Ungayinyusa njani i-eCommerce yakho ngeendlela zobhenkmark?

Ngaphambi kokufikelela kwizigqibo malunga nokusetyenziswa kwale nkqubo kwezorhwebo lwe-elektroniki, kufuneka sazi ukuba yeyiphi kanye le nto ibekiweyo.. Ewe, yinkqubo elandelelanayo neqhubekayo yokuvavanya iimveliso, iinkonzo kunye neenkqubo zomsebenzi zemibutho eyamkelwe njengezona ndlela zibalaseleyo, abo bakhuphisana nabo kunzima. Oko kukuthi, kwaye njengesishwankathelo ukuze uyiqonde ngcono, kukusetyenziswa kwezona ndlela zibalulekileyo zokufezekisa iinjongo, kule meko kwiivenkile ezibonakalayo.

Iziphumo ezininzi zokubekwa kumgangatho wecandelo leshishini ziyaziwa, ngokweendawo ezahlukeneyo zokujonga ngokuxhomekeke kwiimfuno zokwenyani. Kodwa yeyiphi indawo enkulu yabasebenzisi abangayaziyo ukuba iluncedo ukuba le ndlela ikhethekileyo inokuba nayo ukuphucula ukhuphiswano lweshishini lakho ledijithali.

Oko kukuphunyezwa kwayo ukuba ngale nkqubo yomsebenzi uya kuba nakho ukwandisa intengiso yeemveliso zakho okanye iinkonzo okanye unike iwebhusayithi yakho ukubonakala okukhulu. Kuya kufuneka uphakamise injongo enokufezekiswa ukufezekisa iinjongo ozifunayo. Ukusuka kwezi ndlela, zininzi izibonelelo ezinokuthi zenziwe ngumgangatho ukususela ngoku, njengoko uza kubona.

Ukumiswa kwemilinganiselo: zithini iinjongo zakho eziphambili?

Phambi kokwenza iinkcazo malunga nokuba ungayiphucula njani i-eCommerce yakho kunye neendlela zokumakisha, kufuneka uchaze igalelo lale nkqubo yomsebenzi intsha. Usenokuba sele uzazi ezinye zazo, kodwa ke ezinye ziya kukumangaza ukusukela ngoku, lungisa iphepha kunye neepensile kuba zinokukunceda ukuphatha ishishini lakho ledijithali.

Phucula imveliso

Le yenye yezona zinto zifunwa emva kweenjongo ngokubekwa kumgangatho. Ngengqiqo yokuba iinkampani, kubandakanya ezidijithali, zithelekisa imveliso kunye nokusebenza kweenkqubo zolawulo. Ungakufezekisa oku ngokusebenzisa le modeli yombutho.

Yandisa umgangatho

Akukho mathandabuzo ukuba uya kuthathela ingqalelo ixabiso layo kunye neendleko eziyimfuneko ekwenziweni nasekuthengisweni kwayo. Oko kukuthi, uya kuba nakho ukuthengisa iimveliso, iinkonzo okanye izinto ezenziwe ngorhwebo lwe-elektroniki olikhokelayo okanye olulawulayo kwiimeko ezingcono.

Ukwanda kukhuphiswano

Enye yeziphumo zayo ezichanekileyo kukuba ekugqibeleni iimveliso zakho ziya kuba yinzuzo ngakumbi ngokusetyenziswa kwale modeli yomsebenzi. Ukuma ngokuchasene nokhuphiswano ukuze ngale ndlela kuboniswe kwinani lentengiso eyenziwe ukusuka ekuqaleni kwayo.

Phucula i-eCommerce yakho ngeendlela zokumakisha

Ukusukela ngoku uza kujonga ukuba zeziphi iziphumo ezinokuveliswa ngumgangatho ekuphuculeni ishishini lakho ledijithali. Zininzi kakhulu kangangokuba siza kukunika ezinye zezona zibalulekileyo ukuze ukwazi ukugxila kuzo ngokuzinikela okukhethekileyo.

Ukuthelekiswa kweebenchmark kunokukunceda uqonde iinkampani ezikhuphisanayo ngcono ukuze umbono wakho kwilizwe leshishini ukhule kule minyaka idlulileyo. Akunyanzelekanga ukuba ibekho ngaxeshanye, kodwa yanele ukuba yenziwe kancinci kancinci ukuze le nkqubo ikwazi ukwenziwa ngokhuseleko ngakumbi nangokusebenza ngakumbi. Ngale ndlela, kuya kufuneka uyazi ukuba naluphi na uhlobo lokufunda kunye nokuthelekisa lusisikhokelo sokuphucula le nkqubo kulawulo lwevenkile yakho ekwi-intanethi.

Khetha ukuba zeziphi iinjongo ofuna ukuzifezekisa ukusukela ngoku kwaye ngakumbi iimveliso okanye iindlela ofuna ukuzihlalutya nokuzithelekisa. Kule nto kuyakubaluleka kakhulu ukuba icace gca malunga nento ofuna ukuyiphumeza kunye nalapho ufuna ukuya khona. Kuya kufuneka ubonelele ngocwangciso kwishishini ledijithali ukuze umlinganiso uphumelele ekugqibeleni.

Enye yemiba esisiseko ekufuneka uyenzile ngoku inxulumene nokusekwa kunye nokwenziwa kwamanyathelo okuphucula. Ngaphandle kokusetyenziswa kwalo mlinganiso, iziphumo azinakulindeleka kwasekuqaleni.

Kwelinye icala, awufanelanga ukulibala ukuba ngokwaziwa njengokwenza umlinganiso ukwiimeko ezifanelekileyo zokulungiselela phantse zonke izixhobo kwinkampani yakho ekwi-Intanethi. Kule nto yenye yeendlela ezilungileyo zokunyusa ishishini lakho kuzo zonke iindlela zokujonga.

Eminye imirhumo enikezelwa ngokubeka umlinganiso

Kwaye kufanelekile ukungahoyi ezinye iziphumo eziveliswe kukusetyenziswa kwesi sicwangciso emsebenzini weenkampani. Ayisiyiyo kuphela kulawulo lwabo, kodwa nakwabo apho abasebenzi banxulunyaniswa khona. Umzekelo, ezo sizichaza apha ngezantsi:

Ukuphucula umoya weqela. Kungenxa yokuba abasebenzi banokukuqonda ngcono ukusebenza kweenkqubo zangaphakathi kwaye ngekhe babenakho ukuyifumana ngokufanelekileyo. Ekugqibeleni, isiphumo esithe ngqo kukuphucuka okunengqondo kwintlangano yangaphakathi kwaye oko kuya kuthetha ukuba yonke inkqubo yentengiso kurhwebo lwakho lwe-elektroniki lusebenza ngakumbi kunangoku.

Ukutshintshwa kwezimvo. Alithandabuzeki elokuba ukubekwa kweebenchmark yenye yezona zinto zibalaseleyo zokutshintshiselana ngezimvo kunye nesiphumo soko kukuphucula ulawulo. Apho umntu ngamnye oyinxalenye yenkqubo enika uluvo lwakhe malunga neyona nto ilungileyo kwaye anikele ngezimvo ezintsha okanye amalinge okuphucula esele likho. Ukwenza oku, kufuneka ube ngumntu ovulekileyo kwaye ufuna ukuphucula iprojekthi ngaphezu kwezinye izinto zobugcisa. Apho izinto ezintsha zikhona ngaphezulu kwamanye amaxabiso emveli kwilizwe loshishino lwedijithali.

Ukulungiswa kwezixhobo. Akukho sicwangciso sibi kakhulu kwicandelo lezorhwebo ledijithali kunokuba ungazami ukuphucula ulawulo lweemveliso okanye iinkonzo zakho. Kuya kufuneka ujonge ezona zisombululo zilungileyo kwimeko nganye kwaye oku kwahluka kwenzeka amaxesha amaninzi ngesicelo esifanelekileyo sokumakisha.

Iziphumo kurhwebo lwedijithali

Njengoko unokwazi okwangoku, umlinganiso ngumgangatho apho iinkampani zedijithali ngokwazo zithelekisa ezinye zeendawo zazo. Sukungakhathali kwesi sihloko. Akumangalisi ukuba yenye yezo ziya kukunceda ukhule kwintengiso okanye wenze iwebhusayithi yakho ibonakale ngakumbi kubasebenzisi. Ukuba awukhathali okwangoku, unokuba neengxaki kulawulo lweprojekthi yeshishini ukusukela ngoku. Ke ngoko, lithuba elifanelekileyo lokuthelekisa ezinye zeendawo zakho emsebenzini. Emva kwayo yonke loo nto, sesinye sezitshixo esinokukunika impumelelo kwindima yakho njengomrhwebi wedijithali.

Esinye sezona zindululo zichaphazelekayo yile inento yokwenza nokuchongwa kwezinye iinkampani. Oko kukuthi, le nkqubo yomsebenzi ikuvumela ukuba ubesendaweni yokuchonga izinto kunye neempawu zezicwangciso zedijithali zeenkampani eziphumeleleyo ezinokukhula okuphezulu.

Esinye isifundo onokusifunda sisekwe ekuyenzeni kude kube uhlangabezana neenjongo esekwe kwishishini lakho okanye ekucwangcisweni kwezorhwebo. Le nto yokuziqhelanisa ithetha ukuba kunyanzelekile ukuba uyenze rhoqo kwaye uyenze ngokudibeneyo kwisicwangciso sethu sokuthengisa sedijithali, kwixesha eliphakathi nelide. Akuncedi nganto ukuyiphuhlisa iinyanga ezimbalwa kuba iimpembelelo zayo ziya kuba zingabikho kulo naluphi na uhlobo lwezicwangciso.

Alithandabuzeki elokuba enye yeempembelelo ezicacileyo oza kuthi uziqaphele kukuba ishishini lakho kwi-Intanethi liya kuhlala lihlaziyiwe. Nokuba kwenzeka ntoni kwicandelo lakho, ngothotho lwegalelo oya kulibona kwisithuba esifutshane kakhulu sexesha. Umzekelo, ngezi zinto zilandelayo sikubhengeza ngoku:

  • Ukuthengiswa kweemveliso zakho okanye iinkonzo ziya kufumana amandla kwintengiso yazo.
  • Uphawu lwentengiso omele lona luya kwaziwa ngcono phakathi kwabasebenzisi okanye abathengi kwaye ke oko kuya kukunceda ungene kumgca wokushishina kwi-Intanethi.
  • Kuya kubakho unxibelelwano oluninzi ngakumbi phakathi kwabasebenzi okanye abo basebenzisana nabo ngenxa yokuphunyezwa kwale nkqubo yolawulo entsha kunye neyala maxesha.
  • Enye yemiba esisiseko ekufuneka uyenzile ngoku inxulumene nokusekwa kunye nokwenziwa kwamanyathelo okuphucula. Ngaphandle kokusetyenziswa kwalo mlinganiso, iziphumo azinakulindeleka kwasekuqaleni.

Ngaphandle kwamathandabuzo ukuba ukusukela ngalo mzuzu uyakubazi ngakumbi ubuthathaka, ukomelela, amathuba kunye nosongelo. Ukuza kuthi ga kwinqanaba lokuba amashishini amatsha anomdla kwaye avuleke de kube ngoku khange aboniswe.

Ngamafutshane, yintoni Ngale nkqubo yomsebenzi uya kuba nakho yandisa ukuthengiswa kweemveliso zakho okanye iinkonzo okanye unike nokubonakala okukhulu kwiwebhusayithi yakho. Kungenzeka ukuba ekupheleni kosuku zezabo ubakhangele ngexesha elithile kubomi bakho bobuchwephesha. Nangona kunjalo, ungathandabuzi ukuba uyakufumana iiresiphi zomlingo oza kusombulula ngazo iingxaki zakho zobungcali. Kuba ngaphandle kwamathandabuzo uyakube uphosakele kwiinjongo ozilandelayo.


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