Gwema ukushiya inqwelo Ngomnye wemiceli mngeni ophambili kwiivenkile ezininzi ezikwi-Intanethi, ezibona iinzame zazo zokuvelisa ukuthengisa ziye kumoshakala ngomzuzu wokugqibela.
Kodwa ukwazi ukuba ungakuthintela njani ukulahlwa kwinqwelo kwi-Intanethi, into yokuqala ekufuneka uyazi yile Kutheni abathengi bengakugqibi ukuthenga kwabo.
Kutheni abasebenzisi beyishiya inqwelo
Ngokwedatha ebonelela ngayo Statist abasebenzisi bayishiya inqwelo yokuthenga ngezizathu ezahlukeneyo:
- I-56% ngenxa yexesha lokulala elingalindelekanga
- Iipesenti ezingama-37 kuba bendikhangela nje
- I-36% kuba ifumene ixabiso elingcono
- I-32% kuba ixabiso lokugqibela libiza kakhulu
- I-26% igqibe ekubeni ingathengi
- Iipesenti ezingama-25 ngenxa yokuba kunzima ukuhamba kuzo
- I-24% ngempazamo kwiphepha
- I-21% ngenxa yenkqubo ende kakhulu
- I-18% yokuhlawulwa okugqithileyo
- I-17% kukungathembeki kukhuseleko lwentlawulo
- I-16% kuba ithathe ukuba iindlela zokuhambisa azonelanga
- I-15% ngenxa yokugqithisa kwexesha lokulayisha iphepha
- I-13% ngamaxabiso emali yelinye ilizwe
- Iipesenti ezili-11 ngenxa yokuba intlawulo inqatshiwe
Izisombululo zokuphepha ukuthintela abathengi ekulahleni inqwelo kwivenkile yakho ekwi-intanethi
Ngale nto ingentla engqondweni, kulula ukufumanisa ukuba uninzi lwezizathu zokulahlwa lunokuthintelwa. Iarhente yentengiso Abavukeli abakwi-Intanethi ibonelela ngothotho lwezisombululo ukunqanda aba baphumayo. Ezi zezinye zazo.
Ukuphinda ujonge njengecebo lokudlala
Ukubeka kwakhona izinto kwakhona kuyasebenza kakhulu ekuzuzeni abathengi abathengi. Ngokuthumela i-imeyile, ungafaka ikuki kwi-IP yomsebenzisi, ukuze ubone iintengiso ezinxulumene neemveliso abanomdla kuzo.
Gwema iindleko ezongezelelweyo
Ukuphelisa iindleko ezongezelelweyo sisisombululo esisebenzayo sokuphepha ukuyeka isikolo. Iindleko zokuhambisa ngenqanawa kunye nezinye iindleko zithintela inkqubo yokuhlawula. Ukuba awunandlela yimbi ngaphandle kokuyifaka, nceda uyixele kwangoko kwinkqubo yokuphuma.
Yenza lula inkqubo yobhaliso
Ukuba umsebenzisi ofuna ukuthenga kwi-eCommerce yakho kufuneka abhalise ukuze angene, banokuhamba ngenxa yobuvila bokugqibezela ulwazi, ngakumbi ukuba kufuneka benze njalo ngaphambi kokubona indlela inqwelo yabo ejongeka ngayo. Ukuba imodeli yakho yeshishini ifuna ubhaliso lomsebenzisi, ukhetho olulungileyo kukubhalisa ngeakhawunti kwiiNethiwekhi zeNtlalo.
Ukuphuma kufuneka kubethelele
Inkqubo yokuphuma ayinakuthatha amanyathelo amaninzi. Ke ngoko, intlawulo kufuneka ibe ye-agile kwaye elula. Ngokufanelekileyo, kuya kufuneka ithathe amanyathelo ama-3-5.
Bonisa ibha yenkqubela phambili
Inkqubela phambili iqinisekisa umsebenzisi. Umsebenzisi unokuziva ezolile ukuba ubonakalisa ukuba bayaqhubeka kwinkqubo yabo yokuhlawula. Nokuba kungenxa yemiyalezo okanye ngebha ebonisa ipesenti yokuqhubela phambili.
Las umnxeba kwisenzo kufuneka icace
Las umnxeba kwisenzo ziyimfuneko kwinqwelo yokuthenga. Ukuxelela umsebenzisi ukuba enze ntoni kuya kubanceda ukuba bangene endleleni yokuthenga.
Kubandakanya ukukwazi ukugcina iodolo
Inqwelo isoloko isetyenziswa njengoluhlu lweminqweno. ^ Ke ngoko, ukugcina iodolo kuya kunceda ukuyifumana ngokukhawuleza njengoko unqwenela kwaye ugqibe ukuphuma kwayo.
Sebenzisa iinkqubo zonxibelelwano ezityhala umsebenzisi
Ukuhamba ngokusebenzisana kuyasebenza kakhulu kumthengi ukuze enze ukuthenga. Iifom ziyabanda kwaye azinabuntu kodwa imiyalezo emifutshane iyanceda ukuvelana: "Yiza, iodolo yakho iphantse yaqhubeka" okanye "Ulwazi oluncinci apha kwaye iodolo isendleleni." Imifutshane kunye nemiyalezo yokuhlangana eya kwenza amava amnandi ngakumbi kumsebenzisi.
Ukukhetha umda kukonyusa ukuthengisa
Amakhonkco kwiphepha leenqwelo zokuthenga ayingombono mhle. Ukuba uphazamisa umsebenzisi okanye umcele ngaphandle, inqanaba lokulahla kwakho liya kukhula. Umzekelo, ukongeza iimveliso ezinxulumene noko ngaphambi kokugqiba ukuthenga kubangela ukuba umsebenzisi ashiye ayokuphanda ezinye iindlela. Ekugqibeleni, ukusasazeka kwiphepha elinye kunye nelinye kuya kukwenza uhambe ungakhange uthenge nto.
Faka imifanekiso yeemveliso kwinqwelo
Xa abasebenzisi bongeza iimveliso kwinqwelo, abaqinisekanga ukuba ingaba le nto bayifunayo ibandakanyiwe na. Kubandakanya umfanekiso we-thumbnail wenqaku oya kubonelela ngokhuseleko olukhulu kumsebenzisi. Yenza amava abonakalayo ngakumbi kwaye uya kumgcina umsebenzisi esebenza ngakumbi ngexesha lokuthenga.
Unqakrazo olunye ukuthenga
Isityholo esikhulu abasebenzisi abafuna ukusithenga ngokukhawuleza nangokukhawuleza yiAmazon: ngenkqubo yobhaliso, umsebenzisi unokuthenga imveliso ngokucofa nje kube kanye; akukho zigqibo okanye ixesha lokucinga kakhulu ukuba inqaku yile nto uyifunayo. Ukuba ishishini lakho alifuni ukubhaliswa komsebenzisi, ngekhe ukwazi ukwenza le nkqubo.
Kulumkele ukumangaliswa
Naluphi na uhlobo lomyalezo ongalindelekanga unyusa inqanaba lokushiya. Ummangaliso ngexesha lokuthenga yingxaki enkulu yokugqiba intlawulo. Umsebenzisi unovalo kuba kufuneka aqinisekise ngezinto ezininzi: ukuba le yeyona nto ayifunayo, ukuba idilesi yokuhambisa iyafana okanye yahlukile kwidilesi yokubiza, ukuba iodolo izakufika kanye ngexesha ... kwaye phakathi Zonke ezo mbandezelo kubonakala ngathi zivele kunye nomyalezo ongalindelekanga; isicelo sokuphumeza ikhuphoni lesaphulelo, indawo engagqitywanga ... Umsebenzisi uya kushiya egcwalisiwe. Ke sukudala ukuphazamiseka kwaye uvumele abathengi abanokuthi bajolise ekugqibezeleni ukuthenga kwabo.
Tyala imali kwisantya seCommerce yakho
Xa indawo icotha, abathengi baya kwenye iwebhusayithi. Ukwenza indawo yakho ngokukhawuleza kuya kunceda ukunciphisa izinga lokulahla, ke qiniseka ukuba iphepha lakho lokuthenga likhawuleza kuyo yonke indawo.
Iingqimba ezikhuselekileyo ezinikezela ngoxolo lwengqondo
Imalunga nokongeza i-SSL (iZiseko zoKhuseleko eziKhuselekileyo) okanye umaleko wokudibanisa okhuselekileyo oqinisekiswe ukuba ulinciphise kakhulu inqanaba lokushiya. Umsebenzisi ubona ukhuseleko oluqinisiweyo ngale nto kwaye uziva ekhuselekile, ke lulondolozo olulungileyo kwaye olunenzuzo kakhulu ekufuneka ukongezwa kuyilo kunye nenkqubo yewebhusayithi yakho.
Umfowunelwa wakho emazantsi ephepha unika ukuzithemba
Izinto ezingakumbi ezinceda ukufumana ukuthembela komsebenzisi: yongeza i-footer nedilesi kunye nedatha yenkampani yakho. Ukubona ukuba ngasemva kwale webhusayithi, kukho idilesi ebonakalayo yokunxibelelana okanye ukubhenela kuyo kunokuba yinto entle enceda umsebenzisi ukuba athembele kwiwebhusayithi yakho ngaphambi kwenye.
Ingxoxo okanye iifowuni zomeleza iphepha lokuhlawula
Okukhona unika inkxaso kubathengi, kokukhona uya kuba nokuthengisa ngakumbi. Inkqubo yokuthenga edidayo okanye abathengi abangenazixhobo banokuba nenkxaso kuthatho olwenzelwe wena, nokuba kungokuncokola okanye ngomnxeba.
Yenza iindlela ezininzi zokuhlawula
Sukunciphisa umda wentlawulo, ukuba kunyanzelekile ukuba ulayishe iimveliso zakho ngakumbi kodwa ubonelele ngamathuba amaninzi okuthenga, kuya kunceda ukunciphisa izinga lokulahla.
Imvelaphi Iindaba ze-ecommerce