Ngokuqinisekileyo xa usifundile isakhiwo sekhonkco siye savakala ngathi sisiTshayina. Kodwa ukuba ukhangele kuGoogle indlela yokuphucula indlela obume ngayo kwaye uphumelele ukuthengisa ngakumbi kwi-eCommerce yakho, ukuza kwakho ukuza kuthi ga ngoku khange kube yimpazamo. Le ngcamango inxulumene ngokusondeleyo nenjongo ofuna ukuyifezekisa.
Kodwa, Yintoni ikhonkco lokwakha? Ingaba isebenza kanjani? Kwaye, ngaphezulu kwako konke, zeziphi izicwangciso ezizezona zilungileyo kwi-eCommerce? Namhlanje sithetha ngayo yonke loo nto.
Yintoni ikhonkco lokwakha?
Ngaphambi kokukunika ulwazi olusebenzayo, kubalulekile ukuba uyithathele ingqalelo intsingiselo yalo mxholo. Nguwe, mhlawumbi, inyathelo lokuqala omele ukulithatha ukuze ujongane nayo kwi-eCommerce yakho. Ke ngoko, sinokuchaza ukwakhiwa kwekhonkco njengolo hlobo lwenziwa ngenjongo yokudala amakhonkco angaphandle. Ngale ndlela, kuyafezekiswa ukuphucula ukubekwa kwezinto eziphilayo kwiinjini yokukhangela kwaye, ke, ukuphucula izikhundla zeinjini yokukhangela.
Umzekelo, cinga ukuba une-eCommerce yeencwadi. Kwaye xa ukhangela igama eliphambili, iwebhusayithi yakho ayiveli kumaphepha ama-5 okuqala. Le nto iyenzayo kukuba "ifihle" ishishini lakho, kuba kunqabile ukuba umntu ahambe ngaphaya kwala maphepha.
Kwelinye icala, ngesicwangciso esiliqili sokwakha ikhonkco, oko kukuthi, ukufumana amakhonkco asemgangathweni, unokugqibela ngokunyuka amanyathelo kwaye ubekho kumaphepha amahlanu okuqala. Okanye kungcono, yiya kwiphepha 1.
Ngoku ukufezekisa oku, kuya kufuneka wakhe amakhonkco, Oko kukuthi, misela ikhonkco phakathi kwephepha lakho kunye nelomnye iphepha ukuze likwenze ubonakale. Kungenxa yoko le nto la makhonkco ebaluleke kakhulu, nangakumbi ukuba iphepha elenza kuwe libekwe kakuhle kuba liyakukunceda ukukala indawo ngokukhawuleza.
Ngaphambi, kwakhiwa ikhonkco endle, oko kukuthi, ubungakanani babaluleke ngaphezu komgangatho. Kude kube uGoogle athathe isigqibo sokuthatha umtshayelo kwaye aqale ukujonga ngokusondeleyo kula makhonkco, ukuwajonga kunye nokuhlalutya ukuba zilungile na okanye zigaxekile nje. Ukuba ububajonga njengabokugqibela, bawagweba amaphepha omabini kwaye babatyhalela emva kwizikhundla. Kwelinye icala, xa iyinto esemgangathweni, uGoogle uyayibona ngamehlo alungileyo kwaye oko kunceda ukusondela kwiziphumo zokuqala zophando.
Kutheni unxibelelanisa ukwakha ishishini lakho
Siyazi ukuba umbuzo olandelayo ozibuza wona ukuba kutheni ikhonkco lokwakha ibaluleke kangaka. Okanye ngamanye amagama, kutheni kubalulekile ukuba amanye amaphepha ewebhu, nokuba ziibhlog, iivenkile, iinkampani ... zibeka ikhonkco elalatha kwidilesi yakho. Ewe, isizathu silula: kunye nabo uxelela iinjinjini zokukhangela, ngakumbi ngakumbi iinjini zokukhangela, ukuba iwebhusayithi yakho ithandwa, bayayazi abantu kwaye kufanelekile ukungena kuyo.
Kungenxa yoko, Amakhonkco onawo, kokukhona uya kukhala ngakumbi kwiinjini zokukhangela, kwaye ngaphezulu baya kukubeka. Ewe kunjalo, gcinani engqondweni ukuba ezi khonkco kufuneka zibe semgangathweni, kuba ukuba amakhonkco avela "kumaphepha angenakuphikiswa", unokwenza umphumo ochaseneyo, oko kukuthi, abajongi ngamehlo amahle.
Kwimeko ye-eCommerce, oku kubaluleke ngakumbi kuba ukuba uyakwazi ukulawula ukuthandwa, oko kuya kuqikelela ukuthengisa okuhle kunye nenani elikhulu lezithuthi kwindawo yakho.
Qhagamshela izicwangciso zokwakha: indlela yokwenza kakuhle ukuze uGoogle akuthande
Ngoku ukuba uyazi ukuba kuthetha ntoni ukwakha ikhonkco, okanye inyani yokuba kukho amakhonkco akhokelela kwiphepha lakho (ewe kumaphepha akumgangatho ophezulu ngcono), lixesha lokuba ucinge ngendlela yokwakha iqhinga lokwakha ikhonkco kwi-eCommerce yakho. Kwaye oku kwenzeka ngoku kulandelayo:
Jonga ukhuphiswano lwakho
Ewe, yinto ekufuneka uyenzile. Udinga Yazi ukuba yintoni ukhuphiswano lwakho olwenzileyo, kwaye lwenzayo, ukwenza okufanayo, Kodwa kwanokuyila ngokutsha. Kodwa ngaphambi kokwenza oko, kuya kufuneka wazi ukuba abo ukhuphisana nabo baya phi.
Yenziwa njani loo nto? Kulungile kuqala, ukufumana amagama aphambili ofuna ukuwabeka kwinqanaba. Nje ukuba wenze, bhala phantsi ukuba zeziphi iziphumo zokuqala eziza kuvela, kuba abo bakhuphisana nabo ngokuthe ngqo.
Inyathelo elilandelayo kukuhlalutya abo bakhuphisana nabo, ukubona ukuba ngawaphi amagama aphambili, apho bahamba khona ...
Yiba ngumhlobo Ahrefs
Hayi, ayinguye umntu, kwaye asinakutsho ukuba yinkqubo ngokwayo, kodwa sisixhobo esikunceda uhlalutye i-backlinks ukubona ukuba zikumgangatho. Yintoni egqithisile, ungachonga abo ukhuphisana nabo kwaye ubahlalutye ngokwe-SEO, apho uza kubona khona isantya sokulayisha (ukuba ziyakhawuleza okanye azikho), uyilo lwewebhu, iifonti ezisebenzisayo, kunye neentengiso kunye neebhanile. Ukongeza, iya kukuxelela ukuba amakhonkco avela phi, ukuze ufumane ukuba zeziphi ezona zilungileyo kwaye uzame ithamsanqa lakho.
Yakha ubudlelwane
Namhlanje, ukudala ubudlelwane nabashukumisayo kubalulekile okanye kubaluleke ngakumbi kunokuba ucinga. Ke ngoku kuxhomekeke kwintengiso ye-eCommerce yakho, kufanelekile ukuba ufumane abachaphazeli besi sifundo kwaye uzame ukumisela uhlobo oluthile lobudlelwane, okanye ubacebise.
Okwangoku kunjalo indlela ekhawulezayo kwaye elula yokufikelela kubantu abaninzi, nangona ulumkile, kuba inokufuna ukongezwa kwemali okukhulu.
Kwaye ngubani othi abaphembeleli bathi amaphepha, iibhloko, iziteshi zeYouTube ... ngamanye amagama, abantu abanokuba nabaphulaphuli abaninzi kwaye banokuba nomdla kwinto oyithengisayo.
Sebenzisana nezinye iinkampani
Ngokuqinisekileyo kukho ezinye i-eCommerce okanye iinkampani onokuthi uhlanganyele nazo. Oku kunokuvelisa ikhonkco apho nobabini niyazuza kwaye ngaxeshanye nakhe ubudlelwane uGoogle abubonayo bunomdla.
Ewe kufuneka jonga iinkampani ezinabaphulaphuli ezifanayo nezakho, kodwa hayi ezo zithengisa into enye njengawe, ukusukela ngoko into oyenzayo inyathela kwenye. Umzekelo, kusenokwenzeka ukuba une-eCommerce yokwenza izithambiso, kwaye enye ivenkile ekwi-Intanethi yimpahla yabasetyhini. Ewe kungalixabiso elifanelekileyo kuba unokwenza iifoto ezibonisa ukwakheka kwakho kwaye, kwangaxeshanye, iimpahla ezivela evenkileni. Okanye wenze ukhuphiswano phakathi kwezi zimbini.
Ungalibali malunga namakhonkco angaphakathi
Amakhonkco angaphandle abalulekile njengangaphakathi. Kubaluleke kakhulu ukuba nawe uzikhathalele ezi zinto kuba baya kuyiphucula i-SEO kwaye oko kuya kuthi uxelele uGoogle ukuba kukho ezinye iisayithi kwiphepha lakho (amanqaku, iimveliso, njl.) ezinxulumene naleyo. Ngale ndlela, uya kwakha iwebhu yonke ejikeleze i-eCommerce yakho.
Ukongeza, amakhonkco angaphakathi akunzima; Ngapha koko, inokuzenzekelayo.