Unxibelelwano ngeShishini, Icandelo lokubonisana ne-Indra, lisandula ukuveza isifundo Imingeni yeqhinga le-FMCG kunye neRetail. Olu phononongo sisikhokelo esisebenzayo sendlela yokujongana nemiceli mngeni evela iindlela zabathengi kuluntu lwaseSpain. Enye yezi zinto ukuvela kwendalo yedijithali. Ukwenza oku, abo banoxanduva babuze konke oku kubathengi.
«Imveli yedijithali ngaphezu kwayo yonke into ifuna ukushukumiseka kunye nokusebenzisana. Baxabisa ixabiso / ukulinganisa ixabiso ngakumbi nangakumbi », ucacisa umphathi omkhulu kwiIndra Business Consulting kunye nombhali wesifundo, uCristóbal José Colón, ogxininisa ukubaluleka «Ukwazi indlela yokudlulisa ixabiso leemveliso zolu hlobo lomthengi».
Kodwa olu hlobo lutsha lomthengi lukwathathela ingqalelo izinto ezinje ngokulula, kodwa "Iyaqondakala kuzo zonke iindawo", Ngamanye amagama, xa kusiziwa ekufumaneni imveliso, ukukhetha iindlela zokuhlawula kunye nokulula kokusebenzisa kwaye emva koko kwabelwe nabantu besithathu ukuze "Zonke iintlobo zeenkonzo ezongezwe ngexabiso ungazinikwa."
Olu hlobo lwabathengi luya kunyanzela iinkampani ukuba zihambe inyathelo elinye kwimarike yokhuphiswano kunye nokukhangela "Into eyahlukileyo", kuba kwisithuba seminyaka engama-20 inani labemi bedijithali liya kunyuka liye kuma kuma-56 eepesenti kwaye liza kufikelela kuma-75 epesenti kumashumi amabini eminyaka.
Kule meko, kufundo lwecandelo lokubonisana le-Indra Consulting, kubekwa njengento eyimfuneko yokuqinisa iindlela zokuthengisa kwicandelo ledijithali ukuya Nxaxheba (okanye ukuzibophelela) kwiimpawu, uqonde 'uhambo lwabathengi' kwaye ke ukwazi ukubanakho ukuziqhelanisa ngokukhawuleza neemfuno zabathengi nokuba ubothuse.
«Ingcebiso yethu kukufuna 'ukuzibandakanya' nomthengi wedijithali ngokusekwe kuphuhliso lwengcinga entsha yokuthengisa, ukulawula amaxabiso ngokuqonda kunye nokunyusa, ukuphuhlisa imodeli yombutho kunye nenkonzo ehambelana neendlela ezintsha zonxibelelwano nomthengi, kwaye konke kuxhaswe ngemodeli yotshintsho olunqamlezileyo oluvumela ukuvelisa umahluko kunye nomthengi ", UColumbus uyacacisa.
Ngaba abathengi bathenga kangaphi kwi-Intanethi?
Ngokophando Imingeni yeqhinga le-FMCG kunye neRetail, kuyabonwa ukuba iipesenti ezingama-35 zesampulu zithenga ubuncinci kube kanye ngenyanga, zilandelwa ngama-47% athenga phakathi kwesinye ukuya kane ngonyaka. Kuphela li-19% elishiyekileyo eliye lavuma ukuba zange, okanye ngamanye amaxesha, bathenga inkonzo ngenethiwekhi.
Akukho mahluko mkhulu phakathi kwamaqela eminyaka, nangona kunjalo imeko njengoko sisondela kwiminyaka yobudala kukuthenga rhoqo phantse.
Zeziphi izizathu ezikhuthaza umthengi wam ukuba athenge kwi-intanethi endaweni yokuya evenkileni?
Esona sizathu sokuthenga kwi-Intanethi ngamaxabiso aphantsi okanye ukunyusa okuhle, kulandelwa lukhetho lokuyifumana ekhaya. Okwesithathu, ngelixa u-4.2.2 Thenga Ukubakho kwisitishi se-Intanethi namhlanje luxanduva kuzo zonke iinkampani. Njengoko kuchaziwe kwicandelo elidlulileyo, i-intanethi yindawo yokungena enceda umthengi ukuba akhethe imveliso okanye inkonzo.
Ngaba abathengi bathenga kangaphi kwi-Intanethi?
Ngokweziphumo, kuqatshelwe ukuba iipesenti ezingama-35 zesampulu zithenga ubuncinci kube kanye ngenyanga, zilandelwe ngama-47% athenga phakathi kwesinye ukuya kwesine ngonyaka. Kuphela li-19% elishiyekileyo eliye lavuma ukuba zange, okanye ngamanye amaxesha, bathenga inkonzo ngenethiwekhi. Uninzi lwabantu abadala baqinisekisa ukuba kuyabanceda ukuthelekisa nezinye iimveliso ezifanayo ngaphambi kokuthenga, kuqatshelwe ukuba abona bancinci baphanda izimvo zabanye abathengi esele bonwabele amava okuqinisekisa ukuba imveliso abayithengayo yile Ekunene. Kungenxa yoko le nto kubalulekile ukuba unikele ingqalelo kwi-intanethi, kuba kanye njengokuba inokuthi ithande imveliso okanye inkonzo, inokuthi "ingcolise uphawu".
Baxabisa ntoni abo baqhubeka nokuya kwivenkile ebonakalayo?
Ukukwazi ukuyibona, ukuyichukumisa kunye nokungcamla imveliso ibonakala njengeyona nto ibalulekileyo kuninzi (88%), elandelwa ngokusondeleyo ngokwazi ukufumana imveliso kwangoko nangaphandle kweendleko zokuhambisa.
Ukubaluleka kweselfowuni kwivenkile ekwi-intanethi
Ngaba kubalulekile ukuba ndibandakanye iwebhusayithi elungiselelwe iifowuni eziphathwayo? Okanye nenkqubo eyongezelelweyo? Ngokuchasene noko, ngaba iwebhu yecomputer yanele? Isishwankathelo, basebenzelani abathengi ngeefowuni eziphathwayo xa bethenga kwaye bacinga ukuba iza kubanceda ntoni kwikamva?
Okwangoku, ukukhangela ulwazi (22%), izithembiso kunye nokwenyusa (20%), nokuba uyisebenzisela ezinye iinjongo ngaphandle kokuthenga (19%) zezona zizathu zokuba uphathe iselfowuni xa usiya kuthenga. Nangona kunjalo, eyona mpendulo iphambili kubo bonke abo baphononongiweyo kukuba kule mihla abayisebenzisi ifowuni xa bethenga, nangona oku kwenzeka kuphela kwi-40% yabona bancinci kuthelekiswa ne-70% yabadala.
Ngaphandle kwayo yonke into, kwixa elizayo kubonakala ngathi abathengi baya kutshintsha iingqondo. Ukusetyenziswa okuphambili kwesixhobo esiphathwayo kuya kuba kukukhangela ulwazi malunga nemveliso (39%), kulandele ukukhangela unyuselo (38%). Kuyabonakala ukuba, ngakumbi omncinci, ulindele ukuba kukho isicelo esiya kubanceda kuyo yonke inkqubo yokuthenga, kwaye abemi bedijithali baya kusebenzisa iifowuni eziphathwayo phantse ngaso nasiphi na isizathu.