Izolo, ngaphakathi kwesakhelo se eShow Barcelona 2015, eyokuqala Ingqungquthela yokuHamba ngeDijithali yi-eDreams. Iinethiwekhi zentlalo, iifowuni eziphathwayo kunye neemodeli zokuhambisa ezintsha ziye zaba zizinto eziphambili zale nkomfa, ezibonise indlela icandelo lokhenketho qhubeka unguye Injini ye-eCommerce eSpain.
Le nkomfa ibidibanise abaphathi beenkampani ezifana noFacebook, Booking, Airbnb, Letsbonus, Hailo neSocialcar kunye namaziko afana neAgència Catalana de Turisme. Inani le UPablo de Porcioles, Umlawuli wophuhliso loshishino eDreams, owakubalaselisa oko "Ngaphezulu kwe - 40% yecandelo lokuhamba laseYurophu livela kubume be-intanethi kwaye le pesenti kulindeleke ukuba inyuke iye kuma-50% ngo-2015".
Porcioles, ethetha malunga Ukungena kwetekhnoloji yeselfowuni kwishishini, uyicacisile lontoeu "ye-eDreams, ukuhamba yenye yeeprojekthi eziphambili kule minyaka idlulileyo kwaye kungoko sityalile izigidi zeerandi kubuchwephesha bobuchwephesha obusivumela ukuba siqhubeke phambili kwizinto ezintsha." Ndiyabulela kule bheji, ukuthengisa kwayo ngezixhobo eziphathwayo kuye kwanda ngaphezulu kwe-120% kunyaka ophelileyo.
Ukuze ufunde okungakumbi malunga izitshixo zokuphumelela yeenkampani zokhenketho kwi eCommerce, INgqungquthela yokuHamba ngeDijithali eyenziwe yi-eDreams iququzelele iitafile ezintathu ezijikelezayo zokuhlalutya imimandla emithathu ephambili yecandelo: uthungelwano lwentlalo kunye neendlela zokuqukethwe, ukuhamba kunye neendlela ezintsha zosasazo lokhenketho.
Ezinye zezimvo eziphambili malunga neCommerce kunye necandelo lokhenketho
Ukubaluleka konxibelelwano lwentlalo kwicandelo lezokhenketho
Las nomphakathi Bafumene kule minyaka idlulileyo ukubaluleka okubalulekileyo kwicandelo lezokhenketho, kwaye baphambili kulo naliphi na iphulo le-eCommerce. Kwii-eDreams, iinethiwekhi zentlalo zibaluleke ngokwenene. Ngesi sizathu, inkampani inesicwangciso esichaziweyo kunye neqela lehlabathi elinikezelwe kuyo.
"Izenzo esizenzayo kwimidiya yoluntu zinempembelelo kwiindawo ezahlukeneyo ezisebenzayo eziphendula kwiinjongo ezahlukeneyo, phakathi kwazo kukudala ukubonakala, ukuveliswa kwexabiso lemveliso okanye ixabiso lebrendi, ukwanda kwetrafikhi yewebhu okanye ukuveliswa kokuqonda kwabathengi. . Ukongeza, zingamajelo ongezelelweyo onxibelelwano kunye nenkxaso kubathengi bethu ngawo onke amaxesha ”, yalatha kwiiPorcioles.
Ukubaluleka kokuhamba kwicandelo lokhenketho
El ehambayo uye wayiguqula eCommerce Ehlabathini lonke. Ngokubhekisele kwicandelo lezokhenketho, ukwanda kokusetyenziswa kwalo kusukile ku-7% ngowama-2010 ukuya kuma-32% ngowama-2013.
Ngale ndlela, uPorcioles uphawula: «Kwi-eDreams, ukuhamba yenye yeeprojekthi eziphambili kule minyaka idlulileyo kwaye yiyo loo nto sityalile izigidi zeerandi kubuchwephesha bobuchwephesha obusivumela ukuba siqhubeke phambili kubuchwepheshe bezinto ezintsha, hayi kuphela ebaleni. ye-eCommerce kodwa nakwi-mCommerce kwaye ngaloo ndlela siphucula inkonzo esiyinikela kubathengi bethu abayizigidi ezili-15. Ngombulelo wokuzinikela kwe-eDreams ekuhambeni, ukuthengisa ngezixhobo eziphathwayo kuye kwanda ngaphezulu kwe-120% kunyaka ophelileyo kwaye eli nani liyaqhubeka nokukhula ».
Njengesiphelo, kufanele kuqatshelwe ukuba ukuvela kweselfowuni kunyanzele iinkampani ukuba zibonise ulwazi ngendlela eyahlukileyo, kuba ubukhulu bescreen bincinci. Ngokubhekisele kwimikhwa kunye nekamva elisilindeleyo, bonke abathathi-nxaxheba bayavuma ukuba impendulo yokugqibela iya kuba kumsebenzisi.
Ukubaluleka kweemodeli zokuhambisa ezintsha kunye nokusetyenziswa kwendibaniselwano
SisahambaIimodeli ezintsha zokuhambisa kushishino lokuhamba, apho ku Internet kunye Ukusetyenziswa kwendibaniselwano zithwala ubunzima obukhulu.
NgokukaPorcioles, «Ukwabelana ngentsalela into nganye kuye kwaba yinto eqhelekileyo ukusukela ekuqaleni kwentlekele kwaye uqoqosho, olo lwentsebenziswano, luqale iimodeli ezintsha zosasazo lwabakhenkethi ezihlangabezana neemfuno zabathengi zokuhamba kuzo kufana nokutshintshiselana okanye Ukwabelana ». Umphathi we-eDreams ukwathi "Ezi fomyula zaphuliwe ziimodeli zesiko, kodwa izinto ezintsha ziyimfuneko nakwicandelo lezokhenketho, liyenyuka kwaye kukho indawo yeefomula ezintsha." Wongeza ukuba konke oku, kufanele ukuba kuthathelwe ingqalelo ukuba olu hlobo loqoqosho olisebenzisanayo luye lwaba sisiqhelo esitsha sokuhamba ngendlela eyeyakho.
Umfanekiso - @Porcioles kwi-Twitter