Qalisa eCommerce okanye i-e-commerce ifuna izinto ezininzi kakhulu. Kodwa enye yezona zinto zibalulekileyo kukwenza intengiso yokwenza imali ngalo lonke ungeniso lomsebenzisi. Inokuba ngumthombo wengeniso obungenayo ekuqaleni kwaye ayizukuvelisa naluphi na utyalomali. Ngaphandle koyilo kunye nolondolozo, nangona ezi nkqubo zinokuqhutywa ziinkampani ezifuna ukubeka intengiso kwiwebhusayithi yakho yepropathi.

Okwangoku, intengiso yenye yeendlela zokuziphatha ezinokuthi zithande ukukhula koyilo lwakho lobuchwephesha kwi-intanethi. Kodwa kufanelekile ukuba ungangeni nasiphi na isibhengezo kuba kwezinye iimeko sinokwenzakalisa iimfuno zakho kunye nezinto ezixhalabisayo, iingcali. Ngayiphi na imeko, siya kukufundisa koku ngqo ukwenza umthumeli ophumeleleyo. Isenokuba yinto exabiseke kakhulu kwaye ibhetele, ungayenza le midlalo ibe yinzuzo.

Iintengiso zezinye zeendaba ezithandwayo ukuze ukusukela ngoku ufumane imbuyekezo kwiprojekthi yakho yedijithali. Ayothusi into yokuba intengiso eyimpumelelo ibonelela ngothotho lweempawu ekufuneka uzithathele ingqalelo ukuba unomdla wokwenza esi sicwangciso siphezulu sorhwebo phakathi kwabo banoxanduva kwiphepha lewebhu. Siza kukunceda ufezekise ezi njongo ngendlela elula, enengqiqo kunye nefanelekileyo. Ngaba le ngcamango esiyiphakamisayo kuwe ngoku?

Isibhengezo sesibhengezo: uyila njani ngempumelelo

Uhlobo lwentengiso ayisosihloko esincinci kwiphepha lewebhu. Ukuba akunjalo, ngokuchaseneyo, ifumana ukubaluleka njengoko uza kubona ukusukela ngoku. Kuba banokwenza ukuba ufikelele kwelona nani likhulu labantu abatyala imali ubuncinci bezixhobo kwaye bafumane elona xabiso likhulu lezibonelelo. Ngamaqhinga ahlukeneyo kwintengiso yanamhlanje. Ngaba uyafuna ukwazi ezinye zezona zibalulekileyo?

Intengiso kwiinjini yokukhangela

Yenye yezona zisetyenziswa kakhulu kubasebenzisi abaninzi. Kuba ngoku, bayakuvumela ukuba ufikelele kwiifom zentengiso esele ziyilelwe kunye neyona nto ibalulekileyo yorhwebo. Ngokukhangela iinjini zokukhangela njengoko kubalulekile uGoogle angaba ngoku. Esona sibonelelo siphambili sokwenza le nkqubo yentengiso sihlala kwinto yokuba olu hlobo lweentengiso ikuvumela ukuba uphucule ukubekwa kwewebhusayithi yakho ngentengiso ehlawulelweyo. Olu hlobo lwentengiso luhlala lusebenza ngokuhlawulwa ngokokucofa (PPC); Ngamanye amagama, uhlawula kuphela unqakrazo ngalunye olwenziwe kwintengiso yakho. Ke unomdla wokunyaniseka okukhulu okuvela kubathengi okanye kubasebenzisi.

Intengiso yemidiya yoluntu

Yeyona nto ixhaphakileyo kwicandelo kwaye kwiimeko ezininzi zikunika ithuba lokwenyani lokudala intengiso kumaqonga abo. Njenge-Facebook, i-Twitter, i-Linkedin, i-Instagram okanye i-YouTube. Inxalenye eyicwangcisiweyo yesicwangciso seshishini sokunyusa ishishini lakho kwi-Intanethi. Inenzuzo yokuba yinkqubo yokumilisela ebhetyebhetye enobuchule bokungena obungaphezulu kokufanelekileyo.

Yenza eyakho iibhena

Iibhena zisenokwenzeka Olona hlobo luthandwayo lwentengiso kwi-Intanethi kwaye ubukhulu becala uninzi lwabo uzibona kumaphepha ewebhu zivela kwezi fomathi. Baphelelwe lixesha, kodwa kunjalo basasebenza kakhulu kwiinjongo abazilandelayo. Inokubeka intengiso yeefomathi ezahlukeneyo, ubukhulu kunye noyilo kwindawo yeqhinga kwiphepha lewebhu.

Uncedo lwale nkqubo kukuba ungayila ngokwakho kwaye uyihlengahlengise kwiimfuno zewebhusayithi yakho. Ngoluhlu olubanzi lwamanyathelo kuxhomekeke kubukho, izixhobo zobugcisa kunye nokwandiswa ofuna ukukunika olu hlobo lwemiyalezo. Ngayiphi na imeko, sesona sisombululo sikufutshane ekufuneka unelise esi sidingo esivela kubudlelwane bakho necandelo lentengiso.

Kuwo onke amatyala aveziweyo, awuzukukhetha ngaphandle kokuvavanya imveliso. Kuthetha ntoni oku? Ewe, into elula ekuboneni kuqala njengoko kufuneka usete, okwangoku, into ekufuneka uyenzile Veza intengiso yakho. Nje ukuba isonjululwe le ngxaki, uya kuba nakho ukwenza intengiso eyimpumelelo. Le ilula, kodwa kwangaxeshanye inzima. Ungalibali ukuba ujongene nale meko yobungcali.

Eminye imibandela ebaluleke kakhulu kuyilo lwentengiso

Mhlawumbi sele uyetyisa kancinci indlela yokuyila intengiso ukusukela ngoku. Kodwa ngaphambi kokwenza njalo, kuya kuba kubaluleke kakhulu ukuba wazi ukuba ngubani na ekufuneka ubhekise intengiso yakho kuye, kwaye ngakumbi uhlalutye okwenziwa kukhuphiswano lwakho malunga noku. Funda ukuba benza ntoni abanye abantu nabo sebenza kwishishini lakho ledijithali niche ukuze ngale ndlela ukwazi ukubona okuphindayo kwaye okushiyekileyo kuloo marike. Elinye lamaqhosha okuhambisa lo mcimbi ngempumelelo.

Ngelixa kwelinye icala, kuya kuhlala kubaluleke kakhulu ukuthatha olu hlobo lwentsebenzo nge ezintsha kakhulu. Kuba ngale ndlela, ukuba uyila kwaye unoluhlobo lwembono, kungcono, kuba imveliso yakho iya kuba yeyentsusa.

Qalisa umyalezo kuyo nayiphi na intengiso Ukucebisa ngokwenene liqhinga elihlala likhokelela empumelelweni. Kuba ekupheleni kosuku kumalunga nokubonisa ukuba abanye bayakubona ukuba uyakwazi ukwenza umyalezo wokuqala kubaphulaphuli. Kwaye oku akukho mathandabuzo ukuba kufuneka ibe nezinto ezintsha kakhulu, ezokuyila, ukucebisa kunye nokutsala abathengi abanokubakho okanye abasebenzisi. Iya kuba yipasipoti eya kukusa kumendo wempumelelo emsebenzini wakho wokwenza intengiso kwishishini lakho ledijithali okanye kwiwebhusayithi.

Intengiso kufuneka ibe njani?

Ewe, ifomathi oyikhethayo ixhomekeke kubaphulaphuli bakho, ke kuya kufuneka ucinge ngamajelo onxibelelwano abaluleke kakhulu ukuyibeka kwindawo yakho. Kodwa sukucinga ukuba inye kuphela indlela yokuyisebenzisa. Ukuba akunjalo, ngokuchaseneyo, unethuba lokukhetha inani ocinga ukuba liyimfuneko. Kwelinye icala, iya kuba lixesha apho kuya kufuneka uhlalutye Iindleko ezivela kwesi senzo kwicandelo lentengiso ukuze ngale ndlela ukhethe ifomathi efanelekileyo ibhajethi yakho yobungcali.

Kodwa enyanisweni, intengiso oza kuyifaka iza kuba njani? Ewe kunjalo, kuya kufuneka uqokelele uthotho lwegalelo elisisiseko elingasokuze lisilele xa ujonga esi sicwangciso sorhwebo kwiwebhusayithi yeshishini lakho ledijithali. Kuzo naziphi na iimeko, siza kubonisa ezinye izimvo ukuba uzisebenzise ukususela ngoku ukuya phambili. Umzekelo, abo sikubhenca apha ngezantsi:

• Intengiso ayifanelanga akukho xesha lingenelelayo. Ukuba akunjalo, ngokuchaseneyo, kufuneka uhloniphe amalungelo abasebenzisi.
• La umgangatho kwiifomathi Ixabiso elongeziweyo elinokuphucula uyilo lwewebhusayithi. Awunakho ukuwutyeshela umba wobugcisa bayo nayiphi na ifomathi yedijithali, nokuba ziintengiso ngokwazo.
• Alithandabuzeki elokuba iintengiso kufuneka zinxulunyaniswe ne- Icandelo olenzayo: ifashoni, inkcubeko, itekhnoloji entsha okanye olunye uthotho lweemveliso okanye iinkonzo.
• Akufanele ubandakanye iifomathi eziyinyani Ingenile okanye oko kungonakalisa umfanekiso wakho kwicandelo. Kuya kufuneka ungabandakanyi izingqinisiso zokungcakaza, utywala, icuba okanye ezinye iintlobo zeemveliso ezinomfanekiso wobubi ekuhlaleni.
• Kubaluleke kakhulu ukuba iithoni zinokuba njalo umphelelisi ngemvelaphi yephepha lakho lewebhu. Ke ngale ndlela isiphumo sinamandla ngakumbi phakathi kwabasebenzisi okanye abathengi.
• Izibhengezo ze iimveliso ezinkulu zorhwebo bahlala benika iwonga kwiinkampani ezijongene nokubonisa ezi fomathi. Ukuba unako, yiya kwesi sicwangciso ukuze sibe nefuthe kwishishini lakho ukusukela ngoku.
• Kwaye okokugqibela, ungalibali ukuba ayisiyonto intle ukuba iwebhusayithi yakho igcwele ezi ndaba zentengiso. Ayothusi into yokuba iziphumo zinokukulimaza kakhulu kwiinjongo ozilandelayo. Zimbalwa iintengiso kunye nomgangatho ophezulu zibhetele uninzi kunye nokunambitheka okungathandabuzekiyo.

Njengoko sele ubonile, uneemodeli ezininzi zolawulo ezikhoyo zokukhulisa lo mcimbi wentengiso kwiwebhusayithi. Apho konke okufuneka ukwenze kuhlaziyiwe ngokuzonwabisa ukuzama ukwenza ukuba lo msebenzi wobungcali unenzuzo kwasekuqaleni. Ekuqaleni kunokubiza imali kancinci, kodwa kule minyaka idlulileyo uyakubona ukuba uqhuba njani ngokusebenza kakuhle.

Ayisiyokuba uza kwenza intengiso ngentengiso, kodwa uncedo lwemali alwenzakalisi mntu, ngakumbi kwicandelo ledijithali. Ukuya kwinqanaba lokuba inokukunika izimanga ezintle ukusuka ngoku ukuya phambili. Kutheni ungazami ukuyenza kwiprojekthi yakho yobungcali?