Leliphi ezentengiso lelizwi elimele urhwebo olukwi-Intanethi lungaphezulu kunokuba unokucinga kwasekuqaleni. Ayothusi into yokuba yinkqubo yorhwebo ngelizwi egxile ekuthengiseni ngezixhobo zokusetyenziswa kwelizwi okunikezelwa zizixhobo eziphathwayo. Kwaye ukusuka apho sinokuba namathuba amaninzi oshishino kwidijithali yorhwebo.
Kwelinye icala, kufuneka ithathelwe ingqalelo ukuba ukurhweba ngelizwi okanye ukurhweba ngelizwi lelinye lala mathuba apho umsebenzisi akhangela khona ngelizwi, nokuba kungowomnxeba okanye umncedisi obonakalayo, ukuze enze ukuthengwa kwi-Intanethi. . Ukuba yimodeli enobuchule obukhulu kwaye ngandlela thile izakutshintsha urhwebo kwi-Intanethi ukusukela ngoku.
Okanye ukuba uqonde ngcono kancinci ukusukela ngoku. Yisicwangciso-qhinga sanamhlanje esiya kukunceda, ukuze ngale nkqubo ikhethekileyo yelizwi, ube nethuba lokunxibelelana nento eyiyo kanye. imveliso yezinto ezenziwayo ephawulwa ngokusetyenziswa kwelizwi eliza kwenziwa. Njengoko uza kubona, ngumahluko omkhulu ngokubhekisele kwezinye iimodeli ezineempawu ezifanayo. Kodwa ukusukela ngoku siya kukufundisa ngcono ukuze wazi ukuba iqulathe ntoni kwaye ungafumana njani ukusebenza okungcono kwisicelo sayo kwishishini lakho okanye kwivenkile ekwi-intanethi. Ayothusi into yokuba ngethamsanqa zininzi iindlela zokwenza ukuthengisa ngakumbi kwi-Intanethi, uninzi lwazo olunokuphunyezwa ngandlela thile, njengoko uya kuba nakho ukubona ngalo mzuzu.
Yintoni urhwebo ngezwi okanye urhwebo ngelizwi?
Ukurhweba ngelizwi kusebenzisa itekhnoloji yokuqonda kwelizwi ukunciphisa ukuxhomekeka kwabasebenzisi bokugqibela kwizixhobo (ezinjengegundane kunye nekhibhodi), ebavumela ukuba basebenzise imiyalelo yelizwi ukufumana nokuthenga iimveliso kwi-intanethi. Ukusebenzisa urhwebo ngelizwi, yonke into efunekayo sisixhobo esisebenza ngelizwi kunye nomncedisi welizwi.
Kodwa kwenzeka nini ukuthengisa ngezwi? Ewe, iteknoloji yokwamkelwa kwentetho isusela emva ngonyaka we-1961, xa injineli ye-IBM uWilliam C. Dersch wayila inkqubo yokuqala yokwamkelwa kwentetho kwimbali, ebizwa ngokuba yi "Shoebox." Yabona amagama athethiweyo ali-16, kodwa ngelo xesha, yayisetyenziselwa ukubala iingxaki zezibalo. Nangona kunjalo, yayilinyathelo lokuqala kwihlabathi lobuchwephesha belizwi. Ngo-2011, umncedisi welizwi, uSiri, wenziwa wafumaneka kwi-iPhones, kwaye ngo-2012, i-Android yasungula eyayo ilizwi elincedisayo.
Nangona kunjalo, nangona itekhnoloji yelizwi kunye nabancedisi belizwi ingezizo izinto ezintsha, ukwamkelwa korhwebo ngelizwi kusesekutsha. Abathengi baqala ukusebenzisa rhoqo imiyalelo yelizwi ukukhangela kunye nokuthenga kwi-Intanethi, abanye besathandabuza njengoko belinde ukuvavanya amanzi endlela engenazandla kwezorhwebo.
Kule minyaka mi-5 idlulileyo, kuye kwakho ukonyuka okukhulu kwizixhobo zezwi ezinje ngeAmazon Echo kunye neKhaya likaGoogle, okukhokelela kukutsiba okufanayo kubathengi abafuna ukuzama ukuthengisa ngezwi. Njengoko izixhobo ezininzi zezwi zivela kwintengiso, le meko inokuthi iqhubeke nokuqokelela amandla.
Kusebenza njani ukuthengisa ngezwi?
Ukuthengisa ngelizwi kwenzelwe ukuba, kwaye kungqale ngqo ukwenza. Ukusuka kwimbono yabathengi, yonke into oyifunayo lilizwi lakho. Emva koko ufuna itekhnoloji ukuze yenzeke. Nazi iimfuno ezine ezingundoqo ekusetyenzisweni ngokuchanekileyo
- Ufuna isixhobo esinomncedisi welizwi; Oku kunokuba yi-smartphone okanye izixhobo ezifanayo ezisebenza ngelizwi (njengeAmazon Echo okanye iKhaya likaGoogle).
- Kuya kufuneka uthethe umyalelo wokuvusa isixhobo, njengo "Hei Siri."
- Kuya kufuneka usebenzise igama eliqalayo (ngesiqhelo isenzi okanye isenzo). Umzekelo, ukuba uthi umyalelo, "Siri, odola imveliso ye-XYZ," "i-odolo" iya kuba ligama eliphambili.
- Kuya kufuneka wazi iithowuni zakho kunye neempazamo, njengoko isixhobo sakho siyakuqonda into oyithwebileyo kwaye siyakuqonda ukuba lilizwi lakho elikhethekileyo kwaye liya kuzama ukunqanda ukubeka umyalelo wento ekurhaneleka ukuba lilizwi "elingaziwayo".
Zeziphi izibonelelo zokuthengisa ngezwi?
Izixhobo ezisebenzisa ilizwi zisetyenziselwa iinjongo ezahlukeneyo, njengokumamela umculo, ukujonga amaqondo obushushu, ukukhangela ulwazi kwi-intanethi, nokwenza imisebenzi yemihla ngemihla njengoku-odola ukutya kunye nokuthenga kwi-Intanethi. Ngenxa yokuba ezorhwebo lithuba elikhulu kangaka kwitekhnoloji yelizwi, iinkampani ezininzi sele zilisebenzisile urhwebo ngezwi ukuphucula amava abathengi kwi-Intanethi. Izibonelelo eziphambili zezi:
Ukuzonwabisa
Olona ncedo lukhulu kurhwebo ngezwi yindlela ekulula ngayo ukuyisebenzisa. Yonke into oyifunayo ukuze uyenze isebenze sisixhobo esinomncedisi welizwi kunye nelizwi lakho. Ivumela abathengi ukuba bathenge xa bepheka, besenza imisebenzi emininzi, okanye xa beqhuba. Ukuthenga iimveliso kwi-Intanethi akukaze kube lula ngokurhweba ngelizwi ngaphandle kwezandla.
Ukufumaneka nangaliphi na ixesha losuku
Abathengi banokuthenga besebenzisa urhwebo ngezwi 24/7, njengoko bebeya kwenza nakweyiphi na ivenkile kwiwebhu, kodwa itekhnoloji yelizwi ikwavumela ukuba benze njalo ngokulula nangokukhawuleza, ngaphandle kwenkqubo ende.
Isantya sokuthenga
Ngeentengiso zelizwi, umthengi akanyanzelekanga ukuba angene okanye agcwalise iinkcukacha zabo kwivenkile yewebhu yenkampani ukuthenga imveliso kwi-Intanethi- ixesha elibalulekileyo ligcinwa kwaye kulula ukwandiswa.
Ukulungiselela amava okuthenga
Kuba ukurhweba ngelizwi kulula ukuyisebenzisa, abantu bathambekele ekunxibelelaneni ngakumbi nezixhobo zabo. Izixhobo zinokuqokelela idatha ngakumbi kubanini bazo, kwaye zisebenzise le datha ukwenza ukuba amava abo abathengi abe ngokobuqu. Iinkampani eziqokelela ulwazi malunga nokuziphatha kwabathengi, izinto abazikhethayo, kunye neenkcukacha zembali zinokuphuhlisa iimveliso ezinamandla kunye nezicwangciso zentengiso zokugqwesa ukhuphiswano, ngelixa bonwabisa abathengi babo ngokuthenga konke.
Yeyiphi imiceli mngeni kurhwebo lwezwi namhlanje?
Ukusikelwa umda kulwimi
Ilizwi lomntu ngalinye lahlukile, kwaye iikhompyuter zinokubanzima ukuqonda izandi kunye nemvakalozwi.
Abaphuhlisi kufuneka baqhubeke bephucula amanqaku eelwimi ukoyisa lo mngeni. IsiNgesi lolona lwimi luphucukileyo nolwamkelwayo kwitekhnoloji yelizwi namhlanje, kodwa iAmazon isiqalile ukuthengisa izixhobo ze-Echo kumazwe angaphezu kwama-80, ke uphuhliso lolwimi kufuneka luphuculwe ukuze luhambisane neemfuno zamva nje.
Yenza unxibelelwano lube "ngumntu"
Ukongeza kwimiqobo yolwimi, iinkqubo zezwi zikwasokola ukwenza unxibelelwano nabancedisi belizwi bazive benomdla ngakumbi kwaye bendalo, njengaleyo iphakathi kwabantu ababini. Ukusombulula le ngxaki kunokuchaphazela ukuzithemba kwabathengi kwitekhnoloji yelizwi kwaye kuqhube usetyenziso olukhulu kwihlabathi liphela.
Umsantsa wolwazi
Kukho ukunqongophala kolwazi malunga namandla abancedisi belizwi, kwaye abathengi abaninzi abathengisi okanye basebenzise abancedisi ngelizwi kuba baziva ngathi banolwazi oluncinci okanye abanalo kwaphela ulwazi ngento enokwenziwa ngumncedisi welizwi, indlela yokuyisebenzisa, okanye ukuba kukho iingozi ukubandakanyeka. kwi
Ikamva lokurhweba ngelizwi libukeka njani?
Urhwebo ngelizwi linamandla okutshintsha umdlalo kwi-B2C kunye ne-B2B e-commerce, nje ukuba imiqobo yokwamkelwa yoyisiwe. NgokukaGoogle, iipesenti ezingama-20 zalo lonke uphando sele lwenziwe ngemiyalelo yelizwi. Okwangoku, isiseko somsebenzisi wetekhnoloji yelizwi e-US kuphela simele i-42,7% yabemi. Uqikelelo lwe-econsultancy lokuba nge-2020, ukurhweba ngelizwi kuya kuba nesiqingatha sazo zonke izinto ezikwi-Intanethi. Kukwalindeleke nokuba ube yinxalenye yamava okuthenga ngezitena nodaka, ukuvumela abantu ukuba bakhangele izinto kwi-intanethi nakwiivenkile, ngendlela efanayo abanokuthi basebenzisane ngayo nomabhalana wevenkile.
Ithuba leenkampani zeB2B
Kwiinkampani ze-B2B, ukuthengisa ngezwi lithuba elihle kungekuphela nje lokuphucula iinkqubo zokugcina kunye neeofisi, kodwa kunye nokuma kukhuphiswano. Iinkampani ze-B2B ezingoovulindlela ukwamkelwa kweetekhnoloji ezintsha ezinje ngorhwebo ngelizwi ziya kuba nakho ukubonelela abathengi bazo beB2B ezingalibalekiyo, ezilula kunye namava amatsha e-intanethi.
Ngelixa itekhnoloji yelizwi iguquka, inefuthe kumanqanaba amaninzi, kubandakanya i-e-yorhwebo. Kule nqaku, siza kujonga ngakumbi indlela ukukhangela kwelizwi okutshintsha ngayo ukuthengwa kwe-intanethi, yintoni ukurhweba ngezwi, kwaye kutheni unako ukuba yinto enkulu elandelayo kwi-e-yorhwebo. Baza kubona ukuba iteknoloji yokwamkelwa kwentetho sele itshintsha indlela esithenga ngayo kwi-Intanethi.
Ukuthengisa ngelizwi yitekhnoloji enika enye indlela yokusebenzisa ikhibhodi kunye nemouse uku-odola kunye nokuthenga iimveliso kwi-intanethi. Bonke abathengi bafuna ukukhangela kunye nokuthenga into kwi-Intanethi besebenzisa imiyalelo yelizwi ngumncedisi onje njengoMncedisi kaGoogle okanye iAmazon Alexa- kwaye, ewe, lilizwi. Ukuthengisa ngelizwi akuphelelanga ekufumaneni imveliso ngokwayo, kodwa uku-odola kunye nokuyithenga.
Ngoncedo lwentengiso yelizwi, ukugqibezela ukuthenga kuya kukhawuleza kwaye kunokwenziwa nangaliphi na ixesha losuku, nokuba usahlamba, ukuba umncedisi wakho uyabeva. Ngokwengxelo yokuthengwa komthengi yokuthenga, ezona zizathu ziphambili abathengi njengokuthenga ngelizwi zezi:
Zizandla zasimahla
Kuyenzeka ukuba uyenze ngelixa usenza ezinye izinto
Kukhawuleza ukufumana iimpendulo kunye neziphumo.
Ukuba ungumthengisi kwaye ungazilungiseleli le ndlela ibalulekileyo ye-e-commerce ukuya kwi-v-commerce, awuyi kuba lapho.
Usebenzisa njani urhwebo ngelizwi?
Ukuthenga nge-Intanethi usebenzisa iteknoloji yelizwi, abathengi bafuna isixhobo esiphathwayo okanye isithethi esihlakaniphile kunye nomncedisi onyanisekileyo. Olona hlobo ludumileyo lwezithethi ezihlakaniphile ezisebenzisa abancedisi abalawulwa lilizwi yiAmazon Echo (enikwe amandla yiAlexa) kunye neKhaya likaGoogle (elinikwe amandla nguMncedisi kaGoogle)
Abancedisi abasebenza ngelizwi basebenzise iinjongo ezahlukeneyo: ukumamela naluphi na uhlobo lomculo, ukukhangela ulwazi oluthile kuso nasiphi na isihloko, ukuqhuba umsebenzi we-automation ekhaya, kunye noku-odola ukutya. Masiqwalasele indlela abancedisi ababonakalayo abasetyenziselwa ngayo ukuthengwa kwelizwi kwi-Intanethi.
Kwimeko yeAmazon, abathengi banokusebenzisa isixhobo esenziwe nge-Alexa ukukhangela, uku-odola, kunye nokuthenga iimveliso zeAmazon besebenzisa ilizwi labo. Igama elithi "Alexa" liyasebenza isixhobo. Umzekelo, umthengi unokuthi "I-Alexa, iodolo" kunye negama lemveliso abafuna ukuyithenga. U-Alexa ujonga imbali ethengiweyo yomthengi kwaye ucebisa iimveliso ezisekwe kwidatha yangaphambili. Ukuba idatha edlulileyo ayibonisi iiodolo zangaphambili njengangoku, i-Alexa icebisa iimveliso ze- "Amazon Choice" kuqala. I-Alexa ibhengeza ixabiso lemveliso kwaye ibuze ukuba umthengi ufuna ukuyithenga na loo mveliso. Ukuba ewe, i-Alexa ibeka iodolo; ukuba impendulo nguhayi, i-Alexa ingacebisa ezinye iindlela.
Ezinye izicelo kurhwebo ngezwi
Ubukrelekrele bokwenza into bunamandla okuguqula nantoni na ukude kwisidenge ukuba ibe yinto ekrelekrele! Ewe, i-AI kudala iyenza le nto kwaye ngokunyuka kwabancedisi belizwi, izinto ziye zonwabisa ngakumbi. Iinkampani kwihlabathi liphela ziye zakuqonda ukubaluleka kwe "Commerce yeLizwi."
Yonke le nto iqale kwitekhnoloji yokuthetha-ukuya-kwisicatshulwa ephuhliswe nguGoogle. I "Google Voice Search" ikhutshelwe ii-iPhones, esi sicelo sisebenzisa amaziko edatha ukwenza idatha ngokulula kwaye ukwazi ukuyihlalutya, lo ngumzekelo olungileyo wentetho yomntu.
Abancedisi belizwi ligama elibanzi kwaye libhekisa kwiiarhente zencoko ezenza imisebenzi eyahlukeneyo yomntu okanye yomsebenzisi, nokuba iyasebenza okanye intlalontle ngokwendalo, ukutolika umyalelo welizwi kunye nomxholo wesicelo. Isiseko sesoftware yezinto ezinjalo ezinobuhlakani sinokudityaniswa kwetekhnoloji ye-AI enje ngeNtetho yokuZenzekelayo yeNtetho (i-ASR), iTekisi-ukuya kwiNtetho iSynthesis (TTS), Ukuqonda uLwimi lweNdalo (NLU), ukuzibandakanya kwinqanaba lendalo. abasebenzisi.
Eli nqanaba lezixhobo ze-Intanethi zezinto (i-IoT) zaziwa ngamagama ahlukeneyo kubandakanya: isithethi esi-smart, umncedisi we-AI, umncedisi ongumntu o-smart, umncedisi wedijithali, umncedisi olawulwa lilizwi, umncedisi osebenza ngelizwi) kunye nearhente yengxoxo. Zonke ezi zixhobo zisetyenziswa kwimarike kwaye ngoku ziyaxhatshazwa ukwenza abathengi bathenge iimveliso ezonyuselweyo kumaqonga abo.
Uncedo kubathengi:
Ngokwenye yophando lwakutsha nje, ngaphezulu kwe-3.250 yezigidigidi abancedisi bamazwi edijithali bayasetyenziswa kweli lizwe ledijithali kwaye kuqikelelwa ukuba ngonyaka ka-2023 iyakufikelela kwiiyunithi ezingama-8.000 ezigidi, ngaphezulu kwenani labemi bomhlaba ngalo mzuzu . Ukuba uyawajonga amanani e-United States kuphela, kukho phantse i-111,8 yezigidi zabasebenzisi bezincedisi zelizwi ledijithali ezisetyenziswa kube kanye ngenyanga.
Abancedisi belizwi banokuthatha iifom ezahlukeneyo, ezinje ngesixhobo esiphathwayo okanye isithethi seBluetooth njengo "Alexa" okanye iiarhente zesoftware ezingeneyo ezinje nge "Cortana" okanye "Catalina" kwii-smartphones nakwiikhompyuter.
Eyona misebenzi iphambili yokuncedisa kwilizwi efikelelwe ngabasebenzisi idlala umculo, ukulawula izixhobo zombane, ukubonelela ngolwazi lwemozulu, ukuphendula imibuzo yolwazi ngokubanzi, kunye nokuseta iialamu.
Kodwa, ngenkqubela phambili yamva nje kubukrelekrele bokufakelwa kunye neetekhnoloji zokufunda ngomatshini, ukusetyenziswa kwabancedisi belizwi ekusebenziseni ishishini kuye kwanda. Namhlanje, abancedisi bedijithali babonwa njengendawo entsha yokunxibelelana eyenza iindlela ezintsha zonxibelelwano phakathi kwabathengi kunye neempawu.
Ukuthengisa ngezwi kunceda abasebenzisi bayo ukuba baodole kwi-Intanethi besebenzisa abancedisi belizwi. Inani labathengi abasebenzisa izithethi ezikrelekrele xa bethenga lonyuka ngokukhawuleza, kwaye ipesenti yabathengi abasebenzisa abancedisi bayo ayikhawulelwanga kudidi olunye lwemveliso, kodwa iyahluka kuluhlu olubanzi lweemveliso. Ngokwezibalo, malunga neepesenti ezingama-21 zabanini bezithethi abalumkileyo base-US bathenga umculo okanye iimuvi kwaye i-8% ithenge izinto zasekhaya.