Zininzi iinkampani ezisebenzisa incwadi yesazisi esidibeneyo phakathi kwamaxwebhu angaphakathi. Le ncwadi, inkulu okanye incinci, ibalulekile ukugcina isazisi esithe nkqo, ngaphandle kokwahluka okunokuchaphazela abathengi.
Kodwa, Yintoni incwadi yesazisi esidibeneyo? Kukunceda ngantoni? Uyenza njani enye? Ukuba ufuna ukwazi yonke into malunga nolu xwebhu, kuya kufuneka ujonge isikhokelo esikulungiselele sona.
Yintoni incwadi yesazisi esidibeneyo
Into yokuqala ekufuneka uyazi ukuba libhekisa kubani igama lencwadana yesazisi. Kule meko, sithetha ngoxwebhu lweshishini olumisela imigaqo kunye nezikhokelo ekufuneka zilandelwe kwinkampani yokubonelela nokugcina isazisi esibonakalayo kubathengi nakwabasebenzi.
Ngamanye amagama, yintoni eyenzayo qinisekisa isiseko sendlela izinto eziza kuba ngayo uphawu kunye nendlela yokuzisebenzisa, zombini kwi-intanethi nakwi-intanethi. Izinto ezinje ngohlobo lwe logo, imibala, iifonti ...
Ezi ncwadana zinokubaluleka kakhulu, ngakumbi kumashishini amancinci, okanye kwiincwadana ezinkulu kwiinkampani ezinkulu. Ngubani ozisebenzisayo? Ewe, iinkampani ezinje ngeVodafone, i-Endesa, iAdidas ... Babeka isikhokelo ekufuneka silandelwe, kungekuphela ngeelogo, kodwa nakwezinye izinto ezininzi ezinje ngentengiso kumajelo eendaba, iimveliso, iikhathalogu, izinto zokubhala, iintengiso zikamabonwakude, iinethiwekhi zentlalo, umhombiso yeevenkile, njl.
Incwadana yesazisi ehlanganisiweyo kunye nencwadana yemigaqo
Wakhe wacinga ukuba incwadana yesazisi esidibeneyo kunye nencwadana yemigaqo ziyafana? Ngokuqinisekileyo EWE. Kodwa inyani yahlukile.
Zombini ezi zinto zibonakala ngathi ziyinto enye, kodwa azinjalo. Ngelixa incwadana yesazisi ehlanganisiweyo ijolise kwinxalenye yomzobo wophawu, ukubonwa kwesazisi, incwadana yemiqondiso ayipheleli ekuhlaleni «isiseko», kodwa iya nzulu kakhulu, ide ibonakalise izinto ezingenako "ukuchukumiseka" ezinje ngexabiso lokudibana, ithoni yelizwi, indlela yokunxibelelana nabathengi abanokubakho, njalo njalo.
Ke, xa usakha uxwebhu olunye kunye nolunye, nangona zinokuhamba kunye, incwadana yesazisi ehlanganisiweyo ihleli kuphela kwisiseko segama lophawu.
Izinzuzo
Iinkampani ezininzi azinayo incwadi yesazisi ehlanganisiweyo kwaye, nangona kunjalo, ubukho bayo, kunye nokusetyenziswa kwayo, kunezibonelelo ezininzi, mhlawumbi ongakhange uziqonde. Sishwankathela:
Uya konga ixesha kunye nezixhobo kunye nencwadana yesazisi
Khawufane ucinge ukuba uqasha umntu. Umnika ukhenketho lwenkampani kwaye umxelele yonke into afuna ukuyazi malunga nobumbano lweshishini… Oko kuthatha ixesha, kwaye nomntu omfundisa yonke into akanako ukusebenza ngelixesha atyelele ngalo msebenzi.
Kodwa kuthekani ukuba umqeshwa omtsha ufike kwiveki elandelayo? Uya kuphinda uchithe iiyure ezininzi zexesha lakho, kunye nezixhobo onokuthi uzisebenzisele ezinye izinto.
Incwadana yesazisi ehlanganisiweyo ikuvumela ukuba uchithe ixesha elincinci, Nika nje inkcazo emfutshane kwaye ubhale phantsi ulwazi oludingayo ukwenza umsebenzi wakho ngokufanelekileyo kwinkampani.
Unokungqinelana okukhulu
Rhoqo, ngakumbi ngokuhamba kwexesha, abantu bahlala beyilibala imithetho eyayilandelwa ekuqaleni. Ingathi sinike umkhono obanzi kwimicimbi ethile, kwaye, ekugqibeleni, ithatha uxanduva lwayo kwinkampani.
Ke ngoko, ukuyiphepha, ukuba nemithetho kunye nonxibelelwano kusetyenziswa incwadi yesazisi ehlanganayo kunceda ukuba ungalibali kwaye ndibene "ndlela yokulinganisa" yabantu bonke.
Unika umfanekiso ongcono kubathengi
Kungenxa yokuba ngokuba nencwadana yesazisi ehlanganisiweyo uxelela abathengi ukuba uyakhathala kuba kukho ukuqhuba kakuhle kweshishini Kwaye unxibelelana nabasebenzi bakho ukuze babenolwazi ngayo yonke into abayifunayo malunga nenkampani.
Uyenza njani incwadi yesazisi ehlanganisiweyo
Ukugxila kwindlela yokwenza incwadi yesazisi ehlanganisiweyo, into yokuqala ekufuneka ucace ngayo luhlobo lolwazi oza kuyidinga ukuyilungisa.
Kule meko, kufuneka ichazwe, kuba Sithetha ngezinto ezingafanelekanga ukutshintsha rhoqo (kuba into emalunga nokuba abathengi banxulumana ne-brand, sukuyitshintsha rhoqo ngababini ngabathathu):
- Ilogo.
- Iphalethi yombala.
- Iindidi.
- Iimpawu kunye neempawu.
- Ibhanki yemifanekiso.
- Iimpawu ezongezelelweyo.
- Izicelo
Konke oku kusisiseko kwincwadi yesazisi esidibeneyo, kodwa kuthekani ngesakhiwo? Siyiqhekeza ngenxa yakho.
Ubume bencwadana yesazisi esidibeneyo
Olu xwebhu kufuneka lulandele iodolo ukuze lonke ulwazi luqondwe kakuhle kwaye akukho mathandabuzo okanye iingxaki xa ulisebenzisa kwimisebenzi okanye nakusiphi na isicelo esenziwayo (umabonwakude, umatshini wokushicilela, iibhodi zeebhodi, njalo njalo).
Ulwakhiwo luya kuba zezi zilandelayo:
Ukwaziswa kwencwadana yesazisi ehlanganisiweyo
Apho ithetha khona ngefilosofi, amaxabiso, ubuntu kunye neethoni yoluhlobo enalo. Kubalulekile ukwenza eli candelo licace njengoko lisisiseko sokuqonda isizathu sayo yonke enye into.
Iimpawu
I-logo yinxalenye esisiseko yesazisi sophawu. Ngesi sizathu, i uyilo, imibala kunye nokusetyenziswa.
Eminye imiba ekufuneka ibonakalisiwe, umzekelo, indawo ekufuneka ishiywe ijikeleze ilogo ukuze ingajongeka ilayishe kakhulu, okanye ubuninzi kunye nobuncinci be logo ngaphandle kokwenza ukuba iyeke ukufunda okanye ijongeke ngokungacacanga.
Kwakhona apha kunokubakho icandelo lokwahluka kwelogo, ukuze ubone ukuba ingabonakala njani ngemibala eyahlukeneyo, iifomathi, njl.
Imibala
Nangona besesitshilo ngaphambili ukuba imibala sele igqunyiwe kwi-logo, kule meko iyangena kwimibala, ngakumbi amaxabiso ombala, anokusekwa phakathi kwezinto ezintathu: i-RGB, i-CMYK, i-HEX okanye iPantone (le yokugqibela iyona isetyenzisiweyo kuba ivumela umbala osetyenziselwa ukuba ube ngowona uprintwayo, kwitoni efanayo).
Ubume
Icandelo lokwakheka limisela imigaqo esisiseko Uyilo kufuneka lubenalo ukuze luhambelane nento ofuna ukuyiphumeza ngokubonakalayo kwi-brand.
Iimpawu
Ukongeza kwilogo, ii icon kunye nezinye izinto zibalulekile, kwaye kufuneka zilandele isitayile selogo xa iyonke. Ke apha imiba eyahlukileyo ngokobungakanani icacisiwe yale, imibala abaya kuba nayo xa bengacinezelwa naxa becinezelwe, ukuba baya kuba nesandi okanye hayi, ukuba isicatshulwa abanaso siyakutshintsha, njl.
Imifanekiso
Kule meko sithetha ngayo Ibhanki yomfanekiso inkampani eya kuba nayo kuhlobo ngokwalo. Banokuba ziifoto kodwa nemifanekiso, imizobo ... Zonke kufuneka zibe kumgangatho ophezulu kwaye ziphathwe ngokufanelekileyo ukonyusa umbono wophawu.
Ukuchwetheza
Okokugqibela, sinobuchwephesha, okt uhlobo lwefonti eza kusetyenziswa ekuphawuleni. Apha, izinto ezibalulekileyo ezinje ngobungakanani befonti, uhlobo lwesithuba, nokuba kungasetyenziswa emnyama kunye / okanye ukukhanya, nokuba kuya kubakho izihloko (H1, H2, H3 ...) kunye nemihlathi okanye umhlathi kuphela, njl.njl. caciswa apha.
Ukuba inkampani inkulu, ukongeza kula manqaku kwincwadana yesazisi ehlanganisiweyo, ezinye izinto ezithile zibandakanyiwe kwisicelo ngasinye esifumanekayo: kumajelo eendaba, iimagazini, iintengiso zewebhu, umabonwakude, uthungelwano lwentlalo, njl.
Ngaba icacile kuwe ngoku ukuba yintoni incwadi yesazisi esidibeneyo?