Ukuya kumhla, Amashishini e-ecommerce awakhange afune ukuvavanywa ngakumbi kokwenza ngokwezifiso yindlela elungileyo yokuhamba. Kodwa a isifundo esitsha yiAdobe, iphakamisa ukuba kukho izizathu ezingakumbi zokungena kwi ukuthengisa okwenzelwe wena okanye ukuthengisa okwenziweyo.
Kutheni le nto ukuthengisa ngokwakho kubalulekile kwi-Ecommerce yakho?
Ngokwolu phando ngu Ukuqonda kwedijithali yeAdobe, unxibelelwano lufunyenwe phakathi ukukhula kwetrafikhi yewebhu kunye neendlela ezahlukeneyo zokuthengisa okwenzelwe wena. Uphononongo lutyhila ukuba iiwebhusayithi zaseYurophu ezinendlela ethe kratya yokufumana abantu abaninzi bafumana amaxesha e-2.6 ngaphezulu kwezitayile zewebhu ngenxa yezenzo ezinje ngentengiso kuthungelwano lwentlalo kunye namaxesha ali-1.2 akhangelwe ngaphezulu kunokukhangelwa kwiwebhusayithi.
Ngaphandle koku, bobabini abathengisi kunye nabathengisi eYurophu basilela ngasemva koogxa babo baseNyakatho Melika xa kuziwa ekujoliseni okanye kubuchule bokuthengisa obujolise ekujoliseni. ukugcwala kumaphepha ewebhu.
Ngokomzekelo, Iiwebhusayithi zaseYurophu ezonyuse ukugcwala kwabo kule minyaka mithathu idlulileyo, bane-8% ngaphezulu kwetrafikhi evela kwizitayile zentengiso ezizezakho xa kuthelekiswa neendawo ezithengisa abantu ezisezantsi. Ngokwenxalenye yabo, iiwebhusayithi ezikhulayo eUnited States zinamava angama-36% ngaphezulu kwezithuthi ezivela kumajelo ayenzelwe wena.
Ngokubanzi, Imijelo yentengiso yedijithali ibalulekile ukuhambisa ukugcwala kumaphepha eempawu, ezimele i-68% yotyelelo, ngokolu phando lunye. Intengiso yefowuni ngokukodwa ifumana ukukhula okubonakalayo, kunye nokutyelela kabini kwiwebhu okuvela kwii-smartphones.
Isifundo sikwacebisa ukuba Ukugcwala kwe-Intanethi kusondele kwi-Yurophu nakwezinye iindawo. Kukhankanyiwe ukuba ukukhula kweendawo ze-organic traffic kuya esiphelweni, ke ngoku isicwangciso-qhinga siza kugxila ekufumaneni indlela yokwenza imali kumava omsebenzisi.