Nangona kunjalo Urhwebo nge-Intanethi Iyaqhubeka nokuba nobukho obomeleleyo kwiikhompyuter zedesktop, kuyinyani ukuba izixhobo eziziimobhayili zifumana ukubaluleka nangakumbi kweli candelo. Ngokwengxelo yakutshanje malunga Imeko yoRhwebo oluShukumayo eqhutywa ngumthengisi uCriteo, kuye kwagqitywa ukuba kuthengwe ezine kwezi zilishumi amava ecommerce, zenziwa ngokusetyenziswa kwezixhobo ezininzi okanye amajelo.
Kwezi, malunga nesithathu sigqityiwe nge i sixhobo njenge-smartphone okanye ithebhulethi. Oku kubonisa ukuba abasebenzisi basebenzisa izixhobo ezahlukeneyo zeselfowuni kuyo yonke inkqubo yokuthenga kwaye iya isiba ngakumbi rhoqo kwiselfowuni.
Kwicandelo le Ukuthenga ngeselula kubathengisi, Uphononongo lufumanise ukuba kwikota yokugqibela ye-2015, ukuthengiselana okuvela kwizixhobo eziphathwayo kukhule nge-15% unyaka nonyaka. Ngale ndlela, ukuthengiswa kweetafile kwenziwa ngexabiso eliphezulu xa kuthelekiswa nezo zivela kwii-smartphones.
Kule nkalo, kufanelekile ukuba sikhankanye loo nto Izixhobo ze-iOS, ezinje nge-iPhone kunye ne-iPad, kwagqitywa ekubeni banikele ngamaxabiso okuthenga ngaphezulu komndilili. Ngoku, uphando luye lwabonisa ukuba abathengi abasebenzisa iifowuni bathanda ii-smartphones ukwenza ukuthenga kwabo, kuba malunga ne-60% yazo zonke izinto ezithengiswayo e-United States zenziwe ngolu hlobo lwefowuni.
Kwaye kwagqitywa ukuba abasebenzisi bezixhobo ezininzi iyaqhubeka nokunyuka njengoko i-40% yentengiselwano ingenisiwe kusetyenziswa izixhobo okanye iindlela ezininzi. Ukongeza, iipesenti ezingama-37 zabathengi abasuka kwikhompyuter baphinde bakhangela indawo enye ubuncinci kwesinye isixhobo ngaphambi kokuthenga.