Marketing Inbound Yindlela yentengiso ejolise ekutsaleni abathengi ngokwenza umxholo kunye nonxibelelwano oluluncedo nolufanelekileyo. Ne Marketing Inbound ngabathengi abafumana iimveliso ngamajelo anje ngee-injini zokukhangela, kwimidiya yoluntu okanye kwiibhloko.
Yintoni intengiso engenayo?
Ngokungafaniyo Ukuthengisa okuphumayo, Ukuthengisa okungenayo akufuneki kulwele ukujongwa ngabathengi abanokubakho. Ngokwenza umxholo owenzelwe ukujongana nemicimbi kunye neemfuno zabaphulaphuli bakho, Ukuthengisa ngaphakathi kubathengi abanokubakho kwaye kwakha ukuthembana kunye nokuthembeka kophawu.
Indlela yokuthengisa engenayo
La Indlela yokuthengisa engenayo Isekwe kwizenzo ezine eziphambili: Ukutsala, ukuguqula, ukuvala kunye nokuwa eluthandweni. Ezi zezenzo ekufuneka zithathe zonke iinkampani kunye neempawu ukuze zifumane iindwendwe, abathengi abanokubakho kunye nabaxhasi. Ukwenza la manyathelo, iimveliso kufuneka zisebenzise izixhobo ezithile kwinto nganye eyenziwayo, nangona zisenokusetyenziswa ngokwamanqanaba ahlukeneyo enkqubo.
Ukutsala.
Ayilulo naluphi na uhlobo lwezithuthi olukhangelwa, kodwa oluchanekileyo; Oko kukuthi, abantu abanokwenzeka ngakumbi babe ngabathengi abanokubakho kwaye abathengi abonwabileyo. Ukutsala iindwendwe unako sebenzisa izixhobo kunye nezixhobo ezinje ngebhlogi, i-SEO, iphepha lewebhu kunye nezithuba zemidiya yoluntu.
Ngena kwi.
Nje ukuba iindwendwe zitsale, inyathelo elilandelayo kukuziguqula zibe zizikhokelo ngokuqokelela iinkcukacha zonxibelelwano. Ezinye zezixhobo ezifunekayo ukuguqula iindwendwe zibe ngabathengi abanokubakho Iifom, iiCall to Action, ukufika kwamaphepha, abafowunelwa.
Ukuvala.
Akwanelanga ukutsala iindwendwe kwaye uziguqulele kubathengi abanokubakho, kubalulekile ukubaguqula babe ngabathengi. Indlela yokufezekisa oku ifuna izixhobo zentengiso ezikuvumela ukuba uguqule ezi zikhokelela kubathengi ngamaxesha afanelekileyo. I-CRM, iingxelo, i-imeyile, kunye nentengiso ezenzekelayo inokunceda.
Ukuthandana
Oku kunxulumene nokubonelela ngomxholo obalaseleyo kubasebenzisi, nokuba ziindwendwe, amathemba, okanye abathengi abakhoyo. Ezinye zezixhobo ezinokusetyenziselwa abathengi "woo" zibandakanya: Uphando, iiFowuni eziSebenzayo eziSenzwayo, uMxholo weSmart, ukuJongwa kweMidiya yoLuntu. Le nto ibaluleke kakhulu kuba xa umxholo ochanekileyo wenziwe, iindwendwe ezifanelekileyo zitsalelwa ngokufanelekileyo, ezithi zibe zizikhokelo kwaye zona zibe ngabathengi.
Isiqulatho sendalo + Ukuhanjiswa
Eli nqanaba le Indlela yokuthengisa engenayo ifuna ukwenziwa komxholo othile ophendula imibuzo kunye neemfuno ezisisiseko zabaxhasi abanokubakho. Nje ukuba kufezekiswe, umxholo kufuneka kwabelwane ngawo nomntu wonke.
Umjikelo wobomi wentengiso
Abaxhasi ababonakali ngokukhawuleza, baqala njengabantu abangabaziyo kwaye ukusuka apho benyuka baye kwiindwendwe, abafowunelwa kunye nabathengi. Izenzo kunye izixhobo ezithile Banceda ukuguqula abo bantu bangabaziyo babe ngabakhuthazi bohlobo.
Ukwenziwa komntu
Kweli nqanaba le Iinkampani ezingena ngaphakathi zeNtengiso Kuya kufuneka balungelelanise umxholo wabo kwiimfuno kunye neemfuno zabantu ababukele. Njengoko ii-brand zifunda ngakumbi malunga nabathengi abanokubakho, ekuhambeni kwexesha baya kuba nakho ukwenza ngcono ezabo imiyalezo esekwe kwiimfuno ezithile zabathengi bakho.
Iindlela ezininzi
El Marketing Inbound Isebenzisa amajelo aliqela ngendalo kuba ifikelela ebantwini apho bakhoyo, kwisitishi abafuna ukusebenzisana kuso.
Ukuhlanganiswa
Izixhobo zokwenza umxholo, ukupapasha kunye nohlalutyo zisebenza kunye njengoomatshini abagalelwe ioyile ngokugqibeleleyo. Oku kukuvumela ukuba ugxile kupapasho lomxholo ofanelekileyo kwindawo elungileyo ngexesha elifanelekileyo.
Ekugqibeleni, eyona nto ibalulekileyo Marketing Inbound Kukuba sisicwangciso esiliqili sokuthengisa apho iimveliso, iinkampani okanye amashishini abuphi na ubungakanani anokufikelela kuhlobo nje lwabathengi abazimiseleyo ukuthenga iimveliso okanye iinkonzo zabo.