Ukuhlawulwa kweselfowuni yenye yezinto ezinefuthe elikhulu kwi Uphuhliso lwezorhwebo Kwilizwe lethu. Ngenxa yokuba ukhetho lweli lawulo kwintlawulo yokuthenga ngabathengi baseSpain luyanda. Inqaku eliye laya lisiba mbi kule minyaka idlulileyo kwaye ukuya kwinqanaba lokuvelisa imeko ekuthengweni kwedijithali kuye kwahluka kakhulu kule minyaka idlulileyo.
Kule meko ngokubanzi, kufanele ukuba kuqatshelwe ukuba isifundo esaziwayo esandula ukwenziwa yiSalesForce sibonisile ngaphezulu kwe-60% Ezentengiselwano ze-e-commerce zazilawulwa ngabasebenzisi besebenzisa okanye besebenzisa izixhobo eziziimobhayili kule misebenzi yemali. Oku kutyhila kangangokuba kuqinisekisa impembelelo enkulu yezixhobo eziphathwayo ekuthengweni nasekuthengisweni kweemveliso kwi-Intanethi.
Xa sibhekisa kwizixhobo eziphathwayo asibhekiseli kuphela kwiifowuni ezinezi mpawu. Ukuba akunjalo kwabanye, njenge Amacwecwe kunye neziphumo zeetekhnoloji ezintsha kwaye benze umsantsa phakathi kokukhetha kwabasebenzisi baseSpain. Ngale ndlela, kwanele ukujonga imeko-bume yethu ekufutshane ekulinganiseni le ndlela intsha yokusetyenziswa.
Intlawulo eselfowuni: ziziphi izibonelelo zayo?
Kwindawo yokuqala, ukuqaqambisa le nyani kusetyenziso lwangoku, kuyakufuneka ukubhengeza ukuba leliphi ixabiso elongeziweyo kwezi ndlela zokuhlawula. Kungenxa yokuba zininzi, kwaye zinendalo eyahlukileyo, izibonelelo onokubonelelwa ngazo ukusukela ngoku. Phakathi kwazo kukho oku kulandelayo esiza kubonisa ngezantsi:
Ewe enye yeenzuzo zayo ezintle kukuba ngokukhawuleza ekusebenzeni. Ukuya kwinqanaba lokuba kwisithuba esifutshane kakhulu le ntshukumo yemali iya kube iphuhlile.
Yindlela yentlawulo ebonakaliswa ngaphezulu kwayo yonke ngeyayo intuthuzelo kwaye kuzo zonke iimeko siya kuqinisekisa ukuba sihlala sinemali esiyifunayo. Isizathu kukuba sonke siqhele ukuhlala siphethe iselfowuni okanye esinye isixhobo setekhnoloji esixhasa imisebenzi yentlawulo kuthengiso lwe-Intanethi.
La khu seleko zezinye izinto ezisenza sithande ukusebenzisa le ndlela yokuhlawula. Kule meko ithile kuba iya ikhuseleka ngakumbi kunamakhadi etyala okanye wedebhithi. Kwaye kukuba lonke ulwazi lokuhlawula lugcinwa ngokufihliweyo kwi-chip ngaphakathi I-Smartphone
Bakhe iintshukumo kulula kakhulu ukuzenza kwaye ke oko kusenza ukuba sikhathazeke ngokusondeza umnxeba wethu kufutshane nesiphelo sentlawulo ukuze senze ukuthengwa kube sesikweni. Siza kufuna kuphela ukukhuphela ngokukhuselekileyo kwesicelo esijonga ukuba kufanelekile ngalo lonke ixesha.
Yindlela yokuhlawula phambili kakhulu leyo ixhaphakileyo kukuthengwa kwidijithali. Ukutya ukuya kuthi ga kwinqanaba lokuba amanye amaqonga edigital axhasa kuphela le ndlela yokuhlawula. Ke ukuba awunayo, ngekhe ukwazi ukuthenga iimveliso zakho okanye izinto kwiivenkile ezikwi-Intanethi.
Ukungancedi kwale nkqubo yentlawulo yemali
Ngayiphi na imeko, njengoko kusengqiqweni ukubona kwangaphambili, akukho zibonelelo zizisa kuphela kubathengi okanye kubasebenzisi. Ukuba akunjalo, ngokuchaseneyo, kunye nenye into engalunganga ekufuneka ichaziwe ngeli xesha. Ngaba uyafuna ukwazi ezinye ezifanelekileyo onokungazi ngazo? Ewe, sikuxelela apha ngezantsi ukuze ube nenyani epheleleyo malunga nale mveliso ukwenza iintlawulo zedijithali.
- Eyona iphambili kukuba ayingawo onke amaqonga edijithali alungiselelwe okwangoku ukuqokelela imisebenzi yakho zorhwebo ngezi zixhobo zobuchwepheshe.
- Abathengi baxhomekeke kubomi beebhetri kwezi zixhobo zetekhnoloji. Ukuya kwinqanaba lokuba kwezinye iimeko kunokukwenza ukuba udlale iqhinga kwanokuba ungabinakho ukwenza ukuthenga kwivenkile yakho ebonakalayo.
- Ungaphezulu kweendleko zetekhnoloji entsha kwaye kule ndawo yokujonga kufuneka ube nazo zonke izixhobo zokwenza lo msebenzi wezorhwebo kunye nemali. Ayothusi into yokuba ayingabo bonke abasebenzisi abanale ndlela yezobuchwephesha yokwenza intlawulo yezinto abazithengileyo okanye abathenga ngazo.
- Kwaye okokugqibela, inyani yokuba inokudala ukuxhomekeka okukhulu kwizixhobo zedijithali, kunye neziphumo ezibi kakhulu ngokubhekisele kwiindlela zakho zokuziphatha ekusebenziseni. Ngaphandle kokukhula okungathandabuzekiyo okuye kwenzeka kwiminyaka yakutshanje, njengoko kuchatshazelwe zezona zifundo zibalulekileyo kwintengiso.
Umkhwa oshukumayo uhambela phezulu
Umkhwa oshukumayo ulapha ukuze uhlale kwilizwe lethu, njengoko kungqinwa yi-IAB Spain yoNyaka yokuFunda kunye neFundo yeziXhobo eziDibeneyo. Apho kufunyanwa ukuba abathengi be-Intanethi abavela kwizixhobo eziphathwayo iyandaIipesenti ezingama-82 zabasebenzisi abaselfowuni bathenga uhlobo oluthile lwento xa kuthelekiswa ne-77% eyenze njalo ngo-2017
Phakathi abaqhubi abaphambili bokuthenga kwi-smartphone kukho intuthuzelo, ngokuba nayo ngalo lonke ixesha (58%), kunye nokukhululeka (53%) ekunikezelayo. Ifashoni yeyona mveliso ithengwa kakhulu ekuthengweni kwe-Intanethi, kwaye ixhaphake kakhulu kwabasetyhini (iipesenti ezingama-65) nakwabo bangaphantsi kweminyaka engama-35 ubudala (61%). I-Smartphone ikwadlala indima efanelekileyo ekuthengweni kokutya ekhaya, njengakwamanye amacandelo orhwebo lwedijithali.
Ngelixa kwelinye icala, kwaye ngokolu phononongo kwimikhwa yokuthenga ngabasebenzisi, malunga neepesenti ezingama-74 zabasebenzisi babhengeze ukuba bacofe kwintengiso yomdla wabo xa bekhangela kwi-smartphone yabo kunye ne-65% xa ubrawuza kwithebhulethi yakho. Ngo-2019 yonyusa kakhulu umdla kunxibelelwano ngentengiso ngesihloko setekhnoloji kwi-Smartphone.
Iindidi zeentlawulo kurhwebo lwe-elektroniki
Kweli candelo, iindlela ezahlukeneyo zokuhlawula zihanjisiwe ezinokuba luncedo kakhulu kubathengi abakhetha ukuthenga kwi-Intanethi. Nangona ukuhlawula ngemali kuseyona ndlela isetyenziswa kakhulu ukuhlawula eSpain (77%), kulandele amakhadi etyala (56%) kunye nekhredithi (51%). Okulandelayo ziindlela zokuhlawula ngekhompyuter (i-43%) kwaye, okokugqibela, iintlawulo ezihambayo (i-8%), oko kukuthi, ezo zivumela ukuhlawulwa ngefowuni ephathekayo kwindawo leyo. Kwelinye icala, kubalulekile ukuba uqaphele ukuba zombini i-e-commerce kunye nentlawulo ephathekayo ziindlela zokuhlawula ezikhule kule minyaka idlulileyo kwaye ukunyuka kwazo kubonakala kugcina imeko ezinzileyo nenenkqubela phambili.
Enye into egxininisiweyo kukuba iintlawulo ezihambahambayo zibonelela ngolunye uthotho lweempawu ezinxibelelene ngokusondeleyo neenkampani zedijithali. Umzekelo, ezinye zezo sizityhila kula maxesha:
Ukuhlawulwa kwefowuni kuyafumana umhlaba kwaye uninzi lwabasebenzisi sele benze yonke imisebenzi yabo ngale ndlela intsha yokubhalisela.
Amanye amaqonga akwi-Intanethi ngoku axhasa kuphela intlawulo yokuhambisa iselfowuni ngendlela eyenzakalisayo eseleyo ekhuthaza ukusetyenziswa kwayo ukuba kumiselwe kancinci kancinci. Ngokukodwa phakathi kwabathengi basezidolophini, ngamandla aphezulu okuthenga kwaye ngakumbi ngeprofayili encinci kunabanye.
Ukongeza, banako sombulula ezinye iimeko ezingafunekiyo ngabanini bale ndlela yokuhlawula. Kungenxa yokuba, olona loncedo lwayo kukukhawuleza kwayo kwaye yiyo loo nto yenza esi sixhobo sivuleleke kuzo zonke iintlobo zeemeko kurhwebo lwedijithali. Njengomzekelo, kwezinye zeemeko esizibonisa apha ngezantsi:
- Ukuthenga ixesha elifutshane kakhulu kwaye kufuneka ijelo le-elektroniki ukwenza umsebenzi usebenze ngokusesikweni.
- Ngaphambi kwe- ukunqongophala kwezinye iindlela zokuhlawula ngelo xesha eqhelekileyo ngakumbi okanye yemveli. Njengakwimeko ethile yekhadi letyala okanye lokuthenga. Ayothusi into yokuba banokukunceda uphume enkathazweni xa ungayilindelanga.
Ngelixa okokugqibela, kufanele ukuba kuqatshelwe ukuba kufuneka ufumane ezinye zezixhobo kwiintlawulo. Kungenxa yokuba ukuphunyezwa kwayo kuya kukhula ngendlela engenakunqandwa kule minyaka imbalwa izayo. Kwaye ngubani owaziyo ukuba xa esenza naluphi na uhlobo lokuthenga kwi-Intanethi baya kucela le ndlela yokuhlawula, kodwa kuphela. Ke ngoko, kuya kufuneka ubonelele ngesinye sezixhobo ukulawula ukuthengwa kwiivenkile ezibonakalayo kwezi zihlandlo.
Ewe awuyi kuba neengxaki zokuyifezekisa kwaye ngexabiso elongeziweyo ukuba mininzi imirhumo enokuthi ivelise kubudlelwane bakho necandelo lezorhwebo ledijithali kuba yiyo yonke into ebandakanyekayo kwezi meko ngalo lonke ixesha rhoqo phakathi kwesizwe abathengi. Ke ukuba awunayo, awuyi kuba nakho ukuthenga iimveliso zakho okanye into kwiivenkile ezikwi-Intanethi ukuze ulungiselele olu hlobo lokusebenza kwemali.