Ukuseta i-eCommerce yinto elula kakhulu ukuyenza namhlanje. Nokuba uneshishini elibonakalayo kwaye ufuna ukuba kwi-Intanethi, okanye wandise ukuthengisa kungekuphela apho uhlala khona, kodwa nakwilizwe liphela, okanye nangaphandle kwayo, inyani kukuba le yenye yeendlela ezilungileyo. Kodwa njengokuba kufuneka ujongane neengxaki kwindawo ebonakalayo, kwinto ebonakalayo ikwakhona. Kwaye enye yezona zinzima kakhulu yile I-SEO kwiphepha.
Ngaba ukhe weva ngaye? Ngaba uyazi ukuba isetyenziselwa ntoni kwaye kutheni kufuneka uyiphucule? Ukuba ngumbono owakhe weva ngawo kodwa awucacanga kuwe, okanye awazi ukuba ungasondela njani kwi-eCommerce yakho, nantsi sikunika izitshixo ukuze uyiqonde kwaye neyona ilungileyo.
Yintoni i-SEO kwiphepha
Ukuqala, kufuneka uqonde ukuba eli gama libhekisa phi. Ivela nyhani esiNgesini kwaye lelinye lamagama esiwasebenzisayo ukubhekisa koku kulungiswa kwiphepha. Oko kukuthi, ukuba iitekisi zibekwe kakuhle, ukuba kukho amagama aphambili asifumana ngawo, uGoogle asibone njengephepha elifundekayo ...
El I-SEO kwiphepha libhekisa kubume bendalo, kwaye ke ngenxa yoko isekwe kulwenziwo lwevenkile yakho ekwi-intanethi ukuyiguqula nokusebenza ngekhowudi ye-HTML ukuyenza ithobele imigaqo ecetyiswe nguGoogle ukuze ukubekwa phezulu kunyuke kwaye oko kuthetha ukuba kwiziphumo zokuqala zenjini yokukhangela.
Ke yintoni ekwiphepha le-SEO?
Khawufane ucinge ukuba kuya kufuneka wakhe inqaba ngamaqhekeza amaninzi. Unayo ifoto yokuba inqaba kufuneka ibe njani. Kanye kunye neminye imiyalelo ekuxelela into ekufuneka uyenzile ukuyenza ibonakale njengaleyo ifotweyo. Ewe, iwebhusayithi iyafana naleyo.
Ifoto iya kuba liphepha lakho lewebhu elakhiweyo, into oyibonayo. Kodwa ibiya kuba ingenanto. Ngoku, ulandela imiyalelo (kule meko ikunika yona uGoogle) ungabeka iziqwenga (umxholo, amakhonkco, amagama aphambili, njl.njl.) Kwiphepha "ukunika ubomi".
Ukuba uyenza ngokuchanekileyo, Iya kuchaphazela ukubekwa kwephepha, kuba uxelela uGoogle ukuba yintoni umsebenzi welo phepha Kwaye wenze konke ngokuchanekileyo ukuze ube "ecaleni koGoogle." Kwaye, ukuba uGoogle uyabona ukuba awusebenzi ngokusemthethweni, ungaphela ungaphantsi kakhulu kwinjini yokukhangela, okanye ungazibambi kwiziphumo. Ke lumkela "ukukopa" okanye ukusebenzisa iindlela ocinga ukuba azilunganga.
Uyenza njani i-SEO elungileyo kwiphepha
Ezona zinto zibalulekileyo nezifanelekileyo kwiphepha le-SEO zezi zilandelayo:
- Isihloko samaphepha. Onke amaphepha kufuneka abe nesihloko esihle, esingagqithiyo koonobumba abangama-70 kwaye esihambelana noko umsebenzisi (noGoogle) azakufumana khona).
- Inkcazo yemeta. Esi sisiqwenga sokubhaliweyo esibekwe apha ngezantsi kwesihloko. Ukuba uyayijonga kwaye wenze uphando kuGoogle, uya kubona ukuba into yokuqala (apho ikhonkco lokucofa livela, sisihloko). Yintoni ebonakala ngezantsi yinkcazo ebizwa ngokuba yimeta. Kuya kufuneka wenze konke okusemandleni akho, ngaphandle kokuya ngaphezulu koonobumba abangama-160 ukuba kunokwenzeka, uchaze into eza kufumaneka kwelo phepha. Ewe, kuya kufuneka uyenze kuwo onke amaphepha akho.
- URL. Enye into ebalulekileyo kwiphepha le-SEO. Okona kulungileyo, susa amanqaku, izalathandawo, izihlomelo ... kwaye ushiye kuphela amagama anomdla.
- Izihloko. UGoogle uyabathanda. Ngokwesiqhelo isihloko sephepha sinesihloko H1, kodwa xa usenza okubhaliweyo kwamaphepha kuya kufuneka usebenzise izihloko ezininzi (i-H2 kunye ne-H3 ubuncinci).
- Imifanekiso. Okwexesha elithile ngoku, uGoogle ubeka ugxininiso olukhulu kwimifanekiso, hayi kuphela ukuba zilula ukuze zilayishe ngokukhawuleza, kodwa nokuba zilungiselelwe, kunye nesihloko sazo, esinye isihloko kunye nelivo.
- Ukuqhagamshela kwangaphakathi. Oko kukuthi, ukuba iphepha linxibelelene nabanye kwivenkile efanayo. Oku, kholwa okanye ungakholelwa, kukuvumela ukuba wakhe "uxande", njengewebhu yesigcawu apho onke amaphepha axhumene khona.
- Iziqulatho. Ilandela ngokusisiseko into yokuba xa ubhala ngakumbi, ngcono. Kodwa lumka, akukho mxholo uphindiweyo, okanye ubhalele ukubhala, kuba uGoogle uyifumanisa ngoku kwaye inokwenzakalisa. Mababe zizicatshulwa ezinentsingiselo, ngaphandle kokuphindaphinda umbono omnye izihlandlo eziliwaka. Kuya kufuneka unikele ngento kuloo tekisi.
- Indawo ephendulayo. Ukuba ukhe wayiva kwaye awazi ukuba yintoni, oko kuthetha ukuba iwebhu inokujongwa kakuhle kwizixhobo eziphathwayo, hayi kwikhompyuter yakho kuphela. Lumka, uGoogle unika ukubaluleka koku kule nto.
- Ilayisha isantya. Iwebhusayithi ethatha ixesha elide ukulayisha ekuphela kwento eya kuyenza ayindwendweli. Nokuba nguGoogle. Kungenxa yoko le nto kubalulekile ukubeka esweni oku.
- Imephu kunye neerobhothi.txt. Okokugqibela, zimbini izinto "zangaphakathi" zewebhu. Imephu yesayithi yimeko yefayile yeXML esetyenziswa ngabantu abakhasayo ukukhomba iwebhusayithi yakho. Akunyanzelekanga, kodwa ukuba uGoogle uyayincoma, iya kuba sisizathu. Kwimeko yeRobots.txt yenye yefayile yabakhasi, apho ithi amaphepha awufuni kulandelwa.
Ungayiphucula njani kwi-eCommerce
Alithandabuzeki elokuba, ukuba uyayiphucula i-eCommerce yakho kunye noko sikubonile ngaphambili, uya kufumana iziphumo ezilungileyo, kwaye uya kwenza uGoogle kwicala lakho, hayi ngenye indlela. Nangona kunjalo, kukho amanye amaqhinga anokukunceda ukuphucula iphepha le-SEO kwivenkile yakho ekwi-intanethi:
- Sebenzisa amagama aphambili. Ukwenza oku, yenza uphando oluncinci kwaye ubone indlela abasebenzisi abakhangela ngayo ukusebenzisa la magama aphambili kwiwebhusayithi yakho. Ukwenza oku, ungasebenzisa iGoogle Trends okanye izixhobo zokuhlawula eziza kukukhokela kumagama aphambili.
- Qaphela iindidi kunye neethegi. Zibaluleke kakhulu kwaye ke ayizukubeka kuphela indawo ekulula ukuhamba kuyo, kodwa naxa kufikwa kwisalathiso. Ewe ungafaki iilebheli ezininzi kumanqaku, kwaye ukuba kunokwenzeka kwiindidi zikhethe enye ukuze amaphepha angaphindi.
- Hlala ubukele utshintsho olusuka kuGoogle. Rhoqo, uGoogle utshintsha izikhokelo zakhe, esenza oko kusebenze ngaphambili, ngoku akunjalo, okanye okubi, kukohlwaya. Zama ukulawula iindaba zikaGoogle ukuziqhelanisa nezokuqala.
Ngale ndlela, uya kuqinisekisa ukuba kwiphepha le-SEO likwicala lakho kwi-eCommerce yakho.