Iindlela zokwenza i-Neuromarketing zisebenza kwi-eCommerce

I-Neuromarketing, ekwabizwa ngokuba yi-neuromarketing, sisicelo esinamandla seendlela ze-neuroscience, kwicandelo lezentengiso kwaye lihlalutya amanqanaba eemvakalelo anokukhula kwimisebenzi yenkampani. Kusemva kwako konke ukusetyenziswa kwesimanje kunye nokuyila kwezinto ezintsha onokuzuza kuzo kurhwebo lwe-elektroniki ngenxa yezibonelelo ezininzi ezibonelela ngalo mzuzu.

I-Neuromarketing inokuba sisicwangciso sentengiso yedijithali esinokufikelela kwiinjongo eziphezulu kuneenkqubo eziqhelekileyo, ukuba nje uyazi ukuyisebenzisa ngokuchanekileyo. Hayi kuwo onke amashishini edigital, kodwa ngokuchaseneyo namanye amacandelo orhwebo apho abuthathaka khona. Ngaphakathi kulo mxholo ngokubanzi, ayisiyonto ingaziwayo eyaziwayo ukuba ihlale ngokuqinisekileyo kwaye iya isetyenziswa ngakumbi ngoosomashishini abatsha kunye noosomashishini.

Yintoni enokubakho kule nkqubo? Kuqala kwinto yonke onokuyenza qhagamshela ngcono nabathengi abanokubakho kwaye uvelise kubo umnqweno wokugcina ubudlelwane obunamanzi ngakumbi kunye nophawu lwentengiso ekuthethwa ngalo. Ukusuka kule ndawo yokujonga, inokukunceda uvelise ukuthengisa ngakumbi kwiimveliso zakho, iinkonzo okanye izinto. Kanye nokugcina ukuthembeka okukhulu phakathi kwamacala omabini enkqubo. Oko kukuthi, phakathi komthengi okanye umsebenzisi kunye neprojekthi ekwi-intanethi. Kwaye kuzo zombini ezi arhente zinokuxhamla, ngakumbi xa kuthelekiswa nezinye izinto eziqhelekileyo zemveli okanye eziqhelekileyo.

I-Neuromarketing: njengesixhobo sokuthengisa

Alithandabuzeki elokuba ngokwazi ukufikelela kubathengi ukuzama ukuphembelela ezo zigqibo bazenzayo ngokungazi ngakumbi, uya kuba kwimeko engcono yokuthengisa iimveliso zakho, iinkonzo okanye izinto ngendlela eqiqayo kwaye elungeleleneyo. Ngaphandle kwesidingo sokuba ubhenele kwezinye iinkqubo ezinengqiqo ngeli xesha.

Ukusuka kolu hlobo lokuma, sinokuthi i-neuromarketing ngeli xesha sisixhobo esinamandla sokuqhubela phambili kwezorhwebo okanye kwivenkile ye-elektroniki. Kungenxa yokuba iyayiphucula amava abathengi kukhetho lwakho lokuthenga ngaphezulu kwezinye iinkqubo kwicandelo lentengiso yedijithali. Ukuya kwinqanaba lokuba kuyanceda ukukhuthaza kunye nokuvavanya imveliso ngothotho lwezicwangciso zeemvakalelo, kodwa ukubonelela ngebhetri ebanzi yezenzo, ezinje ngezi zilandelayo siziveze apha ngezantsi:

• Ukubonelela ngamava amakhulu ngokweemvakalelo asebenza kwimemori ngabathengi okanye ngabasebenzisi.
• Kuyanceda ukuqokelela ulwazi malunga nemveliso okanye inkonzo ukuze ngale ndlela umbono esinokuba nawo ngaxa lithile okanye enye ngawo ungadibana.
• Ingakhokelela kwimbono okanye ulwazi olufikelela kubantu abaninzi kunokuba besicinga njalo. Ukusuka kule ndawo yokujonga, iziphumo zayo zinamandla ngakumbi.
• Yeyona ndlela isebenzayo kunye neendlela ezintsha zokufikelela kwinani elikhulu labathengi abanokubakho okanye abamkeli. Ngokusebenzisa iifilitha bazifaka kwiinkqubo zabo.
• Yenza iindlela eziyimfuneko ukuze abantu bazenze ngamandla nangakumbi naluphi na ulwazi olunxulumene nememori kunye neemvakalelo. Apho olu thando lokugqibela ludlala indima efanelekileyo ekufezekiseni iinjongo.
• Kwaye okokugqibela, sisicwangciso esihamba ngaphezulu nje kweendlela zorhwebo okanye ukukhangela inzuzo yezoqoqosho.

Ukuhambelana kwento eyithengisayo yeemvakalelo

Kule mizuzu yokuchaza ukuba yeyiphi na i-neuromarketing equlathe, akusayi kubakho khetho ngaphandle kokuyiqhagamshela komnye umxholo kunye neempawu ezifanayo nezentengiso yeemvakalelo. Ngokusisiseko isekwe ekusebenziseni iimvakalelo ezithile kumthengi. Kodwa ngaphezulu kwako konke, sisicwangciso esiluncedo kakhulu nesisebenzayo sokuphucula iziphumo zokuthengisa okuqhelekileyo okukhoyo ngalo mzuzu. Iziphumo ezinokumangalisa ngenene ngenxa yeziphumo ezinokuthi zivelise kurhwebo lwe-elektroniki.

Ukusuka kolu luvo, kuyacetyiswa ukuba ukusukela ngoku ungafunda ngezinye zegalelo labo elifanelekileyo. Ukuze ngale ndlela, ezi zenzo zinokusetyenziswa kwiprojekthi yakho yedijithali njengoko ubunqabile ukubona ngezinye, ubuncinci ngakumbi iinkqubo zesiko okanye eziqhelekileyo. Kulixesha lokuba ubazi ngakumbi ubunzulu ukusuka kula maxesha achanekileyo.

Kodwa ukwenza intsingiselo yayo icace gca, kufuneka icaciswe ukuba i-neuromarketing, njengoko igama layo libonisa, kunjalo idityaniswe ngakumbi nezinto ezinomdla Ngaphezu kwezo zithengiswayo. Kule prism yolwazi kulapho izibonelelo ezininzi zinokufumaneka khona kuphuhliso lwezorhwebo lwe-elektroniki. Ngezicelo ezithile kwicandelo ledijithali kude kube yiminyaka embalwa edlulileyo ngokungathandabuzekiyo. Kodwa oko ngoku kunokwenziwa ngengcinga encinci kunye nedosi ephezulu yoyilo olutsha.

Ukufikelela kwinqanaba lokuba ekugqibeleni ukuthengiswa kweemveliso zethu, iinkonzo okanye amanqaku angaphuculwa. Kodwa ngenxa yoku, akukho mathandabuzo okuba kufuneka uvuleleke kutshintsho olwenzekileyo kurhwebo lwe-elektroniki kwiinyanga ezidlulileyo. Ngeziphumo ezithi kuphela ngoosomashishini abalungiselelwe kakhulu abakwaziyo ukwanelisa ulindelo lwabo olusondeleyo, nangona kuthatha iinzame ezingakumbi ukuzisebenzisa ukukhulisa ishishini kwi-Intanethi.

Izigqibo zokuphucula iwebhusayithi yethu

Enye yezinto ezivela kwi-neuromarketing imelwe kukusetyenziswa kwetekhnoloji yale nkqubo yokusilela okanye nokuqinisekisa ukuphucula kwiwebhusayithi yakho. Kule nto, kuyakubaluleka ngokukodwa ukuzama okanye ukubeka kwindawo ebonakalayo zonke ezo zinto zisebenza njengemiqondiso enika ukuzithemba. Ngothotho lwezenzo esikubhengeza apha ngezantsi:

• Beka umnxeba wokuvuka ukuze uququzelele ukuthengwa kwabathengi kunye nabasebenzisi. Ukuze ezi nkqubo zisebenze maxesha onke ukuba ulapho kwaye unokwenza okusesikweni kule misebenzi kwilaptop okanye kwiselfowuni.
• Ndingakukhumbula ekuqaleni, kodwa Ukujongana nemixholo Kwiwebhusayithi yakho ungafezekisa iinjongo ozibeke kuzo kurhwebo lwe-elektroniki. Ayilolize ukubizela kwisenzo esenziwe kuwe ngeli qhinga kwintengiso yedijithali.
• Kuya kufuneka ukhuthaze abathengi okanye abasebenzisi kwaye ngale ndlela akukho nto ibhetele kunokucaphukisa nge-neuromarketing kunokuba iimpembelelo kwiimvakalelo eyona ibalulekileyo. Awunakukhetha ngaphandle kokufikelela koko kuza engqondweni ngaphambili.
• Isicwangciso sentengiso esingasoze sisilele kukubonelela ubungqina obuvela kwabanye abantu ukuxelela amava abo ngokunxulumene nokuthengwa kwemveliso okanye iinkonzo. Inefuthe elinamandla kakhulu kwabanye ngokunyanzelwa ngokweemvakalelo.

Ngelixa kwelinye icala, ungalibali ukusebenzisa ifayile ye- ulwimi olulula noluqondakalayo ukufikelela kubuchwephesha babathengi abanokubakho kwakamsinya. Mhlawumbi ekuqaleni awuniki ukubaluleka kakhulu kulo mbandela kodwa okwethutyana uyakuqonda ukusebenza kwawo okuluqilima kunye nenkqubela phambili yorhwebo lwakho lwe-elektroniki.

Amaqhinga amancinci okuphucula i-neuromarketing

Inokukothusa kancinci kodwa elinye lamaqhosha lilele ekunikezelweni komxholo. Kuya kufuneka icace gca kwaye ibe ne-diaphanous ukuze elinye icandelo lenkqubo liyiqonde ngokuchanekileyo kuzo zonke iimeko. Ngokusetyenziswa kwale mithetho yesenzo esikubhenca yona.

Okokuqala kufuneka ungene engqondweni yakhe ukuze abenako ukuyifumana imveliso okanye inkonzo. Kwaye oya kuthi ungabinayo enye indlela ngaphandle kokubhengeza umthengi uthotho lweendlela ezibaluleke kakhulu.

1. El ukugcina ixesha onokuyihambisa kwifomathi ekwi-intanethi. Ukuze ngale ndlela uhlengahlengise inkqubo yokufumana yorhwebo. Kuluncedo olukhulu ngaphezulu kweminye imithombo yentengiso eqhelekileyo okanye yemveli.
2. Omnye umbuzo ekufuneka ubuze ukusukela ngoku ukuya phambili unxulumene ne xabiso. Ukuya kuphakamisa ukuba uhlalutye izibonelelo zamazinga okhuphiswano ngakumbi kunangoku. Kuyathakazelisa ukuba uthelekisa zombini iinkqubo zokuthenga.
3. Yenza ifuthe kwi ulwazi lophawu oluchaziweyo okanye imveliso ngeendlela ezahlukeneyo zokumodareyitha kwimemori yoluvo.
4. Ewe kunjalo intuthuzelo ukwenza lo msebenzi wentengiso. Kuba unokuyiphucula nangaliphi na ixesha losuku, nokuba kusebusuku okanye ngempelaveki. Ukuthuthuzela ekhaya okanye nakwezinye iimeko.

Ewe, le mibuzo kunye nangaphezulu inokuphendulwa ngokuchanekileyo kusetyenziswa ubuchwephesha beli xesha njenge-neuromarketing. Ngenxa yempembelelo yeemvakalelo enokuthi ivelise kwelinye iqela, Oko kukuthi, kumthengi okanye kubasebenzisi. Ngokusebenzisa isithintelo esifanelekileyo ukuhlangabezana naso ukusukela ngoku. Kanye nokugcina ukuthembeka okukhulu phakathi kwamacala omabini enkqubo. Oko kukuthi, phakathi komthengi okanye umsebenzisi kunye neprojekthi ekwi-intanethi. Kwaye kuzo zombini ezi arhente zinokuxhamla, ngakumbi xa kuthelekiswa nezinye izinto eziqhelekileyo zemveli okanye eziqhelekileyo.