Iingcamango zedijithali zininzi kwaye, into eyahlukileyo kwinto ebisoloko isaziwa njenge "iindlela zokuthenga nokuthengisa, unxibelelwano, njl." yinyani yokuba ziyatshintsha. Ngapha koko, ukuthengisa kuyatshintsha minyaka le, kuyavela, nokuba amatyeli aliqela ngonyaka omnye. Ngesi sizathu, uMxube wokuThengisa yenye yezinto eziguquguqukayo kwaye, okwangoku, yenye yezona zinto zisebenza ngempumelelo kuye nakubani na ofuna ukuphumelela.
Kodwa, Yintoni umxube wentengiso? Yenzelwe ntoni? Kwaye okubaluleke ngakumbi, yenziwa njani? Konke oko kunye nokunye okuninzi koku siza kukubonisa apha ngezantsi namhlanje.
Yintoni umxube wentengiso
Umxube wokuthengisa unokuchazwa njenge iseti yezixhobo kunye nezinto ezikhoyo ezikhoyo ezisincedayo ukuba sihlalutye indlela abaziphatha ngayo abathengi kunye neemarike. Iinjongo zayo ayisiyonto eyenye ngaphandle kokwenza iintshukumo ezibandakanya ukuthembeka, okanye ukugcinwa kwabathengi, ukubanceda ukuba banelise. Ngamanye amagama, isekwe ekudaleni into elungileyo kubathengi kwaye, ke ngoko, bakhetha loo nkampani okanye uphawu ngaphezu kwabanye.
Umsebenzi ekufuneka wenziwe kumxube wentengiso, ke, ukubeka imveliso yile nto ifunwa ngabathengi, kwindawo elungileyo, ephuma ngexesha elifanelekileyo kwaye enexabiso elifanelekileyo. Kodwa ke, ukwenza loo nto akukho lula kuba kufuneka wazi izinto ezininzi, kungekuphela yinkampani okanye uphawu, kodwa nentengiso ejolise kuyo. Kwaye oku akukho lula kwaphela.
Isicwangciso sokuxuba intengiso
Xa umxube wentengiso uphumile, izinto ezazisebenza kuzo zazine. Ngokuhamba kwexesha, ezinye iimodeli ziye zavela apho ezi zinto zixabisekileyo ziye zandiswa, zaya ku-7 okanye kwa-9. Nje ukuba ulawule oku kuxa unokujonga kwezi modeli zilandelayo ukugubungela nokuphucula iimveliso zakho.
Imodeli ye-4Ps
Imodeli ye-4Ps yomxube wentengiso ijolise kwiintsika ezine ezisisiseko ukuze imveliso iphumelele. Oku kulandelayo:
Ixabiso. Ixabiso lihlala lithatha isigqibo. Inkampani nganye inokubeka ixabiso elifunayo kwimveliso yayo kodwa sithetha ngento enokhuphiswano kakhulu kuba ukhuphiswano luyaluhlalutya kwaye ngamanye amaxesha lubonelela ngento engabizi kakhulu, okanye into ebiza kakhulu. Kule meko, ixabiso kufuneka lanele ukuze iindleko zigutyungelwe kwaye, ukongeza, zinezibonelelo ezithile. Oku kunokuba nefuthe elibi okanye elihle kubathengi; banokuyithanda okanye bayikhabe njengezibiza kakhulu. Kwaye akusoloko kulungile ukubonelela ngemveliso ngamaxabiso asezantsi, ngamanye amaxesha, kwimali eseleyo sisitshixo.
Imveliso. Yeyona nto ibaluleke kakhulu kumxube wentengiso kuba, ukuba awuboneleli ngento abathengi abafuna ukuyithenga, nokuba uzenza njani ezinye izinto, kuya kuba nzima ukuba iphumelele kuba akukho mntu uya kuyifuna. ukuyithenga. Ke ngoko, kufuneka uze nentengiso into entsha ngokwenene, ephucula ukhuphiswano olukhoyo, olunokuba lula kubasebenzisi ukuba balusebenzise kwaye, naloo nto iluncedo. Ukuba uyaphumelela, uya kuba nempumelelo okoko ezinye izinto zibabeka kumkhondo olungileyo.
Ukuhanjiswa. Enye yeentsika kukusasazwa, Oko kukuthi, le mveliso inokufumaneka kwiindawo ezininzi. Umzekelo, cinga imeko yeAmazon ethengisa iincwadi ezizishicilelayo. Ulwabiwo abanalo lulungile, kodwa iincwadi zabo azinakufunyanwa ngaphezulu kweAmazon nakwezinye iindawo ezimbini okanye ezintathu (akukho ukubonakala). Ke ngoko, akukho ndlela yokwenyani yemveliso kubaxhasi abanokubakho. Kufuneka wenze ntoni emva koko? Gcina imali, ufumane iinkampani ezininzi, iivenkile, iivenkile ezinkulu ... ukuze uthengise imveliso yakho. Ufuna ukuba ibonwe, yaziwe, ihlalutywe ukuze ifikelele kubathengi.
Ukunyusa. Okokugqibela, unonyuselo, oko kukuthi, iintshukumo ekufuneka uzenzile ukuze imveliso yakho yaziwe. Oko kudla ngokubizwa ngokuba kukwazisa. Ukuba awuyityali imali kuyo, nokuba ungayibeka phi na indawo kwiindawo ezininzi, ukuba abantu abayivanga, abayi kuba namdla kuyo. Kufuneka "uyithengise" kwaye ngenxa yoko kufuneka uchaze into enokubenzela yona, indlela eya kubuphucula ngayo ubomi babo kwaye kutheni kufuneka bayithenge NGOKU.
Imodeli ye-7Ps kumxube wentengiso
Nje ukuba umxube wentengiso uvele, kunye neentsika zawo ezine ezibalulekileyo, kwavela imodeli entsha, apho, ukongeza kwezo zine ze-Ps, yongeze ezintathu ezingakumbi ezinike ixabiso elikhulu kwizenzo ezenziwayo.
Aba zezi:
Abantu. Ngengqiqo yokuba abasebenzi nabo bayanceda ekwenzeni iimveliso zibengcono kwaye zibonwe njengento yabo bonke abantu. Umzekelo zizibhengezo zento eyaziwayo yohlobo lwezixhobo ezisetyenziswa eSpeyin ezisebenzisa abaqeshwa bayo ukubhengeza izinto abazithengisayo.
Inkqubo. Oko kukuthi, hlalutya indlela ezi mveliso ezisetyenziswa ngayo, ukuba zinika inkonzo njani kubathengi kwaye ukuba kukho into enokuphuculwa.
Ubungqina obuphathekayo. Oko kukuthi, naluphi na uxwebhu okanye uvavanyo olunikezelwa kubathengi ukuze bazi kwaye baqinisekise umgangatho wale mveliso.
Imodeli ye-9Ps
Okokugqibela, unemodeli ye-9Ps, njengakuleyo yangaphambili, kule meko kuzo zonke izinto ezaziwayo esele zongezwa ezinye zibalulekile. Zezi:
Ukuthatha inxaxheba Ngengqiqo yokuba kufuneka uzame ukubandakanya abathengi bakho njengenxalenye yoluhlobo, ukuze bazive bebalulekile kwaye, kwangaxeshanye, bagcine loo mthengi kuba ubanika indawo ebalulekileyo kwinkampani okanye uphawu, nokuba ayinanto yakwenza naye.
Uqikelelo. Oko kukuthi, lindela yonke into enokuthi ibe phakathi kweyokuqala kwaye uqhubeke nokwenza izinto ezintsha ukuze abasebenzisi basoloko befumana okona kulungileyo, nokuba kungoku okanye kungomso.
Yintoni le yentengiso kwaye kutheni ibalulekile kwiinkampani kunye neempawu?
Ngokwenyani, ukuba uhlalutya umxube wentengiso, uyakuqonda ukuba sithetha ngayo yonke into ebalulekileyo malunga nesicwangciso seshishini ukuze into oyithengisayo isebenze. Ngokufanelekileyo, ikunika ulwazi malunga nemveliso, malunga nabathengi, malunga neendlela zokuhambisa kunye nentengiso yakho. Kwaye iyakunceda:
- Guqula xa kukho imfuneko. Ke unokuyilungelelanisa imveliso, uyila ngokutsha, uyila ... yonke into ukuze ibe yeyona nto intle kwimarike kunye nokuba bafuna ntoni abasebenzisi.
- Fumana abathengi abaninzi, okanye ukukunika ithuba elitsha osele unalo.
- Yiba nobukho, ubuso ngobuso okanye into ebonakalayo, kwaye wazi eyona ilungileyo kwishishini lakho.
- Yiba nomanyano nezinye iinkampani.
Ngamanye amagama, umxube wentengiso yindlela apho ungazukujolisa kuphela kwinto oyenzayo, kodwa uza kufuna ukusebenzisana nabathengi, kunye, wenze into esebenzayo ngokwenene.