Kungekudala IAB eSpainUmbutho wentengiso, intengiso kunye nonxibelelwano lwedijithali eSpain, thaca Isifundo saseYurophu ngeSelfowuni seZithuthi kunye neeNtengiso zeNtengiso yenziwa ngokubambisana ne-IAB Yurophu kunye ne-IABs zelizwe ezisithoba (iOstriya, iBulgaria, iIreland, i-Itali, iNetherlands, iPoland, iTurkey ne-UK), apho kwavavanywa khona iimveliso ezingama-25 ezinefuthe elikhulu.Uhlobo lwentengiso yemoto kunye neempawu ezingama-50 ngezona ziphezulu Utyalo mali kwintengiso kwilizwe ngalinye elithatha inxaxheba, longeza ngaphezulu kwe-600 yabathengisi abaphicothiweyo.
Iinjongo eziphambili zesifundo yayikukuhlalutya ukulungelelaniswa izicwangciso mobile Abathengisi abaphambili baseYurophu kwaye bathelekise imeko yaseSpain namanye amazwe e-EU. Phakathi kwezigqibo zayo, kufanele kuqatshelwe ukuba iimveliso zeemoto eSpain zibheja kwiiapps, ngelixa iimveliso zentengiso zisenza njalo kwiwebhu ephathekayo. Olunye ulwazi olubalulekileyo kukuba iimveliso zibonelela ngokusebenza ngakumbi kwizikhangeli kunakwizicelo, ezinje nge-eCommerce okanye iimvavanyo zencwadi yokuqhuba, kwaye iSpain ikhokelela ekusebenziseni "iphepha elipheleleyo" lefomathi yentengiso, iphindwe kathathu kumndilili waseYurophu.
Isifundo sityhila ezi zigqibo zilandelayo malunga necandelo leemoto kunye necandelo lokuthengisa labathengisi baseSpain, xa kuthelekiswa nomndilili waseYurophu kunye nezinye i-IABs zaseYurophu:
Icandelo Leemoto
Ngokumalunga neewebhusayithi zeemoto, eli candelo likwindawo yokugqibela ngokubhekisele kumndilili waseYurophu (78%), ngokubhekisele kulungelelwaniso lwewebhu ephathekayo nge-44%. Abathengisi baseSpain bakwinqanaba elingaphantsi komndilili waseYurophu kwiiwebhusayithi eziphendulayo ezinama-52%, kunye ne-Italiyilizwe elineemveliso eziphezulu kakhulu (92%)
Ngokubhekiselele kwindawo yeevenkile ngewebhu, iSpain ibekwe ngaphantsi komndilili. Ngokubhekisele ekusebenzeni "kuvavanyo lokuqhuba lweencwadi" kwiwebhu, iSpain ingaphezulu kwaye ingaphantsi kwesantya esiphakathi sewebhu ehambayo kunye nePC.
Ngakolunye uhlangothi, Icandelo leemoto eSpain liphambili kuphuhliso lweapp, ngaphezulu ngaphezulu kwe-avareji yaseYurophu (iipesenti ezingama-68), kunye nabathengisi abavela kumazwe afana ne-Austria ne-Itali. Isifundo sivelisa ukuba zenziwe ngakumbi izicelo ze-iOS (100% yeemveliso ezivavanywe eSpain zineapps zazo zombini iifowuni eziphathwayo kunye neetafile) kune-Android (84%) kwicandelo leemoto.
Malunga nentengiso kwicandelo leemoto, ISpain isezantsi kweYurophu ekuboniseni intengiso ye ukusebenza, yi-4% kuphela xa kuthelekiswa nomyinge we-16% eYurophu, ngelixa iphambili ekuboniseni intengiso yophawu, nge-48% (idlule kuphela yi-Italiya, i-52%) xa kuthelekiswa ne-25% yomyinge eYurophu. Ukongeza, iSpain lelona lizwe lisebenzisa kakhulu ifom "yephepha elipheleleyo" eYurophu nge-40% yokusetyenziswa xa kuthelekiswa nomyinge we-14% eYurophu.
Icandelo loThengiso
ISpain iphambili eYurophu kwiiwebhusayithi ezithengisa izinto ezithengiswayo kunye ne-United Kingdom kwaye ngaphezulu kancinci komndilili kugqithwe kuphela yi-Netherlands, iPoland ne-Itali kwiwebhu ephendulayo. Ngokubhekisele kwindawo ezigcinwe kuyo ngewebhu, iSpain iyinkokeli ngokubhekisele kwamanye amazwe aseYurophu ahlalutywe kuphononongo nge-92% (umndilili waseYurophu ngama-64%) nakwiiwebhu kunye neCommerce 62%, kugqitywe yi-UK kuphela.
Ngokubhekisele kwii -apps kwicandelo leentengiso, iSpain ikumndilili waseYurophu, ine-margin yokukhula okuninzi, kokubini kwizicelo zeselfowuni kunye neetafile ze-iOS kunye ne-Android. Nangona kunjalo, ISpain isemsileni apho ii -apps zine-eCommerce.
Ngokumalunga nentengiso kwicandelo leentengiso, iSpain lelinye lawona mazwe asebenzisa umboniso kwicandelo lokuthengisa ukwenza nge-4% xa kuthelekiswa ne-avareji yaseYurophu ye-9%, kwaye ikumndilili waseYurophu ngokubonisa i-brandig. Kwisifundo iSpain ibalasele ekusetyenzisweni kwefomathi ye-320 × 50 kwaye ikhokelela ekusebenziseni "iphepha elipheleleyo", kathathu kumndilili waseYurophu.