Ukuma kwendalo yinto yokuba nawuphi na usomashishini wedijithali kufuneka ayikhumbule, hayi kuphela ukubeka ngokuchanekileyo iwebhusayithi yabo. Kodwa ukwandisa intengiso yeemveliso zakho, iinkonzo okanye izinto. Kodwa ngaba siyayazi indlela yokwenza le nkqubo ukuphucula ukubekwa kwezinto eziphilayo kwiwebhusayithi yakho? Le yinto ebaluleke kakhulu kwicandelo lentengiso yedijithali kwaye eya kufuna ezinye iinkcazo ukuze iqondwe ngokwendalo ngabasebenzisi.
Kule meko ngokubanzi, akukho mathandabuzo ukuba ukubekwa kwezinto eziphilayo kufuneka kusetyenziswe ngengqiqo kunye nokulinganisela okuthile kwizicwangciso eziza kwenziwa. Kodwa ngaphezu kwako konke kuxhomekeke kwimisebenzi yorhwebo lwethu lwe-elektroniki okanye ivenkile ebonakalayo. Kuba kuya kuxhomekeka kubo ukuba kuthathwe inyathelo elinye okanye elinye kwaye kwezinye iimeko zinokwahluka kakhulu ngokweenjongo ekufuneka ziphunyeziwe ukusukela ngoku.
Ezi njongo zinokufezekiseka ngokufezekileyo ziyafezekiswa ngokulula, akukho nto ibhetele kunokukunikezela ngezona zikhokelo zezona nyathelo zilungileyo zokuphucula ukubekwa kwezinto eziphilayo kwiphepha lakho. Uya kubona ukuba ayizukuthatha mzamo omkhulu ukuyenza, kodwa ukubuyisela Izibonelelo zeshishini lakho zingabaluleke ngakumbi othathe ingqalelo kuzo ukuza kuthi ga ngoku. Apho siza kuchaza khona ezinye zezona zitshixo zibalulekileyo zokukufezekisa. Ngaba uzimisele ukwenza umzamo omncinci wokuyifumanisa?
Ukuma komzimba: kutheni kubalulekile ukuyiphuhlisa?
Eli nyathelo kufuneka lenziwe unyaka nonyaka ukuze iwebhusayithi yakho ibeke indawo yayo kunye nayo ngcono inani lotyelelo unomthambo ngamnye. Yenye kuphela indlela yokuphucula idatha kwaye ke yonyusa intengiso. Ukuze oku kube ngale ndlela, siza kuchaza apha ngezantsi ezinye zeendlela zokuphucula isicwangciso sakho sokubekwa kwezinto eziphilayo.
Eyokuqala kwezi ilele kwinto ekufuneka uyenzile yahlula imithombo yakho yendlela. Ngenjongo yokuqala kukudala ukutyelelwa okungakumbi kwaye emva koko ufezekise iinjongo ezingaphezulu. Ewe, kwesi sicwangciso sedijithali unokuzivula ngokwakho kwimithombo evela kuthungelwano lwentlalo (i-Facebook, i-Twitter okanye i-Instagram phakathi kwezona zibalulekileyo okwangoku). Ukuba kuzo kuya kukunceda ukuba ubenakho ukubeka indawo kwiwebhusayithi yakho.
Elinye lawona macebo afanelekileyo okwanelisa le mfuno yobungcali ihlala kuyo ukuvelisa ukugcwala komxholo wedijithali, okanye inomtsalane, kodwa ikumgangatho ophezulu. Nokuba kungenxa yemizobo kunye nezixhobo zokumamela. Iya kuba kukuncedisana nokuvelisa ukugcwala kwimithombo yolwazi eyahlukeneyo. Ngale ndlela, iTyhubhu yakho inokuba lijelo lokusebenza okuphezulu kwimidla yakho.
Yila isicwangciso sokurhweba esisekwe kwigama eliphambili
Le nkqubo ikhethekileyo yokuphucula ukubekwa kwewebhu iya kuba neziphumo kwangoko. Ayikho enye eyonyusa inqanaba kwiziphumo zophendlo lukaGoogle. Ngale ndlela, ungasebenzisa ezinye izixhobo xa ukhangela amagama. Kuthini nge ngeGoogle AdWords? Esi sisigqibo esihle kakhulu ukuba into oyifunayo kukuba umxholo wakho uye ebantwini okanye kwiinkampani ezinokuthi zihambelane neendlela zakho zorhwebo. Ngaphandle kwamathandabuzo, uya kuyonyusa ipesenti yendlela yokukhangela, phakathi kwe-20% kunye ne-30% yokukhasa kwakho kwangaphambili.
Ngayiphi na imeko, ukukhetha le modeli kuya kukhokelela kumathuba amatsha avelayo kwimigca yeshishini lakho kwi-Intanethi, nokuba yeyiphi na imvelaphi kunye nendalo. Ngenxa yeminye yale minikelo ilandelayo inyanzeliswe ngenkqubo yokukhangela yamagama aphambili:
- Ukukhangela kuya kuba kumgangatho ophezulu kwaye ukungena okukhulu komyalezo.
- Unako fikelela kwezinye iinjini zokukhangela oko kunokukunika iziphumo ezingcono ukusukela ngoku.
- Uya kubeka ezona ziseko zisisiseko ze ukucofa kuveliswa rhoqo kunangaphambili.
- Ukujoliswa kwegama elingundoqo kuya kukuvumela ukuba Chaza iinjongo zakho kwakhona ngokubhekisele kwinto ofuna ukuyiphumeza ngeshishini lakho okanye kwivenkile yedijithali.
Ungathandabuzi ukuba ekugqibeleni uyakufezekisa le nto uyifunayo kakhulu: ukuba abaphulaphuli bakho okanye abathengi bakho baziva ichongwe ngemiyalezo yakho okanye umxholo. Kwaye ke, ukuzibophelela ngakumbi kwimiyalezo oyithumelayo.
Alithandabuzeki elokuba lo msebenzi wobugcisa unokwaneliseka ngokuphuculwa kokumiswa kwezinto eziphilayo kwiwebhusayithi yakho. Ngocwangciso olulungeleleneyo malunga nento ofuna ukuyiphumeza ukufikelela kule nxalenye yenkqubo yeshishini. Ngaphandle kokunye ukuthathelwa ingqalelo okuthe kratya kwintengiso yedijithali kwaye iya kuba sisihloko samanye amanqaku anomdla kakhulu koosomashishini abancinci nabaphakathi kwicandelo.
Yazi abasebenzisi bakho okanye abathengi ngcono kakhulu
Ewe, elinye lamaqhosha okuphucula ubume bewebhusayithi yakho isekwe ekusetyenzisweni kwale nyathelo lilula ekuqaleni. Ngale mibuzo ilandelayo ekufuneka uzibuze yona ukusukela ngoku:
- Yazi iprofayile ojolise kuyo Ngokwenyani kwaye ngale ndlela ukhethe ngakumbi kwimfuno.
- Yazi ukuba esi sicwangciso sibandakanya ingcebiso eyahlukileyo ngokuxhomekeke kwindlela oyenzayo. Akumangalisi ukuba, ayifani nokujongana nabaphulaphuli abancinci kunye nabakhethekileyo kunoluhlu olubanzi lwabemi.
- Ukufumana ezi mfuno unolwazi oluninzi oluxhasayo. Ngaba uyafuna ukwazi ezinye zezona zibalulekileyo? Ewe, qaphela xa kunokwenzeka uyidinge nangaliphi na ixesha kubomi bakho bobuchwephesha: Google, Isixhobo segama eliphambili kuGoogle kunye neendlela zikaGoogle, phakathi kwabanye.
Yila isicwangciso esinokuphunyezwa kodwa sibe sinebhongo
Ukuma kwendalo kwiwebhusayithi yakho akufuneki uyiyekele kuphuculo. Akunjalongo noko. Iya kuba yimpazamo enkulu ukuba ungade uhlawule kakhulu kamva. Ngokuchasene noko, kufuna ubuchule obukhulu bokuyenza. Ukuthatha ingqalelo kwidatha yokubaluleka okukhethekileyo: injongo ekufuneka yenziwe, inqanaba kwiprofayile yabasebenzisi kwaye ngaphezulu kwako konke okunomdla wokufikelela kwinjongo yokugqibela ngomsebenzi wasekhaya owenziwe kakuhle.
Ayizukuhlala ingumsebenzi olula kodwa iya kufuna ukuzinikezela, ulwazi kunye nomnqweno omkhulu wokuqhubela phambili kwiprojekthi yakho yedijithali. Ngezi zakhono uya kuba nento elula ukuyifezekisa injongo oyicebileyo yokuphucula ukubekwa kwezinto eziphilayo kwiwebhusayithi yakho. Nangona kufanelekile ukukukhumbuza ukuba oku akunakwenziwa ngobusuku obunye. Kodwa ngokuchaseneyo, kufuna ixesha elithe kratya, njengoko kwelinye icala kusengqiqweni ukuqonda kwicala labarhwebi bedijithali.
Kule nxalenye yenkqubo yokukhula ngokwesiqhelo, akukho nto ingcono kunokukunika uthotho lweengcebiso eziluncedo eziza kwenza kube lula kuwe ukuwenza lo msebenzi ngokukuko. Umzekelo, oku kulandelayo esikunika kona ngalo mzuzu:
- Zama ngazo zonke iindlela ukufumana ezinye iingcali ezikwinqanaba elinye ukuqokelela ulwazi malunga neenjongo ekufuneka uzibekele ngokwakho ukusukela ngoku.
- Ukuba ubona ukuba uza kubeka iinjongo ekunzima kakhulu ukuhlangabezana nazo kukhethwa ukuba ikhefu. Ayothusi into yokuba kuyanqweneleka ukuba ezo unayo zinokuphuhliswa ngokwesiqhelo.
- Ukuphuhlisa isicwangciso sakho sentengiso, kulunge kakhulu ukuba ugcine engqondweni icandelo eligcinelwe ivenkile yakho okanye urhwebo lwedijithali. Ayizizo izixhobo ezifanayo ekufuneka uzisebenzisile xa uthengisa izinto ezimanyelwayo njengokuthengisa iimveliso zemidlalo.
- Musa ukunyanzela izicwangciso zesicwangciso sedijithali kumanqanaba anokuba yingozi kakhulu kwimidla yakho kwicandelo. Elinye lamaqhosha okuphumelela lilele ukwenza izicwangciso ezilula kakhulu, kodwa ngaphezulu kwako konke kunokufikelelwa kwisithuba esifutshane kakhulu sexesha.
Khangela umxholo osemgangathweni
Ukuba ufuna ukukhuthaza ukuthengisa kwakho, akufuneki ulungelelanise umxholo omgangatho ophantsi. Iziphumo zalo zinokuchaphazela ukurhweba kwakho nge-e. Ukuya kuthi ga apho abasebenzisi banakho khetha iprojekthi yakho ngokukhululeka okukhulu. Kungenxa yokuba bekhangela imathiriyeli eyahlukileyo kwamanye amaphepha ewebhu. Nokuba abasebenzisi banokutshintsha izigqibo zabo ngokusekwe kwezi zinto.
Ngelixa kwelinye icala, awungekhe uyilibale loo nto Ukuba ufuna abathengi bakuthembe, kuya kufuneka ubanikeze owona mxholo ubalaseleyo. Kwaye ukuba inqanaba lakho liphezulu, ke ungcono kunokuba ungcono kwimicimbi yakho yeshishini. Ngaphandle kokushiya nayiphi na into ezandleni zokuphuculwa kuba oku kuya kukuzisela iingxaki zokuphucula ukubekwa kwezinto eziphilayo kwiphepha lakho.
Ukuba ulandela zonke ezi ngcebiso ngokuchanekileyo, uza kubona ukuba ukusukela ngoku yonke into iza kuhamba ngcono kuwe kwicandelo lakho ledijithali. Ukuya kwinqanaba lokuba ubekwimeko engcono yokulungisa naziphi na iimpazamo onokuthi uzenze. Ingakumbi ekuqaleni kuphuhliso lweshishini lakho lobuchwephesha, njengokuba kwelinye icala kusengqiqweni ukucinga. Qalisa ukuzisebenzisa ngokukhawuleza!