I-invoicing yorhwebo lwe-elektroniki eSpain kunyaka ophelileyo ibikhona inyuswe ngama-28% unyaka nonyaka ukuya kuthi ga kwi-9.333 yezigidi zeerandi, ngokweedatha zorhwebo zakutshanje ezinikezelwa yi-CNMCData portal. Ewe, inyani yokudala i-eCommerce yinkqubo engenakuba nzima kakhulu ukuba ulandela ezimbalwa ezilula kwileta izikhokelo zenyathelo. Apho kuthotho lweenjongo kufuneka kufikelelwe ukufikelela kwinqanaba kunye neziqinisekiso ezaneleyo zokwenza imisebenzi ngokuchanekileyo. Ukuze oku kube ngale ndlela, akukho nto ingcono kunokuthwala isicwangciso somsebenzi esenziwe ngaphambili kwinto ekuya kufuneka siyenze ukwenza i-eCommerce ukusukela ngoku.
Nangona isenokunganikwa ukubaluleka okukhulu, inyathelo elidlulileyo lokuqalisa le nkqubo kulwandiso lwentengiso ye-elektroniki ngokuyimfuneko kubandakanya ukuchaza igama leshishini ukuba uza kuqala kwisithuba esifutshane sexesha. Nangona kubonakala ngathi ngumsebenzi olula kakhulu ukwenza, ayisiyonto ilula kangako. Ngenxa yokuba uyakubanobunzima obugqithisileyo kuba ezinye zala mahlelo sele zikhethwe ngabanye oosomashishini.
Kuya kufuneka uhlawulise iibhetri zokungenisa igama kwi-eCommerce ecebisayo nenomtsalane. Kodwa ngaphezulu kwayo yonke loo nto, iyanceda ukuthengisa inkonzo okanye imveliso kunye neziqinisekiso ezinkulu zempumelelo. Kwinyathelo elilandelayo yi ukuqesha inkonzo yokubamba. Kungenxa yokuba yindawo yokuhlala apho ishishini elikwi-Intanethi oza kuqala kulo kufuneka libekwe khona ngoku. Ezi zinto zimbini zezolawulo, kodwa ungayikhathaleli kuba unokubeka iprojekhthi emngciphekweni kwasekuqaleni.
Yenza i-eCommerce: lungiselela uphuhliso lwakho
Nje ukuba amanyathelo okuqala okuphuhlisa ivenkile ekwi-intanethi amiselwe ngokusemthethweni, injongo elandelayo iya kuba kukulungiselela ukuqala ukusebenza. Ngale ndlela, awuzukukhetha ngaphandle kokuchaza indlela ofuna ukuba le ndawo yentengiso ibe kwintengiso ye-elektroniki. Zininzi izinto apho kuyakufuneka ubonakalise kwaye enye yezona zinto zibalulekileyo kulawulo oluya kuthi ulinike imveliso yakho. njenge ulwazi okanye imixholo oza kwabela ukuba uchaze nganye nganye. Ayothusi into yokuba sisiqalo apho abathengi okanye abathengisi baya kuba nomdla khona.
Kukho nezinye ezinokukunceda ukuba uzibeke ngaphakathi kwicandelo. Njengalezo siziveze apha ngezantsi:
- Nika ezinye cacisa imixholo, ilula kwaye ichaza ngokwenene into oyinika abathengi.
- Khangela ulwazi olwahlukileyo ngokufanelekileyo kwaye bonelela ngexabiso elongeziweyo. Akufuneki baneliswe kukugcwalisa njengoko kunokonakalisa umdla wakho kwishishini.
- Khetha itemplate kwiwebhusayithi emnandi kwaye isebenzayo. Kodwa ngaphezu kwayo yonke loo nto tsala umdla ukusuka kumzuzu wokuqala ukwahlula kwelinye icandelo lecandelo lomsebenzi wakho wobungcali okanye weshishini.
Hayi ngokuhambelana nabo uya kuqinisekiswa impumelelo. Akunjalongo noko. Kodwa ewe, ubuncinci uya kuba nakho ukubeka iziseko zokuphunyezwa ngokuchanekileyo ukusukela ngoku. Khumbula oku ukuze ungenzi naziphi na iimpazamo kweli nqanaba lenkqubo.
Kananjalo abanakulibala ukuba zeziphi iimarike okanye iindawo eziza kuya kuzo kwaye kubaluleke kakhulu ukumisela iwebhusayithi ngokwe iilwimi okanye iimali Ngamazwe abo. Kwelinye icala, ukukhetha itemplate ebalaseleyo yenye yezitshixo kwimpumelelo yeshishini ledijithali. Ngale ndlela, kubalulekile ukuba ucetyiswe ziingcali zokwenyani kwintengiso ngqo ukuze zikunike esona sisombululo sisiso sezona mfuno zishishini lakho kwi-Intanethi.
Isitshixo sesibini: iimveliso ezenzelwe wena okanye iinkonzo
Elinye inyathelo ekufuneka uliphumezile lisekwe kwisicwangciso esisisiseko njengokwenza ngokwezifiso iimveliso ze-eCommerce. Oku kuthetha ukuba ukhuphiswano okwangoku lomelele kwaye awunaso esinye isisombululo ngaphandle kokuyila umboniso kunye nomxholo ofikelela kubamkeli ngokulula. Eli nqaku linokufezekiswa ngokusebenza ngakumbi Ukwahlula kwamanye amashishini e-elektroniki yecandelo lakho elifanayo. Kanye nokuqaqambisa ezona zinto zibalulekileyo zesithembiso oza kusungula kwiintsuku ezizayo.
Icebo elincinci elingapheliyo lisilele kwezi meko lipapasha ibhlog leyo ukwakha ukuthembeka kwabathengi. Ukuza kuthi ga kwinqanaba lokuba ubonelele ngolwazi olufanelekileyo kakhulu kwicandelo apho i-eCommerce oza kuyenza ikhoyo. Nangona kusenokubonakala ngathi yinto engenamsebenzi ekuqaleni, ekuhambeni kwexesha uya kufikelela kwisigqibo sokuba lulwandiso olusebenzayo nolunobuchule kwishishini lakho. Logama nje unikezela ngolwazi olusemgangathweni kunye nomxholo onomdla kubathengi okanye kubanikezeli.
Isitshixo sesithathu: funa indawo engcono kwintengiso
Alithandabuzeki elokuba eli candelo likwimeko engxamisekileyo ecacileyo kwaye ke kufuneka unikezele ngeenkonzo ezahlulwe ngokufanelekileyo. Ngale ndlela, elinye lamaqhosha okungazenzi iimpazamo kwiprojekthi lilele yenza isifundo sentengiso malunga nokusebenza kweshishini le-e oza kuqala ngalo.
Ukuba awunazo izixhobo zobuchwephesha kunye nezemali ukwenza eli nyathelo, ungasebenzisa ezinye iintlobo zezicwangciso eziphantse ukuhlangabezana nale njongo. Ezi zezinye zezona zibalulekileyo:
- Jonga iindlela zomzuzu ngamnye kwaye uqinisekise ukuba ngawaphi amacandelo anika ezona ziphumo zibalaseleyo kwingxelo yengeniso.
- Qubuda kwi iingcebiso zeengcali zentengiso eya kuba nakho ukukunika ezinye okanye ezinye izikhokelo kwiimodeli ezihlumayo ezilungelelanisa iimfuno zakho zokwenyani.
Isitshixo sesine: ungazilibali izinto ezisemthethweni
Nokuba iyinkampani ye-e-commerce, oku akuthethi ukuba akufuneki uthobele uthotho lweemfuno zomthetho. Ewe akunjalo, kuba ukuba akwenzi njalo, unokuba nezimanga ezimbi kakhulu ukusukela ngoku ukuya phambili. Nokuba kunjalo phantsi kwentlawulo ngamacandelo olawulo kaRhulumente.
Ubuncinci kuya kufuneka uyikhumbule imithetho yezinye zezi zinto:
- Ummiselo oKhuselekileyo woLwazi ngeDatha kwi-European Union.
- Imithetho yoRhwebo ngombane.
Elona cebiso liluncedo kukuya ku- igqwetha elikhethekileyo kubuchwepheshe obutsha Ukubonelela ngezikhokelo zokwenza kwivenkile yakho ekwi-intanethi.
Elinye icebo lokuqokelela olu lwazi lusekwe sebenzisa iiwebhusayithi ezihlaziyiweyo apho unokufumana khona izicatshulwa zomthetho zokunyaniseka okupheleleyo. Ngale ndlela, awungekhe ulibale ukuba ungathatha umxholo otshintshileyo kule minyaka idlulileyo.
Isitshixo sesihlanu: ukukhuthaza ivenkile yakho ebonakalayo
Enye yeempazamo ezenziwa rhoqo kwicandelo le-eCommerce kukungakhathaleli ukunyuswa kwayo yakuba iprojekthi iphuhlisiwe. Le yimpazamo enkulu onokuyihlawula kakhulu kwixesha elifutshane neliphakathi. Kodwa unezixhobo ezaneleyo zokulungisa le ngxaki kwintengiso. Ngaba uyafuna ukwazi ezinye zezona zibalulekileyo?
- Kuqala zama Chaza isicwangciso kwimidiya yoluntu. Eli licandelo lokuthatha isigqibo lokufikelela kwiinjongo zokukhula kwi-e-commerce. Ngala macebiso alandelayo:
- Khetha ezo ndawo zonxibelelwano apho bakhoyo abathengi bakho kwaye usebenze kakhulu kuzo. Ngale ndlela uya kuyenza lula inkqubo ngokungafuneki ukuba wenze ngokusesikweni iiakhawunti zazo zonke iinethiwekhi zentlalo. Kuphela kweyona nto iyimfuneko kwaye iya kuba yeyakho oya kuyidinga ukukhuthaza ishishini lakho kwi-intanethi.
- Imalunga gcina kwaye ulandele abantu abaya kuba nomdla kakhulu kwiinkonzo okanye kwiimveliso ozibonelelayo. Ayisiyo malunga nokufikelela kwinani elikhulu labasebenzisi, kodwa ezona profayile zifanelekileyo.
- El Isimo sikaGoogle ihlala isisikhokelo esingaze sisilele. Kodwa kuya kufuneka ukhathalele esi sicwangciso ngononophelo olukhethekileyo kunye nokuzinikezela. Ukuya kwinqanaba lokuba iya kuba yenye yezona zinto zichaza ukuba i-e-commerce yakho ibonakale phakathi kweinjini zokukhangela kwi-Intanethi.
- Unokuzama yenza inethiwekhi yokubambisana enamandla ukwenza iimveliso zakho zorhwebo zaziwe ngcono. Akunyanzelekanga ukuba uqale ngokukhulu kodwa ungayihlakulela encinci kwaye incinci ngoncedo lwabahlobo, usapho kunye neengcali kwezi ndlela zorhwebo.
Isitshixo sesithandathu: Ndiza kuhlalutya ukusebenza rhoqo
Usenokungazi kodwa ukuba uyasiphumeza esi sicwangciso uya kuhlala ukwimeko yokuphucula ukuthengisa kwakho. Ingakumbi ngokusebenzisa ukuphelisa iimpazamo ukuba uzibophelele ukuza kuthi ga ngoku. Kuqala kuyakubiza imali kancinci, kodwa kwixesha elingelide kakhulu uyakubona ukuba bekufanelekile ukufikelela kule meko.
Kwelinye icala, kuluncedo kakhulu ukulinganisa iziphumo kwi google Analytics. Isixhobo sasimahla esinokukunceda ukuba uqhubele phambili ekuphuculeni ivenkile yakho ebonakalayo.