Ukuba ne-eCommerce namhlanje ngumbono olungileyo. Yindlela onika ngayo ukubonakala kwishishini lakho kwi-Intanethi kwaye uvumela abanye abasebenzisi ukuba bazi malunga neshishini lakho kwaye banokukuthengela nezinto ozithengisayo. Ingxaki kukuba ukukhuthaza i-eCommerce akukho lula njengoko kubonakala ngathi. Ngapha koko, kulapho uninzi lwabanini bevenkile "bebhadula".
Ke ngoko, ukukunceda ufezekise injongo yakho yokubonakala kunye nokuthengisa kwi-Intanethi, sicinge ngako ndikuzisele uthotho lwezindululo zokuphucula i-eCommerce. Injongo kukufikelela kubantu abafanelekileyo, oko kukuthi, abantu ekujoliswe kubo. Kwaye, ngenxa yoku, awunyanzelekanga ukuba usebenzise onke amajelo okuthengisa, okanye uphakamise kuzo zonke iisayithi, kodwa endaweni yoko yazi ngqo apho abaphulaphuli bakho kufuneka babheje kwezi majelo uzifumana kuwo. Sikunceda?
Kutheni kufuneka uphakamise i-eCommerce
Abaninzi bacinga oko ukuba newebhusayithi kwi-eCommerce yakho kungaphezulu kokwaneleyo. Kodwa ayiyonyani leyo. Ukuqala, uyilo lwakho kufuneka lubhenele. Umzekelo, cinga ukuba kufuneka uthenge imbewu. Kwaye unamaphepha amabini ahlukeneyo: elinye ligcinwe kakuhle kwaye libonakala lilula ukuthenga ngalo; kwaye enye inamaxabiso angcono kodwa kuye kwavela ukuba i-aesthetics, kunye nenkqubo yokuthenga, ayizukuphela ikuthanda (kuba idityanisiwe okanye ngenxa yokuba ibonakala ingacacanga kuwe).
Ngokucacileyo, uya kukhetha enye, nokuba ibiza kakhulu. Ke, Inyathelo lokuqala xa une-eCommerce kukukhathazeka malunga nokutsala.
Kwaye ngoku, ucinga ukuba ngokuya kwi-Intanethi uya kufumana utyelelo? Awunakulinda abasebenzisi ukuba bakufumanise, kuya kufuneka uye kwi-Intanethi. Ngamanye amagama, kuya kufuneka ukhuthaze i-eCommerce yakho ukuze abasebenzisi bazi ukuba bakho. Ngaphandle koko, kuya kuba nzima kakhulu kuwe ukufumana ukuthengisa, ngakumbi ukuba sithetha ngamashishini anobuchule obuphezulu, njengemidlalo yevidiyo, iimpahla, iincwadi, izipho ...
Oku kuthetha ukuba Kuya kufuneka unikezele ixesha kuyo yonke imihla ukuze ukwazi ukukhuthaza ishishini kwiindlela ezahlukeneyo enokufikelelwa (esiza kubona ngezantsi). Ekuqaleni kubiza kakhulu, kodwa kancinci kancinci unokufumana iziphumo. Ewe, zibambe ngomonde kunye nexesha elininzi lokuhambisa ishishini lakho "ngegama elililo lomlomo."
Iindlela zokuphucula i-eCommerce
Ukugxila kwisizathu sokuba uze apha, apha ngezantsi siza kuthetha nawe ngeendlela ezininzi zokuphucula i-eCommerce. Zonke ziyasebenza, kodwa oko akuthethi ukuba kuya kufuneka uzisebenzise zonke.
Kuxhomekeka kwixesha onalo, kunye nokutyibilika kwengcaciso kwi-Intanethi, uya kuba nakho ukugubungela ngaphezulu okanye kancinci iindlela zokunyusa. Kutheni kungalunganga ukuthabatha zonke? Ewe, kuba unokuphuphuma, ngakumbi ukuba kukho iimpendulo zomsebenzisi ekufuneka ziphendulwe kwaye awunaxesha lokwenza njalo. Ngesi sizathu, ukuqala, kuya kufuneka uyithathe kancinci kancinci kwaye ubone iziphumo. Emva koko unokugubungela ngaphezulu kwaye ulahle ezingakhange zikuzisele sibonelelo.
Ke, ezo unokuzikhetha zezi:
I intanethi
Isitishi esiqhelekileyo sokukhuthaza i-eCommerce. Ngapha koko, uninzi lukhetha ukuba nephepha le-Facebook leshishini lokuthumela uhlaziyo apho, ukwenza uphawu lubonakale kwaye lisondele kwinani elikhulu labantu. Ngale nto uyila uluntu. Ingxaki kukuba i-Facebook "ifihla" ishishini. Ngendlela yokuba, nokuba umntu ukunika into enje ephepheni, ukuba uthumela iiposti ezinamakhonkco angaphandle, azizukubonwa kangako eludongeni lwaloo mntu ukulandelayo, ke, ekuhambeni kwexesha, bayakulibala bayayenza.
Kule meko, kuya kuba lula ukuba nephepha kodwa nokutyala imali kwintengiso ye-Facebook, kuba ngayo unokwenza ishishini lakho laziwe luluntu ojolise kubo kwaye ufikelele kubo. Ewe kunjalo, kuya kufuneka uzame ukubona ukuba yeyiphi esebenzayo kuwe kuba ayizizo zonke iintengiso ezineziphumo ezifanayo.
I-YouTube kunye neevidiyo
Nangona iYouTube ingahlelwa njengothungelwano lwentlalo, sigqibe kwelokuba siyisuse apho ngenxa yokuba unyiniwe ngokwentsebenzo nabanye abasebenzisi (ungaphendula kuphela imiyalezo yabo, kodwa akukho myalezo wabucala).
Kutheni le nto sikuxelela ukuba usebenzise iYouTube ukukhuthaza ii-eCommerce zakho? Kuba Okwangoku, iividiyo yenye yeendlela ezisetyenzisiweyo zokupapasha ishishini kwi-Intanethi kwaye ndibeke ubuso kwabo bangasemva. Ukongeza, ukubonwa kutsala ngaphezulu kokufundwa kwesicatshulwa.
Yiyo loo nto ke, inyani yokuba nakho ukongeza amakhonkco kwiphepha lakho, iikhowudi ze-Qr (esele ndiqikelela ukuba uya kuqala ukubona iintengiso kumabonwakude ngezo khowudi ukuze abantu bazibambe ngeselula yabo (enyanisweni sele ikho leyo do)), kunye nokuba kunokwenzeka nokuba wenze imiboniso bhanyabhanya, yeyona ndlela yoqobo yokuzazisa.
Ibhlog yakho
Khawufane ucinge ukuba uneentyatyambo kwaye wenze iwebhusayithi oza kuyithengisa kwi-Intanethi. Bambalwa abantu abathemba ukuthenga izityalo kwi-Intanethi, kodwa bambalwa abakwaziyo ukuzikhathalela ezi zityalo. Ke kutheni ungabelani ngolwazi lwakho nabo? Ngale ndlela, uyakufumana umntu azame ngokufumana isityalo kwishishini lakho, kodwa uyakube unika ulwazi kwaye wenze omnye umntu ukuba afunde into amakayenze ukuyikhathalela.
Nokuba awukholwa, kubloga isicwangciso SEO elungileyo kakhulu. Ke sithetha ngokuma kunye namava kwinto oyenzayo, amanqaku amabini aphambili okunika ixabiso elongeziweyo xa ukhuthaza i-eCommerce.
Intengiso ngqo
Unyanisile. Xa uvula ishishini elibonakalayo, ngokuqinisekileyo utyala imali ngokwenza iibhanile okanye ukubhengeza ukuze uzazise. Unokuhlawula ukubonakala kwiimagazini nakumaphephandaba, zonke ngenjongo yokwenza ukuba abantu bakufumanise. Ewe kuya kufuneka wenze okufanayo xa upapasha i-eCommerce.
Kuya kufuneka uthathe intengiso yakho uye kumajelo e-Intanethi. Kwaye ayisiyiyo kuphela intengiso yenethiwekhi yoluntu njengoko besesitshilo ngaphambili, kodwa kukwangamaGoogle AdWords. Ezi Bayakuvumela ukuba ujolise kwi-geo ngokusebenzisa iifomathi zentengiso ezininzi ukufikelela ebantwini.
Uyikhuthaza njani i-ecommerce: Sebenzisana neebhloko
Okanye ngamaphepha. Khawufane ucinge ukuba uneshishini leengqondo. Ungabhala amanqaku enye ibhlog yengqondo ngokutshintshisa ngokuvunyelwa ukuba uphakamise ishishini lakho. Imalunga ne fumana ukugcwala kwabantu kula maphepha asele ebekwe bhetele kunawe. Ukongeza, uya kubenza bazi uqeqesho lwakho kunye namava ngelixa uzakusebenzisana nezinye iiwebhusayithi kwisifundo esinye neshishini lakho.