Ubushushu: izixhobo ezi-5 zokuphucula ukuguqulwa

Iimephu zobushushu, zikwabizwa ngokuba yimephu zobushushu, zisinika idatha Bayasivumela ukuba sifumanise ukuba basebenzisana njani, njani kwaye phi nabasebenzisi bewebhusayithi yethu. Nangona ngokwenyani, eyona nto ibalulekileyo kukutolika esikwenzayo kwezi datha. Kuxhomekeke kwinjongo yethu, sinokutolika, kwaye ngenxa yoko sikhokele, loo datha kwicala kunye neenjongo esizifunayo. Kule meko, ukuphucula ukuguqulwa kwewebhu kwabasebenzisi.

Kwinqaku lanamhlanje, siza kubona izixhobo ezi-5 ezisekwe kwiimephu zobushushu, ukuphucula uguquko. Ngale nto uya kufunda ukufumanisa ezona ndawo "zishushu", ezo apho abasebenzisi bathanda ukuhoya ngakumbi. Ukufumanisa ukuba zeziphi izinto ezivusa umdla, kwaye ngenxa yoko, tyala imali kwiinzame zakho zokwenza into oyilindeleyo kubatyeleli bewebhusayithi yakho ibonakale kwaye inomdla.

Iingcebiso zokuphucula ukuguqulwa kunye neemephu zobushushu

1. Iziqulatho. Yeyona nto isisiseko kwaye ibaluleke kakhulu kwiwebhusayithi, umxholo wayo. Akukho mida kulwandiso lwayo, ukuba nje inegalelo kulokho abakhangeliyo bakufunayo. Oko kukuthi, umxholo obanzi kwaye usilela kukungqinelana kunye / okanye iimpikiswano ezongeza ixabiso ziya kwenza indawo enkulu kubaphulaphuli bakho. Ke ngoko kubalulekile jonga umgangatho wento enegalelo, kwaye iluncedo kubasebenzisi. Kwimeko apho kukho into ehamba gwenxa, imephu yobushushu inokusilumkisa ukusuka xa abasebenzisi belahlekelwa ngumdla, kwaye zeziphi iindawo ezitsala umdla.
2. Ukufowuna kunye / okanye amaqhosha esenzo (i-CTA). Ukuthathela ingqalelo okokucofa abasebenzisi kuya kusinceda sibone ukuba zisebenza njani ii-CTA esizibandakanyileyo. Ekugqibeleni, ngabo abaya kuvelisa uguquko, kwaye ngemephu yobushushu sinokubona ukuba abasebenzisi babakhonza njani. Nokuba kukwivenkile ekwi-intanethi, ukubhalisa, njl.
3. Yenza uvavanyo lwe-A / B. Ngokwenza iinguqulelo ezimbini (okanye ngaphezulu, kuxhomekeke kwinkqubo) kwiwebhusayithi yakho efanayo, uya kuba nakho ukubona ukuba yeyiphi na inguqulelo esebenza ngcono. Yi ilungile ukuba unezithuthi ezininzi, ukuze bakwazi ukufumana amanani anyanisekayo kunye nolungelelwaniso. Ngale nto, nje ukuba unesiqulatho esifanelekileyo kunye nemultimedia, ungaluphucula uguquko nangakumbi, ngokwenza ukuba iwebhusayithi yakho yenziwe kakuhle kwaye ijolise kwinjongo yakho ephambili. Ukuphucula ukuguqulwa.

Inqaku elidibeneyo:

Ungawaphucula njani amava omsebenzisi ngeemephu zobushushu

Ukusuka apha, kukho iinkqubo ezahlukeneyo zokwenza iimephu zobushushu. Siza kubona izixhobo ezi-5 ezifanelekileyo kwezi njongo.

Sumo

Sumo sisixhobo solawulo sobushushu kunye nesixhobo solwazi kwiWindowsPress. Iimephu zobushushu zinokuveliswa kwaye zilawulwe kwideshibhodi yeWordPress. Nje ukuba iplagi ifakiwe, kuya kufuneka uyiqwalasele, elula kakhulu.

Ukuvelisa imephu yobushushu NgeSumo, eyona nto ifanelekileyo kukuya kwiwebhusayithi yethu, kwiakhawunti yethu yeWordPress. Nje ukuba iwebhu ivuleke, ngasekunene kwethu, siya kuba nephaneli esecaleni enophawu olukwimo yomlilo ethi "Imephu eshushu", kwaye ngokunqakraza kuyo itab iya kubonakala. Apho ithi "REKHODA" (irekhodi okanye irekhodi, ngeSpanish), sinokucofa kwaye siqale ukurekhoda konke ukucofa okuza kwenziwa ukusukela ngoku.

Ukuyeka ukurekhoda, singangena kwiphepha lethu ngokuthe ngqo kwi-WordPress, njengoko senzile kwinkqubo yangaphambili ukuqala ukurekhoda, okanye ukufikelela kwiphepha leSumo.

Ukulawula iimephu zobushushu zeSumo, singena kwipaneli yethu yeWordPress, nakwipaneli yoCwangciso lweSumo, siya kwicandelo le-Analytics kwaye ukusuka apho sicofa kwiiMephu zoBushushu. Ukusuka apho, sinokubona umzekelo kwiiMikhankaso (imikhankaso), kwaye ungabona ukushicilelwa kwemephu yobushushu okwenziwa ngelo xesha kwaye ukusukela oko zenziwa zasebenza.

Hotjar

Hotjar sisixhobo sokwenza iimephu zobushushu eziphendulayo ezikuvumela ukuba uzenze ngokungacacanga kwisixhobo esiqhagamshelwa ngabasebenzisi. Nokuba kukwikhompyuter, ithebhulethi okanye iselfowuni. Inika iintlobo ezintathu zeemephu:

1. Ukucofa. Ibhalisa iindawo ezinobuninzi bokucofa ngokucofa imibala, ukusuka kweyona ndawo ibanda, ngombala oluhlaza okwesibhakabhaka, okanye eshushu, ebomvu. Le ndlela ke ifumaneka kuphela kwiikhompyuter. Kungenxa yohlobo lwe «Cofa» iitafile kunye nee-mobiles.
2. Skrolela. Ngale mephu sinokubona ubunzulu bephepha lethu lokufika lifumana umsongo kubasebenzisi. Ukuba ngaxa lithile baqala ukuyeka, sinokuyiqonda into efanelekileyo. Nokuba kungumxholo ombi, ukuya kuloo mfanekiso okanye umhlathi, kuyatolikwa ukuba isiphelo sele sifikile, njl.
3. Ukuhamba kweempuku. Njengokucofa iimephu zobushushu, olu khetho lufumaneka kuphela kwiikhompyuter.

IHotjar ikwavumela ukurekhodwa ukuba yazi yonke into malunga nokunxibelelana kwabasebenzisi kunye newebhusayithi yakho, ukusuka kwiintshukumo zegundwane, indlela abakrwela ngayo, apho babecofa khona, njl. Inesixhobo sokulinganisa amaxabiso okuguqula ukusuka kumanyathelo owabonisileyo.

I-Egg Crazy

Esinye isixhobo esidumileyo sokwenza iimephu zobushushu. I-Egg Crazy inezinto ezithile eziluncedo ngaphezu kwezikhuphisana nayo njenge "iimephu ze-confetti." Ngale ndlela, ukucofa kubonwa ngokuchanekileyo, kushiya iindawo ezinemibala yeemephu zobushushu. Ikwanemephu "eziWalelekeneyo", apho ungabona ukuya kwipesenti zonxibelelwano.

Phakathi kwezinye iiyantlukwano, kukuba igcina imbali yeembono, kunjalo enomdla kakhulu, kwaye ayibizi njengezinye izixhobo zokusetyenziswa okufanayo.

CofaTale

Kunye neCrazy Egg, zezona zinto ziphambili ezilawula intengiso. CofaTale Isixhobo esipheleleyo esivumela ukuba sikhuphe uhlalutyo oluninzi kunye nedatha kwizithuthi zethu. Inokuzanywa simahla, kwaye ungabona iintshukumo zabasebenzisi kwangexesha lokwenyani. Ewe kunjalo, sisixhobo esintsonkothileyo, esinomqolo wokufunda onqabileyo. Kuyacetyiswa ngakumbi kwiinkampani ezinkulu okanye kwiindawo ezinomthamo omkhulu wezithuthi.

Yandex Metrica

Sele ndiyikhankanyile le nto kwelinye inqaku, kodwa ndiyibuyisile kuba ilungele iipokotho eziqinileyo. Yandex Metrica Yiyo isixhobo sasimahla, apho unokufumana khona iimephu zokuhambisa, ukurekhodwa kweseshoni, cofa iimephu (ezifanayo nezo zikaGoogle Analytics).

Ukongeza, sifumana ezinye izinto ezinje ngohlalutyo olunzulu lwewebhu, njengesahlulo, ukuhamba koguquko, ukugcwala kwabantu ngokubanzi, nayo yonke into ngendlela enobuchule kwaye ilula. Isixhobo esikhulu esibonelela ngeempawu simahla ezihlawulwa kwenye indawo.