Enye yeemeko ezinqwenelekayo kubasebenzisi bedijithali kukuba banikezela ngomxholo ophindwe kabini kwiwebhusayithi yabo. Iziphumo zayo zinokuba Kuyingozi kakhulu kwimidla yakho yobungcali. Ingakumbi ukuba baxhomekeke kwingeniso abanokuyivelisa, njengoko uza kubona ngezantsi.
Ibizwa ngokuba ngumxholo ophindaphindiweyo xa isicatshulwa esiphindaphindwayo okanye ulwazi luvela kwi-URL enye okanye nangaphezulu. Oku kunxulunyaniswa nesifinyezo se Indawo yokuFumana iZibonelelo kwaye inguqulelo yakhe yokoqobo yi-Uniform Resource Locator. Eli nyathelo linokubangelwa zizizathu ezingaphandle kubasebenzisi ngokwabo. Nangona amaxesha amaninzi kungenxa yokuba bayakopa izicatshulwa ezivela kwamanye amaphepha ewebhu. Kodwa into abangayaziyo kukuba ekugqibeleni iya kuthatha umrhumo kumashishini abo edijithali okanye kwiibhloko zabo zobuqu.
Iya kuba ngaphezulu kwesizathu esaneleyo sokuphepha umxholo ophindwe kabini kwiwebhusayithi yakho ukusukela ngoku. Phakathi kwezinye izizathu, kuba uya kuqala ukutyelela okumbalwa ngenxa yesikhundla esibi kakhulu abaya kukunika sona kwiinjini eziphambili zophendlo lomzuzu. Ayilolize, nangona ziinjini zokukhangela, ziyazi ukuba kwenzeka ntoni ngalo lonke ixesha nomxholo ovela kwi-Intanethi kuwo onke amazwe. Ukuya kwinqanaba lokuba le ntsebenzo ingakudlala ngomnye umzuzu ombi kubomi bakho bobuchwephesha.
Ukuphinda umxholo: kutheni le nto inobungozi kwimidla yakho?
Ezi zinto zenziwayo kuphuhliso lomxholo kumaphepha ewebhu kunye namashishini edigital ayinyani ngokwembono yorhwebo. Kuba kunokukhokelela ekunciphiseni kotyelelo kunye nenani labatyeleli. Kodwa yintoni ebaluleke ngakumbi: ukuthoba ubunzima bokuthengisa iimveliso, iinkonzo okanye izinto ezithengiswa ngorhwebo lwe-elektroniki.
Kwiinjini zokukhangela, ezinje ngeGoogle, ezi ziqulatho zibonwa ngokulula. Ngezizathu ezibini zokuba siza kukubhenca:
- Ukuze imixholo ingabonakali iphindwe kumzamo woku khusela iimfuno zabasebenzisi.
- Bajongane neengxaki zabo ukuze bazi ukuba ngowuphi umxholo kufuneka i-index.
Ujongene nale meko, ezi ntshukumo ngabavelisi bephepha lewebhu kunye nabapapashi ngokubanzi wohlwaywa ngokuqatha. Ukuya kwinqanaba lokuba ungayihlawula kakhulu ukuba unoxanduva lwezi zenzo zingafunekiyo kuwo wonke umntu.
Iziphumo zomxholo kumaphepha ewebhu
Uyakuqaphela ukuba kuncinci kangakanani ukuphinda umxholo kunokundichaphazela. Ngaba uyafuna ukuba ungaqinisekisa njani ngezenzo kumaphepha akho ewebhu? Siza kukunika ezinye zezona ziphumo zibalulekileyo ziya kwenziwa ukusuka kuloo mzuzu.
- Ukuphulukana nolawulo kwiwebhusayithi. Kwaye loo nto yinto yokuba iinjini zokukhangela zeinjini zokukhangela zingakuhoyi ngenxa yekopi yomxholo wokuqala onikezelwa ngamanye amacandelo kwi-Intanethi.
- Ukuma kancinci kokusebenza kweinjini yokukhangela. Ngenxa yesi senzo, akukho mathandabuzo okuba uya kuba nesikhundla esinenzuzo encinci kunokuba ubonise umxholo wokuqala kunye nomgangatho ophezulu.
- Isohlwayo sokukopa sixhaphake kakhulu kunokuba abaninzi becinga. Ngokuzama ukuvuza iinzame zeengcali ezibonelela ngomsebenzi osemgangathweni ophezulu ngolwazi oluchanekileyo.
Nangona kunjalo, iimeko ezinzima kakhulu zinokwenzeka kwaye ezinokukhokelela ekubeni ube neempazamo ezingaphezu kwesinye kule klasi yezenzo. Ibhekisa kuxa, ngenxa yezizathu ezahlukeneyo, uGoogle ethathela ingqalelo ukuba kukho ezinye iinguqulelo zoqobo kwaye eyakho ikhutshiwe. Oku kwenzeka rhoqo kwimilinganiselo yedijithali kwaye apho imiba efanelekileyo njengale ilandelayo esichazayo ithathelwa ingqalelo:
- Amagama aphambili anikezelweyo kwimisebenzi okanye kumxholo.
- Kuhlaziyo olwenzayo kwizicatshulwa ezipapashwe ngaphambili.
- Ukusukela kumhla uxwebhu okanye umsebenzi ukhutshiwe.
Ukuya kwinqanaba lokuba kuya kufikelela kwinqanaba apho uya kuthi ngokungaqondakaliyo uthotyelwe kwiplatoon yokugqibela kukhangelo. Kuthotho lwezohlwayo oya kuthi uhlupheke ngalo mzuzu kwiwebhusayithi yeshishini lakho kwi-Intanethi. Apho, ngokufanelekileyo, awuyi kuba noxanduva lwezi zenzo. Kodwa ekupheleni kosuku uya kubaqaphela ngokungathi bebenetyala koku kukopa.
Lumkela iinguqulelo eziphathwayo
Ukuba awufuni ukuya kwenye yezi meko, kuya kufuneka ukhumbule ukuba lo msitho unokwenzeka ngengozi okanye ngendlela ethile. Umzekelo, ukungafani phakathi komxholo weefowuni eziphathwayo kunye nezo zenzelwe iidesktops. Kuba ngamanye amaxesha iphepha lewebhu eliphathekayo liyimbonakalo yenguqulo yedesktop. Ukuthintela le ngxaki ingonwabisiyo kwimidla yakho, awuzukukhetha kodwa ukwenza umxholo othile kwifomathi nganye kwezi.
Kuya kuba luncedo kakhulu ukukhetha uyilo oluphendulayo. Ukuziqhelanisa oko kuthetha ukuba kuya kufuneka uvumelane nezixhobo zetekhnoloji nganye. Nangona zozibini ezizezakho ngenxa yeziphumo ezibi kakhulu ezinokuveliswa ukukhulisa ishishini lakho, ivenkile ebonakalayo okanye ibhlog yakho yobuqu okanye yequmrhu. Apho umxholo ophindwe kabini kwiwebhusayithi yakho unokuvela ngokungalindelekanga kwaye, okubi ngakumbi, okungalindelekanga kwaphela. Kuba ekupheleni kosuku Iya kubonisa ukuba ukhuphele okanye ukopishe umxholo weselfowuni. Yinto elula leyo kwaye le ngxaki inokusonjululwa kuphela ngokwahlulahlula kuzo zombini imithombo yeendaba.
Kutheni le nto kuthintelwa umxholo ophindwe kabini kubaluleke kangaka?
Le yintsebenzo ekufuneka uyithintele kuzo zonke iindleko kuba ungahlawula kakhulu kakhulu ukusukela ngoku. Ngaba uyafuna ukwazi zonke iimpembelelo ezimbi ezinokuthi zikhule kwiwebhusayithi yakho? Thatha iphepha nepensile ukuze ubhale phantsi kuba ziya kuba luncedo ngaxa lithile ebomini bakho.
- Kuya kukwenzakalisa ukuprinta uphawu lomgangatho kwibrendi yakho yorhwebo.
- Awuyi kwaziwa njengengcali kwicandelo. Kwaye kuncinci ukuxabiswa kwakho njengengcali phambi kwabantu besithathu kunye neenkampani ngokubanzi.
- Awuyi kuba nakho ukwahlula kwamanye amaqonga edijithali kwaye le nyaniso iyohlwaya umxholo wakho kunye nokuthengisa kweemveliso zakho okanye iinkonzo ukuba ubandakanyeka kurhwebo lwe-elektroniki. Zimbalwa izinto eziyingozi njengokungaboneleli ngesiqulatho sokuqala somgangatho ophezulu kunye noyilo.
Ngapha koko, unamaqhinga okuphuma kule nkqubo. Ukuba nangayiphi na imeko ucaphula okanye ukhankanye enye idomeyini yekhompyuter, kuyacetyiswa kakhulu ukuba wena beka ikhonkco eliya kuloo dilesi. Ukuze kungabikho xesha iinjini zokukhangela zicinga ukuba ukhuphele ulwazi malunga nelo phepha lewebhu.
Ngelixa kwelinye icala, uhlala unoncedo lokujonga kakhulu ulwazi olunika kuzo zonke iziqulatho. Ungazami ukuthetha ngokufanayo nakwezinye iiwebhusayithi. Kodwa ngokuchaseneyo, sebenza nzima kancinci ukuba uzahlule kukhuphiswano kuba sesinye sezitshixo sokuphumelela kwicandelo ledijithali. Ngaphandle kolunye uthotho lokuqwalaselwa kobuchwephesha kwaye iya kuba sisihloko seminye imisebenzi kwesi sixhobo sonxibelelwano.
Ngaba umxholo ongaphindiweyo unokuchaphazela i-SEO?
Ewe kunjalo, kwaye ngeendlela ezininzi. Kuzo zonke izinto ezenzakalisayo onomdla kuzo njengomhleli, kokubini umsebenzi kunye nobungcali. Kule meko, kuya kufuneka uyazi ukuba yintoni isohlwayo kwiinjini zokukhangela:
Hluza umxholo wamalungu akhutshelweyo ukuze musa ukuvela kwiziphumo zophando. Ngenxa yezi zenzo, ubukho bakho buya buye buye bungafanelekanga. Ngendawo ebuthathaka eya kuthi isuse abasebenzisi kunye nokuthengisa ukuba uzahlulela kuyo.
Awusoze uzikhohlise iinjini zokukhangela ngezi ndlela. Ngaba uyafuna ukwazi esona sizathu? Kuba bonelela ngobuchule obunamandla obuyohlwaya kwangoko kumaphepha azisa ezi zenzo zingafunekiyo.
Inokuba kungenxa yokuba ungakhange usisebenzise kakuhle isicwangciso se amakhonkco angaphakathi kunye namakhonkco angaphandle. Kwimeko apho, uya kuphuma kule midlalo ume kakhulu. Kangangoko baya kohlwaywa kunye nokubonakala okuncinci ukubonisa naluphi na uhlobo lweemveliso, iinkonzo okanye amanqaku.
Umxholo ophindiweyo unokucholwa ngabanye abasebenzisi njengophawu lobuthathaka kwiwebhusayithi yakho. Okanye okubi kakhulu, isampulu yokungabikho kobuchwephesha kwicandelo ledijithali. Ukufikelela kwinqanaba lokuchaphazela yonke into oyenzayo: ukuthengiswa kweehempe zemidlalo, izixhobo zabantwana okanye ukuhanjiswa komxholo onolwazi.
Uya kufumanisa ukuba umxholo ophindwe kabini kwiwebhusayithi yakho ayisiyonto ilungileyo kwizisombululo zakho zobungcali. Kodwa ngokuchaseneyo, ngumthwalo onokukukhokelela kwiimeko zokubeka esichengeni okanye usilele kwishishini lakho okanye kwivenkile ebonakalayo. Ke ngoko, kungcono uyiphephe le meko kuba kuncinci kakhulu ukuba uzuze kwaye kuninzi omele ukuphulukana nako. Ungalibali ukusukela ngoku. Isenokuba yeyona nto iphambili ukuze iprojekthi yeshishini lakho ingasebenzi kwaye ungabinabo abathengi okanye abasebenzisi ekufuneka ubakhulile.