo mgaqo ubhekisa kwi iqonga ekuyilwe kulo, hayi kuphela inkampani, ishishini, uphawu, kodwa uninzi lwazo. Umzekelo, khawufane ucinge ukuba wenza iwebhusayithi ethi "Ivenkile yeziXhobo." Kulapho, njengeshishini, ubuyakuba khona. Kodwa kuyacaca ukuba unetshomi enamashishini kwaye adibana nawe ukuba athengise iimveliso zawo kwiwebhusayithi yakho.
Ikhathalogu yakho iyanda, kodwa kwangaxeshanye uye ube yindawo yentengiso, kuba ingathi wenza imarike apho iinkampani ezininzi ziza kuthengisa iimveliso zazo.
Nokuba lula: cinga iimarike ezixekweni. Banetafile yeziqhamo, izitali zeentlanzi, oosilarha, njl. Ewe, indawo yentengiso inye, iyafana nendawo yokuthenga apho uthengisa khona iimveliso ezininzi kwaye usebenza njengomlamli phakathi kwabathengi kunye nabathengisi (kwimeko apho inguwe odala loo modeli yeshishini).
Indawo yentengiso vs eCommerce
Ngaba i-eCommerce ingcono kuwe okanye ngaba indawo yentengiso ibhetele? Ewe, inyani kukuba ziimodeli ezahlukeneyo zeshishini, kodwa azifakwanga.
Njengokuba usazi, I-eCommerce yivenkile ekwi-intanethi apho kuthengiswa iimveliso. Nguwe ophetheyo ukubasa kumthengi kwaye uyakhathala ngokwenza ukuba ishishini lakho libonakale.
Ngakolunye uhlangothi, indawo yentengiso "yindawo yokuhlangana" yeevenkile apho uhlala khona. Ngale ndlela, xa umthengi ecela into ukuba uyithumele kubo, kodwa awunakukhathazeka malunga nentengiso yeshishini lakho, okanye ulondolozo lwewebhusayithi, kuba umnini waloo ndawo yentengiso uyayikhathalela loo nto. Amaxesha amaninzi iimveliso azinyanzelekanga ukuba zithengiswe nguwe, kodwa liqonga eliyinyamekelayo, ukongeza ekunyamekeleni ukuba ngumlamli phakathi kwabathengi nabathengisi.
Kwaye kutheni sisithi ababekelwa bucala? Ewe, ngenxa yokuba unokuba ne-eCommerce yakho kwaye, kwangaxeshanye, ube yinxalenye yentengiso. Ngapha koko, sinomzekelo ocacileyo eAmazon. Kuyo uyakufumana amawaka eevenkile ezigqibe kwelokuba zifake ikhathalogu yazo kwaye zithengise iimveliso zazo. Kodwa kwangaxeshanye, uninzi lunamaphepha ewebhu asebenza kuwo njengevenkile (ihlala inamaxabiso afanayo okanye asezantsi kuneAmazon) ukuze uthenge kuwo omabini la majelo.
Izinto eziluncedo nezingalunganga
Yonke into elungileyo inento embi. Kwaye ngokuchaseneyo. Kwimeko yentengiso asinakuxelela ukuba yonke into izakulunga, kodwa inezinto eziluncedo kodwa ineengxaki zayo kwaye, ukubeka zombini esikalini kuya kukunceda wenze isigqibo sokuba uyinxalenye yayo okanye uqhubeke njengangaphambili.
Ngokubanzi, i Izibonelelo onokuzifumana zezi:
- Yiba nayo yonke into. Ukuba liqonga elibandakanya amashishini aliqela, phantse akunakwenzeka ukuba ungayifumani into oyifunayo. Kwaye, uya kuba neemveliso ezifanayo ezinamaxabiso ahlukeneyo, ke akufuneki uphendle ngokwahlukeneyo ukuze ufumane eyona ilungileyo.
- Ukubonakala. Kungenxa yokuba iimveliso zakho, kwaye ngokubanzi kwishishini lakho, ziya kuba nakho ukuxhamla kwintengiso yentengiso, ikwenze uqhubeke.
- Unomjelo wentengiso ongezelelweyo. Kuba, njengoko besitshilo, ukuba semarikeni akuthethi ukuba kuya kufuneka unikezele nge-eCommerce yakho. Ungaqhubeka uthengise kodwa ube unendawo eyongezelelweyo yokwenza inzuzo.
- Intengiso yamanye amazwe. Uninzi lweemarike zisebenza kwihlabathi liphela, zikuvumela ukuba uthenge naphina emhlabeni. Ewe unokuseta amaxabiso ukuze uthumele iimveliso, oko kukuthi, ngekhe ulahlekelwe, kodwa uphumelele.
- Ukubekwa endaweni. Ukuba awuqaphelanga, siza kukuxelela: le modeli yeshishini ihlala ibekwe kakuhle, oko kukuthi, iphuma kwiziphumo zokuqala kuGoogle. Kwaye yibhonasi.
Ngoku, ngaphandle kwazo zonke izibonelelo (kukho ezinye ezingakumbi), nazo iingxaki okanye izinto ezingalunganga zivela. Umzekelo:
- Uya kuba nezibonelelo ezimbalwa. Kungenxa yokuba, ukuba kwindawo yentengiso, kuya kufuneka uhlawule umrhumo wenyanga kwaye, ukongeza, bagcina ikhomishini kwintengiso abayenzayo.
- Kukho iindleko zokuthumela ngaphandle. Ngengqiqo yokuba kufuneka uzigcine iimveliso, uhlangane namaxesha okuhanjiswa, ukubuya, njl. Ungahlala ubacela ukuba bayikhathalele, kodwa ke umrhumo ungaphezulu.
- Akuhlawulwanga ngalo mzuzu. Ingathatha iiveki okanye iinyanga ukuba uhlawulwe, into ethi, kwi-eCommerce yakho, okwangoku.
- Ecaleni kukhuphiswano. Apha kunzima ngakumbi ukungangqinelani nokhuphiswano. Kunzima kwakhona ukwahlula kuye.
- Eyona "nkosi" yindawo yentengiso. Uthatha isigqibo sokuba yeyiphi imveliso aza kuyibona nokuba yintoni angayiboniyo, athenge ntoni kwaye angabonani. Ewe kunjalo, yinto engeloncedo enkulu kuba, ukuba abayibonisi ngamehlo imveliso yakho, awuyi kuba nakho ukuthengisa.
Iindidi zemarike
Ngoku ukuba uyazi ngakumbi malunga nokuba yintoni indawo yentengiso, kuya kufuneka uyazi ukuba zikhona iintlobo ezintathu ezichazwe kakuhle zezi marike:
- Ezi zeemveliso, ngokusekwe kwintengiso yeemveliso ezinikezelwa ziivenkile eziqhotyoshelwe kule modeli.
- Iinkonzo, ukubonelela, hayi iimveliso ngokwazo, kodwa iinkonzo okanye imisebenzi ukuze ikwazi ukwanelisa iimfuno zabaxhasi.
- Ezabasebenzi, oko kukuthi, ezo zidibanisa iinkampani kunye neengcali. Ezi zezona zinzima kakhulu ukunxibelelana nale mbono yevenkile enkulu.
U mzekelo
Ukucinga ngendawo yentengiso kulula kakhulu ngoku. Umzekelo, unayo IAmazon, Aliexpress, eBay, Wish, Joom… Kodwa kukwakho nezinye ongakhange uziqonde, kodwa zibe zezona ziyiyo le nto. Njenge El Corte Inglés, Fnac, Carrefour, njl.
Zonke ziyazithengisa iimveliso zazo kodwa, kwi-Intanethi, zinika ithuba lokwandisa ikhathalogu yazo kunye nezinye iimveliso ezilawulwa ngabantu besithathu, abathengisi abasebenzisa amaqonga abo ukwenza ukuba bathengise.
Ngoku ukuba usazi ngakumbi ngale modeli yeshishini, ungathatha inxaxheba kwindawo yentengiso? Ngaba ukwisinye? Khawusixelele ngamava akho.