Ngokuqinisekileyo, xa useta i-eCommerce yakho, okanye mhlawumbi ngalo mzuzu, ujongene nohlalutyo oloyikekayo lwe-SWOT. Kungenzeka ukuba eSpain uyazi njengohlalutyo lwe-SWOT, itafile echonga amandla, ubuthathaka, amathuba kunye nezoyikiso zeprojekthi onayo esandleni. Kodwa, Ngaba ngokwenene uyazi ukuba yintoni uhlalutyo lwe-SWOT?
Ngezantsi siza kucacisa malunga nalo, siya kukuxelela oko kufuneka kufakwe kwicandelo ngalinye kunye nendlela yokuyiqonda ukuze nabani na, ekhangele kuyo, azi ngokugqibeleleyo yonke into malunga neprojekthi. Ngaba siya kuqala?
Yintoni uhlalutyo lwe-SWOT
Njengoko sikuxelele, Uhlalutyo lwe-SWOT, okanye i-DAFO, ngokwenene itheyibhile emisela ukuba yintoni amandla, ubuthathaka, amathuba kunye nezoyikiso zeprojekthi. Ngamanye amazwi, yindlela yokunceda ekuchongeni oko unikezela ngexabiso kuloo projekthi kunye neentsilelo onazo ngoku.
Isifinyezo se-SWOT sibhekisa kumanqaku amane abalulekileyo ohlalutyo, oko kukuthi:
- F yamandla;
- Okanye amathuba;
- D ngenxa yobuthathaka;
- kunye no-A wezoyikiso.
Xa zonke zidityanisiwe, kuthiwa ushwankathelo lwendlela okhoyo ngayo ngelo xesha lunokumiselwa ukuze kwaziwe ukuba ngawaphi amanyathelo ekufuneka uwathabathe.
Olu hlalutyo sele luneminyaka emininzi ubudala, ukususela oko lwaqala ukuphuhliswa nokusetyenziswa phakathi ko-1960 no-1970 eUnited States. Kodwa iseyeyona nto ibalulekileyo kwaye isetyenziswa kakhulu kwizicwangciso zoshishino, ukuthengisa, njl. Abadali bayo yayinguM. Dosher, O. Benepe, A. Humphrey, Birger Lie kunye noR. Stewart.
Okwangoku, kunye nohlalutyo lwe-CAME, yenye yezona zisetyenziswa kakhulu kwaye kwiiprojekthi ezininzi zifunwa njengezinyanzelo ukuze zenze uhlalutyo lwangaphakathi (kunye nenjongo) yezinto eziqulunqayo.
Ziziphi izinto ezenza uhlalutyo lwe-SWOT
Kuba sifuna ukwazi ukwenza uhlalutyo lwe-SWOT olulungileyo, Kuya kufuneka uqonde iindawo okanye izinto ngokugqibeleleyo. Amaxesha amaninzi olu hlalutyo alunamsebenzi ngenxa yokuba aluzange luphuhliswe ngokuchanekileyo, mhlawumbi ngenxa yokuba lonke ulwazi olufanelekileyo alukhange luphandwe okanye luhlalutywe, okanye ngenxa yokuba lwenziwe ngokubanzi kwaye aluchanekanga malunga nenkampani, iprojekthi okanye uphawu lomntu.
Ke, apha unayo yonke into ekufuneka uyazi malunga nenqaku ngalinye.
Amandla
Kuhlalutyo lwe-SWOT okanye lwe-SWOT, amandla zezo zinto sinazo zisenza somelele. Oko kukuthi, yintoni esinokuyenza ngcono kunezinye iinkampani okanye amashishini.
Umzekelo, khawufane ucinge ukuba ufuna ukuseta i-eCommerce yempahla. Elinye lamandla akho lisenokuba lilodwa, ukupakishwa ngokwesiko elinokugqama kukhuphiswano.
Omnye umzekelo, kunye naloo venkile ye-intanethi, Ngaba unganikezela ngenkonzo yabathengi ngenombolo engama-900? (ezi simahla) kunye nemiyalezo ye-WhatsApp kwaye, ukongeza, ingqalelo engama-24/7, oko kukuthi, yonke imihla nangaliphi na ixesha.
Xa ugcwalisa eli candelo, owona mbuzo uphambili ekufuneka uzibuze wona kukuba "yintoni onokuthi ugqame okanye wenze ngcono kunabanye?".
Ubuthathaka
Ukuba ngaphambi kokuba sibe namandla, oko kukuthi, ezo zakhono okanye ubuchule esinobuchule kubo, ngoku siya kwelinye icala. Ngamanye amazwi, yintoni esingenayo okanye engasebenzi kakuhle. Ayidlali "ummeli kasathana," kodwa vala. Kufuneka uhlole ukuba zeziphi izinto ezikukhathazayo kwaye uzenze zibe yingxaki kuwe ngaphakathi.
Ukukunika umbono, sikunika omnye umzekelo. Ngaloo mpahla ye-eCommerce, enye yobuthathaka onokuthi ube nayo kukuba isitokhwe silinganiselwe. Okunye? Ukuba awunayo intlawulo eyenziwe yi-Bizum. Okanye ukuba akunababhalisi ukuba bathumele ii-imeyile ezinezibonelelo zokuthenga kuwe.
Ngokubanzi, Zizinto ongekabinazo, kodwa zinokuphuculwa.
Amathuba
Abaninzi bakholelwa ukuba amathuba ngokwenene adibanisa amandla kunye nobuthathaka, uhlobo "lokulungisa" olukunika amathuba amaninzi okuphucula. Ukuze uyiqonde ngcono, zizenzo onokuzenza ukuphucula ishishini lakho.
Umzekelo, ukuba ngaphambi kokuba ubuthathaka bebungavumeli intlawulo ye-Bizum, ithuba liya kuba kukwenza oko. Ukuba ubuthathaka abukho ababhalisi, ithuba liya kuba kukudala isicwangciso sokuqesha kunye nesicwangciso sentengiso ye-imeyile ukunyusa ababhalisi bakho.
Yifumane ngoku? Ngokusisiseko kukufumana amathuba okusombulula ubuthathaka bakho kwaye, ngaphezu koko, ukwandisa impembelelo yakho kwishishini okanye kwicandelo.
Iinkqubo
Ekugqibeleni, sinezoyikiso, ezithi, njengoko igama libonisa, zibhekiselele kwiingxaki zangaphandle onokujamelana nazo. Ngamanye amazwi, Ziingxaki ezinokuvela kwicandelo okanye ngokhuphiswano. Kodwa kunye nabasebenzisi abanokubakho (abaphulaphuli bakho ekujoliswe kubo).
Sikushiya umzekelo ngale eCommerce efanayo esikunike yona. Esinye isoyikiso sinokuba sesokuba abo bakhuphisana nabo bamiselwe ngakumbi kwaye banomgaqo-nkqubo wamaxabiso ongcono kakhulu kunowakho.
Omnye umzekelo kukuba abantu bakufumanisa kunzima ukuthenga impahla ngaphandle kokuyizama. kwaye bengazi ukuba baya kuyithanda na. Yintoni echaphazela ukuthengisa kwakho.
Umzekelo olula uya kuba yivenkile entsha ye-intanethi kunye nomkhankaso wokukhangisa kunye neemeko zamaxabiso, ukuthengisa, njl. loo nto ikwenza ulahlekelwe ngabathengi.
Uhlalutyo lwe-SWOT lusetyenziselwa ntoni?
Ukuba ayikacaci kuwe, Kuya kufuneka uyazi ukuba uhlalutyo lwe-SWOT lunenjongo ebanzi ngokufanelekileyo. Ngakolunye uhlangothi, izama ukwenza ukuba ubone ukuba zeziphi iingenelo ezikhuphisanayo ozithelekisayo nabanye okhuphisana nabo, okanye ezo zinokuthi zenziwe ukuba zivelele kwimarike (ngoku okanye kwixesha elizayo). Kwelinye icala, ikunika umbono weengxaki, zombini ngaphakathi nangaphandle) ukwazi ukuba yintoni ekufuneka ugxile kuyo ukuze uziphephe okanye ubuncinci uzisombulule.
Kwaye ngaphambi kokuba uzibuze, Uhlalutyo lwe-SWOT luya kukuvumela ukuba ubone ukukhula kwakho. Ngokuhlalutya indawo nganye, uya kuba nolwazi lokuphucula inkampani yakho okanye iprojekthi yakho. Ngamanye amazwi: unemephu yendlela yokusombulula iingxaki oye wadibana nazo usebenzisa iingenelo onazo ngokuthanda kwakho.
Ngaba uhlalutyo lwe-SWOT lucace ngakumbi kuwe ngoku? Akulula ukuyenza, kodwa wakuba uyenzile, inokuyenza icace ngakumbi imeko okuyo.