Izehlo zeencoko kurhwebo lwe-elektroniki

Kutheni le nto ingxoxo yengxoxo ingoyena mqeshwa ulungileyo kwi-e-yorhwebo onokuba nayo? Masiqale ngenkcazo: incoko yesoftware ekwaziyo ukuthetha nabathengi, kokubini ngamazwi nangokubhala, ukukopa indlela yokuziphatha kwabantu. Oko kukuthi, iirobhothi ziya kuthetha okanye zibhalele abathengi bayo xa bezidinga ukusombulula onke amathandabuzo abo ngaphandle kokuphulukana nomonde.

Umqeshwa ogqibeleleyo! ISiri yakho yeyeshishini lakho. I-bots bots zihlala zisetyenziswa ngokufaka imiyalezo enje ngeFacebook Messenger, iSkype, okanye iTelegram.

Kuyacaca ukuba siyothusa kangakanani isixhobo senkonzo yabathengi be-chatbot kwaye nokuba inkonzo elungileyo yabathengi yinto ethatha isigqibo xa kuziwa ekuveliseni ukuzibandakanya, ukwakha ukuthembeka kwabathengi, kunye nokubona ukuthengisa okuphindaphindayo. Ndibetha ukuba sele umthanda umqeshwa wakho omtsha wevenkile kwi-Intanethi nangakumbi!

Izibonelelo kunye nezinto ezingalunganga zokuncokola kwi-e-yorhwebo

Esona sibonelelo siphambili kukuba inkonzo yakho yabathengi iyafumaneka iiyure ezingama-24 ngosuku, usebenza ngokungayeki kwintengiso yakho ye-e. Nangona kunjalo, zininzi izinto ezingakunceda uphuhlise ishishini lakho. Masibabone ukusukela ngoku:

Zonke izibonelelo zokusebenzisa ingxoxo kwishishini lakho

Le software izisa iinzuzo ezininzi kwi-e-yorhwebo yakho: Ingxoxo ye-chatbot yenza iingxoxo eziya kuba ngumsebenzi womqeshwa wangempela. Kananjalo, loo mqeshwa uya kudinwa kukudinwa emva kokuphinda-phinda incoko enye kwakhona.

Kuyinzuzo ngakumbi ukusebenzisa (izibonelelo) zabasebenzi ukwenza imisebenzi eyahlukeneyo, leyo iphindaphindayo kwaye ibaluleke ngakumbi kwishishini lakho.

Bonke abathengi bakho, nangaliphi na ixesha kwaye naphi na emhlabeni, baya kunikwa ngokukhawuleza kwaye baya kunikwa ulwazi lokuqala. Babenokungoneliseki njani? Ayikho enye indlela ebhetele.

Nokuba ujongene nabathengi abaninzi ngaxeshanye, ingxoxo ayenzi iimpazamo. Ngapha koko, iqokelela ulwazi oluthe kratya malunga nabasebenzisi olunokusetyenziselwa ukubonisana kwangomso (enkosi kwezi cookies zidumileyo). Ngaphezu koko, awusoze uphelelwe ngumsindo, kwanaxa kufikwa kubathengi abanengcwangu.

Ezinye iindlela zokusetyenziswa

Kucacile ukuba esona sibonelelo siphambili sivela ekusebenziseni i-bot kwinkonzo yabathengi, akunjalo? Kodwa zikho ezinye iindlela enokusetyenziselwa ukufumana okungcono kuyo: Ukuqinisekisa kunye nokulandelela iodolo. Umzekelo, nantsi indlela iDominoes eziphatha ngayo iiodolo eMelika.

Ukucebisa iimveliso. Cinga malunga nokuba ukuhamba kwenkampani yakho kukho isenzo esiphindaphindayo esinokuzenzekelayo. Zama incoko kunye nezo zenzo ukuze ubone ukuba yile nto ifunekayo kwi-ecommerce yakho.

Icala elimnyama leengxoxo

Ayizizo zonke izinto ezibengezelayo ziyigolide xa uthetha ngale kota. Nazi ezinye izinto ezingalunganga kwesi sixhobo. Asithethi nje kuphela malunga nemeko yezemali (kukho amaqonga eengxoxo anikezela ngezicwangciso zasimahla, ezinje ngeeNgcaciso zeDialog, iqonga likaGoogle lokudala iingxoxo).

Ukongeza kwixabiso, kufuneka kuthathelwe ingqalelo ukuba i-bot nganye kufuneka icwangciswe ngendlela eyenzelwe ishishini ngalinye, kwaye kufuneka ihlaziywe. Oku kunokuthetha ukufaka iindleko zoqeqesho ezongezelelweyo (ukuba ufuna ukuzenzela ngokwakho) okanye uqeshe umntu wesithathu (ukuba ufuna omnye umntu akwenzele oko).

Ukuba i-chatbot ayinayo impendulo ecwangcisiweyo kumbuzo othile okanye ukungathandabuzeki, okanye ayinalo ulwazi oluyimfuneko, inokubambeka okanye inyanzele umsebenzisi ukuba awuphindaphinde umbuzo amaxesha amaninzi.

Ukuba oku kusenzeka rhoqo, abathengi bayadana kwaye bahambe emva kokuba namava abi omsebenzisi.

Ukuba i-bot oyisebenzisayo iyathetha kwaye ivulekile, amava aya kuphucula emva kokusebenzisa okuthile, kodwa ukuphunyezwa kwayo kunzima ngakumbi (kwaye kuyabiza).

Enye inkcukacha malunga nokusilela ekungekhoyo ngokwenene. Nangona unokucinga ukuba abathengi abonwabanga ukuthetha nomatshini, idatha ithi ngenye indlela.

Isifundo esenziwe ngu-Ubisend kwiingxoxo kwi-2017 sivelise ezi zinto zilandelayo (ziyamangalisa). 1 kwaba-5 abathengi bazimisele ukuthenga iimpahla kunye neenkonzo ngencoko yengxoxo. I-40% yabathengi abazimisele ukwenza njalo, kodwa bafuna ukufumana izibonelelo ezithile ezivela kwi-bot. Ngaphezulu kwelo, kwaye ukuba kunokwenzeka ube namathandabuzo, ngokweHubspot:

I-71% yabasebenzisi basebenzisa iincoko ukusombulula iingxaki ezinxulumene nokuthenga. Ama-56% akhetha ukuthumela umyalezo kunokubiza inombolo yenkonzo yabathengi.

Ke ngoko, i-chat bots ayiluncedo kuphela ngokufundisayo, kodwa ikwanceda ukuqhuba ukuthengisa okwenyani.

Unokufumana iintlobo ezahlukeneyo zeengxoxo ...

Kufuneka sithathe inyathelo ukubuyela emva ukuze siqonde indlela izingxoxo zokwahlulahlulwa ngayo. Inyathelo elidlulileyo yayiyi-bot, isoftware ekwaziyo ukwenza umsebenzi ngokuzenzekelayo. Kudala bekhona, nkqu nomphathi wentengiso ye-imeyile unokuqwalaselwa njenge-bot. Ingxoxo yibhodi ebhalwe ngokukodwa ukuba ithethe nabasebenzisi.

Ezona ziqhelekileyo zezi:

Vula incoko: ngokusekwe kubukrelekrele bokufakelwa kwaye ufunde kunxibelelwano lwakho nabasebenzisi.

I-chatbot evaliweyo: inokuthetha kuphela ngeempendulo ezinexesha kwaye ayinakufunda kunxibelelwano.

Ingxoxo ekhokelwayo-Abasebenzisi abanakuphendula ngokukhululekileyo, endaweni yoko kufuneka bakhethe kwaye bacofe kwezinye iimpendulo ezichazwe kwangaphambili ezinikezelwa yingxoxo.

Incoko yeChatbot-Abasebenzisi banokuchwetheza kuwo nawuphi na umbuzo kwaye bayithumele kwingxoxo, eya kuthi iphendule ngokufanayo nomntu wokwenyani.

Ukhetho lwenye okanye olunye ukhetho luxhomekeke kwiinjongo nakubaphulaphuli ekujoliswe kubo abaza kudibana nengxoxo. Kuyenzeka ukuba uzidibanise kwaye usebenzise zombini iimpendulo ezivulekileyo kunye namaqhosha achazwe kwangaphambili.

Ukuthandwa kakhulu kunye nefuthe kumajelo asekuhlaleni kudale abaphulaphuli abaninzi ukuba bathenge kumaqonga ezentlalo. Ngaba, kunokwenzeka, ukuba ungadibanisa ingxoxo kumava akho omthengi wedijithali? Umbuzo abathengi bethu abasibuza wona rhoqo nangakumbi. Impendulo yethu emfutshane yile: EWE!

Ukuba awuqhelani neengxoxo ezibukhoma okanye ii-chatbots, sidwelise apha ngezantsi ulwazi oluphambili ekufuneka uyazi.

Zithini iingxoxo?

I-Chatbots luhlobo lwetekhnoloji "yomncedisi okrelekrele", njengoSiri okanye uMncedisi kaGoogle. Ngokwembali, bebegxile kwimisebenzi ethile embuthweni.

Okwangoku, zimbini iintlobo zencoko: incoko eqhelekileyo kunye nengxoxo ekrelekrele enikwe amandla ngokufunda komatshini kunye nobukrelekrele bokuzenzela (AI).

Nge-AI kunye nophuhliso lwe-NLP (ukuqhubekeka kolwimi lwendalo), iincoko ziba sisixhobo esimangalisayo esithatha ukuhlangana kwabathengi kunye nokuthengisa ngokubanzi kwidijithali. Mane ubuze kuGoogle kwaye uya kufumana ngaphezulu kwezigidi ezili-100 zeziphumo

Izinzuzo

Iincoko zinokuphendula ngokufanelekileyo kwinani elingenamkhawulo labasebenzisi bewebhu ngaxeshanye. Zizenzekelayo, zibonelela ngenkxaso ye-24/7, kwaye lukhetho oluncinci kunokubhatala abasebenzi ukuze babeke esweni imibuzo. Ixesha lokuphendula ngokukhawuleza, nangaliphi na ixesha lendawo. Banokuthetha iiyure ngaphandle kwesidingo solawulo lomntu.

Nangona kunjalo, ii-chatbots nazo ziinkqubo zekhompyuter. Zilungile kuphela njengekhowudi eyazenzayo. Ke ngoko, iincoko eziqhelekileyo azinakuhlala ziqonda igama elingapelwe kakuhle okanye ziphendule umbuzo ongaphelelanga wabantu. Abayi kuba nakho ukucinga ngaphandle kwebhokisi. Olona lwazi banalo yidatha esele icwangcisiwe.

Kulapho umlingo we-AI wenzelwe ukutshintsha unxibelelwano lwekhompyuter, njengoko sisazi. Iincoko ze-AI ezinikwe amandla zinokwazi ukuqonda intsingiselo yebinzana, hayi amagama aphambili. Bafunda kumagama angapelwe kakuhle, izithethantonye, ​​nakwi-ontologies. Bakwathetha iilwimi ezininzi. Inomdla kakhulu!

Kutheni le nto Imicimbi yezoRhwebo yokuNxibelelana

Into eyahlukileyo ngee-bots zengxoxo kukuba zinokudityaniswa ngokulula kuluhlu olubanzi lokunxibelelana kwabathengi kunye neshishini, kuwo onke amabakala efaneli. Oku kuphucula kakhulu amava abathengi, umzekelo, ngezi ndlela zilandelayo:

1. Bulisa abathengi abanokubakho kwaye ubuze ukuba banayo nayiphi na imibuzo
2. Khumbuza abathengi abanokubakho malunga neenqwelo ezilahliweyo
3. Bandakanya abathengi kwaye wandise ixesha lephepha
4. Ukuqokelela idatha yedatha yokuqala kubathengi abanokubakho
5. Hambisa umxholo kunye neemveliso kubathengi ngokubhekisele kwimidla yabo
6. Nikezela ngenkxaso ekhawulezayo kubathengi iiyure ezingama-24 ngosuku
7. Yazisa abathengi malunga nokwenyusa kunye nezibonelelo
8. Yenza uphawu lophawu lwakho (ewe, yiyo loo nto)

Makhe sibone ngokweenkcukacha ukuba nganye yenziwe njani:

Iincoko ezibulisa abathengi bakho kwindawo yakho zenza imisebenzi emininzi enokuthi iphucule kakhulu amava abathengi. Okokuqala, ukuba umthengi obuyayo oye wazazisa ngaphambili kwi-bot undwendwela indawo, i-chatbot inokubabulisa ngegama kwaye ibabonelele ngeemveliso zamva nje ezinokuthi zilungele umdla wabo. Ngenxa yoko, abathengi bakho baya kukonwabela ukutyelela indawo yakho ye-eCommerce ngakumbi, eya kuba nefuthe elibonakalayo kwintengiso nakwingeniso yakho.

Okwesibini, sisixhobo esibalulekileyo sokuqokelela idatha esesandleni, uhlobo oluchanekileyo lwedatha, kuba inikwa ngokuthe ngqo ngumsebenzisi kwaye iyifumana ngemvume yayo, endaweni yokuyithenga ngesiqingatha sesibini okanye sesithathu.

Okona kubaluleke kakhulu, amava omsebenzisi anokufumaneka ngokwasendaweni leyo uyibonisileyo. Ubeko lwasekhaya yenye indlela esebenzayo yokwandisa ukuthengisa. Uphononongo olwenziwe yiNgcebiso ngokuQeqesha okuQhelekileyo kucebisa ukuba abantu abahlali bathambekele ekuthengeni ngezinye iilwimi ngaphandle kweelwimi zomthonyama. Abathengi abathandi ukuchitha imali kwizinto ekunyanzelekileyo ukuba bangaziqondi ngokupheleleyo. Iincoko ezinokuthetha kulwimi lomthengi zisombulula le ngxaki ngokufanelekileyo.

Nika abathengi bakho isityholo sokuthenga. Abantu bayazishiya iinqwelo zabo ngalo lonke ixesha, yinto eqhelekileyo kuwo onke amaqonga e-commerce. Nangona kunjalo, indawo nganye kufuneka izame ukunciphisa ireyithi apho abathengi bayo babeke ukuthengwa kwabo okanye bamane balibale ngayo.

Ngokwengxelo epapashwe yiSaleCycle ngo-2018, iikota ezintathu zabathengi abakwi-Intanethi bazishiya iinqwelo zabo kwi-Intanethi. I-bots bots inokunceda ukunciphisa oku kwenzeka.

Iinkampani ezininzi zikhetha ukwazisa abathengi abanokubakho malunga nentengiso abanokuthi balibale ukuyigqiba ngokunxibelelana nabo nge-imeyile. Nangona kunjalo, uphando lubonisa ukuba ii-chatbots zicofe amaxabiso (CTRs) aphindwe kahlanu ukuya kwelishumi aphezulu kunalawo e-imeyile.

Iincoko zinethuba lokuba nethoni enobuhlobo kunye nengxoxo, ukubhekisa abathengi ngokuthe ngqo kwiwebhusayithi, kwaye rhoqo ukubanceda kwiingxaki abanokuthi bajongane nazo kwindawo yokuqala eyabathintela ekuthengeni ekuqaleni. Okubaluleke ngakumbi-banokuyenza nangaliphi na ixesha losuku, xa umthengi efuna ukusebenzisa iwebhusayithi yakho.

Ngamanye amaxesha into efunwa ngabathengi yinto encinci yokuthenga iimveliso abazifunayo-into efana nekhowudi yokunyusa okanye isigqebhezana esibanika i-5% kwisaphulelo sabo sokuqala, okanye isaphulelo sokunyaniseka esiyi-7%. I-Chat bots inokukwenza oko xa abathengi bekhangela indawo, bebanika ithuba elininzi ngaphezulu kwentengiso ye-imeyile.

Khuthaza abathengi bakho ukuba babelane ngedatha

Idatha yeqela lokuqala iyenyuka. Olu lolona hlobo luchanekileyo noluchanekileyo lwedatha, kuba umsebenzisi uyavuma ukuyinika. Iincoko ziyindlela elungileyo yokukhuthaza abathengi bakho ukuba babelane ngokhetho lwabo kunye neenkcukacha zonxibelelwano ukuze baqonde ngcono amava abo okuthenga.

Kulapho iincoko ezinokuthi zinqamle khona kunye nolunye uluhlu lwezinye iindlela zokuqinisekisa ukusebenza ngokukuko kwimizamo yakho yentengiso. Umzekelo, ngokuqokelela iinombolo zeefowuni zabathengi bakho ngeengxoxo, unokubabandakanya ngokuthengisa imiyalezo kwaye ubanike izibonelelo ezikhethekileyo, amakhadi ezipho zeSMS, amakhuphoni eselfowuni, izaziso zenkqubo ezinje ngeziqinisekiso zokuhanjiswa, njl.

Abanye abantu banokungakhululeki ukwabelana ngamanani abo, kodwa bathambekele ngakumbi ekwabelaneni ngeakhawunti zabo zemidiya yoluntu, ekwayindlela entle yokugcina abathengi bakho bengaphezulu kwezibonelelo ezizodwa. Ngenxa yokuba abantu bekhathalele kangakanani imiyalezo yabo ye-Facebook Messenger, eli nqanaba linenqanaba elivulekileyo eliphantse libe ngama-250% kunaleyo intengiso ye-imeyile inikezela ngayo, kunye ne-620% ephezulu yokucofa kwinqanaba.

Nceda abathengi bakho ngolwazi abaluxabisileyo. I-bots bots yimpahla exabisekileyo ukuba uzama ukuphonononga ubuqu njengesixhobo sokutsala abathengi bakho. Iincoko zinokunika abathengi bazo umxholo onxulumene nomthengi wabo, ngokusekwe kwidatha yesandla sokuqala abaziqokelelayo.

Ngokukodwa ukuba iqonga lakho le-ecommerce lisebenza kwindawo ethile okanye kumzi mveliso, abathengi bakho

Rhoqo ukubanika uphononongo lweemveliso zamva nje kule niche ethile ayizukuzibandakanya kuphela negama lakho kunye nokuseka ukuthembana, kodwa iya kukwenza ukuba ube yenye yeenkokheli ezinengcinga kolu shishino ezinezimvo zazo.

Bonakalisa uphawu lwakho

Iibhotshi zihlala ziphosakele ngeziqwenga zesoftware ezingaphiliyo, kodwa i-bot ingaphezulu kwebhotile. Iinkampani ezidibanise ngempumelelo iincoko kwiinzame zazo zentengiso ziye zaqinisekisa ukuba oomatshini babo abancinci banobuntu.

"Xa uzama ukuza nomlinganiswa we-bot, thatha ixesha lokumisela ukuba zeziphi iimpawu zomntu obalulekileyo, ezinje ngokoyika kwakhe, umdla wakhe, njl." Iyafana kakhulu nendlela iinkampani ezithetha ngayo nabantu bazo. " -UJenna Bright, iNgcali yeNtengiso yeKhontenti kunye noMlobi oPhezulu kwiTrust My Paper.

Xa ubuchazile ubuntu beerobhothi, kuya kufuneka ufumane ithoni efanelekileyo kunye nesigama serobhothi. Oku kukwenza amava amaninzi "omntu". Jonga izinto ezinokonwatyelwa ngabathengi bakho. I-bot inokuba nesigama esisemazantsi, ngamanye amaxesha ishiye "iyall" kunxibelelwano lwayo nabasebenzisi, okanye isenokuba yibhotile ejolise kuGen Z esebenzisa ulwimi lwale mihla ukulungiselela abaphulaphuli bayo abancinci.

Ngokwenyani, le ndlela kwi-chatbot yakho iya kukuvumela ukuba uphawule uphawu lwakho, udale unxibelelwano olunzulu nolunentsingiselo phakathi kwendawo yakho ye-ecommerce kunye nabathengi bakho.

IiChatbots ngokuqinisekileyo zinokuguqula amava e-ecommerce yabathengi bakho, kwaye ngoku kukuwe ukuba uzidibanise kwimizamo yakho yokuthengisa. Ngoku ziyinxalenye ebalulekileyo yalo naliphi na ishishini elijonge ukuphucula nokwandisa iziphumo zalo.