Elinye lamacebo asetyenziswa ziinkampani okanye iivenkile zedijithali ukukhuthaza ukuthengiswa kweemveliso zabo okanye iinkonzo kukwenziwa ngokuthumela simahla. Kodwa ngaba lo msebenzi wenziwa ngoosomashishini abathile kweli candelo unenzuzo yokwenene? Zininzi izimvo eziphakanyiswe lolu nyango kwi intengiso yorhwebo, zombini ikhetha yona kwaye ibonise izimvo ezichasene nokuqondwa kwayo.
Ewe, ukuhanjiswa simahla kunokuba sisicwangciso seshishini esinokuba sithandeka ngakumbi kwiinkampani zedijithali ezinengeniso esezantsi. Phakathi kwezinye izizathu kuba ziya kunceda ukugcina iindleko kwiminyaka yokuqala kuphuhliso lomsebenzi wobungcali. Ngelixa ngokuchaseneyo, izibonelelo zayo zorhwebo lwe-elektroniki ngesixa esikhulu sentengiso kwiimveliso, iinkonzo okanye amanqaku ayathandabuzeka ngakumbi.
Ngaphakathi kulo mxholo ngokubanzi, ukusukela ngoku ukuya phambili sizakuzama ukuhlalutya ukuba kufanelekile ngenene ukuthumela ngenqanawe simahla. Nangona kunjalo, uluvo lokuba baya kusinika oluvela kwicandelo alunakulunga. Kungenxa yokuba inako yenze ingabikho khuphiswano xa kuthelekiswa nezinye iinkampani ezikhoyo kwicandelo lobungcali. Ngayiphi na imeko, yingxoxo-mpikiswano efanele ukwenziwa ukusukela ngoku ukuya phambili.
Ukuhanjiswa simahla, ewe okanye hayi?
Lixesha lokuba ubuze lo mbuzo kwaye apho umdla wabanini beli hlobo leshishini kwifomathi ekwi-Intanethi kufuneka ubekhona. Ukusuka kolu luvo, kufanele kuqatshelwe ukuba yenye yezona zikhulu amathandabuzo athi aboniswe kwishishini ngalinye ledijithali ekuqaleni kwalo Umgaqo-nkqubo wexabiso lokuhambisa. Ukuya kwinqanaba lokuhlalutya ukuba ingaba lo msebenzi wentengiso unokuba nengeniso okanye hayi ukusukela ngoku. Kwiimeko ezininzi kuya kuxhomekeka kubunjani kunye neempawu zevenkile yedijithali okanye yorhwebo kwaye inokwahluka kwelinye lamatyala aziswe ngoosomashishini.
Ukusombulula esi siganeko sobuchwephesha, akusayi kubakho khetho ngaphandle kokubeka zonke izibonelelo zalo kwelinye icala lesikali kunye nezinto ezingalunganga kwelinye. Ukuba nombono osondeleyo ngakumbi wento eya kuba nomdla kuthi kwimeko nganye.
Ngokumalunga nezibonelelo zayo, kufanele ukuba kuqatshelwe ukuba eyona ibalulekileyo isekwe kwinto yokuba inokunyusa ingeniso nge-15% okanye i-25% yorhwebo. Kanye njengoko kufuneka unike umthengi umbono wokuba sinikezela ngexabiso elinokhuphiswano ngakumbi kunokhuphiswano. Ngale ndlela, kuyimfuneko ukuyenza icace gca kubathengi okanye kubasebenzisi ukuba ekugqibeleni akukho ndleko zokuhambisa, ukuququzelela ukuthelekisa kunye nokudala iqhina lokuthembana. Esi inokuba sisicwangciso esiliqili seshishini sokunyusa inani lomsebenzi weshishini.
Kwelinye icala, ungalibali ukuba iindleko zokuhambisa simahla zinokukhokelela kwimo yamathuba. Ukuze ngale ndlela, Inokukhuthaza ukuqhuba ukuthenga ngabathengi. Kodwa ikwanentsingiselo ethe ngqo kwivenkile yakho ekwi-intanethi kwaye ayikho enye into ngaphandle kokunciphisa ngokuzenzekelayo iindleko zokwenyani zolo thumelo.
Iingozi zokuhambisa simahla
Ngelixa kwelinye icala, kukho elinye icala lale nkqubo yorhwebo kwaye oko kuthetha ukuba kukho umonakalo kolu hlobo lwentengiso evela kwinkampani yakho yedijithali. Phakathi kwezi zivelele oku kulandelayo esiza kukuveza ngezantsi.
Inokunika umfanekiso ongaphezulu ubuthathaka kuluhlu lwakho lweshishini kwaye lo ngumyalezo ongafanele ufikelele ezindlebeni zabasebenzisi bakho okanye abathengi. Phakathi kwezinye izizathu, kuba inokonakalisa umdla wakho wentengiso kwaye ngendlela ekhethekileyo.
Kuya kufuneka uhlalutye ngokweenkcukacha ezizodwa uphengululo lweshishini lakho ledijithali kuba kunokwenzeka ukuba esi sicwangciso-qhinga seshishini sikhethekileyo asifanelanga ukugcina inkampani yakho iqhuba. Ukuba akunjalo, ngokuchaseneyo, inokuthintelwa zezi zenzo kwintengiso yeemveliso zakho okanye amanqaku.
Ukuhanjiswa simahla akufuneki nangayiphi na indlela kwenziwe inkqubo yobomi bonke. Hayi kangako. Ukuba akunjalo, inokuba yinxalenye yesicwangciso esithile kwaye ngamaxesha athile kwintengiso yeemveliso zakho. Akufanele uyigqithise ixesha elide kunokuba liyimfuneko.
Yinkqubo yokuhambisa ekufuneka ibenjalo ilawulwa yimibutho yezemali kwivenkile yakho okanye kwishishini elikwi-Intanethi ukuze ngale ndlela ungabinakho ukuwela kwiimpazamo ezinokuthi ekugqibeleni zikubize iindleko ezinkulu kulondolozo kunye nokuphuculwa kweshishini.
Kukusebenza okufanelekileyo ngakumbi Ukukhuthaza imveliso entsha ukuba unikezela kubaxhasi ukuba bakhuthaze esele imiselwe. Ngale ndlela, kunokuba luncedo kakhulu kwimidla yakho yobungcali yokuba uphuhlise isicwangciso esichaziweyo seshishini esithathela ingqalelo le nto.
Ewe ukuhanjiswa simahla ayifani nomgangatho kwaye kuncinci ukuba ungathengisa iimveliso ezininzi ukusukela ngoku. Ukuba ayizizo ezinye izinto ezinento yokwenza nokuthengisa ngqo.
Iingozi zokuhambisa simahla
Ewe, iziphumo zoko kubizwa ngokuba kukuhanjiswa simahla akuyi kuba simahla, kwaye kufanelekile ukuphinda, kwabo banoxanduva kurhwebo lwe-elektroniki. Kungenxa yokuba inokugqwetha iiakhawunti zeenkampani ezikhetha le nkqubo yokuhambisa. Njengoko inokuvelisa utshintsho olufanelekileyo ngendlela yokulawula.
Kwelinye icala, ukuhanjiswa simahla kwenziwe ngendlela eya zazise kubathengi okanye kubasebenzisi abatsha. Ungaze ugcine ubudlelwane ngokusekwe ekunikezelweni kwezi zenzo kuthutho lweemveliso. Kuba ekupheleni kosuku ungafezekisa iinjongo ezichaseneyo nezinto ozifuna ngokwenene. Ngale ndlela, kuya kufuneka uziphathe ngononophelo olukhulu ukunqanda iimeko ezingafunekiyo kuphuhliso lweshishini lakho ledijithali. Njengoko kuye kwenzeka kwabanye oosomashishini kweli candelo.
Impembelelo yenethiwekhi yoluntu kuthumelo lwe-e-commerce
Alithandabuzeki elokuba uninzi lwenethiwekhi yoluntu inokuxhamla kwiminqweno yorhwebo lwamashishini edigital. Logama nje besazi ukuba bazisebenzisa njani ngokuchanekileyo kwaye ngexesha elifanelekileyo. Kungenxa yokuba, njengoko unokuqonda kakuhle, iya kuchaphazela ubudlelwane kunye nabasebenzisi okanye abasebenzisi kunye nenkqubo ye- ukuthengisa iimveliso, iinkonzo okanye amanqaku yorhwebo lwakho lwe-ecommerce okanye elektroniki.
Ukusuka kule ndlela yentlalo, zininzi izicelo ezinokuthi zikunike iinkonzo zonxibelelwano ukusukela ngoku. Kwaye oko kuya kukunceda ukukhuthaza ukuthengisa ukuba uyazi ukuba ungabazisa njani kwisiphelo esiphumeleleyo lelona candelo linzima kule nkqubo yorhwebo. Ngokukodwa, ngenxa yokuba unokunika ukubonakala okungaphezulu komsebenzi wakho wobuchwephesha kwezi nkqubo zinxulunyaniswe neendlela zobudlelwane boluntu.
Lixesha lokuba ekugqibeleni wazi zonke izibonelelo onokuzingenisa kwiinethiwekhi zentlalo. Ewe zininzi kwaye zinendalo eyahlukileyo. Ngaba ufuna ukufikelela kuzo ukuze uzenze ngokukhawuleza? Thatha ipensile nephepha ukuze ungazilibali nangaliphi na ixesha.
Ukuthatha inxaxheba
Sisixhobo esiluncedo kakhulu ukunxibelelana nabo bonke abathengi kwaye ngale ndlela senza inqanaba eliphezulu lokuqina phakathi kwabo.
Unxibelelwano ngezibonelelo
Ewe kunjalo, enye yeenjongo zayo kukusebenzisa ishaneli yentlalontle ukumilisela unyuselo, izibonelelo ezizodwa kunye nezaphulelo ezikhutshelweyo ngexesha lokuthenga. Iinethiwekhi zentlalo zinokukusebenzela kakuhle ukuzisa olu nxibelelwano kubamkeli bokugqibela bemveliso okanye inkonzo, abangabathengi.
Yakha ukuthembeka kumsebenzisi
Ukuqalisa ngezenzo zokunyaniseka kuthungelwano lwentlalo yenye yezona zinto ziphambili ngokubaluleka kuba ijelo lonxibelelwano elinonxibelelwano olunokukusebenzela kule minqweno yobungcali.
Bonisa iimveliso zakho
Amajelo entlalontle ngumboniso ogqibeleleyo wokumilisela iinjongo zakho zorhwebo kwaye ngale ndlela akukho nto ingcono kunokuphucula inkcazo yeemveliso nomsebenzisi engqondweni. Lithuba elikhethekileyo lokuba ukusuka kwisitishi esinye sonxibelelwano unokufikelela kubantu abaninzi ngaxeshanye kwaye yintoni ebaluleke ngakumbi ngaphandle kokuchitha izixhobo.
Iforum yengxoxo
Kwaye okokugqibela, kuya kufuneka uthathele ingqalelo ukusukela ngoku ukuya kuthi ga kwinethiwekhi yoluntu sisithuthi esikhuthaza iiforamu zeengxoxo malunga nemveliso okanye inkonzo ethengisiweyo. Eyona nto isiphumo sayo kukuba iya kwaziwa ngcono ukusukela ngoko. Ingxoxo malunga nabo inokuba luncedo kakhulu ekwandiseni ukubonakala kwemisebenzi yakho yedijithali yobungcali. Ukuya kwinqanaba lokuba inokuba yinkuthazo eyongezelelweyo yokunyusa ukuthengisa ngaphandle kokwazi ngelo xesha.
Ukuthatha inxaxheba nangakumbi
Iinethiwekhi zentlalo zinokukusebenzela kakuhle ukuzisa olu nxibelelwano kubamkeli bokugqibela bemveliso okanye inkonzo, abangabathengi.