Ngeli xesha sifuna ukuthetha nawe malunga Sebenzisa iikhosi zikaGoogle ezinxulumene nentengiso ye-e.
Yintoni iGoogle isebenze?
Sisiseko esenziwa yinkampani ngenjongo yokunika uqeqesho kubantu abafuna umsebenzi. Ngothotho lweenkqubo kunye nezifundo ezingenazo indleko, abo banomdla banokufunda iindlela ezahlukeneyo, izakhono, kunye nokufikelela kwizixhobo zedijithali.
Ukuze unikeze lonke olu lwazi, UGoogle ubambisene neeyunivesithi ezahlukeneyo eSpain nakwiYurophu iphela. Eli qonga lenziwe nguGoogle livumela abantu abanomdla ukuba bafikelele kuqeqesho lwasimahla ngesatifikethi, kunye nokwamkelwa kwedijithali. Ayisiyiyo loo nto kuphela, Zonke iikhosi ezikhoyo zinokwenziwa kwi-Intanethi, nangona ukhetho lwendlela yobuso ngobuso ikwanikezelwa, phakathi kwayo izifundo ze-E-Commerce, iikhosi zentengiso yedijithali, kunye nezifundo zohlalutyo lwedatha ezibonakalayo.
Ndingazifumana njani iikhosi zikaGoogle zokuSebenza?
Ngokwesiqhelo isuka kweyakho Iqonga likaGoogle lokuSebenza unokulawula zonke iinkqubo ezifunekayo ukufikelela kwiinkqubo zoqeqesho ezahlukeneyo. Ukusuka kwiphepha elisemthethweni likaGoogle lokuvula unokufikelela kulo lonke ulwazi olufunekayo ukubhalisela naziphi na izifundo ezikhoyo.
Njengoko sele kukhankanyiwe apha ngasentla, ezi zifundo zinokufikelelwa ngendlela yezifundo ezikwi-intanethi okanye ngezifundo zobuso ngobuso, apho kule meko zihlala zifundiswa kwizixeko ezinje ngeMadrid, Seville, Barcelona, Salamanca, Zaragoza, Valencia, Alicante , IGranada, iMurcia, phakathi kwabanye. Ukongeza, nganye Iikhosi zoqeqesho ezikhoyo zahlulwe zaziimodyuli ezahlukeneyo ezineeyure ezingama-40 inye.
Yintoni utyando?
Xa ungena kwifayile ye- iikhosi zasimahla ezisuka kuGoogle zisebenzeNgokusisiseko konke okufunekayo kukufikelela kwi-Intanethi kwaye uneakhawunti kaGoogle. Le yimfuno ebalulekileyo ukuze ukwazi ukukhetha nokubhalisela iikhosi zoqeqesho ezahlukeneyo.
Kubalulekile ukuba uqaphele ukuba uninzi lwezifundo ezikhoyo zahlulwe kwiimodyuli ukuze abathathi-nxaxheba babe nethuba lokuvavanya inkqubela phambili yabo. Ukongeza, imisebenzi eyongezelelweyo iyenziwa kwaye kunokwenzeka ukuba uphumelele uviwo ngaphambi kokufikelela kwimodyuli elandelayo, nangona kunjalo, kubalulekile ukuba umfundi aphumelele zonke iimviwo ngeempendulo ezichanekileyo ezingama-75%.
Kuyimfuneko gcwalisa konke okuqulathiweyo kwiimodyuli ngaphambi kokuphela konyaka, ukongeza ekwenzeni uvavanyo lokugqibela kwikhosi nganye ukuze kufumaneke isatifikethi esisemthethweni.
Umzekelo wezifundo ezisebenzayo: E-Commerce
Kwabo banomdla kurhwebo lwe-elektroniki, kukho iikhosi ezisebenzayo ezinikezelwa kweli qonga kwaye ziluncedo kakhulu ekuqondeni nzulu indlela ezisebenza ngayo i-E-commerce, iindlela zokulandela kunye nezihloko ezininzi ezinxulumene noko. Umzekelo, ikhosi ye-E-Commerce ekhoyo ngoku ekwahlulwe ngayo 8 iimodyuli.
Imodyuli yokuqala - Inkcazo yorhwebo lwe-elektroniki
Le modyuli iqala ngokwazisa nge-e-commerce, uphando, kunye neBenchmarketing eyona ndlela isebenzayo. Umxholo wendlela ye-CANVAS, ukwenziwa kwivenkile ekwi-intanethi, indawo yogcino lwedatha, ukhuseleko lwedatha, kunye nokusetyenziswa kweendlela ze-LEAN, ukufakwa kwamanani kumashishini akhoyo kunye namaphepha ewebhu afundisayo kuyaxoxwa ngawo.
Imodyuli yesibini - Iintlobo zorhwebo lwe-elektroniki
Le modyuli igubungela izihloko ezinje nge-B2B xa ithelekiswa neB2C, iimveliso zedijithali, amaqonga amaxabiso amaninzi, amaxabiso, ukuphazamiseka, iivenkile, ukongeza ekujonganeni namaqonga ezentengiso ezentengiso ezizezinye, ukuthenga ngamaqela okanye ukuthengiselana, ukuthengisa kunye namakhuphoni., Kunye nabathelekisi.
Imodyuli yesithathu -Ukuhanjiswa kunye nokuhanjiswa
Kule modyuli, abafundi bafunda malunga ne-ecommerce, ukubuya, ukuthunyelwa kwamanye amazwe, ukuhanjiswa kweemveliso zedijithali, ukuhanjiswa kweemveliso ezibonakalayo, kunye nokuhanjiswa kweemveliso ezixubeneyo. Bazokwazi yonke into enxulumene nezithintelo ezisemthethweni, irhafu, izibonelelo zasekhaya, kunye nokuqina kunye nokusonjululwa kwengxabano.
Imodyuli yesine -Iinethiwekhi zentlalo ezisetyenziswa kurhwebo lwe-elektroniki
Kule meko, yimodyuli ethetha ngeentlobo ezahlukeneyo zonxibelelwano ezikhoyo, kubandakanya i-Facebook, i-Twitter, i-LinkedIn, kunye nokuba wenze ntoni ngevenkile kuthungelwano lwentlalo, uthungelwano lwezimvo kunye nentengiso kuthungelwano lwentlalo. Baza kuba nakho ukuyazi intsingiselo yentsholongwane, uthungelwano lwentlalo lwemifanekiso kwi-Instagram, kunye nefuthe lomdlalo kumnatha wonxibelelwano I-Foursquare, WAZE.
Imodyuli yesihlanu-Urhwebo lweselfowuni
Le modyuli ithetha ngokudityaniswa kweemodeli zeshishini, iintlobo ezahlukeneyo zokwenza imali, umxholo, ukuhamba, ukusetyenziswa kwifowuni ephathekayo, ukuthengisa kwizixhobo eziphathwayo, usetyenziso ngokuchasene neappapps, inyani eyongeziweyo, kunye nomthengi omkhulu.
Imodyuli yesithandathu-Intengiso yedijithali
Le khosi ye-Ecommerce kuGoogle isebenze ikwabandakanya imodyuli apho ungafunda khona konke malunga nokuthengisa nge-imeyile, iinkqubo zokudibana, ii-banner, iGoogle AdSense, ukubuyisela ikuki kwakhona, ukucwangciswa kweendaba, ukuthengisa ividiyo kwi-Intanethi, kunye neyona mpazamo ixhaphakileyo kwintengiso ye-imeyile.
Imodyuli yesixhenxe-Injini yokukhangela kuGoogle
Le yimodyuli enomdla kakhulu ngaphakathi kwekhosi kuba ichaza ngokweenkcukacha indlela uGoogle, ifandesi, i-SEM kunye ne-SEO esebenza ngayo, ukongeza ekuchazeni izixhobo eziphambili ze-SEO ezikhoyo, ide ithethe malunga ne-Colibrí algorithm entsha.
Imodyuli yesibhozo-Ezinye iinjini zokukhangela
Le yimodyuli yokugqibela yekhosi ye-Ecommerce kuGoogle kusebenze kwaye kuyo yonke into enxulumene nomsebenzi wokukhangela kwi-Twitter, umsebenzi wokukhangela kwi-LinkedIn, kunye nomsebenzi wokukhangela ku-Facebook ucacisiwe. Umxholo wegama likaGoogle, i-ASO, idatha enkulu esetyenziswe kwi-Ecommerce, kunye nophando olwenziwe kwizixhobo eziphathwayo ziyaqwalaselwa.
UGoogle usebenze njani ngezifundo zobuso ngobuso?
Alithandabuzeki elokuba iikhosi zoqeqesho ezinikezelwa kusebenze kuGoogle Olunye ulwazelelelo kubo bonke abo bafuna ukujoyina umsebenzi. Iikhosi, ukongeza ekubeni simahla ngokupheleleyo, ziyafumaneka kwimowudi yobuso ngobuso kunye nemowudi ye-Intanethi.
Kwimeko Iikhosi zobuso ngobuso, Ezi zenziwe ziinkqubo ezimbini zoqeqesho zasimahla. Uqeqesho lokushishina lujolise ekufumaneni ulwazi oluyimfuneko ukuze umntu akwazi ukwenza usomashishini. Ijolise kumsebenzisi, amaqela kunye neziphumo. Le khosi yoqeqesho loshishino ithatha iiyure ezingama-21.
Kukho i ikhosi yedijithali kubandakanya isatifikethi esivunyiweyo liZiko leNtengiso eliSebenzayo. Kule meko, ikhosi ethatha iiyure ezingama-40 kwaye apho abafundi basebenza njengeqela elinabaqeqeshi abanamava. Kule khosi abafundi banokufunda malunga ne-SEO, i-SEM, i-web analytics, i-Ecommerce, kunye nenethiwekhi yoluntu.