Igama elithi ukubiza igama alinakuthetha lukhulu kwabanye abasebenzisi, okanye kungabikho konke konke. Ewe kufanelekile ukuba umalunga nokuthiywa kweemveliso, luluqeqesho lokuthatha isigqibo malunga nokuba imveliso izakubizwa njani, kwaye iyafana kakhulu kwingcinga nakwindlela yokuthatha isigqibo sokwenza igama lenkampani okanye umbutho. Ngokubhekiselele ngqo kwishishini ledijithali kwaye uya kuba nakho ukuqinisekisa ngokulandelayo.
Ukuqamba igama yinkqubo esetyenziswa ngakumbi nangakumbi rhoqo kwiindlela zokuthengisa zangoku. Oku kungenxa yokudibana kwayo nayo yonke into enxulumene nefayile ye- ukwenziwa kwamagama ophawu lwentengiso. Ukuya kwinqanaba lokuba inokusetyenziselwa ukubanendawo efanelekileyo kwicandelo loshishino lwayo. Apho ithathela khona ingqalelo izinto ezinjalo ezifanelekileyo. Njengomhlaba wezomthetho, ukwenziwa kwamagama egama jikelele, ukunxulunyaniswa kwegama neemveliso kunye neenkonzo zenkampani.
Kodwa iyaqhubeka ngakumbi ngokubonelela ngesixhobo esibalulekileyo sobuchule esiluncedo xa usenza kwaye ukhetha igama lophawu. Nokuba uyazi ukuba leliphi elona gama lilungileyo kwivenkile ekwi-Intanethi okanye kwishishini ngexesha lokudalwa kwayo. Linyathelo elichaphazelekayo elinokuthi libe nefuthe ekusebenzeni kweshishini ledijithali kwaye nangaphezulu kunokuba unokukholelwa kwasekuqaleni.
Ukuthiya igama: Kuyichaphazela njani i-e-commerce?
Ewe, ukubiza igama kungaphezulu nje kweresiphi yokuthiya uphawu lwentengiso. Emva kwesixhobo esinamandla sobugcisa esinikezela uthotho lwezibonelelo ezinokuthi zixhamle inkampani yakho kwi-Intanethi ukusukela ngoku. Umzekelo, ezo siza kukubonisa apha ngezantsi:
Yakha ukuthembeka: Alithandabuzeki elokuba uphawu kufuneka luhlale luphethe amaxabiso kunye nemigaqo, kwaye ukubiza igama kunamandla okubaqinisekisa kwaye ubamele ngoonobumba abambalwa. Kwaye isiphelo asikho okunye ngaphandle ukuseka ubudlelwane obudibeneyo phakathi kophawu kunye noluntu. Lo ngumcimbi wokubaluleka okukhethekileyo kwimidla yorhwebo lwe-elektroniki.
Amandla aphezulu okubamba: igama yinto yokuqala eqondwa luphawu loluntu kunye nekhonkco lokuqala elinalo. Ngesi sizathu sichanekileyo, ukubiza igama kunokuba negunya lokuvelisa iziphumo ezifanayo nezo zibizwa ngokuba yi- "call to action". Oko kukuthi, ukuphembelela izigqibo ezinokwenziwa ngabathengi okanye ngabasebenzisi ngexesha elithile okanye kwimeko.
Iphucula ukubekwa: kule ngcinga yinkqubo efana kakhulu negama lophawu, emva kwako konke, elifuna ukubeka uphawu lwalo ezingqondweni zabathengi. Ukuze umyalezo wakho wamkelwe ngakumbi kunangaphambili.
Ezinye izitshixo ngokubaluleka kwazo kurhwebo lwedijithali
Ewe kunjalo, ukubiza ngegama kunegalelo elingaphezulu lee kwento enikezwe kude kube ngoku. Apho inokuvumela khona ukuba uphuhlise indawo efanelekileyo ye-SEO ukuze yonke into ibe lula ukusuka kulo mzuzu. Kuba ukongeza, cuelona gama lakho loqobo linjalo, kuya kuba lula ukuyibeka kwaye uqondise ukugcwala kwiwebhusayithi yakho. Ukubeka indawo kuya kuhlala kulula ngakumbi kuyilo olwahlukileyo kunye negama lakho lophawu. Ukusuka kule ndawo yokujonga, akukho mathandabuzo ukuba ukubizwa kakuhle kwegama kuzisa ixabiso lebrendi. Okungaphezulu kunokuba unokucinga kwasekuqaleni.
Kwelinye icala, le nkqubo yoqobo ikhuthaza ukuba emva kokwazi ukuba uphawu lwethu lunjani kufuneka siqale ngalo khangela ulwazi inxulumene nalawo maxabiso besikhe sawachaza ngaphambili. Singakhangela ulwazi ngokubanzi okanye sifumane ulwazi malunga nemvelaphi yamagama eebhanti ezikhoyo. Ngothotho olupheleleyo lweminikelo esikubhengeza apha ngezantsi:
- Dibana: yazi i-brand kunye namaxabiso ayo.
- search: ulwazi, izingqinisiso zokwazi esele ikhona kweso sihloko.
- Ukukhumbula okanye yintoni efanayo, vula ingqondo): hlukanisa izimvo ezinokubakho zegama lethu, ukuseka ubudlelwane ... njl.
Kwaye okokugqibela, kufuneka kubekho ikhonkco phakathi kophawu lwentengiso kunye nabasebenzisi okanye abathengi ngokwabo kwaye inkampani yakho inokufumana kuyo ukusukela ngoku.
Inceda ukuphucula umfanekiso wequmrhu
Ngokwembono yeli candelo, kufanele kuqatshelwe ukuba konke oko kuphucula umfanekiso wenkampani ngokwayo. Ngengqiqo yokuba inkampani ngaphandle kwesazisi esingadibaniyo ayiqwalaselwa ngabathengi okanye ngabasebenzisi, amaxesha amaninzi inkampani ngaphandle kwesazisi sayo ibonisa ukungabikho kokuzimisela kunye nokuzibophelela kwenkampani kubathengi.
Kubaluleke kakhulu ukuba ukuba sinenkampani, inegama kunye nesazisi seshishini kuba, njengoko kuchaziwe apha ngasentla, ngumfanekiso ogqithiselwa kubathengi, lixabiso elongeziweyo; indlela elula kubathengi bexesha elizayo ukusikhumbula kunye namandla okunxibelelana nabo. Isazisi esidibeneyo kufuneka sidlulise amaxabiso angabonakaliyo kwinkampani yethu, ifilosofi yayo kunye nobuntu bayo.
Ngothotho lwezibonelelo ezinje ngoku sikulethela zona ukuze uzingenise kwivenkile yakho okanye kwishishini elikwi-Intanethi. Ngaba uyafuna ukwazi ezinye zezona zibalulekileyo? Thatha ipensile nephepha uzibhale phantsi ukuze ungazilibali nangaliphi na ixesha.
- Isixhobo esisebenza kakhulu ukuba saziwe ngokulula kwaye sikhunjulwe ngabathengi.
- Yahlula ngokubonakalayo kukhuphiswano nakwezinye iinkampani.
- Dlulisa ubunzulu, ukomelela kunye nozinzo ngokusoloko uhamba nomfanekiso wequmrhu kuzo zonke izixhaso ezinxulumene nenkampani yethu (izinto zokubhala, iwebhusayithi, intengiso ...).
Njengoko unokufunda ngeli xesha, kukho izibonelelo ezininzi ekunokukunika zona kunokuba ubucinga kwasekuqaleni.
Ukubaluleka kokukhetha igama elilungileyo
Ewe kunjalo, kubaluleke kakhulu ukuba sinokuqinisekisa ukuba iyabhaliswa, kuba le nto ibaluleke kakhulu kwi-brand. Ukwenza oku, ungaya kumaziko apho irekhodi yezi mpawu zinokwenziwa ngokuchanekileyo. Kananjalo nenyani yokuba ikwanomdla ukuba siphakamisa ulwimi esiza kulwakha ngalo igama lophawu okanye ukuba linokuba ligama elithi "laqulunqwa": konke kuyakuxhomekeka ekubeni ngubani ekujoliswe kubo kwaye loluphi uhlobo yemveliso.kanye inkonzo esiza kuyinikela.
Enye into ekufuneka uyivavanye ukusukela ngalo mzuzu inento yokwenza nesabelo sayo kwigama lorhwebo. Ngale ndlela, ungathandabuzi ukuba inokuchaza ubuntu benkampani ekwi-Intanethi, kwangaxeshanye iyasahlula kukhuphiswano lwethu. Kodwa kukho izizathu ezingakumbi ngokubaluleka kwayo, phakathi kwazo kukuba inokuququzelela inkumbulo: kwintengiso egcwele iivenkile kunye nolwazi, igama lakho sesinye sezixhobo ezimbalwa ekufuneka ungene kwimemori yabathengi bakho. Kulula ukukhumbula, kuya kuba lula ukukufumana.
Thengisa ngcono ngegama elifanelekileyo
Ekugqibeleni, ukubizwa ngegama kuya kwenza igama lophawu lwentengiso lube lolona lufanelekileyo. Ukuya kwinqanaba lokuba inokukunceda uthengise iimveliso zakho, iinkonzo kumanqaku. Ngokusebenzisa ezi zibonelelo zilandelayo siza kukubhenca apha ngezantsi:
Isixhobo esinokukunika elona gama lilungileyo kwivenkile yakho ekwi-intanethi okanye kwishishini. Ukujongana nezindululo zokhuphiswano ngalo lonke ixesha nakuyiphi na imeko.
Umgca wentshukumo oya kuthi ngokuqinisekileyo ukhokele ekubeni ukhethe igama eliqinileyo kumgca wakho weshishini ukusukela ngoku. Kungenxa yokuba imfuneko yokuqala esiza kuyibona kukuba kufuneka uqiniseke ukuba igama leshishini lakho eyahlukileyo nengacacanga. Ngelixa kwelinye icala, kuya kufuneka uyazi ukuba ukugcwala kwamagama kubhaliso lwentengiso yinyani enokuvezwa. Oku kunokuba yingxaki, kuba phantse akukho magama okanye imimandla ekhoyo, yiyo loo nto sibona uninzi lweziqalo ezinegama elingenakubhengezwa.
Kwelinye icala, akukho khetho ngaphandle kokuhambelana kakhulu nezimvo zethu, kodwa ngaphezulu kwako konke nomthengi okanye umsebenzisi. Ke ngoko, awunakuvelisa izindululo ezingenakubakhuthaza ukusukela ngoku. Ungazami ukuza namagama angenangqondo angenakukhunjulwa ukutyhubela iminyaka. Kwiimeko ezininzi, eyona ilula yeyona ilungileyo emva kwayo yonke.
Ukusuka kule ndawo, asizukukhetha ngaphandle kokujonga izinto ngokwenyani kunangaphambili. Ukuya kwinqanaba lokuyisebenzisa ngoku. Singabodwa, kodwa singaze singene kwisigqibo esintsonkothileyo ekufuneka sisenzile ukusukela ngoku. Umzekelo, ukubeka amagama angasixeleli nto kwaye ke kunganegalelo elincinci kwivenkile yakho okanye kwishishini kwi-Intanethi.