Olunye uhlalutyo olufuna ingqalelo enkulu yile ibhekisa kwintoni umahluko phakathi kwesicwangciso se-omnichannel kunye ne-multichannel enye. Kuba zibaluleke ngokwenene Ukusuka kwiindlela ezahlukeneyo, kodwa kuyo nayiphi na imeko banezinto ezifanayo ezingafaniyo nezinye ngaphandle kokudibanisa kunye nokutsala abathengi abanokubakho. Ukuze ngale ndlela, ukuthengiswa kweemveliso zakho, iinkonzo okanye amanqaku anokukhuthazwa.
Apho ubukho be-omnichannel qhinga bungafikeleli, iqhinga lamajelo amaninzi linokwenza njalo. Ngale ndlela, banokuthathwa njengabancedisayo kwaye kuyo nayiphi na imeko abakhethanga kuwo nawuphi na umsebenzi. Ukuba akunjalo, ngokuchaseneyo, zinokusetyenziswa kwimeko nganye apho inkampani okanye iprojekthi yedijithali ihamba ngayo.
Kuzo zombini iimeko zimbini ukuhlangabezana neemfuno zakho zokuthenga kwaye ngokungathandabuzekiyo kunokuba luncedo kakhulu kwimeko ethile. Kuya kufuneka uyichaze kwaye uyinciphise kwaye iya kuba ngumzuzu oqinisekileyo wokuseka umahluko phakathi kwesicwangciso se-omnichannel kunye ne-multichannel enye ukusukela ngoku. Ngale ndlela, zibeke ekusebenzeni ukuphucula ukubekwa kweprojekthi yethu ekwi-intanethi.
Sithini isicwangciso se-omnichannel esekwe kuso?
Olu hlobo lwesicwangciso kulawulo lweenkampani zedijithali lusekwe kwinto elula ukuyiqonda njengoko kunjalo Ukunyaniseka komthengi okanye komsebenzisi, kodwa ukusuka kwindawo eyahlukileyo kunezinye izicwangciso kwintengiso yanamhlanje. Ukuze uqonde ngcono kancinci ukusukela ngoku ukuya phambili: konke oku malunga nayo yonke into kukuphinda ube namava angcono kule klasi yabantu.
Apho eyona njongo yayo ibalulekileyo kukwandisa inqanaba lokunyaniseka kwintengiso yohlobo ukuze ngale ndlela Iinketho zokuthenga ngabathengi. Ngamafutshane, yinkqubo enobuchule kakhulu ethambekele ekusebenziseni ngcono amajelo asele enikezelwe le nkonzo, kule meko ngenkxaso yetekhnoloji.
Umzekelo wolu hlobo umelwe ziinqwelwana zokuthenga zakudala ezifakwe ngamanye amaphepha ewebhu. Apho unokuqokelela khona oku kuthengiweyo ngaphandle koxinzelelo okanye umda kwizithuba zexesha. Ukuze ekugqibeleni ukwazi ukuwajonga kuso nasiphi na isixhobo setekhnoloji esesandleni sakho. Nokubanakho ukurhoxisa umsebenzi ngaphambi kokuwuhlawula ukuba lo ngumnqweno wakho.
Kwelinye icala, awungekhe ulibale ukuba isicwangciso se-omnichannel ngokwaso sivumela ingqokelela yeeodolo kwiifomathi ingqokelela kwi la ivenkile ifiziksi. Njengokusetyenziswa konxibelelwano olufanayo kuwo onke amajelo. Njengobunewunewu obuhle ngokuthelekiswa nezinye iinkqubo eziqhelekileyo ezinikezela ngengqikelelo kwaye ngenxa yoko isisombululo esisiseko. Ngamanye amagama, isebenza ngendlela eyodwa ngakumbi kunesinye isicwangciso esikuthelekisa ngalo mzuzu. Ngoncedo esinokuthi siluphucule kwaye silulandele ngakumbi ngokulandela abathengi kunye nabasebenzisi bevenkile yethu ebonakalayo.
Ubukho beqhinga le-multichannel: iimpawu zalo
Xa kusekwa umahluko phakathi kwesicwangciso se-omnichannel kunye nenye ye-multichannel, kubalulekile ukuba neempawu ezifanelekileyo zenkqubo yokugqibela yolawulo kwiinkampani ezinephrofayili yedijithali. Ewe, kule ndlela, ezona njongo zangoku zale nkqubo yolawulo isekwe ekufikeleleni kubathengi ngeendlela ezahlukeneyo, ezidijithali nezomzimba. Njenge iintengiso, iibhanile zewebhu, iincwadana, iileta zeendaba ze-imeyile, usetyenziso lweselfowuni, ivenkile ebonakalayo kunye nezinye iindlela esizibona zifanelekile.
Ngelixa kwelinye icala, kufuneka kwakhona kugxininiswe ukuba le nkqubo ifikelela apho inkqubo ye-omni-channel ingekhoyo. Ngamanye amagama, ngokwale ndawo yokujonga kubandakanya izicwangciso ezincedisayo. Nangona kule ngokukodwa, kuthatha ithuba elingcono ngakumbi kwiimpawu ezizodwa kuhlobo ngalunye lonxibelelwano kwaye ekugqibeleni kugxila kuzo ngendlela esebenzayo ngakumbi kunangaphambili.
Elinye lamagalelo alo aphambili lilele kwinto yokuba ubukho beqhinga elinamajelo amaninzi kudala amava anelisayo ngakumbi kumaqela ayinxalenye yale nkqubo kwicandelo ledijithali. Apho kufuneka khona ukubona kwangaphambili apho sifuna ukwalathisa indlela yethu ngaphakathi kweli candelo, ngolwazi olucebileyo kunenye inkqubo yeklasi evela kulo naluphi na uhlobo lwesicwangciso sorhwebo.
Umahluko phakathi kweenkqubo zombini zolawulo
Ukuchonga ukuba yeyiphi kwezi nkqubo zibhetele ekukhuseleni iimfuno zethu, kuya kuba kubaluleke kakhulu ukuba uthathe ingqalelo ukusukela ngoku ukuya kwezinye zezi zinto zilandelayo sizibonisa apha ngezantsi:
- Uhlobo lwe-e-commerce onayo kwaye luhlobo luni lokuthengisa.
- Iprofayile yabathengi okanye abasebenzisi kwimodeli yeshishini kwaye liliphi inqanaba lokunyaniseka olifakileyo kwiinkqubo.
- Inqanaba lokuthengisa kwiimveliso zakho, iinkonzo okanye amanqaku kwaye ukuba uzimisele ukukhuphisana ngakumbi kwicandelo okhoyo.
- Iminyaka yobudala emsebenzini wakho wobungcali kwaye ukuba uyayazi indlela yokuziqhelanisa nenkqubela phambili entsha kubuchwephesha bolwazi.
- Kwaye okokugqibela, unqwenela ukuba uqhubeke kwinkqubela phambili apho ikamva lakho lobuchwephesha limiselwe.
Kuxhomekeka kwezi zinto zixabisekileyo, unokukhetha enye okanye enye ijelo lokungena, usazi ngawo onke amaxesha ukuba inokutshintshwa nangaliphi na ixesha kunye nemeko. Ukuze ndi phucula umsebenzi wakho wobugcisa kule minyaka izayo ukusukela oko inzuzo kwishishini kufuneka ibe yinto ephambili kubo bonke oosomashishini abancinci nabaphakathi kwicandelo ledijithali. Ngaphandle kolunye uthotho lokuqwalaselwa kobuchwephesha okuya kuba ngumxholo welinye inqaku kule bhlog.
Kodwa okwangoku, kuya kufuneka ukhumbule ukuba amaqhinga omnichannel Inokukunceda ukuba ubeke ngcono uphawu lwentengiso. Ngokukodwa ukuba untywiliselwe kwisigaba sokuqalisa seshishini. Ngelixa ngokuchaseneyo, ukuba ufuna unxibelelwano olwenzelwe wena okanye umlinganiso womthengi ngamnye okanye womsebenzisi, kukhethwa ukuba ukhethe isicwangciso-qhinga samanyathelo amaninzi ukuze sisebenze ngakumbi kweli candelo. Kodwa ngeendlela ezahlukeneyo onokuzisebenzisa ngokuxhomekeke kwiimeko ezinokuvela ukusukela ngoku.
Izibonelelo zawo omabini amajelo kulawulo lwemodeli yedijithali
Kuya kufuneka uqonde ukuba kude kube ngoku yonke into yahluke ngokupheleleyo kunanamhlanje. Oku kuthetha ukuba ukuba uyafuna kuthengela iselfowuniUmzekelo, bekufuneka utyelele kuphela ivenkile okanye indawo yokugcina izinto, uhlalutye isithembiso kwaye ekugqibeleni ukhethe imodeli eye yahlangabezana neemfuno zakho zokusetyenziswa. Ngoku yonke le nkqubo itshintshile kakhulu kwaye okuninzi kunokuba nokusebenzisa isicwangciso se-omnichannel okanye, ngokuchaseneyo, iqhinga le-multichannel elingcono.
Akumangalisi ukuba iindlela zabo zokusebenza zincitshiswe kwindlela yenkampani kumajelo edijithali. Kwaye ezi zezona zinokunika ubungakanani benyani malunga nezibonelelo onokuzifumana ukusukela ngoku ngokuphunyezwa kwayo ngokuqinisekileyo. Ukuze ngale ndlela, ukwazi yenza ishishini lakho lingeniso ngakumbi kwaye ungazicaphukisi iziphumo ezinokubakho kukhuphiswano. Ungalibali ukuba yonke into ngumba wokuyicebisa kuwe kwaye kuninzi xa malunga nesiphelo kukuhlalutya umahluko wokwenyani phakathi kwesicwangciso se-omnichannel kunye ne-multichannel enye. Ekupheleni kosuku yenye yeenjongo ezikhawulezayo onazo kwezi zihlandlo zichanekileyo.
Ukukhetha enye okanye enye imodeli yolawulo kwinkampani yedijithali, awuzukukhetha ngaphandle kokwazi ukuba yinkqubo eyinxalenye ezininzi kwaye zahlukahlukene ukhetho kufuneka uhlangabezane neemfuno zakho zokuthenga. Kwaye ngenxa yoku, ukusebenzisa esinye okanye esinye isicwangciso kwicala loshishino ozibophelela kulo kwiinyanga ezidlulileyo okanye mhlawumbi kwiminyaka. Le yinyani ekufuneka ungayilibali ukuba awufuni ukwenza impazamo engaqhelekanga ekunokwenzeka ukuba sele ingenakulungiseka kwimithambo elandelayo yobalo.
Ungasifaka njani isicelo kwezi nkqubo zimbini
Omnye umba owahluke kakhulu njengoko ezi zicwangciso zenziwa kwintengiso yorhwebo kuba zifuna unyango olwahlukileyo. Apho kuyakubaluleke kakhulu ukuba kuthathelwe ingqalelo naziphi na ezi zinto zilandelayo sicebisa ngazo ngezantsi:
- Uhlobo lomsebenzi wedijithali kunye nefuthe lazo kubalo lwenkampani.
- Yazi ukuba ziziphi iziphumo ezinokuthi ekugqibeleni zenze kwimodeli yethu yeshishini.
- Impembelelo enayo kubathengi okanye kubasebenzisi, ngakumbi kwixesha eliphakathi nelide.
- Amava anokuba nawo la manqaku eshishini nawo aya kuthatha isigqibo ekuthatheni isigqibo kwisicwangciso esinye okanye esinye solawulo.
- Kwaye okokugqibela, umdla wethu wokuphatha inkqubo yolawulo ngokonakalisa abanye.