NgoLwesibini odlulileyo I-inshurensi ngqo iphambili isazisi kwaye yaziswa kwimidiya eyahlukeneyo phakathi kwayo Actualidad Ecommerce indlela entsha yeinshurensi yokuqonda, ukubheja kwi ukwenza lula kwiimveliso zayo kunye neenkqubo zokuphendula kubunzima kwi Icandelo leinshurensi. Ukwenza oku, baqale ngokwenza lula uphawu lwabo, ngoku, ngokulula, Ngqo.
Ukuzibophelela ngokuthe ngqo kuxhaswa zizifundo ezinjengezo zenziwe yinkampani yophando yeemarike i-GFK, ethi ibe ngama-90% kwipesenti yabanini migaqo-nkqubo abakholelwa ukuba abanalo ulwazi malunga neinshurensi yabo, eyongezwa ukwanda kwe-eCommerce, eyonyukileyo ukuthengiswa kwayo nge-13% kunyaka ophelileyo eSpain, ngendleko eqikelelweyo ngomhlali ngamnye ongaphezulu kwama-euro angama-800, ngokwengxelo yeKhomishini yoThengiso loNxibelelwano.
Umphathi omkhulu we-inshurensi UGiuseppe Dosi Ndiyangqina ukuba "Utshintsho oluthe ngqo lokulindela inkqubela phambili yentengiso kunye nokuphakamisa izisombululo ezifanelekileyo ngawo onke amaxesha. Iitekhnoloji ezintsha ziya kuba nefuthe ngqo kwishishini lethu kwaye kufuneka sizilungiselele. Ndiqikelela ukuba kwisithuba seminyaka elishumi, iipesenti ezingama-10 zeekhontrakthi zeinshurensi ziyakwenziwa kwi-intanethi ”.
“Umyalezo wethu kufuneka wenziwe lula umsebenzi kunye nokuma komthengi, hayi enye indlela. Siye sayifumana le mfuno kwintengiso eSpain, kwaye siza kuyisebenzisa ukuze sizihlule kwabakhuphisana nabo ngokuthe ngqo », wabonisa indawo yakhe IGem ReemUMlawuli weNtengiso ngqo.
Ukutyala imali kwitekhnoloji ukuphucula amava abathengi
Ngokuzibophelela okucacileyo Utyalomali kwitekhnoloji, Izicwangciso ngokuthe ngqo zokuqhubeka nesicwangciso sokubuyisa ngaphezulu kwesiqingatha seenzuzo zeminyaka emibini edlulileyo kuphuhliso lobuchwephesha, ukufezekisa ukuphucula amava abathengi ngalo lonke ixesha enxibelelana nenkampani. Ifuna ukuseka ubudlelwane obusekwe kwi ukuzithemba kunye ngokungafihli kwaye ke ube ngu uphawu olusebenzayo nolusebenzayo yomthengi, ephendula kwiimfuno zabo zokwenyani. Ukuza kuthi ga ngoku, iZicwangciso ngqo zokuqhubeka ngo-2014 ngesicwangciso sokubuyisa ngaphezulu kwesiqingatha seenzuzo zeminyaka emibini edlulileyo kuphuhliso lobuchwephesha.
Ukufezekisa injongo yayo yokwenza lula unxibelelwano nabathengi bayo kunye nokuphucula amava omsebenzisi, i-Direct ikwazisa iwebhusayithi yentengiselwano nge uyilo oluguqukayo eqhuba ukukhangela kunye nokungena kwisivumelwano kuso nasiphi na isixhobo ukuqinisekisa ukuhamba kwabathengi baso.
Kwangelo xesha, iqala usetyenziso oludibanisa isicelo esinye kuzo zonke iinkonzo ezinokufunwa ngumqhubi. Ke, ngokusetyenziswa ngokuthe ngqo kunokwenzeka ukuba indawo apho imoto imiswe khona yi-geolocation, ukuseka iindlela zokuhamba kunye nokubala iindleko zepetroli, okanye ukucwangcisa utyelelo kumasifundisane kunye novavanyo lwe-ITV.
I-inshurensi ebhalwe igama lomntu ngamnye
Ngokuthe ngqo iba yinkampani yeinshurensi yokuqala eyahlula phakathi kokugubungela imoto, kwaye kwelinye icala, into efunwa ngumqhubi wayo, enikezela i-inshurensi yomntu kunye nokwenza umnikelo wayo ube bhetyebhetye.
Omnye umzekelo woku kuqhelaniswa nomthengi ngu inkonzo yokulungisa, zibandakanywe kuzo zonke iindidi zeinshurensi. Ngale nkonzo, kwimeko yengozi emotweni, ulawulo oluthe ngqo kunye nokuqinisekisa umgangatho wokulungisa ukuya kuthi ga kwiminyaka emi-3, inoxanduva lokuqokelela nokuhambisa isithuthi apho kuboniswe ngumqhubi.
Enye into entsha ubuchule bedijithali, ethintela amaxesha okulinda ingcali kwaye yenze inqwelo mafutha ifumaneke kumthengi ngexesha lokulungiswa lihlala kwaye isithuthi sihanjiswa emva kokucocwa kunye nokuphononongwa kwamanqanaba yinkampani.
Ngolu qhelwaniso lutsha, uMlawuli ngqo ulindele ukuphinda kabini ukuthathelwa ingqalelo komthengi ngexesha lika-2014, andise inani inshorensi uqeshwe ngu Internet ukusuka kwi-24% namhlanje ukuya kwi-40% kunyaka olandelayo kwaye yongeza i isicelo sebhajethi ngethuba Iwebhu, isuka kwi-90% isiya kwi-100% kwikota yokuqala yonyaka, nangona belindele ukuba i-70% yeekhontrakthi zivaliwe ngolamlo lweqela labo lokuthengisa.