Ekuthengiseni kukho iintlobo ezininzi zemisebenzi kunye nemisebenzi ekufuneka ibe yinyani. Enye yazo mhlawumbi ibaluleke kakhulu, kuba yiyo edibanisa uphawu okanye iimveliso abazithengisayo kunye nabaphulaphuli ekujoliswe kubo. Ngamanye amazwi, ubudlelwane boluntu yenkampani yakho kubathengi.
Kodwa yintoni ubudlelwane boluntu? Yeyiphi imisebenzi eyenziwayo? Ngaba zinika izibonelelo? Zeziphi iindlela abazilandelayo? Ukuba ufuna ukwazi ngakumbi ngalo msebenzi, nokuba kungenxa yokuba ufuna ukuzinikezela kuwo okanye ngenxa yokuba yile nto i-eCommerce yakho ilahlekileyo, emva koko sikunika zonke izitshixo.
Buyintoni ubudlelwane boluntu?
Ukuba sisekwe kwimbono enike i Umbutho woLuntu waseMelika, inkcazo yezi iya kuba:
Inkqubo yokunxibelelana ngobuchule eyakha ubudlelwane obuxabisayo phakathi kwemibutho kunye nabaphulaphuli babo.
Ngamanye amagama, sithetha ngabantu abagxile ekwenzeni iinkqubo zonxibelelwano ezifanelekileyo ezisebenzisela ukudibanisa iinkampani noluntu lwabo, zihlala zikwinqanaba elifanelekileyo, kunjalo.
Ukwenza oku, basebenzisa oko kubizwa ngokuba yimikhankaso yentengiso, enokwahluka kakhulu kwaye ibandakanye ezinye izifundo ezinje ngeempembelelo, ezinye iinkampani, imibutho, njl.
Inkcazo ebanzi ngakumbi kwaye ichanekile yokuba yintoni enokuba lulwalamano noluntu inikwa ngu Rex F. Harlow, umbhali, umhleli, intatheli, kunye novulindlela wobudlelwane noluntu:
Ubudlelwane noluntu ngumsebenzi ophetheyo onceda ukuseka kunye nokugcina iindlela zonxibelelwano, ukuqonda, ukwamkeleka kunye nentsebenziswano phakathi kombutho nabaphulaphuli bawo; Kubandakanya ukulawulwa kweengxaki okanye imiba, kunceda abaphathi ukuba bahlale benolwazi kwaye benovakalelo kuluvo loluntu; ichaza kwaye igxininise uxanduva lwabaphathi lokusebenzela iimfuno zoluntu; kunceda abaphathi ukuba bahlale phambili kutshintsho kwaye balusebenzise ngokufanelekileyo, baziqonde njengenkqubo yokulumkisa ukulindela imikhwa.
Yeyiphi imisebenzi enayo
Ukuba ufuna ukuba nobudlelwane noluntu kuya kufuneka uyazi izakuba yintoni imisebenzi ekufuneka uyenzile. Ngokukodwa, sithetha malunga:
- Yenza amaphulo onxibelelwano, kunye nezicwangciso zokubeka inkampani kunxibelelwano noluntu lwayo. Oku kufuneka kuphononongwe ngokuqhubekayo ukubona ukuba bafumana isibonelelo esilindelweyo okanye bafuna ukuguqulwa.
- Nxibelelana namajelo eendaba. Kuya kufuneka ukhathalele iofisi yeendaba kuba usiba ngummeli wenkampani. Ke ngoko, kuya kufuneka ulungiselele ukukhutshwa kweendaba, uququzelele iinkomfa, ulawule udliwanondlebe, njl.
- Unxibelelwano lwangaphakathi. Ingakumbi kwezo zinokunxulumana nomsebenzi wakho; umzekelo, abo baqhuba iimveliso, okanye abo benza iileyibhile zezi.
- Unxibelelwano lwangaphandle. Ayisiyiyo kuphela kumaphephandaba, kodwa ikwayiyo neempembelelo, abantu abadumileyo, ezinye iinkampani, njl. yokwenza intsebenziswano.
- Ubudlelwane beziko. Ngamanye amagama, kuya kufuneka wazi ngamanyathelo owiso-mthetho, imithetho kunye neminye imimiselo enokuthi ichaphazele inkampani yakho okanye uluntu ojolise kulo.
- Umbutho womsitho. Ngenjongo yokudala umfanekiso ophawu olunokuphucula inkampani.
- Ukuqhuba uphando lweemarike. Kuba kuyimfuneko ukuba ngamaxesha onke uyazi imeko yenkampani kwintengiso apho isebenza khona kunye nabantu abakhuphisana nabo kunye nohlobo lomthengi ekujolise kulo.
- Veza umxholo oza kuhanjiswa ngamaphulo onxibelelwano.
- Lawula iimeko zeengxaki uzama ukunciphisa iziphumo eziveliswa kangangoko kunokwenzeka.
Amaqhinga aqhutywa luNxibelelwano loLuntu
Ukusebenza kubudlelwane boluntu ayisiyonto ilula, ngakumbi kuba kuya kufuneka utshintshe rhoqo ukuziqhelanisa nendlela olutshintsha ngayo uluntu. Nangona kunjalo, kukho iimodeli ezininzi ezinokusetyenziswa njengezicwangciso ze-PR. Enye yezona ziphambili, kwaye eyona iphantse ifundiswe yinto ebizwa njalo «Imodeli ye-IACE» equka izigaba ezine zonxibelelwano noluntu:
- Uphando. Apho kuqhutywa isifundo sentengiso, ukhuphiswano kunye nabathengi abanokubakho ukufumana umbono wokuba bangaqhuba njani isigaba sesibini.
- Intshukumo. Apho kuthotho lwezenzo ezenziwayo ukuze zibhengeze inkampani kwaye zenze umkhankaso wobudlelwane noluntu osebenzayo.
- Unxibelelwano. Isetyenziselwa ukwazi ukuba eli phulo liza kwenziwa njani kwaye kulindeleke ukuba lisabele njani kwiimpendulo ezithile (ukuba liyaphumelela, ukuba liyagxekwa, ukuba alisebenzi ...).
- Uvavanyo. Ukulinganisa iziphumo kwaye wazi ukuba umsebenzi wobudlelwane boluntu usebenzile okanye awusebenzi. Oku akulinganiswa kuphela ngeenkcukacha-manani zewebhusayithi, kodwa nakwiintanethi zonxibelelwano, ngaphandle kweintanethi kunye nentengiso ekwi-Intanethi, njl. Ngamanye amaxesha ayiphumeleli kwiwebhu kodwa iyaphumelela kwinethiwekhi okanye abantu bayathetha malunga nesihloko kodwa akubonakali kwintengiso.
Ezinye izicwangciso zonxibelelwano noluntu ezinokuthi zenziwe yimanyano yeqhinga, ukubalisa amabali ...
Yintoni ekufuneka uyifundile ukuze ube luNxibelelwano lukaRhulumente?
Ukuba unomdla kwikhondo lobudlelwane boluntu, kuya kufuneka wazi ukuba kukho Iindlela ezizezinye zokuphela kobuchwephesha kubudlelwane boluntu. Ezi zezi:
- Funda inqanaba eliphezulu le-FP. Yeyona ikunika olu hlobo loqeqesho kwaye kwisithuba seminyaka emibini ungaqala ukusebenza ngedigri phantsi kwengalo yakho ekunika ulwazi oluyimfuneko.
- Funda ikhondo ekuvumela ukuba ugxile kuNxibelelwano lweZiko. Yeyona ikufutshane kwinto eyenziwayo kubudlelwane boluntu.
- Sebenza kuyo. Ukuziqhelanisa mhlawumbi yeyona ndlela eya kukwenza ufunde lukhulu kulo msebenzi. Unokwenza uqeqesho okanye uqalise ukusebenza kubudlelwane boluntu, kodwa ungalibali uqeqesho, kuba luya kukunika izixhobo eziyimfuneko zokwazi ukuba wenzeni ngawo onke amaxesha.
Ngaphandle koko, kuya kufuneka ubenezakhono zonxibelelwano, ke umyalezo wakho uhlala ucacile kwaye uyaqondakala, ukuze unganiki ukungaqondani. Ukongeza, kubalulekile ngakumbi wazi iilwimi, hayi isiNgesi kuphela, kodwa ubuncinci enye.
Ngoku ukuba uyazi ukuba uLwalamano loLuntu lungcono kancinci, ngaba yile nto ishishini lakho lingenayo? Ngaba uyafuna ukuzinikezela kuyo? Sazise.