Kunxibelelwano olunokuthi luqhutywe yi-eCommerce, sinokhetho oluninzi. Ekuqaleni, eyona nto yayisaziwa kakhulu yayikukuthumela. Emva koko kwafika incwadana. Kwaye ngoku ixesha lifikile iphulo lentengiso ye-imeyile apho kugcinwe abafowunelwa abafikayo.
Kodwa, Yintoni umahluko phakathi kwala magama? Ngaba zinokuphila ngaxeshanye? Ngaba ziyahambelana nokusetyenziswa kwe-eCommerce? Siyakuxelela.
I-imeyile yokuthengisa, ukuthumela, incwadana yeendaba: iindlela ezintathu ezahlukeneyo zokunxibelelana omnye nomnye
Le migaqo mithathu esisandula ukuyibonisa kuwe ziindlela ezintathu zokunxibelelana nabasebenzisi bephepha lakho okanye abo balindwendwelayo kwaye bayakhuthazwa ukuba babhalise. Nangona kunjalo, nganye kuzo inokuqondwa ngendlela eyahlukileyo. Kulapho umahluko wakho ukhona.
Ukuposa
Siqala ngokuthumela. Imalunga ne ukuthunyelwa kweposi. Ukuyenza icace ngakumbi, kukuthatha uluhlu lokuposa (olunokuthi lubhalise okanye luyenze "umnxeba obandayo").
Injongo yoku yazisa ivenkile, imveliso, inkonzo... Ngokubanzi, yi-imeyile yokuqala ethunyelwa kuye wonke umntu onokubakho okanye inkampani ukuze bazi ivenkile.
Umzekelo, khawube nomfanekiso wakho udale ivenkile yezixhobo. Into eqhelekileyo kukuba uthatha zonke iinkampani ezinokuba nomdla wokuthenga kuwe kwaye uzithumele i-imeyile ukubazisa ngokuvulwa kwevenkile.
Sinokuthi sisixhobo sokubhengeza; i ibhokisi yeposi eqhelekileyo apho iinkampani ziprinte intengiso kwaye isasazwe kuzo zonke iibhokisi zeposi. Kuphela, kule meko, kwi-intanethi.
La newsletter
Incwadana yeendaba okanye, ngeSpanish, inqaku elinolwazi, yi-imeyile leyo Ithunyelwa xa ivenkile ineendaba ezithile ezinomdla ukuzenza zaziwe kubasebenzisi.
Uluhlu lwee-imeyile ezenza i-newsletter ngokuqhelekileyo ngabantu ababhalisileyo okanye abathengileyo (kwaye baye baziswa ngaphambili ngokuthunyelwa kwezi imeyile). Ngale ndlela, oko kujoliswe kuko akukona nje ukwenza ezi mveliso zaziwe, kodwa nokuzama ukubenza bathenge kwakhona.
Ukuqhuba udinga inkqubo yokwenza kunye nokuthumela iincwadana zeendaba ekubeni, ngokuyithumela kwi-imeyile yethu, xa kukho abafowunelwa abaninzi, inokuphawulwa njengogaxekile okanye ingafiki kwaphela. Ngeenkqubo kunokwenzeka ukujonga ukuba zonke ii-imeyile zithunyelwe, ukuba zifikelele kwindawo yazo, ukuba zivuliwe, zicofa kwiikhonkco, njl.
ukuthengisa nge-imeyile
Kwaye siza kwintengiso ye-imeyile, isixhobo esele sikhula iminyaka embalwa kwaye kuqikelelwa ukuba silapha ukuhlala. Sisicwangciso sokuthengisa apho, Ngemiyalezo ethe kratya, unxibelelwano nabasebenzisi luyasekwa.
Ukongeza, ayithengiswa ngokuthe ngqo, kodwa imalunga nokudibanisa naloo mntu usebenzisa amanqaku eentlungu ukunqoba iibhuleki abanazo kwaye bathenge (nokuba yimveliso okanye inkonzo). Nangona kunjalo, nokuba unayo loo njongo, iba yinto yesibini kuba eyona nto ibalulekileyo kukubonisa ukusondela kunye nokunxibelelana kuloo mntu.
Ukwenza oku, sebenzisa Iinkqubo zentengiso ye-imeyile ezifana ne-Mailrelay okanye enye ihlawulwe (okanye simahla) ezenzekelayo lo msebenzi ikuvumela ukuba ubhale kwaye ucwangcise ii-imeyile ezininzi ukuba zithunyelwe ngexesha elithile kunye nomhla, kunye neqela lababhalisi.
Umahluko ophambili phakathi kokuposa, incwadana yeendaba kunye nentengiso ye-imeyile
Ngoku uyazi kakuhle ukuba sithetha ukuthini ngala magama, usenokuba sele uqaphele umahluko othile. Nangona kunjalo, sikwenza kube lula kuwe. Kwaye kunjalo Umahluko ulele kunikezelo, amaxesha amaninzi kunye nenjongo.
Ukuthunyelwa
Ngokuphathelele ukuthunyelwa kwenqanawa, sithetha indlela okuthunyelwa ngayo. Umzekelo, kwimeko ye ukuthunyelwa, ukuthunyelwa kweposi kwenziwa ngaphandle kokuchaza naliphi na iqela. Ngokuchasene noko kwenzekayo kwincwadana yeendaba, apho ithunyelwa ikakhulu kubantu abathengileyo; okanye ukuthumela i-imeyile yokuthengisa, ababhalisile (abakwazi ukuba ngabathengi okanye hayi).
Rhoqo
Ngokumalunga nokuphindaphindwa kokuthumela, ukuposa kuvamise ukwenziwa kube kanye rhoqo x ixesha. Ngamanye amaxesha kube kanye kuphela kubomi beCommerce. isichasi esipheleleyo se incwadana, enokuba kanye ngeveki; okanye intengiso ye-imeyile, enokuthi ivele imihla ngemihla ukuya kuphela ngoMvulo ukuya ngoLwesihlanu, okanye ubuncinane amaxesha angama-2-3 ngeveki.
Injongo
Kulo mba, i-imeyile nganye inenjongo. Ukuposa, umzekelo, kusinceda ukuba sibhengeze inkampani, ishishini okanye imveliso entsha. Ngokwenxalenye yayo, incwadana yeendaba yiposi enkulu, ngakumbi yeendaba evenkileni kwaye igxile kubantu asele bethengile.
Ekugqibeleni, ndiya kuba ukuthengisa nge-imeyile, injongo yayo ingeyiyo enye ngaphandle kokugcina uluhlu lwababhalisi. Kwaye ewe, zithengise.
Yintoni eyona sixhobo sonxibelelwano kwi-eCommerce
Ngoku ukuba isixhobo ngasinye sonxibelelwano esinokusetyenziswa yi-eCommerce siye sacaca kuwe, umbuzo oqhelekileyo ngulo: yintoni engcono?
Ngokwenene akukho mpendulo ilula kule nto. Konke kuxhomekeke kwixesha elinokuthi lityalwe kunye notyalo-mali lwezoqoqosho olunokwenziwa. Ukuba unako ukuhlawula umntu ophethe izicwangciso ze-imeyile zokuthengisa, oku kunokuzinikela ekubhaleni ii-imeyile zemihla ngemihla, kunye nokuthumela iincwadi zeendaba (ezingenziwanga imihla ngemihla) okanye ukuthumela (okungenziwanga yonke imihla).
Nangona kunjalo, ukuba kufuneka ukhethe enye, mhlawumbi, kwimeko ye-eCommerce, incwadana yeendaba yiba lolona khetho lulungileyo kuba ngalo ungathengisa kubasebenzisi abaneemveliso ezininzi kuyo (ukuthengisa nge-imeyile kujolisa kuphela kwimveliso ethile okanye udidi).
Kodwa, njengoko sikuxelela, kuya kuxhomekeka kuhlobo lweCommerce, izicwangciso ozenzayo, njl.
Ewe ewe uya kufuna yinkqubo yokulawula amaphulo entengiso ye-imeyile kuba baya kukunika izibalo ezininzi ezikuvumela ukuba wazi ukuba umsebenzi owenzayo unenzuzo (ngokwemiqathango yabasebenzisi abavula ii-imeyile zakho, ucofa kwiimveliso ...) okanye ukuba utshintsho kufuneka lwenziwe ngenxa yokuba akukho ziphumo zilungileyo. .
Ngaba unayo eminye imibuzo? Sibuze ngaphandle kokuzibophelela.