Siyazi ukuba uthungelwano lwasentlalweni yinto esingenako ukuyishiya xa sifuna ukuba ivenkile yethu ekwi-intanethi ifikelele kubantu abaninzi. Kodwa kuyinyani ukuba kunjalo Kunzima ukuphatha uninzi lwenethiwekhi kwangaxeshanye, ngakumbi ezo zikhulayo, iinkampani ezincinci neziphakathi ezinenani eliqingqiweyo lezixhobo kunye nabasebenzi. Ngelixa injongo ikukusebenza kunye nokubonisa ubuncinci kwi-Facebook, kwi-Twitter nakwi-Instagram, Uqala ngaphi?
Inye into esinokuthi siyithathele ingqalelo linani labasebenzisi eliboniswe kwifayile nganye zokunxibelelana Isifundo ngu Usapho lweMidiya yoLuntu Iqinisekisa ukuba kukho i-24 yezigidi zabasebenzisi be-Facebook, ilandelwa yi-Instagram ene-9.5 yezigidi zabasebenzisi kunye ne-Twitter ene-4.5 yezigidi. Oku kungasinika umbono ocacileyo wokuba siqale ngaphi. Kodwa kubaluleke ngokuthatha ubalo lwabantu oluphambili kwinethiwekhi nganye.
Ukuthetha nge-Facebook, kwinani elipheleleyo labasebenzisi baseSpain, i-56% yabasebenzisi baphakathi kwe-18 kunye ne-40 yeminyaka ubudala, i-38% iphakathi kwe-40 kunye ne-65 kunye ne-6% ingaphezulu kwe-65, ineeprofayili zabasetyhini ngakumbi kunamadoda (53% - 47 %). Phantse izigidi ezi-6 zinezifundo zaseyunivesithi, kwaye iMadrid sisixeko esinabasebenzisi abaninzi, silandelwa yiBarcelona, iValencia kunye neSeville.
Twitter Ikwanabasebenzisi bayo abakhulu kwizixeko ezifanayo ne-Facebook, kodwa umahluko kukuba kweliqonga akuyomfuneko ukubonisa isini. Ngenxa yoko sinama-33% abasebenzisi abangamadoda ngokuchasene ne-29% yabasetyhini kunye ne-38% engachazwanga.
Instagram Yeyona nethiwekhi intsha, kwaye idibana nemikhwa efanayo yabantu, apho iipesenti ezingama-69 zabasebenzisi bayo bangaphantsi kweminyaka engama-40 ubudala, kunye nentsingiselo efanayo yabasetyhini (51%) kunye nabasebenzisi bamadoda (49%).