Kwi-SEO EAT kuthetha Amava, iGunya kunye nokuthembeka (Ubungcali, ukugunyazisa kunye nokuthembeka). Ixesha le-EAT laba yimfashini ngo-Agasti 2018, xa uhlaziyo kwi-Google algorithm ebizwa ngokuba luhlaziyo lwezonyango lwenzeka. Ukubaluleka kwayo kuvela kwinto yokuba ekugqibeleni ungayisebenzisa ngokwenza imisebenzi enenzuzo kwivenkile yakho okanye kwishishini elikwi-Intanethi.
I-EAT idlala indima ebalulekileyo kuhlaziyo lweGoogle. Iindawo "Zemali Yakho, Ubomi Bakho" (YMYL) zichaphazeleke kakhulu ziingxaki ze-EAT. Ukuba indawo yakho ayihambelani kudidi lweYMYL, awunakoyika. Okwangoku, kubalulekile ukuba uqaphele ukuba ngenxa yokuba iisayithi ze-e-commerce zamkela ulwazi lwekhadi letyala, zithathwa njengamaphepha e-YMYL. Oko kwathethi, i-EAT ayisiyo i-algorithm, kodwa ii-algorithms zikaGoogle ziye zahlaziywa ukukhangela imiqondiso eqinisekisa ukuba ingaba bayawujonga umxholo nge-EAT elungileyo okanye embi. I-EAT embi inokukhokelela kwisikhundla esibi.
Inqaku le-EAT kwiiwebhusayithi zeYMYL kukuba bafuna ingcali eqinisekisiweyo ukuba ibonelele ngomxholo okanye isebenze ngokusondeleyo nabantu abaneziqinisekiso ezifanelekileyo. Nangona kunjalo, ngaphandle komxholo ofunwayo we-YMYL-oqhele ukujongana nonyango, ezemali, ukuthengwa okanye ulwazi olusemthethweni- umxholo weengcali ezithobela imigangatho ye-EAT zezo zihlangabezana neemfuno zabaphulaphuli babo kwaye baqonde injongo ekhoyo imibuzo okanye imibuzo abayiphakamisayo.
Yidla: Akukho manqaku kwaye ayisiyiyo inqanaba lokuma
Sukuba nexhala, akukho manqaku aphezulu e-EAT ekufuneka amaphepha akho afezekiswe. Ialgorithm kaGoogle ayiniki amanqaku e-EAT kwiindawo. Musa ukuphulukana nokulala ucinga ngeendlela zokuphucula loo manqaku. I-EAT ayisiyiyo inqanaba ngqo lokuma. UGoogle unezinto ezingama-200 zokubeka, ubuncinci, kubandakanya isantya sephepha, ukusetyenziswa kwegama eliphambili kwiithegi zetayitile nokunye. Kodwa i-EAT inefuthe elingangqalanga kwinqanaba lakho lephepha, njengoko umxholo kufuneka uhambelane nemigangatho ye-EAT. Ngale ndlela, iba yinto ekumgangatho.
I-EAT imele "Amava, iGunya, ukuthembeka."
"Ubungcali" - Kuya kufuneka ube yingcali kwicandelo lakho. Amava athetha ukuba kuya kufuneka ubonise isakhono somyili woMxholo oPhambili (i-MC) kwaye uyixele kumxholo wakho. Amava angabalulekanga kangako kwiiwebhusayithi zokuhlekisa okanye zokuhleba, kodwa kubalulekile kwezonyango, kwezemali, okanye kwiwebhusayithi ezisemthethweni. Iindaba ezimnandi zezokuba nasiphi na isiza sinokubonisa ubuchwephesha ukuba umxholo uyinyani kwaye uluncedo kubasebenzisi.
"Igunya" - Kuya kufuneka ubonise ukuba unegunya okanye igunya lomyili we-MC. Kwaye unokufumana oku kumava ababhali bakho okanye ngokwakho. Ukuba iphepha lakho yindawo yoluntu okanye iqonga leengxoxo, umgangatho wentetho uqhuba igunya. Iziqinisekiso ziyafuneka, kodwa kunjalo namava obuqu njengokuphononongwa.
"Ithemba" - Kuya kufuneka ubonise abasebenzisi ukuba bangamthemba umdali okanye inkampani yesiqulatho esiPhambili, i-MC ngokwakhe kunye newebhusayithi. Ukunyaniseka kubaluleke ngakumbi kwiiwebhusayithi zorhwebo ezicela abasebenzisi ngolwazi lwekhadi lakho letyala. Yonke into ekwindawo yakho kufuneka ibenze abasebenzisi bazive bekhuselekile ngelixa bayindwendwele. Njengesiqalo, kuya kufuneka usiphumeze kwangoko isatifikethi se-SSL kwindawo yakho ubuncinci njenge-70% yeziphumo zokuqala zekhasi zisebenzisa i-SSL (yenye yeempawu zokufaka amanqaku kuGoogle)
Kufuneka utye ukuze uphile. Kwaye umxholo wewebhusayithi yakho. Uhlobo olwahlukileyo "lokutya," kodwa umbono uyafana.
Kulungile, kwaye sithetha nge-EAT. Siqale sabona esi sisifinyezo xa iZikhokelo zoMgangatho woPhando lukaGoogle zavezwa ngo-2014. Kodwa ngokusungulwa ngokusesikweni kukaGoogle, ngoku siyayazi indlela ebaluleke ngayo i-EAT. Kulo nyaka, i-EAT imiselwe ukuba ibe lishishini elikhulu. Iinkonzo zethu ze-SEO ziyakhathalela ukwenza indawo yakho ihambisane nezona zinto zibalulekileyo kwi-EAT kaGoogle.
UGoogle ubanga ukuba i-EAT iphakathi kwezinto ezintathu eziphambili eziqwalaselweyo kumgangatho wephepha. Ke ukuba awukhathalelanga kumxholo we-EAT ngaphambili, kuya kufuneka uqale uyenze.
Kutheni i-EAT ibaluleke kangaka kumaphepha akho ewebhu?
Kutheni le nto amava, igunya kunye nokuzithemba kubaluleke kangaka? Emva kwayo yonke loo nto, izikhokelo ezisemgangathweni zikaGoogle azimiseli ubungakanani bephepha.
Ngokubalulekileyo, i-EAT imisela ixabiso lewebhusayithi. Iireyitha zomgangatho zithathela ingqalelo i-EAT xa kugwetywa ukuba indawo okanye iphepha likunika njani oko ukufunayo. Bajonge ukuze babone ukuba bafumana amava amahle kwi-Intanethi kwaye ukuba umxholo uyahlangabezana nemigangatho yabo. Ukuba abahloli bavakalelwa kukuba umsebenzisi uya kukhululeka ukufunda, ukwabelana, kunye nokucebisa umxholo, onika isayithi ukulinganiswa okuphezulu kwe-EAT.
Cinga nge-EAT njengesizathu sokuba abasebenzisi bakhethe indawo yakho kukhuphiswano lwakho. I-EAT inokuba nefuthe ngokuthe ngqo kwindlela uGoogle afumana ngayo-kwaye ekugqibeleni afike kwiwebhusayithi yakho.
Ke i-EAT ibachaphazela njani abatyeleli besiza sakho?
I-EAT inxulumene ngokusondeleyo nento uGoogle ayibiza ngokuba "Yimali Yakho okanye Ubomi Bakho" (YMYL). Amaphepha e-YMYL ngala anezihloko malunga neengcebiso zonyango, ezomthetho, ezemali, olo hlobo lwento. Nantoni na enokuthi ichaphazele ulonwabo, impilo kunye nobutyebi bomsebenzisi. Imizekelo ibandakanya:
Ivenkile eku-intanethi ecela ulwazi lwekhadi lakho letyala
Ibhlog kamama enika iingcebiso malunga nokuba ngumzali
Ibhlog evela kwiziko lezemali elinika ingcebiso kwezomthetho
Iphepha lezempilo lonyango elidwelise iimpawu zesifo esinqabileyo
Amaphepha aphezulu e-YMYL aya kubonisa inqanaba eliphezulu le-EAT. Kungenxa yokuba xa umsebenzisi ezithemba ngakumbi xa etyelela iphepha, kwaye okukhona umxholo uhambelana nombuzo wabo wokukhangela, kokukhona ihlangabezana neemfuno ze-EAT. IiSayithi ezibonelela ngengcebiso eluncedo okanye isisombululo kwingxaki ziya kuzifezekisa ezi mfuno ngokulula kuneesayithi ezizama ukulungisa inkqubo kaGoogle.
Uyilento uyidlayo
Ke indawo yakho iya kuba luncedo njengale uyibekayo kuyo. Kuba i-EAT ikumanqanaba ephepha kunye nenqanaba lesiza, kuya kufuneka uqiniseke ukuba lonke icandelo lewebhusayithi yakho lizama ukuhlangabezana neemfuno zikaGoogle. Kwaye ukuba amaphepha akho afanelekile njengamaphepha e-YMYL, oku kubaluleke ngakumbi.
Kodwa sukuthatha nje ilizwi lethu. UGoogle uthi iphepha okanye indawo engenayo i-EAT "sisizathu esaneleyo sokunika iphepha inqanaba lomgangatho ophantsi." Ke ukuba awuyongcali, igunya, okanye umntu onokuthenjwa, iphepha lendawo yakho linokuthathwa njengomgangatho ophantsi.
Kuya kufuneka wenze umxholo onomtsalane, oluncedo noluchanekileyo. Kwaye kuya kufuneka usebenzise i-EAT ukuhlangabezana neemfuno zombini zomgangatho womgangatho kunye nabona basebenzisi. Yenza loo nto, kwaye wenza into efunwa nguGoogle.
Qiniseka ukuba ugcina eli phepha lihlolwe - ngekhe wazi ukuba ungadinga nini isikhumbuzi sokuphumeza i-EAT ngokufanelekileyo.
Kwiinyanga ezimbalwa ezidlulileyo, mhlawumbi ubonile ibuzzword (okanye isifinyezo), "EAT" ejikelezayo. Ngelixa eli gama belikwisichazimagama see-SEO ezininzi kangangexesha elithile, ukusukela ngohlaziyo olukhulu lukaGoogle ngo-Agasti 2018 (eyaziwa ngokuba "luhlaziyo lwezonyango"), kugxilwe kakhulu kwi "EAT» isuka kuGoogle, kwaye Ukusukela oko bekuhlala kwimilebe kunye neminwe eminwe yee-SEO ezininzi.
Ke kutheni ndithetha ngayo ngoku? Kuba iintsuku onokuthi uvele ngazo kuGoogle ngobusuku obude zigqithile. Ukubekwa kakuhle kuGoogle, kuya kufuneka ukondle uphawu lwakho ngokwakha ubuchule, igunya kunye nokuthembeka- yiyo kanye le nto i-EAT imele yona!
Kule posi, ndiza kugubungela iintsika ezintathu ze-EAT kunye nokwabelana ngeengcebiso malunga nendlela yokufaka nganye kuzo kwisicwangciso sakho somxholo ukuze ube nokufumana awona magama aphezulu okukhangela kwishishini lakho.
Ekuqaleni, olu hlaziyo "lwezonyango" lwalubonakala ngathi lubethe amanqaku kwiiwebhusayithi ezibonelela ngengcebiso yezempilo neyonyango, ngaphezulu kwazo naziphi na ezinye ezithe nkqo. Ke ngoko, intatheli eyaziwayo yentengiso yentengiso uBarry Schwartz wayibhengeza "luhlaziyo lwezonyango."
Nangona kunjalo, ngelixa olu hlaziyo lufikelele kwiiwebhusayithi ezininzi zonyango, lukwabetha nezinye iiwebhusayithi ezinokuthi zihlelwe ngokokubizwa nguGoogle "iisayithi zeYMYL" - ewe, esinye isifinyezo (kwaye hayi, ayingomntu odidekileyo ocula impumelelo ethile Abantu belali).
Abathengisi bedijithali badume ngokuba basebenzise i-jargon kunye nokuba neetoni zama-akhronimi, kodwa ngeli xesha, yayiyiGoogle ngokwayo eyongeze ezi YMYL kunye ne-EAT kwimfumba ekhulayo enokubakho yokudideka kwejoggon yangaphakathi.
I-YMYL linqanaba lomgangatho womxholo omele "Imali yakho okanye ubomi bakho." UGoogle akakhathalelanga kuphela ukunika ulwazi olufanelekileyo, ikwafuna ukunika ulwazi oluchanekileyo. Ngeentlobo ezithile zophendlo, kukho amandla amakhulu okuba nefuthe elibi kubasebenzisi "bolonwabo, impilo, okanye ubutyebi"; Ngamanye amagama, ukuba la maphepha akumgangatho osezantsi, anokuchaphazela impilo yomsebenzisi.
Ke ngoko, xa kuziwa kwezempilo, imicimbi yezemali kunye nokhuseleko, uGoogle akafuni ukunika amakhonkco kumaphepha abelana ngengcebiso, izimvo okanye iiwebhusayithi ezinokubakho ubuqhophololo. UGoogle ufuna ukuqiniseka kangangoko ukuba ucebisa iisayithi ezibonisa inqanaba eliphezulu lobuchwephesha, igunya kunye nokuthembeka, yiyo loo nto i-EAT imele. Yindlela kaGoogle yokukhusela iinjini zokukhangela kumxholo okwimigangatho ephantsi enokuthi ibe yingozi kwiinjini yokukhangela.
Ukuba ishishini lakho liwela phantsi kwelebheli yolonwabo, impilo, okanye ubutyebi, ke i-EAT inokubaluleka ukuze uqonde, ke funda!
I-EAT kunye ne-YMYL zivela kuxwebhu olubaluleke kakhulu lukaGoogle olwaziwa njenge "Izikhokelo zoPhando loMgangatho kuGoogle."
Ngo-2015, uGoogle wapapasha ngokusemthethweni iZikhokelo zoVavanyo loMgangatho woPhando kwaye oku kusinike umbono wokuba kuthathwa njengewebhusayithi ephezulu (okanye esezantsi), ngokwembono zikaGoogle.
Eli phepha lalibhalelwe iqela lakho lokulinganisa abantu, elenza uphando olubanzi ubusuku nemini kwaye kuvavanye iiwebhusayithi ezineziphumo eziphambili zikaGoogle kolo khangelo. Kukho abantu abangama-10.000 abaqeshwe nguGoogle ukwenza olu hlolo, indawo eyilelwe ukuvavanya ukusebenza kwe-algorithms ekubekeni umgangatho wamaphepha ewebhu.
Iimfundiso zeqela leQA zazisa iinjineli zikaGoogle malunga nendlela yokuphucula ialgorithm. Njengoko abasebenzi bakaGoogle behlala besikhumbuza, ialgorithm yabo yokuma yinkqubo yophuculo oluqhubekayo, kunye nohlaziyo rhoqo.
Amava
Isichazi magama iOxford sichaza igama elithi "ingcali" njengo "onolwazi kakhulu okanye onesakhono kwindawo ethile." Nangona kunjalo, ukuba nolu lwazi kuphela akuyi kufumana mkhukula wezithuthi kwiwebhusayithi yakho kuGoogle.
Kuya kufuneka uqonde ukuba unxibelelana njani nolu lwazi ngendlela ebandakanya abantu. Imalunga nokungabi nolwazi kuphela, kodwa nokwazi ukuba abaphulaphuli bakho bafuna ntoni kunye neyona ndlela yokuhambisa ulwazi kubo.
Nanini na xa uGoogler ebuza umbuzo othi "Ndingayiphucula njani indawo yam?" Impendulo yesenzo ihlala ibonakala ngathi iyinto enje, "Yenza umxholo omkhulu oza kuthandwa ngabaphulaphuli bakho." Ngelixa oku kunokubonakala ngathi kuyimpendulo elula (kwaye kunjalo), yimpendulo ebala kakuhle into endiyibhalayo kule posi, ukunyaniseka.
Siwenza njani umxholo wengcali? Nazi ezinye zeengcebiso zokuphendula lo mbuzo:
Fumanisa ukuba abaphulaphuli bakho bafuna ntoni, emva koko udibane kwaye ugqithise kwiimfuno zabo. Oku kuqala ngophando lwamagama aphambili.
Zama ukuqonda injongo yeinjini zokukhangela emva kwemigaqo oyifumeneyo ngelixesha lophando lwamagama aphambili.
Kuya kufuneka uqonde ukuba zeziphi inqanaba lokukhangela oku kuhambo lwakho njengomthengi okanye njengomntu othatha inxaxheba kwishishini lakho. Zininzi iimeko apha, kuxhomekeke kwimeko yakho ngqo, kodwa ukuba injongo yakho, umzekelo, ligama lokukhangela elichaza ngokucacileyo umntu omtsha kwesihloko, ke zama ukungasebenzisi ijaggon enkulu kunye / okanye iimbumbulu yokujonga ukuba i-newbie mhlawumbi ayinakuyiqonda.
Fumana ibhalansi phakathi kokuxhasa nokugcina kulula. Oku kwehla kukufomatha isicatshulwa ukuba sigayeke, kusetyenziswa izixhobo ezibonakalayo okanye imithombo yeendaba etyebileyo efana nevidiyo okanye iaudiyo. Umzekelo ogqibeleleyo woku ngothotho lweMoz "Whiteboard Friday". Sifuna umxholo womthengi ukuba asiqonde kakuhle isihloko ekugqibeleni, ngaphandle kokwenza ukuba kube nzima kakhulu.
Cinga ngemibuzo elandelayo enjini yokukhangela inokuba nayo kwaye umxholo ukulungele ukuyiphendula loo nto. Umxholo ofanelekileyo wokuxhasa kufuneka unxulunyaniswe ngaphakathi kwaye ufikeleleke ngokulula. Imalunga nokuba ngumthombo wolwazi kwicandelo lakho.
Igunya
Ukuba yingcali kulungile, kodwa sisiqalo nje. Xa ezinye iingcali okanye abachaphazeli kwindawo ethe nkqo bekubonisa njengomthombo wolwazi okanye xa igama lakho (okanye igama lakho) lihambelana nezihloko ezifanelekileyo, awuyongcali nje-nguwe onegunya.
Nazi ezinye ze-KPI xa kusiziwa ekugwebeni igunya lakho:
Amakhonkco ewebhu afanelekileyo kwaye anegunya ayinto enkulu xa kufikwa kwizikhundla zewebhusayithi kwaye ngokuqinisekileyo asinakuxoxa ngaso nasiphi na isikhokelo sempumelelo ye-SEO ngaphandle kokugxininisa oku.
Ngayiphi na imeko, kufuneka kugxininiswe ukuba xa sithetha ngamakhonkco, imalunga nokwakha igunya lesizinda sakho. Oku kuthetha ukuba sifuna iiwebhusayithi ezifanelekileyo esele zifumene igunya kwisithuba sokusicebisa kwaye akukho kuvunywa kubhetele iwebhusayithi enokuyifumana komnye umnini wewebhusayithi kunekhonkco.
Nangona amakhonkco elungile, ukukhankanywa ngokulula kwiindaba okanye kwiiwebhusayithi ezinegunya kwindawo yakho kusaza kunyusa igunya lakho, emehlweni kaGoogle. Ke ngoko, ukukhankanywa nayo yinto ekufuneka uzabalazile.