Isenokungafikeleli kule nto ekuqaleni ukuyisebenzisa kwezorhwebo okanye kwivenkile yedijithali. Ayothusi into yokuba ukuthengisa ubudlelwane yinto entsha eguqulweyo ngokuhamba kwexesha. Ukuya kwinqanaba lokuba intsingiselo yayo yokwenyani ayifani kwiminyaka emihlanu edlulileyo njengoko injalo ngoku. Kuba iqala kumbono ophantsi kakhulu kwaye ixhomekeke izinto ezingaqhelekanga Leyo yenkampani ngokwayo digita.
Kodwa ukuze usiqonde kancinci, kuyakufuneka ubonise ukuba intengiso yobudlelwane yiyo amakhonkco okanye ubudlelwane obunokusekwa kwinkampani ekwi-intanethi kunye nabathengi bayo. Isenokungabonakali okanye iqale kwiarhente ezimbini zale nkqubo. Nangona kunjalo, sisicwangciso esichazwe ngaphezulu kwako konke kuba ekugqibeleni yonke into ijikeleze umthengi okanye umsebenzisi. Ngenjongo yokubonakalisa ukunyaniseka ngokusebenza ngakumbi kunye nokuguquguquka.
Enye into ekufuneka ithathelwe ingqalelo xa uthetha ngeli gama lingaziwa kakhulu kwintengiso yanamhlanje linxulumene nolwalamano lwalo ngqo. Intengiso yobudlelwane yingcinga yentengiso eye yavela ngokuhamba kwexesha. Oku kubangelwe yimibandela emininzi, kodwa phakathi kwenye yazo ukuhanjiswa kuyabonakala. Kuba iinkampani bezingenandlela ilula yokuseka oko kubizwa ngokuba ziindlela ezimbini zonxibelelwano nabathengi abanokubakho.
Intengiso yobudlelwane kwi-eCommerce yakho: kufuneka wenze ntoni?
Omnye wemisebenzi yakho ephambili iya kuba kukubeka phambili ukugcwala kwithambeka ngaphezulu kwezinye iindlela zokwenza intengiso. Ewe, ngale ndlela, isifundo sokuqala ekufuneka usifundile ukusuka ngoku ukuya phambili zezi zilandelayo: uninzi lwezithuthi ezifunyanwa kwizixhobo ezihambayo okanye ezobuchwephesha kunakwidesika okanye eziqhelekileyo.
Ngale ndlela, iqhinga elixhasayo kakhulu kuphuhliso lwe-e-commerce yakho isekwe ekufumaneni inkxaso enokuthi ibonelele iindwendwe ngamava apheleleyo anokufumana kwidesktop.
Isiseko sedatha ye-E-commerce
Singalwenza ngokwahlulahlula ngeendlela ezahlukeneyo. Kwelinye icala sinako ukwahlula ngokwemiqathango yabantu, kwaye kwelinye icala, ngeekhrayitheriya ezinxulumene nokuziphatha komsebenzisi. Nangona kunokwenzeka, kuhlala kukho isibonelelo sokumisela ngokusesikweni isiqinisekiso esisekwe kufutshane ekukhokeleni okunokubakho kunye nomthengi wakho ogqibeleleyo. Ngothotho lweengcebiso ezinokuba luncedo kakhulu ukusukela ngoku:
- Gcina unxibelelwano olukhulu kunye nabathengi okanye abasebenzisi akukho mathandabuzo ukuba kuya kwenza kube lula kuwe ukunxibelelana nabo.
- Chaza ngokucacileyo iikhrayitheriya zokujolisa. Le yinto ebalulekileyo yolwazi enokukunceda wazi ukuba ngoobani abathengi bakho abaqhelekileyo kwaye ngubani ongekho. Njengolunye uhlobo lolwazi ukwazi imikhwa yokuthenga kwaba bantu.
- Ukukhangela kwimarike. Ngenjongo echazwe kakuhle kwaye ayikho enye into ngaphandle kokuba ubekwe bhetele ebusweni kumathuba kunye namathuba apho ivenkile yakho ekwi-intanethi kunye nabathengi bakho okanye abasebenzisi bajongene nayo.
Lungisa umyalezo weshishini lakho ngokusekwe kwiprofayile yomthengi
Ewe kunjalo, elinye lawona manyathelo aluncedo onokuwathatha ukusukela ngoku ukuya phambili yinto elula njengokukwazi ukulungelelanisa isimbo sonxibelelwano seshishini lakho ngalinye kula macandelo anokubakho kubathengi.
Yintoni oya kuyiphumeza ngale nkqubo yanamhlanje yokuthengisa ubudlelwane? Ewe, kwasekuqaleni, ngokusuka kumava wabathengi bakho ababalaseleyo, ngelixa kwindawo yesibini, ukuphucuka okubonakalayo kuya kuqatshelwa kubudlelwane bawo omabini amaqela ayinxalenye yale nkqubo.
Ngale ndlela, esona siphumo sithe ngqo ngokungathandabuzekiyo siya kuba kukwandiswa kubudlelwane nabathengi okanye abasebenzisi. Ukuya kwinqanaba lokuba iya kuba nefuthe elihle kwi ukuthengiswa kweemveliso zakho, iinkonzo okanye amanqaku. Kodwa kwindlela ekrelekrele eshiya yonke into ezandleni zentengiso. Ukuba akunjalo, ngokuchaseneyo, yimeko yeemvakalelo ezinokuthi zibe nefuthe kolu hlobo lwezenzo kwi-Intanethi.
Unxibelelwano ulwenziwo
Yinto ephambili ukuze ufezekise ezona njongo zakho uzinqwenelayo ukusukela ngoku. Ukuze ukuphela kosuku, uguquko lukonyuswe ukusukela ekuphunyezweni kwesi sicwangciso kwintengiso yobudlelwane. Ayothusi into yokuba ukwamkelwa kwale ndlela yokusebenza kunokuvelisa ngaphezulu koluvo olunye oluza kuthi ekugqibeleni luzuze ishishini lethu ledijithali. Njengakumatyala esiza kuveza apha ngezantsi:
- Ukukhangela Unxibelelwano lomsebenzisi nenkampani, kodwa ngendlela yendalo kwaye oko akukhuthazi ubungqongqo obungqongqo obunokubenza nzima ubudlelwane nabathengi okanye abasebenzisi.
- Eyona nto iphambili Unxibelelwano nabathengi bethu unokusinika isixa esikhulu solwazi malunga nezinto ozithandayo okanye iimfuno zakho.
- El inqanaba lokwenziwa ngokwezifiso zamaphulo ethu zezo zinokunyusa ubudlelwane phakathi kwamacandelo omabini enkqubo.
- Unokufikelela kwinqanaba lokuba ushiye umhlaba ohlawulelwe ukuthengwa kweemveliso zethu, iinkonzo okanye izinto. Okwangoku olona luvo lubalaseleyo olunokuvela kwintengiso ekhethekileyo yobudlelwane esithetha ngayo kweli nqaku.
Izibonelelo zokuthengisa ubudlelwane kwiiprojekthi zedijithali
Kuyinyani ukuba kunokubakho ubunzima xa usebenzisa isicwangciso esiliqili sentengiso. Kodwa ukuba ekugqibeleni uthatha isigqibo sokuyila esakho isicwangciso sokuthengisa ubudlelwane, uya kufumanisa uluhlu olubanzi lwezibonelelo eziya kukunceda ube ne-ecommerce ephumelele ngakumbi phakathi kwabathengi kunye nabasebenzisi. Kwaye phakathi kwezi zinto zilandelayo zibonakala ukuba siza kukubonelela ngeli xesha.
Ukwanda kwintsebenzo nabasebenzisi bakho, kodwa mhlawumbi le yeyona njongo yokuqala yokusebenzisa ukuthengisa ubudlelwane kwishishini lakho. Ukuze ngale ndlela, ubekwimeko yokufumana ulwazi ngakumbi malunga nabo. Kanye njengoko uza kuqala ukwazi ishishini lakho ledijithali ngcono kancinci kwaye le yenye into eya kukunceda kakhulu emsebenzini wakho wobungcali.
Ngenisa amava abhalwe ngaphezulu. Okubaluleke kangako kukuba inokuvelisa iziphumo ezothusayo kakhulu kulwalamano lwabathengi kunye nabasebenzisi bakho. Apho inokusebenza njengesizathu sokukhupha iimvakalelo kubaxhasi bakho kwaye ezi mvakalelo zihlala zilula ukuzikhumbula. Njengenkuthazo yokwandisa kunye nokomeleza olu hlobo lobudlelwane bobuqu kunye noborhwebo.
Kuya kufuneka ucinge ukuba ukwenza ukuba abathengi bakho bakhumbule isenzo sentengiso akukho lula. Kodwa ngolu hlobo lwamava kunokwenzeka ukufezekisa. Ukuba unoxanduva lweprojekthi yedijithali, unokukhetha ukuyenza ngokwezifiso. Iya kuba sesinye sezitshixo sokukunceda ufezekise iinjongo zomsebenzi wobungcali ukusukela ngoku.
Eminye iminikelo yokuthengisa ubudlelwane
Ngenxa yokuba zininzi, iimpawu zangaphambili eziprintwe ngale ndlela kwintengiso yale mihla ayisiyiyo yodwa. Ukuya kwinqanaba lokuba kukho ezinye ezinokukuzisela izibonelelo ngakumbi ukusukela ngoku: Ngaba uyafuna ukwazi ukuba zeziphi ezizezona zibalulekileyo? Ewe, siza kukujolisa ngoku.
Zahlule kukhuphiswano
I-Intanethi nayo yonke into eyingqongileyo izele ngabantu abakhuphisana nabo kwaye kuyakuhlala kukho abanye oosomashishini abancinci nabaphakathi abakwishishini elifana ncam nelakho. Ngale ndlela, awuyi kuba nesinye isisombululo ngaphandle kokwahlulahlula kwabanye ukuze wenze ixabiso elongeziweyo kwaye ngexa yoko ufumane kwaye ugcine abathengi bakho. Unokulenza eli candelo ngokusesikweni kwintengiso kunye nakwiindlela ezisebenzayo zokukhusela umdla wakho wobungcali.
Ukuthembana okukhulu phakathi kwamacala omabini
Kuya kufuneka uyazi ngala maxesha ukuba ukuvelisa ukuthembela kubathengi bakho okanye kubasebenzisi kunokuba yinto ethathe isigqibo xa kufikwa ekusindeni okanye kwimpumelelo yeshishini lakho kwi-Intanethi. Ukuya kuthi ga kwinqanaba lokuba yeyona nto ithathe isigqibo ekufezekiseni esi sicwangciso kwintengiso yanamhlanje. Ukuze oku kube njalo, kuya kubaluleke kakhulu ukuba uthembeke kwiindlela zeshishini lakho okanye kwivenkile ekwi-intanethi. Sukuwutyeshela lo mba onokukunika uninzi unokuphikisana ukusukela ngoku.
Ukwaneliseka kwabaThengi
Kukho umda osoloko uzalisekiswa kwicandelo ledijithali kwaye oko kukuba umthengi onelisekileyo ngumthengi ophindayo kwimisebenzi yokuthenga. Ngale ndlela, ukuthengisa ubudlelwane kukufundisa ukuba ucebise abanye abasebenzisi ukuba basebenzise iimveliso zakho, iinkonzo okanye amanqaku. Nokuba kusetyenzisiwe kwintengiso ehlengahlengiswe kwiimfuno zakho ngaphakathi kwiprojekthi yeshishini kwi-Intanethi njengoko inokukunceda ukufezekisa ezi njongo ngendlela enengqiqo kunye nokulungelelana.
Gcina abathengi okanye abasebenzisi
Intengiso yobudlelwane yenye yeenkxaso ezikunceda ukuba ugcine kwaye ugcine abathengi kwaye ngale ndlela, ube kwimeko yokunyusa ukuthengisa ngokucacileyo.