Inqaku onokufumana kulo izixhobo ezininzi kuphuhliso lwevenkile yakho ye-Intanethi okanye kwezorhwebo. Ukusuka kwindlela ephawuleka ngokwenza izinto ezintsha kakhulu kunye nokunikezela ngezisombululo kulawulo lweshishini lakho kunokuba unakho kwasekuqaleni. Ngokukodwa ukuba ungomnye wabantu abacinga ukuba kuya kufuneka ube neendlela ezintsha zokuthengisa kwidijithali, ezinje ngale meko.
Ewe, kunye nokungena kwesi sihloko sangoku, i-EAT sisichazi-magama esimele imiba emithathu ephambili ekusebenzeni kakuhle kwe-SEO: Amava, iGunya kunye neTrust. Kodwa… Ndinantoni yokwenza nokuzithemba? Inkcazo ilula: njengemixholo emininzi kwiNtengiso ye-Intanethi, ezi acronyms zivela kumagama esiNgesi "Ubungcali, ukuGunyazisa, ukuthembeka".
Enye into ekufuneka uyivavanye ukusukela ngalo mzuzu inento yokwenza nobume beshishini lakho. Ukusuka kule ndawo yokujonga, akukho mathandabuzo ukuba ekugqibeleni Uya kudinga amanqanaba aphezulu okanye asezantsi amava kulwazi olunikezelayo. Umzekelo, kwiiwebhusayithi zokuphonononga iinkampani zolonwabo okanye zoqeqesho, nawuphi na umxholo unokuhlelwa ngokwenziwe "yingcali" (okanye ubuncinci ayizokohlwaywa ngokwenqanaba lamava), kuba ezi ndawo zifuna izimvo kwaye "Amava emihla ngemihla" ekungafuneki ukuba avele kumntu onolwazi olukhulu ngalo mbandela kuthethwa ngawo.
Yidla kwi-SEO: amava
Inyani yile yokuba ayibhekiseli kuyo nayiphi na ingcali, kodwa umxholo uqobo uphawula ukuba wenziwe ngumntu owaziyo kwaye oyiqondayo into ayibhalayo. Ukuze iphepha libekwe ngokuchanekileyo, umxholo walo kufuneka unomdla kubakhenkethi, kunye noqobo kunye nenyani. Kungenxa yoko le nto uGoogle eza kuthathela ingqalelo umdali womxholo olandela le mithetho njengengcali ngalo mbandela.
Igunya
Amakhonkco endalo onawo: kuba ukuba unegunya, into esengqiqweni kukuba ezinye iiwebhusayithi ezithembakeleyo kwicandelo lakho zidibanisa iphepha lakho njengesalathiso. Lumka, uqaphele ukuba sikhankanyile "yendalo". Ukuba umxholo wakho ulungile kwaye inkampani yakho yenze umsebenzi olungileyo we-SEO Kwiphepha, amakhonkco aya kuza ngokwawo.
Amagama aphambili eBrand: Ngaba abantu sele bekhangela igama lakho leshishini kuGoogle? Olo luphawu oluhle kuGoogle lokuba wenza kakuhle.
Redes sociales: Ukuba umxholo wakho kwabelwana ngawo ikwangumqondiso wokuba ubonwa njengesalathiso.
Njengoko ubona, kwakhona, sithetha ngeekhonsepthi ezinento yokwenza nomsebenzi wakho womfanekiso kraca ngokubanzi.
U ku kholosa
Ikwangumbono omsulwa. Ngubani uGoogle oza kuqala ukubonisa? Kwiwebhusayithi enokuthenjwa okanye enye esingenazikhombisi kuyo? Isitshixo apha kukubona ukuba sifundisa njani uGoogle ukuba "sithembekile."
Sikunika imibono:
Iinkcukacha zoqhagamshelwano: bonisa ngokucacileyo ukuba banganxibelelana njani nawe. Ukuba ishishini lakho line-ofisi, kulungile ukuba unxibelelanise iprofayile yakho nedilesi.
Iphepha elikhuselekileyo okanye i-HTTPS: Nangona oku kungasabalulekanga kuGoogle, kodwa endaweni yokuba abathengi bakho bafuna ukuba noxolo lwengqondo ukuba iwebhusayithi yakho ikhuselekile kwaye ulwazi lwabo lukhuselekile.
Amaphepha ezomthetho: Ewe, ezo akukho mntu wakhe wazihoya kwaye iinkampani ezininzi zikopa. Ngaba amaphepha akho ahlengahlengiswe kakuhle kwaye kulula ukufikelela kuwo. Ukuba uthengisa iimveliso, kuyafana nomgaqo-nkqubo wakho wokubuya.
Ukunyaniseka
Ewe kunjalo, lo mbandela ubhekisa kwiinkalo zobuchwephesha ezingaphezulu kwesango, njengokufumana isatifikethi se-SSL kwisango lethu, ukuhamba ngokulula nangamanzi (ngaphandle kokukopela), ixesha lokulayisha ngokukhawuleza, njl.
I-metric ye-EAT isebenza kuwo onke amazibuko, kodwa inokubaluleka okukhethekileyo kwizibuko le-YMYL, ngenxa yobume nokubaluleka kokubaluleka komxholo ogqunywe kolu hlobo lweendawo. Ukuba i-portal yakho iwele ngokukhululekileyo iinyanga ezimbalwa kwaye awazi ukuba kutheni, kuya kufuneka uthathele ingqalelo amanyathelo alolu hlobo ukunciphisa iziphumo zolu hlaziyo.
Ukubeka iwebhusayithi
Kwisikhokelo sikaGoogle sabavavanyi babonisa ukuba zeziphi ezona zinto zibalulekileyo ukulinganisa umgangatho wephepha, zezi:
Injongo yephepha.
Inqanaba eliphezulu le-EAT, bayichaza "njengophawu lomgangatho obalulekileyo".
Isixa esifanelekileyo somxholo. Umxholo ochazayo kunye nesihloko esihle. Oku kuthatha ixesha, umgudu, amava kunye nezakhono.
Ulwazi olwaneleyo oluvela kwisiza okanye ulwazi malunga nokuba ngubani onoxanduva lomxholo ophambili.
Igama elihle lesiza kunye nodumo lomhleli.
Kwelinye icala, iGoogle ibona njengekhasi elisemgangathweni elinezinga eliphantsi le-EAT, umxholo osemgangathweni ophantsi, isixa esincinci somxholo ukulungiselela iphepha. Nokuba isihloko siyabaxeka okanye siyathandeka. Kananjalo, inezaziso eziphazamisa umxholo ophambili. Kwaye indawo inedumela elibi.
Ukubeka iwebhusayithi
Phucula igama lakho kwi-intanethi kwaye ufumane ukuphononongwa kwiindawo zangaphandle. Khumbula ukuba into ethethwa ngabantu malunga neshishini lakho ibaluleke kakhulu.
Musa ukugcwalisa indawo yakho ngezaziso.
Bonisa i-brand yakho kunye nababhali bayo, ukuze ufumane ukuzithemba.
Chaza imithombo ethembekileyo kwizicatshulwa kwaye ufumane amakhonkco njengemithombo yezinye izicatshulwa.
Qinisekisa ukuba umxholo wakho we-YMYL uxhaswa bubungqina besayensi.
Fumana ukukhankanywa kwiindawo ezinamagunya nakwiiforamu.
Ngokubanzi, kufuneka uthembeke.
Yenza konke okusemandleni akho ukubonisa ubungqina bokutya kwakho.
Ukusuka kule ndawo yokujonga kufuneka kuqatshelwe ukuba ayimangalisi into yokuba uGoogle axhomekeke ngakumbi kumaphepha abhengeza ngokucacileyo idatha yabo, njengomnini wesizinda, indawo yenkampani, amagama abahleli, njl. umzekelo, wamaphepha aqhubeka nokusebenzisa "i-Whois" engaziwayo okanye engavezi idatha.
Ukwazi ukuba ngubani obhalayo, ongumnini wephepha lewebhu kunye nedilesi yephepha elichaziweyo okanye inkampani, yinto enika umfundi ukuzithemba kunye nokuthandwa nguGoogle.
Ngelixa kwelinye icala, enye yezona zinto zibalulekileyo ezichaphazela lo mbandela yithemometha elungileyo yokuphucula iwebhusayithi yevenkile yethu okanye kwishishini elikwi-Intanethi. Ke ngale ndlela, ibonelela ngothotho lweempawu esiza kuphawula kuzo ukusukela ngoku:
Isimilo sokuqala sephepha elikumgangatho ophezulu ngokuchanekileyo linqanaba eliphezulu le-EAT. Uluhlu lubandakanya njengezongezo:
• Inqanaba eliphezulu lamava, igunya kunye nokuthembeka, kubandakanya i-EAT yomhleli kunye / okanye umbhali wamanqaku kunye nolwazi oluqulathwe kumaphepha.
• Unenani elikhulu lomxholo ophezulu ophezulu.
• Yiba nolwazi olwaneleyo malunga nokuba ngubani onoxanduva lwesiza kunye / okanye ulwazi olwaneleyo malunga nokuthengiswa kwemveliso okanye inkonzo. Ukuba isiza siyathengiswa kwi-Intanethi, kuya kufuneka icacise ngokucacileyo kwiphepha lasekhaya ukuba ziya kwenziwa njani iintengiselwano zemali.
Ukuphumelela ngolwazi olucacileyo noluyinyani, ukongeza kwimixholo exabisekileyo kunye nokuhamba ngobuhlobo, igama elihle lesiza.
Yonke into ekuxoxwa ngayo inokukunika iziseko zokuba yintoni i-EAT kunye nendlela onokulusebenzisa ngayo olu lwazi ukuphucula amanqanaba akho. Ukuba nomgangatho olungileyo kuGoogle yeyona nto iphambili xa kuziwa ekubeni phezulu kwiziphumo zophando. Siyathemba ukuba oku kuyanceda ukuba uqalise kwaye uqalise ekwenzeni iwebhusayithi yakho inike ubuchwephesha, igunya kunye nokuthembela kuwo wonke umxholo wakho.
Vavanya imixholo
Ukuvavanya umxholo wethu wewebhu kufuneka siphendule uthotho lwemibuzo eya kusinceda sazi ukuba ngaba ulwazi esilunikezayo luyahlangabezana neemfuno zohlaziyo olutsha lwe-Google algorithm. Imibuzo ephambili yile:
Ngaba umxholo ubonelela ngolwazi loqobo, iingxelo, uphando, okanye uhlalutyo?
Ngaba umxholo ubonelela ngenkcazo efanelekileyo, epheleleyo, okanye egqibeleleyo yesihloko?
Ngaba umxholo uhambisa uhlalutyo olunengqiqo okanye ulwazi olunomdla olungaphezulu kokucacileyo?
Ukuba umxholo usekwe kweminye imithombo, uyakuthintela nje ukukopa okanye ukubhala kwakhona loo mithombo kwaye endaweni yoko ubonelele ngexabiso elongezelelekileyo kunye nokuvela?
Ngaba isihloko kunye / okanye isihloko sephepha sinika isishwankathelo esichazayo nesiluncedo somxholo?
Ngaba isihloko kunye / okanye isihloko sephepha siyakuthintela ukubaxwa okanye ukothuka kwindalo?
Ngaba olu luhlobo lwephepha ofuna ukulibhukumaka, wabelane nomhlobo, okanye ucebise?
Ngaba ungalindela ukubona lo mxholo kwimagazini eprintwayo, kwintyilalwazi, okanye kwincwadi obhekisa kuyo?
Ngelixa okokugqibela, kufuneka kugqityiwe ukuba i-EAT kwi-SEO ngumbono onokungazi ukuba uthetha ukuthini lo mbono wesizukulwana esilandelayo, kodwa kunokuba luncedo kakhulu kuphuhliso lwevenkile yakho ye-Intanethi okanye urhwebo.