Indlela yokukhangela amagama aphambili

Amagama aphambili lelinye lawona maqhinga aziwayo e-SEO, kodwa yenye yezona zinzima kakhulu phaya. Kwaye ukufumana amagama aphambili kwiwebhusayithi yakho okanye kwi-eCommerce yakho kunokunyusa utyelelo kwaye, ngayo, ufumane impendulo elungileyo kubasebenzisi. Kodwa ukhangela njani amagama aphambili afanelekileyo?

Ukuba uhlala uwuchasile lo mbandela kwaye awuqinisekanga ngento ekufuneka uyenzile ukubetha "isitshixo" ukwandisa utyelelo lwakho, namhlanje Siza kukuchaza malunga nendlela yokukhangela amagama aphambili kunye namaqhinga eengcali ukuze ufumane iziphumo ezilungileyo. Ilungisiwe?

Khangela amagama aphambili ... kodwa lithini igama eliphambili?

Uphando lwamagama aphambili sesinye sezifundo zokuqala ezifundwe kwisicwangciso se-SEO, kodwa uninzi lwabantu aluqondi ukuba leliphi igama eliphambili. Ke ngoko, ngaphambi kokufundisa indlela yokwenza kunye nezixhobo onokuzisebenzisa, kuya kufuneka ufunde kwaye uqonde ukuba leliphi igama eliphambili. Ukwenza kube lula kuwe, sikunika umzekelo.

Khawufane ucinge xa ​​ufumana ezi zihloko zimbini kwi-Intanethi: iMercadona: izithambiso zobuso / izinto zokuthambisa zobuso.

Zombini zikhangeleka ngokufanayo, akunjalo? Kwaye zombini zenziwe ngamagama, esinokuthi siqwalasele ukuba asetyenziswa kwi-Intanethi: iikhrimu, izinto zokuthambisa, ubuso ... Kunene? Ngoku, ucinga ukuba wonke umntu ujonge loo magama? Ngaba akukho namnye onokuthi akhangele ngakumbi kunabanye? Ukuba uphendule ngo-ewe, uchanekile. Umzekelo, izinto zokuthambisa aziyi kuba nokhangelo oluninzi njengobuso, okanye njengezithambiso. Zonke azinakuthelekiswa nelinye igama eliphambili esingalihoyanga ngabom: iMercadona.

Ngoko ke, Singachaza amagama aphambili njengalawo akhangela ngakumbi kuba abantu abaninzi bayazikhangela kwiinjini zokukhangela. Ithetha ntoni loo nto? Zeziphi eziya kukuchaphazela kwinani elikhulu lokundwendwela iwebhusayithi yakho okanye i-eCommerce yakho.

Kodwa ngaba kulula ukuzibona? Ukusukela ngoku sithi hayi, kuba kuya kufuneka uluthathele ingqalelo ukhuphiswano, kuba ezinye iiwebhusayithi ezininzi ziya kuzingela loo magama aphambili kwaye banokusebenzisa kwa ezifuna.

Iimpawu zegama elingundoqo

Xa kuziwa ekukhangeleni amagama aphambili, awunakukwazi ukugcina awokuqala uwafumanayo, kuba ufuna ukuba bahlangabezane nothotho lweemfuno ukuze basebenzele wena Ngaphandle koko, awuyi kufezekisa injongo oyifunayo.

Kwaye kukuba phakathi kweempawu ekufuneka amagama aphambili abenazo zezi zilandelayo:

Ezihambelana nenjongo kunye / okanye neshishini

Umzekelo, cinga ukuba uneshishini lezilwanyana zasekhaya, iklinikhi yezilwanyana. Ke ngoko, amagama aphambili anje ngenja, ikati, intaka inokuba nomdla. Kodwa abanye bathanda isayikholoji, izixhobo, njl. hayi okuninzi. Okokuqala, kuba baninzi ngokubanzi, kwaye oko iya kubathintela ekufikeleleni kubaphulaphuli obafunayo; kwelinye icala kuba abalithathi ngokufanelekileyo icandelo osebenza kulo.

Khangela kakuhle

Kuya kubakho amagama akhangelo oluninzi, kwaye amanye aya kuba mbalwa. Kodwa oko akuthethi ukuba kufuneka uzilahle zonke, kuba, ukuba awazi, iifashoni ziyatshintsha kwaye into ebikade ingekho nakuphendulwa kwimihla yeentsuku inokuguqula iitafile kwaye ibe zezona zifunwayo.

Sinomzekelo ocacileyo ngegama eliphambili «iimaski». Ukuba uyaqaphela, yayingelogama eliphambili ngo-2019. Eneneni, kwakungekho ngoMatshi-Epreli wonyaka olandelayo xa yaba yenye yezona zikhangelwe kakhulu ngowama-2020. Kwenzeka into efanayo nange-listeriosis (edla ngokutsiba xa iimeko zoku ingxaki), okanye umzekelo nge-coronavirus.

Ayixhaphazwa kakhulu

Oko kuthetha ukuba awunalo ukhuphiswano oluninzi. Kwaye injongo yoku kungenxa yokuba, ngale ndlela, ungangoyena "ufundisayo" ophakathi kwizihloko ezinxulumene neli gama elingundoqo, ukwenza iinjinjini zokukhangela zikubeke kwindawo yokuqala yokukhangela kwaye oko kuthetha ukuthontelana okukhulu kweendwendwe.

Khangela amagama aphambili: izixhobo zasimahla apho uzifumana khona

Ukukhangela amagama aphambili akukho lula. Kodwa akunakwenzeka; Into eyifunayo kukuba uzinike ixesha kuyo, kuba ayingombandela wemizuzu eli-10 okanye engama-20, kodwa ekuqaleni iya kubandakanya iiyure zokufunda kwaye, xa sele uzinzisiwe, kufuneka uzazi iindaba kunye neendaba. kubandakanya ezintsha kunye nokulahla ezingasasebenziyo.

Ukufumana oku, kukho izixhobo eziphambili zokukhangela ezinokukunceda. Uninzi luyahlawulwa, kodwa sigxile kwezasimahla kuba zezona zisetyenzisiweyo (kwaye ke unokugcina kancinci). Ixesha elingaphezulu uya kuba nakho ukuqaphela ukutyala imali kwezinye izixhobo.

Ke, ezo sizicebisayo zezi zilandelayo:

iintsingiselo Google

Mhlawumbi yenye yezona zisetyenzisiweyo kwaye kungenxa yokukhululeka kwayo kwaye nangenxa yokuba inxulumene neGoogle, injini yokukhangela esiyisebenzisa kakhulu kwihlabathi liphela. Esi sixhobo sisebenza ngokulula kakhulu, kuba kuya kufuneka ubeke igama ukukubonisa igrafu (ngokungagqibekanga iinyanga ezili-12) ukuze ubone indlela eliziphatha ngayo elo gama. Siyacebisa ukuba tshintsha oko uye kwiintsuku ezingama-30, ke uya kwazi ukuba ligama elifanelekileyo na elo xesha, ngakumbi xa isiza kugxila kumxholo wakho kwezangoku.

Ukukhangela amagama aphambili: Isicwangcisi segama eliphambili kuGoogle

Nangona ingagxili ekukhangeleni ngokwenyani amagama aphambili, kuba sisixhobo sikaGoogle Adwords ukukhangela amagama wentengiso, inyani kukuba isebenza kakuhle ukufumana la magama aphambili (okanye ahlobene) aya kukunika izimvo ngezihloko ezinxulumene noko okanye ukukhangela.

Ubheke phambili

Elinye lamaphepha ukukhangela uninzi lwamagama asetyenzisiweyo. Kwaye kunjalo, ukongeza ekubeni simahla, ikunika ithuba lokufumana amagama aphambili, zeziphi ezona zinokhuphiswano oluncinci, kodwa zineziphumo ezilungileyo. Ngapha koko, ngokufutshane, unokufumana ezininzi ezinde eziza kuthi zibe negalelo kwiwebhusayithi yakho okanye kwi-eCommerce.

Ukukhangela amagama aphambili: Ingcebiso kuGoogle

Ngokuqinisekileyo wakha wachwetheza into kwiinjini yokukhangela zikaGoogle kwaye iphakamise amagama okanye amabinzana, akunjalo? Ewe, yazi ukuba oku kunokukunika umbono wokuba bafuna ntoni abasebenzisi kwaye, yiyo loo nto, yenza umxholo ukuba unikele ngengqolowa yakho yesanti endaweni yotyelelo.

Kuyafana nakwindlela ye- Ibhokisi ebonakala ngezantsi kophendlo oluninzi apho uGoogle abonisa amanye amagama okanye ukukhangela okuphindaphindwa kuphando.