Wazi ntoni ngelogo yeWestern Union? Uthe xa eqala ishishini lakhe, ilogo awayenayo yayingeyiyo le siyaziyo ngoku. Ngaba uyazi ukuba yintoni imbali yale nkampani? Kwaye mangaphi amaxesha ilogo itshintshile?
Ngezantsi sikunika yonke idatha ukuba, yikholelwa okanye hayi, Njengomyili, banomdla kuwe kuba uya kwazi ngakumbi kancinci malunga nenkampani kunye nendlela eyenze ngayo ilogo yayo yavela.
Imbali yeWestern Union
Kwimeko apho ungazi, I-Western Union ngokwenene yinkampani yezemali. Ijongene nokudlulisa imali kwihlabathi jikelele kwaye e-United States yenye yezona ziyaziwa kakhulu. Kwaye enye yezona zisetyenziswa kakhulu. Ngokukodwa, wazalwa ngo-1851, ekufikeni kwakhe eUnited States, kodwa inyaniso kukuba unobukho kwihlabathi lonke namhlanje.
Ekuqaleni, inkampani yayingabizwa ngokuba yiWestern Union, kodwa yiNew York kunye neMississippi Valley Printing Telegraph Company. Ewe, elo gama lide lelo yayinalo inkampani. Kwaye kunjalo, xa uJeptha Wade efumana inkampani, ngo-1856, walitshintsha igama layo kwiNkampani ye-Western Union Telegraph (kwaye kuphela ngokunyanzeliswa kuka-Ezra Cornell owayefuna ukuba igama lakhe libonise umanyano lwemigca yocingo).
Enyanisweni, ukuba uyazibuza, kufuneka ukwazi ukuba ewe, ekuqaleni le nkampani ayizange izinikele kwiinkonzo zemali (kwaye yayiyibhanki) kodwa kunoko. umsebenzi wayo ibiyinkonzo yothumelo lwetelegram. Kodwa ngokuhamba kwexesha, kwaye ngokukodwa ngo-1871, wagqiba ekubeni azise inkonzo entsha, leyo yokudluliselwa kwemali. Akumele ukuba bahambe kakubi kakhulu xa, ngo-1879, bagqiba ekubeni baphume kwishishini lomnxeba (kwakhona emva kwetyala elilahlekileyo kunye neBell) ukuba bangene ngokuthe ngqo kuloo nkonzo entsha, eyaba yinto ephambili.
Kwakungowe-1980 xa waqalisa ukuthumela imali ngaphandle kweMelika. Ngapha koko, bathe bakubona ukuba ishishini eliphambili laqala ukuhla, babeyazi indlela yokujikela inkampani kwisiqalo esitsha, kodwa begcina eyona nto babenayo ngelo xesha.
Iilogo ezahlukeneyo zeWestern Union
Ngokucacileyo, sinokukuxelela oko zonke iilogo inkampani enazo zigcine umbala ofanayoNangona kunjalo, kukho utshintsho olukhulu, ngakumbi phakathi kweyokuqala neyesibini.
Ilogo yowe-1969 yayinoonobumba bexesha elizayo ababhalwe ngomnyama kumqolo otyheli. Kule meko, i-W kunye ne-U zaye zabalasela ngakumbi.Amagama athi Western Union abhalwe ngaphantsi kwawo.
Le yayiyinto eqhelekileyo kuba babefuna ukuzenza baziwe ngaphezu kwayo yonke into ngoonobumba bokuqala (kwaye becinga ukuba basuka kwigama elide kangaka, kuyaqondakala.
Kodwa, njengoko uyazi, Ngaphambi kwaloo logo, kunye nelo gama, kwakukho enye ngaphambi kwayo. Inkampani yeWestern Union Telegraph. Siyifumene ilogo kwaye le yahluke ngokupheleleyo.
Ukuqala, ikwithowuni ezingwevu. Ibonisa ibhinqa elihleli kunye nesixeko ngasemva (siyaqonda ukuba sisixeko apho inkampani yasekwa khona), ezinye iincwadi ezisecaleni kwakhe kwaye ngaphantsi kwamagama athi, iTelegraph kunye neNkampani encinci kuneWestern Union.
Enyanisweni, Ukuphanda kancinci sifumene uxwebhu apho igama lokuqala leWestern Union livela khona, apho sinokubona ukuba bayibhala ngolu hlobo: "I-New-York & Mississippi Valley (y en pequeño printing telegraph co.)".
Igama lonke lalingwevu nomda omnyama, ngaphandle koonobumba abancinci ababenochwethezo oluthambileyo (kunye no-P, T kunye no-C kunye nokuhombisa okuthile).
IWestern Union yatshintsha ngo-1990
Ekubeni i-logo yadalwa ngo-1969, de yatshintshwa ngo-1990, iminyaka emininzi idlulile. uyilo olufunwayo gcina "ubukho" bemibala eyayiyi-protagonists kwaye ichonge inkampani. Kodwa wenza utshintsho. Endaweni yokuba imvelaphi ibe tyheli, bawushiya lo mbala ngoonobumba, nomnyama ube ngumbala ongasemva.
Ngokubhekiselele kumthombo, basebenzise i-san-serif, bexhoma igama elithi Western ngaphezu kwelo elithi Union kunye nokudibanisa imigca emibini emthubi kwicala elinye lamagama omabini.
Olu yayilutshintsho olukhulu lokuqala olwenziwayo. Kodwa hayi yokugqibela anayo.
2013: ixesha lokuyila ngokutsha
Kule meko, akuzange kudlule iminyaka emininzi phakathi kweyokuqala neyesibini ngaphambi kokuba babe nobuganga bokutshintsha ilogo kwakhona. benjenjalo ukwenza lula kunye nokuchaza kwakhona ilogo ye-1990. Ukwenza oku, bagcina imvelaphi emnyama kunye noonobumba abatyheli kwakhona. Kodwa zombini i-typography kunye nendawo yatshintsha.
Njengoko uza kubona kwi-logo, ukuhanjiswa kwamagama kwagcinwa, kodwa imigca ethe nkqo yangaphambili yayithe tye ngokunyusa ubungakanani belogo ukuquka iW kunye ne-U, Oonobumba bokuqala bamagama amabini, emthubi (kunye nentwana emhlophe kwindawo apho bachukumise bobabini).
Kwaye siza ku-2019
I-2019 ibingunyaka wokugqibela apho bagqiba khona ukwenza olunye utshintsho kwilogo, ngokuqinisekileyo ukuziqhelanisa notshintsho olwenzekayo. Kwaye ngenxa yoku bagqiba ekubeni batshintshe ifonti kwi-sans-serif, kodwa kule meko beshiya umgca omnye apho, kunye, benza igama elithi WesternUnion. Imigca emibini ethambekileyo iye yagcinwa, kodwa ibhityile kakhulu kwaye iphantse ibe ngumda kumhlophe, kunye ne-initials WU.
Ngapha koko, kwaye nangona ingabonakali kakuhle kakhulu xa ilogo incinci, inqaku le-I kwi "union" liphantsi kwaye lifana nokuphuma kwelanga.
Ezi akhronimi ziyaqhubeka nokudibana kodwa, ngokungafaniyo nelogo yangaphambili (eyayinomda omnyama kunye ne-silhouette ye-U emhlophe phezu kwe-W), kule meko kufuneka i-U ilahlekelwa kancinci isiphelo esiyidibanisa neW.
Njengoko ubona, iinkampani ezinkulu zitshintsha i-logo yazo, nangona zizama ukugcina i-essence ezaziziwa ngayo, kulo mzekelo umbala ophuzi kunye nomnyama. Ngaba uyayazi imbali yelogo yeWestern Union? Ngaba ungathanda ukwazi imvelaphi yayo nayiphi na enye ilogo?