Olunye luthandabuzo olukhulu oluhlasela indawo elungileyo yabasebenzisi ngendlela yokuphucula ulawulo lwenethiwekhi yabo. Eli nyathelo linokuhanjiswa ngezixhobo ezahlukeneyo kwaye apho iHootsuite izenzele khona njengenye yezona zibalulekileyo ngeli xesha. Kodwa ngaba siyayazi ngokwenene ukuba siyenza njani le nkqubo ukugcina ubudlelwane bethu kwiinethiwekhi zentlalo?
Phambi kokuchaza ukuba eli nyathelo likhethekileyo liza kuphuhliswa njani, kuya kuba kubaluleke kakhulu ukuba siyazi ukuba yintoni iHootsuite kwaye yenzelwe ntoni. Ewe, njengoko uyazi, sisicelo esona njongo iphambili kukulawula iiprofayili ezahlukeneyo zenethiwekhi yoluntu. Oko kukuthi, ikuvumela ukuba usebenze nezona zidumileyo okwangoku. Umzekelo, I-Facebook, i-Twitter, i-Instagram okanye i-Linkedin phakathi kwabo banenani elikhulu labalandeli.
Ngayiphi na imeko, eyona nto ifanelekileyo ihleli kwinto yokuba ikunika ithuba lokupapasha umxholo kwiintanethi ezahlukeneyo zentlalo kunye ngokudibeneyo. Kwelinye icala, unethuba onokukhetha phakathi kweemodeli ezimbini ukwenza lo msebenzi wedijithali. Kwisandle esinye, Inguqulelo yayo ehlawulelweyo eyenzelwe iingcali kunye neenkampani ezincinci neziphakathi ezidityaniswe kwicandelo ledijithali okanye urhwebo lwe-elektroniki. Ngelixa kwelinye icala, unefomathi yasimahla ekuvumela ukuba wenze ezi zinto ngaphandle kokujongana nayiphi na inkcitho kwisicelo sayo.
Izibonelelo zokusebenzisa iHootsuite
Esi sicelo solawulo sinezibonelelo ezininzi kubasebenzisi abakhetha le modeli. Enye efanelekileyo kukuba akukho mfuneko yokusebenzisa izixhobo kwikhompyuter yethu. Yinkqubo ezimeleyo ngakumbi enokwenza ulawulo lweendaba zosasazo lube bhetyebhetye. Enye yazo kukuba kuvulelekile kuwe ukuba upapashe umxholo ofanayo kwiinethiwekhi zonxibelelwano ezahlukeneyo (Facebook, Twitter, Instagram okanye Linkedin).
Ngenxa yesiphumo sokugqibela, akukho mathandabuzo okuba iya kukubonelela ngothotho lwezibonelelo omele ukuzazi ngeli xesha: Ngaba uyafuna ukwazi ezona zibalulekileyo?
- Unako gcina umzamo wobukrelekrele xa usenza umxholo okwi-intanethi. Inye kuphela onokuyifaka kuwo onke amaqonga edijithali.
- Yiyo Inkqubo yolawulo esebenzayo kakhulu kwaye ke ngoko ivulekele kuzo zonke iintlobo zonxibelelwano ezinempembelelo enkulu kuluntu.
- Unako zenzele imisebenzi yakho ngokucwangcisa ngokuchanekileyo imiyalezo ofuna ukuyisasaza kwezi ndaba zosasazo.
- Sisixhobo esisebenzayo kunceda ukuba ubonakale ngakumbi kwabanye abantu okanye kwiinkampani: abathengi, abathengisi okanye ngokubanzi zonke iintlobo zabasebenzisi.
- Elinye lamagalelo alo amakhulu kukuba ukwimeko yoku lawula iiakhawunti ezininzi nakwiintanethi zonxibelelwano.
- Uya konga ixesha elininzi kulwandiso lwenkqubo, kunye nokulungelelanisa imixholo. Ngeyodwa nje ungayisasaza ngaphezulu kweenethiwekhi zentlalo kwaye kuxhomekeke kwiimfuno zakho zokwenyani.
Sesiphi esi sixhobo sedijithali?
Ngoku lixesha lokuveza igalelo lokusebenzisa iHootsuite njengenkqubo yolawulo lweendaba zosasazo. Ukuze ukwazi ukuyisebenzisa ngokuchanekileyo nangobuchule obukhulu xa kuthelekiswa nezinye izicelo ezineempawu ezifanayo.
- Indlela yakho yokusebenza indlela esembindini kwaye ke ngoko musa ukuchitha ixesha kwinethiwekhi nganye yoluntu.
- Ukukwazi kwakho uku ukuziqhelanisa nazo zonke iintlobo zomxholo wedijithali. Apho zikuvumela khona ukuba upapashe izicatshulwa, imizobo, imifanekiso, izinto eziviwayo okanye amanqaku afundisayo, phakathi kolunye ulwazi oluxhasayo.
- Ukunikela ngomsebenzi wakho okanye umxholo ngendlela Ingqiqo ngakumbi kunye nokulinganisela kunakwimodeli yolawulo kwinethiwekhi yoluntu.
Ngelixa kwelinye icala, bambalwa kakhulu amaqonga edijithali angekhoyo kwesi sicelo. Ewe, uninzi lwazo luyahambelana. Ayisiyiyo le ikhankanywe ngasentla kuphela, kodwa nezinye ezisandula ukwenziwa okanye ezitsha. Njengomzekelo weYouTube kunye nePinterest okanye Iiblogi ezenziwe ngeWordPress.
Akumangalisi ukuba enye yeenzuzo ezinkulu eziboniswa nguHootsuite kukuba ayisebenzi kunxibelelwano lwasentlalweni kuphela. Kodwa nakwiiblogi ozivulileyo, nokuba ungubani na umxholo wazo. Ukuya kwinqanaba lokuba ube nakho ukwandisa ixesha ekupapashweni kweetekisi ezinolwazi. Ngamafutshane, ivula iminyango yeqonga lomxholo wedijithali ngakumbi kwaye awunyanzelekanga ukuba uphuhlise umzamo owongezelelweyo kupapasho lwayo.
Ulufumana njani uninzi lweHootsuite?
Ngoku lixesha lokuba ufumane okuninzi kulo mphathi kwiinethiwekhi zentlalo. Ukusuka kule ndlela isebenzayo ngakumbi, kuya kufuneka uyazi into onokuyifaka kwipaneli yokulawula yeHootsuite ukugcina ixesha elininzi kuyo yonke imisebenzi ekufuneka uyenzile.
Ngeli xesha enye yeenjongo zakho eziphambili iya kuba kukusebenza ngokugqwesileyo kolu hlobo lwezicwangciso zorhwebo ezinxulunyaniswe neHootsuite. Kuya kubakho izibonelelo ezininzi ngakumbi kunokuba ubucinga ekuqaleni. Nangeyiphi ndlela, Injongo yakho iya kuba kukusebenzisa amathuba ale nkqubo ukulawula uthungelwano lwasentlalweni ukususela ngoku ukuya phambili. Awuyi kuba nobunzima obugqithisileyo ukuba ulandela naziphi na ezi ngcebiso siziphakamisayo.
Ukuba iHootsuite ibonakaliswa yinto ethile, sisisombululo esisebenzayo kwiimfuno zeshishini. Ukuya kwinqanaba lokuba inokubonelela ngeengxelo zomsebenzi owenzelwe wena. Oku kubaluleke kakhulu ukukhulisa uphawu lwakho lwentengiso phakathi kwabathengi okanye abasebenzisi. Kuba ikunika ukhetho lokulawula iinkampani ezikhuphisanayo. Ukuze kule meko ukwimeko yokuqhubela phambili ukukhula kwinkampani.
Ukusebenza kwale nkqubo yolawulo ngokunyanisekileyo kulula kwaye akuyi kufuna iimeko ezinzima kakhulu ukuthobela. Oku kuguqulela ekusebenzeni apho ungayisebenzisa kuyo nayiphi na inkqubo yokusebenza, nkqu nezinye zezona ziphucukileyo. Ungalibali ukuba ukudibana kwabo yenye yeempawu zabo kwaye awunakuphulukana nobutyebi ukuze uphucule iinkonzo zakho zobungcali ukusukela ngoku.
Ungayibhalisa njani le nkonzo?
Ezinye iinkqubo kulawulo lwenethiwekhi zinengxaki yokuba zifuna inkonzo enzima kakhulu ukubhalisa. Ngelixa kwabanye bafuna iikowuteshini ezihlala zibanzi kakhulu kwaye ngekhe ube nakho ukuhlawula ukuhlawulwa kwezi mpawu. Njengoko besesitshilo ngaphambili, iHootsuite, ibonelela nge- iakhawunti yokuhlawulela iingcali kunye nenye ngaphandle kwenkcitho kubanini bayo.
Malunga nenkonzo, ukusuka kulo mphathi izinto ziya kuba lula kakhulu kwasekuqaleni. Le nyani ingenxa yento yokuba kuya kwanela nayo yenza iakhawunti ngedilesi ye-imeyile okanye i-imeyile ukuqala ukusebenza ngesiqhelo. Ngenkqubo eya kuhlala kuphela imizuzu embalwa kwaye iya kuba lixesha abalithathayo lokuqinisekisa i-imeyile edityaniswe nomthengi. Ukuze ngexesha elifutshane ube nakho ukufikelela kwimixholo yayo ngegama eligqithisiweyo oya kulinikwa yinkampani.
Ukusukela ngoku ukuya phambili uya kuba ukulungele ukulawula iinethiwekhi zentlalo, ngaphandle kwemida ngokwenani labo. Kuba unokuthi kuphela kubo uya kudibanisa ukwenza ezi zenzo. Ukusukela ngoku uya kuba noomatshini abafanayo (okanye abafanayo) njengakwabanye abaphathi. Kule meko akukho mahluko kwaye ukuba sele ukwenye inkqubo iya kuba lula kakhulu ukuyenza ngokugqibeleleyo kwiziphumo.
Lawula umxholo kunxibelelwano lwakho ngokulula
Landela ezi ngcebiso ukunqanda ukwenza iimpazamo kwinkqubo yolawulo. Ngokusebenzisa ezinye iingcebiso ezingayi kukuxabisa kakhulu, njengala manyathelo alandelayo ekufuneka enziwe ukusukela ngoku.
- Gcina umyalezo ongaguquguqukiyo kwiiprofayili zakho zentlalo.
- Shicilela umxholo wakho kwilifu (iCloud).
- Lawula umxholo wakho ngeethegi, injini yokukhangela kunye nokusetyenziswa kwezibalo ngaphakathi kweqonga.
Imisebenzi kumphathi
- Gcina sebenzisa ubukho bakho ekuhlaleni ngokusisigxina ngezixhobo zokucwangcisa umxholo kwaye ugcwalise izikhewu kwishedyuli yakho.
- Yakha iikholamu zomxholo wentlalo, Ihlelwe ngamathebhu ngendlela okhetha ngayo. Yabelana ngamalungu eqela lakho ngonqakrazo olunye nje.
- Yakha iikholamu zokukhangela nge-hashtag, indawo okanye igama elingundoqo ukufumana umxholo onomdla kunye nothembekileyo onokwabelana nawo naphi na.
- Fumana enye icacile kwaye imfutshane umfanekiso ocacileyo womsebenzi ophambili ye-Facebook, i-Instagram kunye ne-Twitter yokujonga imeko kunye nokulinganisa ukukhula. Awuyi kudinga ukumisela nantoni na.
- Khusela iiakhawunti zakho zentlalo, kunye negama lakho, Ukulawula ngokulula ukufikelela kwiiakhawunti zemithombo yeendaba zentlalo ngaphandle kokwabelana ngamagama agqithisiweyo.
- Ziphephe iimpazamo kwaye Izithuba ezinganyanisekanga ezilawula ukuhamba komsebenzi kunye namanqanaba omsebenzisi. Nika abasebenzi ukufikelela kuphela kwezi profayile, iimvume, kunye neenethiwekhi abazifunayo.
- Lisebenzise kakuhle usuku lwakho lomsebenzi. Misela imigaqo yesiko, Njengokuba ngubani, ixesha elingakanani kunye nexesha elingakanani, ukukhulisa ngokuzenzekelayo umxholo wakho owenza kakuhle.