Yonke inkampani ifuna isicwangciso-qhinga sentengiso namhlanje ukuze iphumeze iinjongo. Asithethi kuphela ngentengiso yedijithali, oko kukuthi, ngobukho kwi-Intanethi, kodwa ngokubanzi. Ukuze ukwazi ukuthengisa kwaye i-mara ibe negama, kufuneka ufikelele kubaphulaphuli ojolise kubo. Nangona kunjalo, icandelo lezemveliso linokuba yeyona nto inzima ukufikelela kuyo. Ngaphandle kokuba unengcali kwezentengiso.
Kodwa, Yintoni intengiso yemizi-mveliso? Loluphi uhlobo lwesicwangciso esilulandelayo ekuthengiseni ukunceda icandelo linxibelelane nabaphulaphuli balo? Yonke le nto siza kuyiphawula apha ngezantsi.
Yintoni intengiso yoshishino
Ngokwenkcazo enikezwe yiGo2Jump kolunye upapasho lwayo, intengiso yoshishino inokuchazwa njenge «Ezo zicwangciso zentengiso zenziwe ukwenzela ukuba iinkampani zifumaneke ngabanye, zive zitsala kwaye zinesidingo sokufumana imveliso ethile okanye inkonzo ngenjongo yoshishino. Ngale ndlela, imveliso ethengiweyo iyakufakwa kwimixokelelwane emitsha okanye ithengiswe kwiimarike ezinkulu. "
Ngamanye amagama, sithetha ngothotho lweendlela ezisetyenziswa kwicandelo lezemveliso ngenjongo yokuba Abantu abanomdla kwezi mveliso okanye iimveliso bafuna oko kuthengiswa yinkampani okanye ukubonelela njengenkonzo.
Ngokwenyani, kwintengiso yemizi mveliso akukho bantu "bantu"; Oko kukuthi, ayizami ukugxila ebantwini, kodwa endaweni yoko iya kwezinye iinkampani ezinokuba neemfuno ezinokwaneliswa yeyokuqala. Umzekelo, khawufane ucinge iinkampani ezimbini, enye yenziwe ngoomatshini bokwakha, kunye nenye inkampani yokwakha. Lo mzuzwana uza kuqala ukwakha isakhiwo, kodwa awunamatshini; kufuneka uqeshe enye inkampani. Kwaye kokokuqala ukuba ube naloo mthengi.
Zeziphi iinjongo ekufuneka urhwebo lweshishini luhlangabezane nazo
Ngoku ukuba uyazi ukuba sithetha ntoni ngentengiso yoshishino, lixesha lokuba wazi ukuba zeziphi iinjongo ekufuneka uhlangabezane nazo. Kwaye kunjalo, ukuze isicwangciso senziwe kakuhle, kufuneka ukuhlangabezana neenjongo ezithile, ezinje:
- Nika ukubonakala ngakumbi kwinkampani okanye uphawu.
- Kubeke kwi-Intanethi phezulu kangangoko kwiinjini zokukhangela, ukuze kuthi, ukuba inkampani okanye umntu othile ukhangela imveliso ethile abayithengisayo, bashiya iziphumo zokuqala ukuba banamathuba amaninzi okuthengisa.
- Ukuphucula ukuthengisa. Yintoni efezekiswe ngaphezulu kwako konke oku.
- Yakha ukuthembana. Ayisiyiyo loo nto kuphela, uya kufumana abantu abaninzi ukuba bakubone, babe nobunkokeli kwicandelo kwaye bamisele "ubuncinci bomgangatho" wazo zombini iimveliso kunye neenkonzo zakho.
Indlela yokuseka isicwangciso sentengiso seshishini
Xa usenza isicwangciso sentengiso seshishini, njengoko bekunokwenzeka nakuphi na okunye ukuthengisa, kubalulekile ukulandela uthotho lwamanyathelo ukufezekisa injongo (okanye ezininzi). Zezi:
Yazi ukuba ngubani abaphulaphuli bakho ekujoliswe kubo
Njengoko besesitshilo ngaphambili, into eqhelekileyo kwintengiso yoshishino kukuba abantu ekujoliswe kubo ayinguye umntu, okanye umntu, kodwa yinkampani. Kodwa kuya kufuneka uyazi ukuba yeyiphi inkampani. Oko kukuthi, ungagxila kubasasazi, iivenkile, abavelisi, abangenisa elizweni, okanye abathengi bokuphela bezorhwebo.
Kuxhomekeke kulowo ubhekisa kuye, umyalezo ekufuneka ugqithisile uya kuxhomekeka. Umzekelo, ayizukufana into ukuthengisa imveliso kumsasazi kunangomthengi wokugqibela; Kwaye ayisi kuba kwimeko yomhambisi uya kuba nakho ukusebenzisa ulwimi lobuchwephesha ukuze ube yile mveliso yakho ngendlela eyiyo; Kwelinye icala, kumthengi wokugqibela indlela yokubonisa imveliso kufuneka ibe lula, chwetheza: unayo le mveliso kwaye isetyenziselwa oku. Oko akuthethi ukuba awukwazi ukuthetha naye ngendlela yobugcisa, kodwa amagama amaninzi anokungaqondwa ukuba akangomntu onolwazi kakhulu ngalo mbandela.
Yiba neenkxaso ezininzi
Ekuthengiseni amashishini akwanele ukuba newebhusayithi kwaye yiyo kuphela. Ngamanye amaxesha kuye kufuneke uqhubele phambili, umzekelo ngokuzinikela kwezinye iivenkile, okanye abasasazi, ngendlela eya kukwenza ubonakale kubathengi abanokubakho.
Oko akuthethi ukuba akufuneki uhoye iwebhusayithi yakho; Uyayidinga ukuba ilungiselelwe, ukuze ubenentengiso kwi-Intanethi, kwaye ujolise kwinethiwekhi yoluntu apho unokujonga khona ukuba abathengi bakho banokuba njalo.
Ukwenza oku, ukulandela isicwangciso esihle se-SEO kunye ne-SEM kubalulekile, kuba amaxesha amaninzi iipesenti ezingama-90 zixhomekeke kwiinjini zokukhangela (kwaye ngakumbi kuGoogle).
Yenza ukuthengisa
Ukuthengisa akuyi kwenzeka ngokukhawuleza. Kodwa konke oku ngasentla kuya kunceda. Ukuseka isicwangciso-qhinga sentengiso, zombini kwinethiwekhi yoluntu nakwiinjini zokukhangela, ezinokuthi zibe nefuthe kwintengiso.
Injongo ecacileyo yokuthengisa kwintengiso kukuthengisa. Kwaye oku kuya kufuneka ufikelele kubathengi. Njani? Ukuseka umxholo onomtsalane kunye nokukhuthaza ulwazi malunga negama kunye neemveliso; ukuzisa uphawu ngentsebenziswano kubathengi abatsha (umzekelo, ukuseka ukusebenzisana ukuze kubonakale njengophawu kubasasazi, okanye kubavelisi); njl.
Ngamafutshane, into efunekayo koku kukuzisa iimveliso kufutshane neenkampani kunye nabantu abanomdla. Sele ixhomekeke kumgangatho kunye nexabiso, kwinto oyibonisayo, ukuze bakhuthazwe ukuba bazame. Kodwa ukuthengisa akubalulekanga njengokuba abantu bephindaphinda. Oko kukuthi, baba ngabathengi abathembekileyo. Ezo ziinjongo zokwenyani zentengiso yoshishino.
Imbuyekezo yotyalo-mali
Ukwazi ukuba isicwangciso sentengiso seshishini siyasebenza okanye akunjalo, kuya kufuneka ufezekise iinjongo. Kwaye ukuba kunokwenzeka, kulungile, ungaze ube negative. Ke xa utyala imali koku, imbuyekezo kutyalo mali kufuneka ibekhona.
Ukuba, umzekelo, iqhinga liyenziwa kwaye alifumani ziphumo zihle, uyakube uchitha imali ongayifumaniyo, kuba awufumani ntengiso inokuthethelela inkcitho. Kunjalo, Awunakucinga ukuba nasiphi na isicwangciso sisebenza okokuqala. Ngamanye amaxesha kuya kufuneka uzame amatyeli aliqela ukubona apho usilela khona kwaye "ulungise umfanekiso." Kuphela emva koko ufumana ukubuya.