Ukuba uthanda iinethiwekhi zentlalo, ngokuqinisekileyo ulivile igama elithi Umphathi woluntu. Mhlawumbi ukhe wafunda iindaba malunga nabo (iCM yamaPolisa, iNetflix ...). Kodwa ngaba uyazi ukuba umphathi woluntu wenza ntoni?
Lo msebenzi uquka ukuba noxanduva lokulawula nokulawula iinethiwekhi zentlalo yenkampani okanye uphawu kwi-Intanethi kwaye isebenze njengebhulorho phakathi kwabathengi, okanye abathengi abanokubakho, kunye nophawu. Kodwa yintoni kanye kanye le misebenzi? Sikucacisela ngezantsi.
Umphathi woluntu, umsebenzi ofunwayo?
Kwiminyaka embalwa edlulileyo, xa i-Facebook kunye ne-Twitter yaphuma, isikhundla somphathi woLuntu sazalwa, okanye yintoni enye, "umphathi woluntu". Umsebenzi wakhe yayikukupapasha imiyalezo eyanelisayo abathengi kwaye yasebenza njengebhulorho phakathi kwabalandeli kunye nenkampani.
Kodwa xa kuqwalaselwe ukuba inani leenethiwekhi zentlalo linyukile kwaye linentsha rhoqo, ayinakuphikiswa ukuba imisebenzi yoLuntu inkulu kakhulu kunokuba umntu enokucinga.
Ngaba sisikhundla esifunwayo? Inyaniso nguewe. Iinkampani azikwazi ukulawula zonke iinethiwekhi, kwaye nangaphantsi ukubeka imiyalezo eyahlukeneyo, okanye ukwenza izicwangciso ezahlukeneyo, kuzo zonke, kwaye oko kubenza bafune ingcali. Kodwa ngamanye amaxesha lo msebenzi awukho mnandi njengoko ubonakala kwaye abaninzi bakhokelwa ziziphumo ukwazi ukuba umntu usebenza okanye cha.
Imisebenzi yoMphathi woLuntu
Ukuba ufuna ukuzinikela ekubeni ngumphathi woLuntu, okanye yinto ethimba ingqalelo yakho, kuya kufuneka uyazi ukuba inkcazo yayo, yokulawula uluntu okanye inethiwekhi yoluntu yenkampani, eneneni incinci kakhulu xa ithelekiswa nayo yonke into onayo. yenza. Ngaba siza kuthetha nawe ngayo?
Yazi kwinethiwekhi yoluntu nganye nzulu
Oko kuthetha ukuba kufuneka wazi yonke into malunga noFacebook, Twitter, Instagram, TikTok, Youtube… nokuba inkampani iyazisebenzisa okanye ayizisebenzisi.
Ayizizo zonke iinkampani ezisebenzisa zonke iinethiwekhi zentlalo kodwa, njengengcali, kufuneka azazi, kwanaba batsha. Oku kuquka utshintsho olunokuthi lwenzeke, i-algorithms kunye nabanye.
Kwaye injongo yakhe xa ephonononga kuzo asiyiyo enye ngaphandle kwaleya lungelelanisa umyalezo inkampani efuna ukuwubeka kwiinethiwekhi zentlalo ezahlukeneyo. Hayi, akufanelekanga ukuthumela into efanayo kuzo zonke iinethiwekhi zentlalo. Uluntu lwenene kuya kufuneka luseke amaqhinga ahlukeneyo.
Yazi ngokunzulu inkampani
Khawufane ucinge ukuba ulikhonkco phakathi kwenkampani kunye noluntu kuFacebook. Kwaye ubeka izithuba kodwa ezi azibonisi nyani inkampani, kodwa ngokubanzi.
Oku kunokuthetha ukuba umntu ophethe uthungelwano akayazi kakuhle inkampani; asiyonxalenye yayo, okanye ayibandakanyekanga.
Sithetha ukuthini ngoku? Ewe, ukongeza ekwazini uthungelwano, xa uza kulawula inkampani kubalulekile ukuba uyazi kakuhle. Yazi ukuba yintoni injongo yakho, umbono kunye nexesha lakho elidlulileyo, langoku kunye nekamva lakho. Nditsho ndizive ndiyinxalenye yalo. Kuphela kungoko uya kuba nakho ukuchaza ngamazwi nangemifanekiso ukuba loo nkampani ithetha ukuthini.
Oku akubandakanyi nje ukufumana ulwazi oluninzi kangangoko kunokwenzeka kwinkampani, kodwa kwakhona yazi amathuba, izoyikiso, amandla kunye nobuthathaka ukuphucula yonke imiba xa iyonke.
Lawula uluntu
Ngoluntu sibhekisa kwiintanethi zentlalo. Kwisiza ngasinye kukho indlela yokuvakalisa umyalezo wenkampani. Ngamanye amazwi, umyalezo ogqithiselwa kwi-Instagram awufani neTikTok, okanye kuFacebook nakuTwitter. Kuba nayo Kuya kufuneka uqaphele iiprofayili ezahlukeneyo, uphendule imibuzo kunye nezimvo, kwaye ujongane nayo nayiphi na imeko, nokuba iyakha okanye iyalandula.
Kuya kufuneka ukhumbule ukuba iba yintsika esisiseko kwaye "bubuso obubonakalayo" benkampani, yiyo loo nto kufuneka wazi yonke into ngayo ukuze uyidlulisele kubalandeli.
Yenza ishedyuli yokuthumela
Ngaba ubucinga ukuba umphathi woLuntu uhlala ekhompyuter kwaye uyazibuza ukuba uza kubelana ngantoni ngaloo mini? Hayi kakhulu ngaphantsi. Ngokwenene ingcali elungileyo inekhalenda, ngokuqhelekileyo ngenyanga, abanye rhoqo emva kweenyanga ezintathu, bemisela zonke iimpapasho eziza kwenziwa.
Ngale ndlela, banokulindelwa. Ewe kunjalo kwakhona Kuya kufuneka ushiye indawo yokutshintsha ngomzuzu wokugqibela, enokubakho.
Lungiselela imiyalezo yenethiwekhi yoluntu nganye
Yintoni ebizwa ngokuba "ikopi". Kwaye kunjalo le miyalezo kufuneka yahluke ngokuxhomekeke kwinethiwekhi yoluntu apho iza kupapashwa khona.
Ukongeza, kufuneka ikhatshwe ngumfanekiso okanye ividiyo, kunye izikhokelo zokuyidala kufuneka zinikwe ngulo mntu wazi abalandeli kakhulu kwaye uya kuyazi into esebenza kakuhle kwaye yintoni engekhoyo kwinethiwekhi yoluntu nganye.
Kwaye ewe, oko kuthetha ukuba kwinethiwekhi yentlalo nganye kufuneka wenze umyalezo, nangona uninzi lweenkampani kunye neenethiwekhi zentlalo imiyalezo iphindaphindwa kuzo zonke iinethiwekhi (into esele isithi ayilunganga kuba ingathi bonke abalandeli ubaphatha ngokufanayo).
lawula iingxaki
Kule meko sibhekisela kwiimeko ezinokulimaza umfanekiso wenkampani. Kubalulekile ukuba luluntu, ngakumbi ukuba ziye zaveliswa yi social networks, lowo zama ukunika isisombululo, ukuze ukwazi ukuba nethemba, kunye nomntu ukuphepha "ukungcolisa" ngakumbi igama lenkampani.
Kule nto kufuneka ube nolawulo oluninzi xa unxibelelana kunye naloo mntu kwaye uzame ukufumana isisombululo esilungele iimeko zombini.
Ukubeka iliso kunye nomlinganiselo wopapasho
Kwaye kufuneka kuthathelwe ingqalelo ukuba iimpapasho, kunye neeraffles, uphando, njl. benzelwe into ethile. Kuya kufuneka wazi ukuba ngowuphi umxholo obalulekileyo, yintoni enomdla kakhulu kumsebenzisis, apho baziva bekhululeke kakhulu, njl.njl., ukuze bazi ukuba ziziphi iziphumo ezinikelwa ziimpapasho zabo kunye nokuba kufuneka kwenziwe utshintsho okanye akunjalo.
Ewe, kolu hlolo unokufumana uguqulo lwabasebenzisi kubathengi, iqhekeza lolwazi olubaluleke kakhulu ukwazi ukuba yintoni ipesenti yempumelelo malunga nopapasho.
Kuxhomekeke kumsebenzi, kusenokubakho imisebenzi emininzi okanye engaphantsi, kodwa ngokurhabaxa sele uyayazi into eyenziwa ngumphathi woluntu. Ngaba unobuganga bokuzinikela kuyo?