Kutheni le nto kunokwenzeka ukuba oko kubizwa ngokuba yiArtificial Intelligence yenye yezona nkqubo zisetyenzisiweyo ezisetyenziselwa urhwebo lwakho lwe-elektroniki? Masiqale ngeziphumo zokuba isiseko somhlaba kunye nesicwangciso esiliqili sinokuvelisa ukusukela ngoku. Kungenxa yokuba, kwaye njengakweliphi na ishishini elifuna ukuphucula nokwandisa iziphumo zalo, Ubukrelekrele bokwenzela bungaba sisixhobo esichanekileyo abanokuba naso oosomashishini kweli candelo lishishini likhulayo.
Nge-35% yengeniso yayo iyonke, ukuthengiswa kwemveliso kunye nokuthengiswa okuthe kratya kwiqonga le-e-commerce laseAmazon kuphakathi kwamabali empumelelo aphezulu kulo mthengisi. Yeyiphi itekhnoloji eqhuba le ndlela yokuguqula? Itekhnoloji yokucebisa ngemveliso yaseAmazon, enikwa amandla ikakhulu bubukrelekrele bokwenza okanye i-AI.
Ngaphandle kwezindululo zemveliso, ubukrelekrele bokufakelwa kushishino lwe-e-commerce lusetyenziswa ngabathengisi abakwi-Intanethi ukubonelela ngeenkonzo ze-chatbot, ukuhlalutya ingxelo yabathengi, kunye nokubonelela ngeenkonzo ezenzelwe wena kubathengi be-Intanethi.
Isiganeko sobukrelekrele bokuzenzela
Ngapha koko, uphononongo olwenziwe ngu-Ubisend kwi-2019 lufumanise ukuba abathengi aba-1 kwaba-5 bazimisele ukuthenga iimpahla okanye iinkonzo kwi-chatbot, ngelixa i-40% yabathengi abakwi-Intanethi befuna izivumelwano ezinkulu kunye nokuthenga izibonelelo ezivela kwiincoko.
Ngelixa intengiso ye-e-yorhwebo yomhlaba wonke iqikelelwa ukuba ifike kwi-4.800 yezigidigidi nge-2021, uGartner uqikelela ukuba malunga ne-80% yalo lonke unxibelelwano lwabathengi luya kulawulwa ziitekhnoloji ze-AI (ngaphandle kwearhente yomntu) ngonyaka we-2020.
Ke i-AI kwi-Ecommerce iwaguqula njani amava okuthenga kwi-2019? Ngale nqaku, makhe sijonge ezinye zezicelo ezibalulekileyo zobukrelekrele bokuzenzela kwi-e-yorhwebo kunye neminye imizekelo yenyani yokwenyani.
Ngaba ubuGcisa bobugcisa buwuguqula njani amava okuthenga?
Ukusetyenziswa kobukrelekrele bokuzenzela ekuthengeni kwi-Intanethi kuguqula ishishini le-e-commerce ngokuqikelela iipateni zokuthenga ngokusekwe kwiimveliso abathengi abazithengayo naxa bezithenga. Umzekelo, ukuba abathengi abakwi-Intanethi bahlala bethenga uhlobo oluthile lwerayisi veki nganye, umthengisi okwi-Intanethi angathumela aba bathengi isithembiso esenzelwe wena le mveliso, okanye asebenzise isincomo esinikwa amandla sifundo semveliso yeqabane elihamba kakuhle nezitya zerayisi.
Izixhobo kwishishini le-e
Izixhobo ze-AI ze-Ecommerce okanye abancedisi bedijithali abasebenza nge-AI, ezinje ngesixhobo seDuplex sikaGoogle, bakhulisa amandla afana nokudala uluhlu lwezinto ezithengiweyo (kwilizwi lendalo lomthengi) kunye nokubeka iiodolo zokuthenga kwi-Intanethi.
Phakathi kwezicelo eziphambili ze-AI kurhwebo lwe-e kukho ezisebenzayo ngakumbi kunezinye ukufezekisa iinjongo kwivenkile okanye kurhwebo lwe-Intanethi. Ukusuka kolu luvo, kufanele kuqatshelwe ukuba ngelixa kukho izibonelelo ezininzi zobukrelekrele bokufakelwa kwi-Ecommerce, nazi izicelo ezi-4 eziphambili ze-AI ye-Ecommerce elawula ishishini namhlanje.
Iincoko kunye nabanye abancedisi ababonakalayo. Abathengisi be-ecommerce baya ngokuya besiya kwi-bots yeencoko okanye abancedisi bedijithali ukubonelela ngenkxaso ye-24 × 7 kubathengi babo abakwi-Intanethi. Eyakhelwe ngobuchwephesha bobuchwephesha bobuchwephesha, iirobhothi zencoko ziya ngokuya zinomdla kwaye zivumela amava kubathengi angcono.
Impembelelo ye-AI?
Ukongeza ekunikezeleni ngenkxaso kubathengi elungileyo, iincoko zenyusa ifuthe le-AI kurhwebo lwe-e ngokusebenzisa amandla afana nala:
Ukulungiswa kolwimi lwendalo (okanye i-NLP) enokutolika ukusebenzisana okusekwe kwilizwi kunye nabathengi.
Ukujongana neemfuno zabathengi ngokuqonda okunzulu.
Izakhono zokuzifundela ezibanceda baphucule ngokuhamba kwexesha.
Nika izibonelelo ezenzelwe wena okanye ekujoliswe kuzo kubathengi.
Iingcebiso zeemveliso ezikrelekrele
Phakathi kwezicelo eziphezulu ze-AI kurhwebo lwe-e, ukucebisa ngemveliso ebhalwe igama lakho kubathengi abakwi-Intanethi kukonyusa amaxabiso okuguqula nge-915% kunye namaxabiso e-odolo eyi-3%. Sebenzisa idatha enkulu, i-AI kwi-Ecommerce inefuthe ekukhetheni abathengi ngenxa yolwazi lwayo lokuthenga kwangaphambili, iimveliso eziye zakhangelwa, kunye nemikhwa yokukhangela kwi-Intanethi.
Iingcebiso ngemveliso zibonelela ngezibonelelo ezininzi kubathengisi be-ecommerce, kubandakanya:
Inani elikhulu labathengi ababuyayo
Ukuphuculwa kokugcinwa kwabathengi kunye nentengiso
Amava okuthenga okwenzelwe wena abathengi be-Intanethi
Nika amandla umkhankaso we-imeyile yeshishini.
Ukwenza ubuwena be-AI kurhwebo lwe-e?
Ukwahlula phakathi kweyona modyu isebenzayo, ukwenziwa komntu kungundoqo we-AI kwintengiso ye-ecommerce. Ukwakha idatha ethile eqokelelwe kumsebenzisi ngamnye kwi-intanethi, i-AI kunye nokufunda ngomatshini kwi-Ecommerce kufumana ulwazi olubalulekileyo lomsebenzisi kwidatha yabathengi evelisiweyo.
Umzekelo, isixhobo esenziwe nge-AI, iBoomtrain, inokuhlalutya idatha yabathengi kwiindawo ezininzi zokuchukumisa (kubandakanya ii -apps zeselfowuni, imikhankaso ye-imeyile kunye neewebhusayithi) ukubona ukuba bakwenza njani ukusebenzisana kwi-Intanethi. Oku kuqonda kwenza abathengisi be-e-commerce ukuba benze izindululo ezifanelekileyo zemveliso kwaye babonelele ngamava omsebenzisi angaguqukiyo kwizixhobo zonke.
Ulawulo lwempahla
Ulawulo lwempahla olusebenzayo lumalunga nokugcina inqanaba elifanelekileyo le-inventri elinokuhlangabezana neemfuno zentengiso ngaphandle kokonyusa isitokhwe esingenzi nto.
Ngelixa indlela yesiqhelo yolawulo lwempahla yayilinganiselwe kumanqanaba esitokhwe sangoku, ulawulo lweempahla olwenziweyo lwe-AI lwenza ukuba indlela yokugcina isitokhwe ngokusekwe kwidatha enxulumene:
Iindlela zokuthengisa kwiminyaka edlulileyo
Uqikelelo okanye uqikelelo olulindelekileyo kwimfuno yeemveliso
Imiba esecaleni yokubonelela enokuthi ichaphazele amanqanaba eempahla
Ukongeza kulawulo lwempahla, i-AI ivumela ulawulo lwendawo yokugcina izinto kunye nokuvela kweerobhothi ezizenzekelayo eziqikelelweyo njengekamva lobukrelekrele bokuzenzela kwi-e-yorhwebo. Ngokungafaniyo nabasebenzi babantu, iirobhothi ze-AI zinokusetyenziselwa ukugcina okanye ukubuyisa isitokhwe ezingama-24x7 kunye nokuhanjiswa kwangoko kwezinto ezi-odolwe emva komyalelo okwi-Intanethi.
Ukongeza kuguquko kumzi mveliso we-e-commerce ngeendlela ezininzi, i-AI kwicandelo le-e-commerce le-B2B liqhuba inani lezisombululo. Makhe sijonge kolunye uphononongo lwamva nje lweshishini kubukrelekrele bokufakelwa obuchaphazela eli candelo.
Izisombululo ezikrelekrele ze-AI zeshishini le-Ecommerce
Itekhnoloji esekwe kwi-AI yazisa abathengi be-Intanethi kuluhlu lweemveliso abangazazi nokuba zikhona kwimarike. Umzekelo, inkampani ye-AI esekwe kwitekhnoloji iSentient Technologies yenza ukuba abathengi bedijithali babone ukuba bacebise iimveliso ezintsha kubathengi abakwi-Intanethi ngokusekwe kwiipateni zabo zokuthenga kunye nokuqonda kwedatha.
Umzi mveliso wezoRhwebo
Ukukhuthazwa yimpumelelo yesixhobo seAmazon Alexa, le e-commerce enkulu yazisa ngenkqubo yokuthenga yelizwi ye-Alexa, ekuvumela ukuba uphonononge ezona zivumelwano zibalaseleyo zemihla ngemihla zeAmazon kwaye ubeke iiodolo zokuthenga kwi-Intanethi ngelizwi lakho nje. Yintoni enye? IAmazon Alexa inokubonelela ngeengcebiso ngeewadi, kubandakanya eyona indibaniselwano yefashoni, kunye nokuthelekisa phakathi kwezinxibo kwinto enokubonakala intle kuwe.
I-AI kwishishini le-e-commerce lokunciphisa inani lokubuya kweemveliso ezithengwe ngentengiso ye-Intanethi. Umzekelo, uphawu lwefashoni uZara uhambisa amandla e-AI ukucebisa ubungakanani bempahla efanelekileyo (ngokusekwe kumlinganiso womthengi) kunye nokukhethwa kwesitayile sabo (iimpahla ezikhululekileyo okanye ezifanelekileyo). Oku kunokunceda uphawu lwefashoni ukunciphisa ukubuyela kwemveliso kunye nokuphucula ukuthengwa okuphindwayo.
Ukongeza kolu hlaziyo, izisombululo ezisekwe kwi-AI ziguqula ishishini le-e-commerce kwezi ndawo zilandelayo:
Intengiso ye-imeyile eyenziwe nge-AI ethumela ukuthengisa ii-imeyile kwiimveliso (okanye iinkonzo) ezinomdla kumamkeli. Ukongeza kokufunda ngaphezulu komntu kunokuzenzekelayo, ezi zixhobo zokuthengisa nge-imeyile zenza uhlalutyo olukrelekrele lomsebenzisi ngokusekwe kwimpendulo yabo kwaye zihambelana ngakumbi neemfuno zomthengi ngamnye.
I-automation ye-AI enikwa amandla yokuhambisa izinto ezenza ukuba isebenze ngokukuko kulawulo lweshishini lokuhambisa kwiqonga le-e. Ezinye izibonelelo zibandakanya ukukwazi ukwenza izigqibo zeshishini ezinxulumene nabathengisi, amaxesha okuhola, kunye neemfuno zentengiso.
Izixhobo zokuhlaziya idatha esekwe kubuchwephesha bokushishina nge-elektroniki ezinikezela ngenani lezibonelelo ezinje ngobukrelekrele beshishini, iiprofayili zabathengi kunye nohlalutyo lokuthengisa kwi-Intanethi.
Isisombululo kwiivenkile okanye kwiivenkile ezikwi-Intanethi
Isisombululo se-Omnichannel AI esidala amava omthungo kunye nokungaguquguquki kumava abathengi kwizitena nodaka nakwiivenkile zentengiso ezikwi-Intanethi. Umzekelo, izisombululo ze-AI ezisekwe kwi-AI ze-omnichannel zisebenzisa indibaniselwano ye-AI kunye nokufunda ngomatshini, ukuqhubekeka kolwimi lwendalo, kunye nombono wekhompyuter ukuvala umsantsa phakathi kwivenkile kunye namava abathengi kwi-Intanethi.
Njengoko eli nqaku libalaselisa, ubukrelekrele bokufakelwa kwi-e-yorhwebo budlala indima ebalulekileyo ekuqhubeni izisombululo ezitsha kunye namava abathengi. Amanye amatyala aphezulu okusetyenziselwa ubukrelekrele bokuzenzela kwi-e-yorhwebo kukuthenga okwenzelwe umntu, iingcebiso ngemveliso kunye nolawulo lwempahla.
Njengomthengisi okwi-Intanethi, ngaba ucinga ukuba ungayisebenzisa njani imodeli yokusebenza yobukrelekrele kwishishini lakho? Eyilelwe i-AI kumashishini e-Ecommerce, abaBoneleli ngumboneleli weenkcukacha oqinisekisiweyo oxhobisa abathengisi abakwi-intanethi ngezisombululo ezijolise kuhlalutyo lwemveliso.
Ukukhangela kwe-ecommerce
Ukujongana nale ngxaki, i-Twiggle isebenzisa ukusetyenziswa kolwimi lwendalo ukunciphisa, ukwenza umxholo, kwaye ekugqibeleni kuphuculwe iziphumo zokukhangela kubathengi abakwi-Intanethi. Enye inkampani izama ukuphucula ukukhangela kwi-e-commerce yinkampani ye-teknoloji esekwe e-US uClarifai. Umsebenzi wokuqala kaClarifai ugxile kwimiboniso yokukhangela kwaye, njengoko kuchaziwe kwiwebhusayithi yayo, isoftware "bubukrelekrele bokufakelwa ngombono."
Inkampani yenza ababhekisi phambili ukuba benze usetyenziso olukrelekrele "olubona umhlaba njengoko ulibona," ivumela iinkampani ukuba zikhulise amava abhekisele kubathengi ngokusebenzisa ukuqhubela phambili komfanekiso kunye nevidiyo. Ukwenza ukuba kufundwe ngomatshini, isoftware ye-AI ngokuzenzekelayo, iququzelele, kwaye ikhangele umxholo ngokubonisa uphawu lweempawu zomfanekiso okanye zevidiyo.
Funda ngakumbi ngoqeqesho lwabo olwenzelwe wena, ekuvumela ukuba wakhe iimodeli zesiko apho unokufundisa khona i-AI ukuqonda nawuphi na umxholo, nokuba ilogo, imveliso, ubuhle okanye iPokemon. Ungazisebenzisa ezi modeli zintsha, kunye neemodeli esele zakhiwe (umzekelo, ngokubanzi, umbala, ukutya, umtshato, uhambo, njl.) Ukukhangela okanye ukukhangela ii-asethi zemultimedia usebenzisa amagama aphambili okanye ukufana okubonwayo.
Itekhnoloji njengokubheja okuqinisekileyo
Itekhnoloji yobukrelekrele bokuzenzela inikezela iinkampani ithuba lokukhuphisana kwaye ziyafumaneka kubaphuhlisi okanye kwiinkampani zabo nabuphi na ubungakanani okanye uhlahlo-lwabiwo mali. Umzekelo omkhulu uhlaziyo lwakutshanje lwePinterest kulwandiso lweChannel, oluvumela abasebenzisi ukuba bakhethe into kuyo nayiphi na ifoto ekwi-intanethi, emva koko bacele uPinterest ukuba babeke izinto ezifanayo besebenzisa isoftware yokwamkela umfanekiso.
Ayisiyiyo le nto yokuba iPinterest yazisa ngamava amatsha ophando nge-AI. Ngokukhawuleza abathengi bathi ndlela-ntle kulawulo lwempembelelo njengamaqonga esoftware anika amandla ii-e-commerce kwiiwebhusayithi ezenza amandla okukhangela okubonakalayo.
Ukongeza ekufumaneni iimveliso ezifanayo, i-AI ivumela abathengi ukuba bafumane iimveliso ezincedisayo, nokuba kubungakanani, umbala, imilo, ilaphu, okanye uphawu. Ukubonakala kwezi nkqubo kukhetheke ngokwenene.
Ngokuqala ngokufumana imikhondo ebonakalayo kwimifanekiso elayishiwe, isoftware inokunceda ngempumelelo umthengi afumane imveliso abayifunayo. Umthengi akusafuneki ukuba ayokuthenga ukuze abone into angathanda ukuyithenga.
Umzekelo, unokuyithanda ilokhwe entsha yomhlobo okanye isibini esisebenza noNike esivela kwindawo yokwenza umthambo. Ukuba kukho okubonakalayo, i-AI ivumela abathengi ukuba bafumane ngokulula izinto ezifanayo kwiivenkile ze-ecommerce.
Gxila kubathengi abanokubakho
NgokukaConversica, ubuncinci ama-33% ekhokelo yentengiso ayilandelwa liqela lentengiso. Oku kuthetha ukuba abathengi abanokufanelekela kwangaphambili abanomdla kwimveliso okanye kwinkonzo yakho bawela kwimikrwelo engenakuphepheka.
Ukongeza, amashishini amaninzi agcwele umthwalo ongalawulekiyo weenkcukacha zabathengi abenza kancinci okanye bengenzi nto. Esi sisimanga esinamandla sobukrelekrele esinokusetyenziselwa ukuphucula umjikelo wentengiso. Umzekelo, ukuba sijonga ngakumbi ishishini lokuthengisa, ukuqonda ebusweni sele kusetyenziswa ukubamba amasela ngokuskena ubuso babo kwiikhamera zeCCTV.
Kodwa ingasetyenziswa njani i-AI ukuphucula amava abathengi xa bethenga?
Ewe, amanye amashishini asebenzisa ukubonwa kobuso ukuthimba amaxesha okuhlala kwabathengi kwivenkile ebonakalayo. Oku kuthetha ukuba ukuba umthengi uchitha ixesha elininzi kunye nemveliso ethile, umzekelo i-iPod, olu lwazi luya kugcinelwa ukusetyenziswa kutyelelo lwabo olulandelayo.
Njengoko i-AI ikhula, silindele ukubonelelwa okukhethekileyo kwizikrini zabathengi ngokusekwe kwixesha elichithwe kwivenkile. Ngamanye amagama, abathengisi beziteshi ze-omni baqala ukwenza inkqubela phambili kubuchule babo bokuphinda babhengeze abathengi.
Ubuso bentengiso buyatshintsha kunye namashishini aphendula ngqo kumthengi. Ingathi amashishini afunda iingqondo zabathengi kwaye konke kubulelwe kwidatha esetyenziswe nge-AI. Ezinye zezona meko ziphambili zokusebenzisa ubukrelekrele bokuzenzela kwi-e-yorhwebo kukuthengwa okwenzelwe wena. Ukukhangela okanye ukukhangela ii-asethi zemultimedia usebenzisa amagama aphambili.