Ukuphuhlisa uluntu olujikeleze i-eCommerce okanye urhwebo lwe-elektroniki kufanele ukuba ibe yenye yezona zinto ziphambili kuye nawuphi na usomashishini okwi-Intanethi. Kuba inokuba lelona jelo libalaseleyo lokufumana abathengi abaninzi kwaye ngenxa yoko, phucula ingeniso yokuthengisa. Ngayiphi na imeko, esi sicwangciso masingabi semthethweni njengakwinethiwekhi yoluntu. Ukuba akunjalo, ngokuchaseneyo, kuya kufuneka ujonge kwiimpawu zomsebenzi wakho wobungcali.
Ukuba uyazi ukuba usenza njani esi sicwangciso-nkqubo sorhwebo ngokuqiniseka okupheleleyo ukuba kwixesha eliphakathi uya kuba nakho ukubona ukusebenza kwisebe lakho lezorhwebo. Kancinci kancinci uya kunika uphawu olungaphezulu kwegama lakho olimele. Ngendlela elula, esebenzayo kunye neyonwabisayo. Apho kungafanelekanga kuphela inani labasebenzisi abenza uluntu olujikeleze i-eCommerce. Ukuba akunjalo, ngaphezulu kwako konke, umgangatho wakho kunye nokusondela kwiinjongo ozibekele zona kuphuhliso lwezorhwebo lwakho lwe-elektroniki.
Ngaphakathi kulo mxholo ngokubanzi, siza kukunika ezinye izimvo ukuze ukwazi ukuzisebenzisa ukususela ngoku ukuya phambili. Ukusuka kwiindlela ezilula kakhulu ezinokuhlengahlengiswa kuzo zonke iimfuno. Ukuze ukusukela ngoku ube ukwimeko yokunyusa okulindelweyo kwishishini lakho okanye kwivenkile yedijithali, leyo, ngapha koko, iyintoni malunga neli xesha.
Phumeza uluntu olujikeleze i-eCommerce: jonga izinto ezihambelana nazo
Elinye lamaqhosha okuqala kukuchaza iprofayili yamalungu oluntu olusebenzisayo. Ukuze ijolise ekusasazeni iimfuno zorhwebo lwe-elektroniki ngokwalo. Akumangalisi ukuba enye yeenjongo eziphambili zala maziko kukuba iiprofayili zihambelana neemfuno zabo zeshishini. Olunye uthotho lweempawu ezinjengezo siziveze apha ngezantsi:
- Gcina ubudlelwane kunye neenjongo ezibekwe ngumbutho.
- Kufuneka ubeke isitokhwe kwiimveliso, iinkonzo okanye izinto ezithengiswayo.
- Ukudibana phakathi komdla ngokubanzi kunye nokufikelela kumanqaku aqhelekileyo ngokwembono yobuqu.
- Isakhono sokugcina ubudlelwane obugqwesileyo sithanda ukuthembeka kwaye oko kunokuba yinzuzo kumacala omabini ukusukela ngoku.
Ukuba abasebenzisi bayazifezekisa ezi mfuno, akukho mathandabuzo okuba baya kuba kwimeko efanelekileyo ukuba babekho kwindawo enye. Ukusuka apho ulwazi lunokuqokelelwa khona ukwanelisa iimfuno zabo kwaye yiyo leyo, emva kwayo yonke loo nto, yintoni le ukuyo ngoku.
Uninzi lwezicwangciso ezifanelekileyo zokufikelela kwiinjongo
Ngaba uyazi ukuba ukudala uluntu olujikeleze imveliso, umxholo okanye urhwebo lwe-elektroniki kunokuba yinkqubo entsonkothileyo? Kodwa ukuze ibe yile ndlela, awuzukukhetha kodwa ukufumana okanye ukubona abantu abanomdla malunga nombono owuphakamisayo kwishishini lakho elikwi-Intanethi. Ukongeza, isazisi esifanayo kufuneka siqaliswe kuwo omabini amacandelo enkqubo ukuze yahluke kolunye uluntu okanye iiforamu ngokubanzi.
Ukusuka kule ndlela yokuqala kubaluleke kakhulu ukuba ukusukela ngoku uzame ngeendlela ezahlukileyo zorhwebo abalandeli bakho abazive beyinxalenye yohlobo lwentengiso kunye nevenkile, ngaloo ndlela besenza indawo ebandakanyekayo, ezinzileyo nethembekileyo yoluntu. Ezi zinto zinokufezekiswa ngala manyathelo:
- Bandakanya abasebenzisi okanye abathengi abanomxholo okwinqanaba eliphezulu onomdla ukuze ukunyaniseka kwelinye iqela kuphuculwe.
- Akunyanzelekanga ukuba ube nzima, kodwa ngokuchaseneyo kufuneka wenze ngokukholisa kunye nokuzimisela okukhulu ukuzama ukugcina abathengi.
- Khuthaza la manyathelo ngobukho kwezona ndawo zonxibelelwano zommandla wentengiso yamanye amazwe: Facebook, Twitter, Linkedin okanye Instagram.
- Kwivenkile ekwi-intanethi i imifanekiso ngowona mxholo ubalulekileyo ukuba negalelo. Ngesi sizathu, akufuneki ungayihoyi imathiriyeli emanyelwayo, kodwa ngokuchaseneyo: uyithambise ngaphezulu kwezinye izinto zobuchwephesha.
- Kuya kufuneka uyazi kakuhle ukunxibelelana ngezibonelelo ukuba negalelo kubaxumi okanye kubasebenzisi. Ngokukodwa, kubonisa ixabiso elongeziweyo abanokuliphumeza.
- Ngenisa ngaphakathi blog kwiwebhusayithi yakho inokuba ngumbono ogqwesileyo ukomeleza amaqhina kunye nokwakha uluntu olusebenzayo noluzinzileyo.
- Phuhlisa a uluhlu lwee-imeyile sesinye sezixhobo ezilungileyo zokukhuthaza urhwebo ngombane. Kuba inokutsala inani elikhulu labathengi abanokubakho.
Ungaqala phi indawo yoluntu?
Okwangoku lixesha lokuba ufumanise ukuba ungazitshintshela phi ezi ndlela zonxibelelwano. Ewe, banokusebenza kokubini ukusuka kumaqonga angaphakathi nangaphandle. Oko kukuthi, unokubaphuhlisa kwimisebenzi yakho yobungcali ukuze iimfuno zakho zaneliswe ngcono. Ngelixa ngokuchaseneyo, amanye amajelo obuqu ayenziwa, ezinje ngezi sizibonise ngezantsi:
- I intanethi: ngesibonelelo esibanzi apho unokukhetha khona ezona zilungele iimfuno zakho zokwenyani.
- Izixhobo zokuba neefayile zakho kwinethiwekhi kwaye ngale ndlela ungazivula naphi na apho ukhoyo nakuzo zonke iimeko. Umzekelo, iGoogle Drayivu okanye iDropbox, phakathi kwezinye ezifanelekileyo.
- Izixhobo ezithile apho ukwazi khona ukwenza iiposti zakho okanye ezinye izinto kulwazi. Banokukwenza ukhule kancinci kancinci ngokuthembeka okukhulu kunye nomthengi okanye umsebenzisi ukusukela ngoku.
Zonke ezi nkxaso zinokuba luncedo kakhulu ekufezekiseni eyona njongo yakho uyifunayo kwaye ayikho enye into ngaphandle kokwenza uluntu olujikeleze i-eCommerce okanye urhwebo lwe-elektroniki. Ukusuka kule meko, kulunge kakhulu ukuba ukusukela ngoku uzame ukufumana izixhobo ezizezona zikhusela iimfuno zenkampani yakho okanye imisebenzi yedijithali. Ngokuqinisekileyo uya kufumana esinye isixhobo esidibana nezi njongo. Kuya kufuneka uyiphuhlise ngokugqibeleleyo kwaye ngaphezulu kwako konke ufuna ukuya kude kakhulu kwezi zakhono.
Uyenza njani inethiwekhi yabasebenzisi okanye abathengi?
Ngale ndlela, akukho nto ingcono kunoluhlu lweengcebiso ezilula zokwenza uluntu lwabasebenzisi okanye abathengi olusebenzayo nolusebenzayo. Ukuhamba ushiye iimodeli ezingaphezulu kakhulu ezichazwa yimimandla emininzi kwezi ntsuku. Kuya kufuneka usebenzise eminye imigca yezenzo esizicebisayo ngezantsi:
Ukuba ngokwenene uyakwazi ukuvelisa uluntu olunomdla oqhelekileyo kwimveliso yakho, qiniseka ukuba uya kuqinisekisa ngenxalenye enkulu yempumelelo yenkampani yakho yedijithali. Kuya kuba lula kakhulu ukufikelela kwaba bamkeli kwaye bayazazi iimveliso zakho okanye iinkonzo.
Ukwenza olu luntu lunqwenelekayo lwabasebenzisi, kuya kubaluleke kakhulu ukuba uzame ukubonelela elinye iqela ngenkonzo eyahlukileyo. Kodwa ngeenkcukacha ezincinci ekufuneka uzithathele ingqalelo kwezi: ayisiyiyo enye into kunokujonga ukusondela ekujonganeni nomthengi wakho. Kwaye yeyiphi indlela ebhetele kunokufunda kwizimvo zabo neengcebiso zabo. Le yinto enokubonelelwa zezi ntlobo zoluntu okanye ezentlalo.
Enye yeenjongo ezisisiseko kubudlelwane baba bantu bakhethekileyo iya kuba kukuphucula ukuthembeka okukhulu kwelinye iqela. Kwaye enye yezona ndlela zilungileyo kunye nezona ziluncedo zokuthengisa kusekwe ekudaleni izixhobo ezisebenza ukomeleza amakhonkco kubudlelwane. Ewe iya kuba ngumlinganiso osebenzayo owawungenawo kude kube ngoku.
Kananjalo awunakuphuthelwa yinto elula, kodwa ngaxeshanye iyimfuneko, njengokukhuthaza umxholo okwinqanaba eliphezulu kwiwebhusayithi yakho enomdla kubathengi okanye kubasebenzisi. Ayizukubakho enye indlela ebhetele yokuphucula abahlali kwezi mpawu ngeziqinisekiso ezithile zempumelelo. Ukuba uyisebenzisa ngexesha elifutshane uza kubona ukuba iziphumo zokuqala ezintle zivela njani kunye nokusetyenziswa kwayo.
Ngaphantsi kwazo naziphi na iimeko akufuneki uxinzelele abathengi bakho, nokuba ungathengisi iimveliso zabo, iinkonzo okanye into. Isiseko sobudlelwane obugqwesileyo silele kwindalo yabo, ngaphandle kwalo naliphi na ixesha kukho uxinzelelo lwalo naluphi na uhlobo olunokuba neziphumo ezingafunekiyo.
Kwaye okokugqibela, awungekhe ulibale ukuba kuya kuba yimfuneko ukuba udlulise ukuthembela kubo bonke abantu abayinxalenye yale nkqubo yonxibelelwano. Ukuze oku kube njalo, kuya kufuneka uncedise kwizakhono zakho kwimidlalo yakho, kodwa ngaphezulu kwako konke uziphathe njengengcali enkulu kwimidiya yedijithali.
Ngokuqinisekileyo, ukuba ulandela inxenye elungileyo yezi zimvo, uya kuba nokulula kancinci ukufikelela kwinjongo ecetywayo kweli nqaku. Ewe awuyi kuba nesiqinisekiso, kodwa ngaphandle kwamathandabuzo ukuba uya kuba uqhubele phambili kakhulu kulo msebenzi ubalulekileyo ujongene nawe ngeli xesha. Nangona uhlala uthathela ingqalelo icandelo lezorhwebo lwakho lwe-elektroniki olimeleyo kunye neprofayile yabasebenzisi okanye abathengi. Ukuze ngale ndlela, ubekwimeko engcono yokuqhubela phambili kwiprojekthi yakho yobungcali.