Ukuzama ukuphucula amava omsebenzisi kwiwebhusayithi yethu, kwivenkile ekwi-intanethi okanye kwiphepha lokufika, yinxalenye yendaleko kunye nokuphuculwa okuqhubekayo kwenkqubela phambili rhoqo. Ubushushu bemephu, ekwabizwa ngokuba ziindawo zokufudumeza, zisinika ngendlela ebonakalayo kunye elula, eyile nto ivusa umdla, yintoni ekufuneka siyiphucule, kwaye zeziphi izinto ezingasebenzi kakuhle okanye ezingavuseleli mdla.
Kukho "imisebenzi" ebaluleke kakhulu kunezinye, kuxhomekeke kwinto esiyilandelayo. Kwaye ukuba imalunga nokuphuculwa kokuhamba kwe-intanethi kwabasebenzisi bethu, iimephu zobushushu kufuneka zithathe indawo yokuqala. Ngesi sizathu, siza kubona ukuba zithini, kwaye zeziphi izinto ezisincedayo. Zeziphi iindlela zokuzisebenzisa esinokuzifumana. Kwaye zeziphi izixhobo esinokuzifumana ukuze sikwazi ukuzidibanisa neziza zethu.
Yintoni imephu yobushushu?
Imephu yobushushu sisixhobo esivumela ukuba sazi indlela aziphethe ngayo umsebenzisi okanye abasebenzisi ukubonakaliswa kwethemology kwiwebhusayithi yethu. Ukusuka apho ucofa khona, ukuya apho kudlule khona imouse. Kwakhona, zeziphi izinto onomdla kuzo kwaye uhlala ixesha elingakanani endaweni kwaye uyeke ukuyenza.
Ukufumanisa ezona ndawo zinomdla, isikali sombala sisetyenziselwa ukumisela ezona "zishushu" (ezinomdla kakhulu) kunye neendawo "ezibanda kakhulu" (ezinomdla omncinci). Uluhlu lwemibala luhamba ukusuka kobandayo, ukuqala ngombala oluhlaza okwesibhakabhaka noluhlaza, ukuya kobona bushushu, njengamaorenji, bomvu kunye nobomvu bumnyama. Ukukwazi ukujonga ukugxila kwengqwalaselo, kuvumela ukwenza izigqibo ezifanelekileyo ukuphucula amava abasebenzisi kunye nokunxibelelana kwabo nokunxibelelana nendawo leyo.
Iindidi zeemephu zobushushu
Ukubonakaliswa kwe-Thermographic ye-Heatmaps, njengoko besitshilo, imelwe ngemibala ngokwenqanaba labo lokuqwalaselwa. Ukwenza oku, imibala iqokelelwe kufutshane "nokushushu okanye ukubanda" kwepolarity. Nangona kunjalo, akukho luhlobo lunye lwemephu yobushushu. Ezi Banokwahlulwa babe ngamaqela aphambili ama-3 kuxhomekeke kwinto esifuna ukuyihlalutya. Ukusuka konqakrazo, ngokuhamba kwesikhombisi, ukuya kumsongo owenziwa ngabasebenzisi kwiwebhusayithi yethu (ukhetho olunomdla kwimisongo emide okanye engapheliyo, njengoko sele injalo).
Ucofa ii-Heatmaps
Kude, yeyona isetyenzisiweyo. Bavumela ukwenza izigqibo zexesha elincinci malunga nokusebenza kwezinto ezisebenzayo kwiwebhusayithi yethu ngokubhalisa ukucofa komsebenzisi. Ngale ndlela, izinto ezithile esinokuthi siziguqule ngokukhawuleza, ziziko lokuqwalaselwa kweemephu zobushushu ezisekwe kunqakrazo. Yintoni egqithisile, Ngokurekhoda iintshukumo zabasebenzisi, benza inqanaba lokunyaniseka kunye nokubaluleka kwezi mephu zibaluleke ngakumbi. Banika igumbi elincinci lokudideka kwedatha, kuba bahlalutya izinto eziphathekayo.
Imouse yokuhambisa ubushushu kwimephu
Ezi ntlobo zeemephu zisebenza kakuhle ngokuthelekisa kunye nokuthelekisa nezinye. Ngokukodwa ngenxa yezifundo ezikhoyo ngokunxulumene nalapho umsebenzisi abeka khona isikhombisi. Ngaphezulu kwe-80% yexesha amehlo aya apho isikhombisi siya khona. Kwaye ngendlela efanayo, ngaphezulu kwama-80% exesha lomsebenzisi aligqibi ukujonga apho isikhombisi singakhange siye khona. Oku kuthetha ukuba idatha ekuqwalaselweni komsebenzisi ayisiyiyo i-100% echanekileyo, ngokungafaniyo nokucofa kwimephu. Nangona kunjalo, basondele kakhulu kwinyani, kwaye bayaqhubeka nokusebenza ngokukuko.
Skrolela iimephu zobushushu
Isetyenziswe kakhulu kumaphepha amaninzi okuskrola okanye "okungapheliyo". Ngele ndlela, Singahlalutya inqanaba lomsebenzisi xa uskrola kwaye zeziphi iindawo ezinomdla kakhulu. Ukongeza, banceda ukumisela ukuba kukho isimilo esingaqhelekanga esenzekayo, njengabasebenzisi abashiya iphepha xa bejonga ibhena. Kwaye kuxhomekeke kuyilo kunye noko kuxoxwa ngako kwicandelo, banokutolika ukuba iphepha liphelile kwaye akusekho mxholo. Into esinokuyiphepha ngokususa okanye ngokutshintsha ibhanile, umzekelo.
Izixhobo zeHeatmap
Esona sibonelelo sikhulu sinokufumana kwiimephu zobushushu sivela kuso ukutolikwa esikwenzayo ngabo. Iindawo ezivusa umdla omncinci kwaye sifuna ukuphucula, okanye ucofe kwiindawo ezinjengemifanekiso engakhokeleli ndawo. Singazenza izigqibo kuzo zonke iindlela zokuziphatha komsebenzisi. Kwimeko yokuchofoza kwiibhena okanye kwimifanekiso, engahambisi naliphi na ikhonkco, kulandela ukuba zivusa umdla. Ke ngoko, inokuba yinto enomdla xa unqakraza olwenziwe ngabasebenzisi, ubakhokelele kwenye into enokuthi inikezwe, ukongeza ikhonkco. Kwimeko yokungafumaneki nantoni na ethethayo okanye enxulumene noko, cofa nje ungathumela kwenye into. Uluvo lokugqibela lujikeleze ukuthintela unxunguphalo lokucofa into ngaphandle kweziphumo.
Kwimeko yezinto ezisebenzayo, kufuneka uhlalutye okungasebenziyo. Mhlawumbi into ethile ayivusi mdla okanye ayihlukanisi njengeyona nto isebenzayo kwaye ayihoywa. Okanye kuba ikummandla wezinye izinto ezinomtsalane ngakumbi ezitsala umdla. Kwezi meko, okanye ezifanayo, kuya kucazululwa ukuqonda okungaphumeleliyo, nokulungisa imeko.
- Umzekelo, gqamisa into: Mhlawumbi enye into ijolise ingqalelo. Umzekelo, umnxeba kwisenzo semibala engabonakaliyo ebekwe ekuqaleni kweposti enomfanekiso omangalisayo. Kuya kuba lunomdla ukutshintsha ubuchwephesha bokubiza isenzo, ukuyitshintsha indawo okanye zombini.
Ndifuna ukuba neemephu zobushushu, ndiye phi?
Kukho amaqonga ahlukeneyo asivumela ukuba sibandakanye imephu yobushushu kwiwebhusayithi yethu. Eyona nto ilungileyo ngabo kukusebenza kwabo, kwaye into embi kukuba bahlawulwa ikakhulu. Banokunceda ekucothiseni ukulayishwa kwewebhu (ngaphandle kokubaxa), ke ukuba kufakwe esinye iskripthi, ukongeza, kuya kuba lula ukuguqula ii-cookies ukuba zilumkise abasebenzisi (into elula ukuyenza).
- Yandex Metrica: Kule meko simahla kwaye sinokuzama kwinguqulelo yaso yedemo. Basinika ubushushu beemephu zokucofa kunye nokuskrola.
- Imephu yobushushu: Esinye isixhobo simahla, ewe, ujongano lwaso luyinkimbinkimbi.
Kukho ezinye izixhobo ezingakhange ndizibandakanye xa kuhlawulwe, kwaye njengabanye, sinokubona kuvavanyo lwabo. Ukubandakanya imephu yemibala, ngakumbi ukuba sinayo iwebhusayithi apho sinikezela khona ngeenkonzo, iikhosi, imirhumo, iimveliso okanye nantoni na eyenye, iya kuba yindlela efanelekileyo yokwenza ukusebenza kwayo. Ke ekugqibeleni, asizukuphucula kuphela amava omsebenzisi, kodwa izibonelelo esizilindeleyo ngokwethu.